What users are saying about
Top Rated
374 Ratings
66 Ratings
Top Rated
374 Ratings
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Score 7.3 out of 100
66 Ratings
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Score 7.2 out of 100

Likelihood to Recommend

Act-On

Act-On is well suited for your business if you have a lot of contacts and are averse to the pay by the contact model of competing marketing automation software. Act-On charges by emails sent, not by how many contacts are in the database, so it makes it a great place to store everything, even if you aren't engaging with some of those contacts
Kyle Moloo | TrustRadius Reviewer

Uberflip

For us, we have spent a lot of time creating content. Uberflip allows us to serve this up in a well thought out and well planned environment. It also allows us to use these as landing pages for email campaigns as well as a starting point for our sales AI to engage with a potential customer based on the content they were viewing. Because we had the content it made it easy to organize and present this in an easy to navigate resource hub on our site.
Shane Adair | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Act-On
7.7
Uberflip
WYSIWYG email editor
Act-On
7.4
Uberflip
Dynamic content
Act-On
6.9
Uberflip
Ability to test dynamic content
Act-On
7.1
Uberflip
Landing pages
Act-On
7.5
Uberflip
A/B testing
Act-On
7.3
Uberflip
Mobile optimization
Act-On
8.2
Uberflip
Email deliverability reporting
Act-On
8.1
Uberflip
List management
Act-On
8.5
Uberflip
Triggered drip sequences
Act-On
8.2
Uberflip

Lead Management

Act-On
7.8
Uberflip
Lead nurturing
Act-On
8.3
Uberflip
Lead scoring and grading
Act-On
8.1
Uberflip
Data quality management
Act-On
7.1
Uberflip
Automated sales alerts and tasks
Act-On
7.6
Uberflip

Campaign Management

Act-On
7.5
Uberflip
Calendaring
Act-On
6.8
Uberflip
Event/webinar marketing
Act-On
8.2
Uberflip

Social Media Marketing

Act-On
6.2
Uberflip
Social sharing and campaigns
Act-On
6.4
Uberflip
Social profile integration
Act-On
5.9
Uberflip

Reporting & Analytics

Act-On
7.0
Uberflip
Dashboards
Act-On
7.2
Uberflip
Standard reports
Act-On
7.4
Uberflip
Custom reports
Act-On
6.3
Uberflip

Platform & Infrastructure

Act-On
7.9
Uberflip
API
Act-On
6.9
Uberflip
Role-based workflow & approvals
Act-On
7.6
Uberflip
Customizability
Act-On
7.1
Uberflip
Integration with Salesforce.com
Act-On
8.3
Uberflip
Integration with Microsoft Dynamics CRM
Act-On
8.4
Uberflip
Integration with SugarCRM
Act-On
8.8
Uberflip

Content Creation

Act-On
Uberflip
5.4
Ideation
Act-On
Uberflip
5.2
Approval workflows
Act-On
Uberflip
5.5
Content collaboration
Act-On
Uberflip
5.6
Content calendar
Act-On
Uberflip
5.5
Network for content licensing/production
Act-On
Uberflip
5.2

Content Publishing

Act-On
Uberflip
7.0
Content hub
Act-On
Uberflip
7.3
Forms / Gated content
Act-On
Uberflip
7.4
Embedded CTAs
Act-On
Uberflip
6.9
Content distribution
Act-On
Uberflip
7.3
Content promotion
Act-On
Uberflip
6.8
Content automation
Act-On
Uberflip
6.3

Content Reporting & Analytics

Act-On
Uberflip
6.2
Audience profiling and targeting
Act-On
Uberflip
6.3
Closed-loop tracking and reporting
Act-On
Uberflip
6.2
Content performance analytics
Act-On
Uberflip
6.3
Campaign optimization dashboard
Act-On
Uberflip
5.6
Competitive analytics
Act-On
Uberflip
6.4

Pros

Act-On

  • Act-On's customer service is exceptional, they are quick and thorough when you are needing help. For example, we could not figure out how to automate a birthday date for our birthday campaign and the representative was able to walk through the process with myself and another team member. This is a strength of Act-On because many other companies do not have customer services that will speak with you, they direct you to blogs or informational sessions.
  • The landing pages that Act-On has created for use on the web is exceptional. The formatting is very user-friendly and the templates are great to navigate. The landing pages allow you to make the page fit whatever campaign or reason you are in need of. This is a strength of Act-On because the landing pages resolve the issue of having to create actual web pages.
  • The spam feature of Act-On's emails is a great add on. This feature allows you to test how the spam alerts are triggered in your email and how you can fix it. This has helped many emails be developed in a way so that they reach many more people than they would have without this feature. many other programs do not have this feature.
Danielle Armour | TrustRadius Reviewer

Uberflip

  • The marketing streams that mix video, PDF, blog and social media content together provide a very compelling way to build an engaging experience for the visitor.
  • The new Site Engager tool easily brings streams and content recommendations to existing website without coding.
  • Their customer support has been terrific. Questions are quickly answered and they work behind the scenes to tweak the product as needed to support our requirements.
Eric Dickmann | TrustRadius Reviewer

