What users are saying about

ActiveCampaign

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Top Rated
67 Ratings

Constant Contact

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417 Ratings

ActiveCampaign

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Top Rated
67 Ratings
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Score 8.5 out of 101

Constant Contact

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417 Ratings
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Score 7.3 out of 101

Add comparison

Likelihood to Recommend

ActiveCampaign

For a small company like us, it is very useful to build a list of subscribers through email campaigns and subscription forms. The accuracy of its email campaigns helps me to grow my list very fast.
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Constant Contact

Constant Contact is one of the keys to success for your business. If you are looking to stay in contact with your clients with a professional image, Constant Contact is your go-to tool. If you are not the creative type, their templates provide the marketing department for your business. For organizations, the ability to send out email blasts to your members is great. You are able to monitor your member engagement and follow-up if necessary. It's great watching who opens your email, how quickly they open the document and determine the best way to engage your members via mobile/desktop. As a consultant, I am able to recommend strategies for my clients based on how their members engage.
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Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.7
Constant Contact
8.0
WYSIWYG email editor
ActiveCampaign
7.7
Constant Contact
8.7
Dynamic content
ActiveCampaign
7.3
Constant Contact
7.9
Ability to test dynamic content
ActiveCampaign
7.4
Constant Contact
8.3
Landing pages
ActiveCampaign
6.7
Constant Contact
7.5
A/B testing
ActiveCampaign
7.1
Constant Contact
7.5
Mobile optimization
ActiveCampaign
7.7
Constant Contact
8.2
Email deliverability
ActiveCampaign
8.3
Constant Contact
8.3
List management
ActiveCampaign
8.1
Constant Contact
8.0
Triggered drip sequences
ActiveCampaign
9.3
Constant Contact
7.6

Reporting & Analytics

ActiveCampaign
7.0
Constant Contact
7.6
Dashboards
ActiveCampaign
7.0
Constant Contact
8.0
Standard reports
ActiveCampaign
7.2
Constant Contact
8.3
Custom reports
ActiveCampaign
6.8
Constant Contact
6.4

Pros

  • Simple to use
  • Good value for the price
  • Automation sequences
  • Lead scoring
Dr Olivier Becherel - Leadership and Executive Coaching profile photo
  • Constant Contact's email-creation UI is easy and powerful. This makes creating new emails and newsletters fast for even non-technical users. The user has many options to customize the email with images, buttons, links, and more.
  • Constant Contact is more than just a email sending service. Their other campaign types include event registration, surveys, and A/B tests. Each of these campaigns can add value to your company beyond just email.
  • Constant Contact offers many email templates to choose from. Whether you are looking to send a bulk newsletter or a more personal note, there will be template for you to work off of and further customize.
Jason Kelly profile photo

Cons

  • We think the workflow, from creating a list until designing the automation, should be a little more intuitive
  • First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
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  • Constant Contact's list management UI is not the best. Selecting a list on the Contacts home page does not link you directly to the list, so refreshing the page means you have to re-select the list, which is a couple clicks away. This becomes troublesome when updating contacts in a separate tab and hoping to refresh the list page to see the results.
  • The UI of the Contact page is also not great. There is a confusion between lists and tags, and the data fields are not organized well.
  • The reporting features, while useful, lack customizability. More than surface level data analysis needs done with an import into Excel.
Jason Kelly profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 19 answers
With the renewal of the contract, you have the option to keep the historical emails and this has been proved invaluable
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Usability

No score
No answers yet
No answers on this topic
Constant Contact8.8
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
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Reliability and Availability

No score
No answers yet
No answers on this topic
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

No score
No answers yet
No answers on this topic
Constant Contact3.0
Based on 8 answers
The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems
Ashley N. Baker profile photo

Implementation

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
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Alternatives Considered

ActiveCampaign is reasonably priced and provides the most powerful suite of features for email marketing, email automation, and CRM features. I love the power of integrating my email marketing tool with my website and sales funnels. The automation options are endless and almost overwhelming. This is exactly the type of tool we need to creatively create solutions for our clients. ActiveCampaign is ahead of the curve when it comes to the future of relationship marketing.
Lauren Lopez profile photo
Constant Contact stacks up well with MailChimp. While MailChimp is more powerful in certain ways (e.g. more robust reporting and automation), Constant Contact's simplicity makes the product easier to use for many users. I would recommend Constant Contact for those looking for a simple, mostly headache-free product. I would recommend MailChimp for those looking to leverage their email marketing in a major way
Jason Kelly profile photo

Scalability

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • ActiveCampaign couldn't be mapped to any specific ROI partially due to the clunky reporting interface. We couldn't backtrack into any specific objectives like purchase decisions or course signups because it was too difficult to map those website actions to the specific campaigns.
  • The biggest value AC delivered was in terms of time saved creating specific drip campaigns. Cloning funnels, making edits, adding new branches was fast and easy and allowed us to iterate and move on to other things.
J.P. VanderLinden profile photo
  • Constant Contact has had a positive impact through A/B tests helping us improve our email open rates.
  • Constant Contact has had a positive impact by providing an event registration feature on top of its email sending feature.
Jason Kelly profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details