What users are saying about

ActiveCampaign

Top Rated
59 Ratings

Constant Contact

393 Ratings

ActiveCampaign

Top Rated
59 Ratings
Score 8.5 out of 101

Constant Contact

393 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

ActiveCampaign

ActiveCampaign is perfect for teams that want a lightweight, easy to use email software which still has the ability to deeply integrate with your codebase/business logic (through tagging via their API and automations).It strikes the balance nicely between allowing developers and marketers to collaborate --- simply instruct the developers to tag users appropriately in the business logic / code base, and then the marketers can use AC's automations initiated by a tag to come up with whatever complex follow-up they desire (all without bugging the developers again).
Ben Gelsey profile photo

Constant Contact

What are your needs and goals? How many contacts do you have? What is your budget? There are several free email marketing options that I recommend. One is FireDrum (up to 750 contacts free) and the other is a WordPress plug-in, Wysija (up to 2500 contacts). If they need the email marketing and event functions, I'd definitely recommend Constant Contact
Giselle Aguiar profile photo

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
7.8
Constant Contact
7.8
WYSIWYG email editor
ActiveCampaign
7.7
Constant Contact
8.6
Dynamic content
ActiveCampaign
7.4
Constant Contact
7.7
Ability to test dynamic content
ActiveCampaign
7.5
Constant Contact
8.2
Landing pages
ActiveCampaign
6.7
Constant Contact
7.4
A/B testing
ActiveCampaign
7.2
Constant Contact
7.7
Mobile optimization
ActiveCampaign
7.7
Constant Contact
7.9
Email deliverability
ActiveCampaign
8.3
Constant Contact
8.0
List management
ActiveCampaign
8.1
Constant Contact
7.8
Triggered drip sequences
ActiveCampaign
9.3
Constant Contact
7.3

Reporting & Analytics

ActiveCampaign
7.0
Constant Contact
7.3
Dashboards
ActiveCampaign
7.1
Constant Contact
7.7
Standard reports
ActiveCampaign
7.3
Constant Contact
8.0
Custom reports
ActiveCampaign
6.7
Constant Contact
6.0

Pros

  • Easy to implement detailed if/then email Automation
  • Templates are easy to use and access
  • Integrates with click funnel
Steena Brown profile photo
  • Setting up groups
  • Creating templates branded with the company's website - AWESOME!
  • Support is outstanding!
  • Easy to use, drag and drop.
Sanjit Mandal profile photo

Cons

  • Campaign sending has a few too many steps to go through, would love to see more on one page
  • More organizational tools for sent, drafts, and different list emails other than just one level tagging would be great
  • Visual email scheduling for newsletters on a calendar would be a huge improvement to the list style. Drag and drop to reschedule emails would be a godsend!
Steena Brown profile photo
  • Unless you are adept at HTML, customizing templates was a bit difficult.
  • There wasn't as much tracking ability on the back-end as we would have liked in order to properly map out email journeys for customer lists.
  • We had to up our budget in order to fit more contacts into the system, even though a lot of those we had were bouncing.
Alison Walkley profile photo

Likelihood to Renew

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 19 answers
With the renewal of the contract, you have the option to keep the historical emails and this has been proved invaluable
No photo available

Usability

No score
No answers yet
No answers on this topic
Constant Contact8.7
Based on 8 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar profile photo

Reliability and Availability

No score
No answers yet
No answers on this topic
Constant Contact9.0
Based on 2 answers
No major problems in sending out the email campaigns and accessing the analytics
Ashley N. Baker profile photo

Performance

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 2 answers
Reports complete very quickly and you can see email opens in real-time
Ashley N. Baker profile photo

Support

No score
No answers yet
No answers on this topic
Constant Contact3.1
Based on 8 answers
The support staff seems to have no idea of why/how files are uploaded into segmented lists. They don't seem to have ever actually used the software and it is very difficult to resolve any problems
Ashley N. Baker profile photo

Implementation

No score
No answers yet
No answers on this topic
Constant Contact8.0
Based on 4 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
No photo available

Alternatives Considered

Backend user experience is much more streamlined and robust than AWeber. AWeber also triggers weird spam wall blocks occasionally when integrating with other system’s automated forms. MailChimp simply doesn’t have the features I need.
Steena Brown profile photo
I would say that Constant Contact and MailChimp are fairly comparable in terms of features and uses. I've used both at several companies and haven't noticed a large difference between the two. By the time I was about to leave my previous company that used Constant Contact, we were on the verge of switching all shows over to Pardot for email creation and remarketing campaigns as the offerings were more robust and powerful.
Alison Walkley profile photo

Scalability

No score
No answers yet
No answers on this topic
Constant Contact10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Ashley N. Baker profile photo

Return on Investment

  • Positive ROI: ActiveCampaign has allowed us to use tags and automation to segment our subscribers based on purchases so that we can keep those buyer engaged with emails and information that pertains to the specific things they are interested in, and not bother them with things they are not. Thereby increasing open rates and click-throughs and decreasing unsubscribe rates which thereby increases sales.
  • Negative ROI: Learning the program takes some time as do setting up the automations, so you need to be willing to make the investment in time to do so. Initially, this may adversely affect your ROI.
Tracy Beers profile photo
  • We've definitely seen an uptick in attendee ticket purchases after certain email campaigns through Constant Contact.
  • Due to high bounce rates and the inability to send to certain email systems, we have also lost the ability to reach some potential attendees through the use of Constant Contact.
  • We've also had to employ outside agencies, costing us money from the bottom line, in order to customize HTML-based templates that were uploaded to Constant Contact for certain trade shows.
Alison Walkley profile photo

Pricing Details

ActiveCampaign

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Constant Contact

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details