Cons

Act-On

  • Landing Page Design. The drag and drop builder is OK. But it feels very limited for someone who has a good knowledge of HTML, CSS, Javascript, etc. Inevitably, there will be something that you simply can't do in Act-On that you could do in a standard web design environment.
  • No Server Side Scripts. There isn't any way to retrieve data in your lists and add it to a landing page. Basically, you can't use any data stored in an Act-On list and add it to a landing page.
  • It's limited. There is simply some data you can't pull from Act-On and into a 3rd Party Reporting app.
Dave Moll | TrustRadius Reviewer

Uberflip

  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Jade Hill | TrustRadius Reviewer

Likelihood to Renew

Act-On

Act-On 8.9
Based on 112 answers
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
Damian Leslie | TrustRadius Reviewer

Uberflip

Uberflip 9.8
Based on 7 answers
Uberfllip always seems to be trying to improve features, integrations, look and feel and they are seriously committed to taking feature requests and acting upon them incredibly fast. For example, I had an issue with the ebook thumbnails when I initially launched, which required resizing and fixing each of them manually versus the Hub pulling a good image automatically. They saw what I was trying to do and the problem with it, and corrected the image problem in less than two weeks. They realized people were uploading documents of all sorts of sizes and we have some unique sizing for our eBooks from square to post card to landscape. In addition to innovation, the Hub has now become and integral part of our website, and we'd be hard pressed to create something as good looking and functional and easy to use as Uberflip
Audrey Dalton | TrustRadius Reviewer

Usability

Act-On

Act-On 9.1
Based on 32 answers
It's good, but not quite brilliant. Some parts of the interface are still a bit outdated. The product has been evolving very fast, though, and I believe in a few months it will be up there with the best of them, interface wise as well.
Diogo Cabral | TrustRadius Reviewer

Uberflip

Uberflip 8.2
Based on 6 answers
It was easy to learn and while it definitely took time to get everything set up and working the way I wanted, it wasn't difficult. There was plenty of support and knowledge center tools as well.
Stephanie Casstevens | TrustRadius Reviewer

Reliability and Availability

Act-On

Act-On 9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate | TrustRadius Reviewer

Uberflip

Uberflip 9.1
Based on 2 answers
After using Uberflip for more than a year, we have yet to experience any down time.
Karen Foreman-Brown | TrustRadius Reviewer

Performance

Act-On

Act-On 8.2
Based on 13 answers
It takes a few minutes to sync with Salesforce (SFDC) but other than that its pretty fast and I have not noticed a large lag at any point thus far.
Vinny Poliseno | TrustRadius Reviewer

Uberflip

Uberflip 7.3
Based on 1 answer
No answer on this topic is available.

Support Rating

Act-On

Act-On 7.3
Based on 39 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen | TrustRadius Reviewer

Uberflip

Uberflip 5.7
Based on 8 answers
We do not like support since it does not provide a correct solution we always have problems and rarely solve it at this time, it takes time to respond and sometimes ignores us, I think this platform could try a little more with good support.
Edward Smith | TrustRadius Reviewer

In-Person Training

Act-On

Act-On 8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno | TrustRadius Reviewer

Uberflip

No score
No answers yet
No answers on this topic

Online Training

Act-On

Act-On 9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 1 answer
It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up
Stephanie Casstevens | TrustRadius Reviewer

Implementation Rating

Act-On

Act-On 8.6
Based on 22 answers
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
Prabal Roy | TrustRadius Reviewer

Uberflip

Uberflip 10.0
Based on 1 answer
Set up folder settings the way you want before cloning folders! Saves so much time!
Stephanie Casstevens | TrustRadius Reviewer

Alternatives Considered

Act-On

HubSpot's pricing tiers are much cheaper in some cases, and they provide some of the tools that are included with Act-On Software's premium tiers. I believe Act-On has more versatility in tracking conversion and other rates out-of-the-box compared HubSpot, which is why we chose Act-On for our production metrics and have continued using their products.
Fedor Paretsky | TrustRadius Reviewer

Uberflip

Frankly, we didn't look at any alternatives. We found Uberflip at a conference and were so impressed with their product that we didn't need to look elsewhere. The pricing was reasonable and it had most of the features that we wanted. Their service was solid, so it was an easy decision.
Logan Mallory | TrustRadius Reviewer

Return on Investment

Act-On

  • Increased employee efficiency for sure, I am able to churn out so many more emails than if I did it manually.
  • Better customer service - we honor opt-outs and unsubscribes automatically, ensuring that our prospects do not receive any more emails than they want.
  • ROI - the ability to schedule emails and plan ahead helps us stay on top of our marketing calendar and produce more marketing messages, leading to more sales. Well worth the investment.
Paloma Nazar | TrustRadius Reviewer

Uberflip

  • While we did see ROI come about, it took it over a year to truly show it's worth.
  • It has helped our customer service team train new customers, which has aided in improved customer service.
  • We've seen an increase in content downloads and shares. More eyes are getting to our content which is great.
Justina Logozzo | TrustRadius Reviewer

Screenshots

Pricing Details

Act-On

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Act-On Editions & Modules

Edition
Professional$9001
Enterprise$2,0002
  1. per month (starts at 2,500 active contacts)
  2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Uberflip

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required

Uberflip Editions & Modules

Additional Pricing Details

Rating Summary

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