What users are saying about
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Top Rated
699 Ratings
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Top Rated
675 Ratings

ActiveCampaign

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Top Rated
699 Ratings
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Score 8.8 out of 100

Constant Contact

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Top Rated
675 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

ActiveCampaign

ActiveCampaign works really well for managing traffic from social media adverts, or for triggering a marketing campaign to a distribution list and then managing all the steps that follow. The CRM part is still appropriate for all clients, but for some client types, the automation may not be appropriate, depending on the sector and client relationship.
Julie Barber | TrustRadius Reviewer

Constant Contact

For me, Constant Contact is the top tool when it comes to smart email automation , which allows us to use specific triggers to send emails to targeted recipients. This makes it convenient to send just the right emails to people when they sign up for our product, make a successful or failed transaction etc[.] Another strong aspect of Constant Contact is its social marketing capability, which makes it convenient managing our Instagram and Facebook ads.
Laura Adanne Obi | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

ActiveCampaign
8.5
Constant Contact
7.9
WYSIWYG email editor
ActiveCampaign
8.0
Constant Contact
7.9
Dynamic content
ActiveCampaign
8.6
Constant Contact
7.8
Ability to test dynamic content
ActiveCampaign
8.1
Constant Contact
7.7
Landing pages
ActiveCampaign
7.2
Constant Contact
8.0
A/B testing
ActiveCampaign
8.7
Constant Contact
7.4
Mobile optimization
ActiveCampaign
8.4
Constant Contact
8.1
Email deliverability reporting
ActiveCampaign
9.0
Constant Contact
8.8
List management
ActiveCampaign
8.9
Constant Contact
8.3
Triggered drip sequences
ActiveCampaign
9.3
Constant Contact
7.1

Lead Management

ActiveCampaign
8.5
Constant Contact
Lead nurturing
ActiveCampaign
8.8
Constant Contact
Lead scoring and grading
ActiveCampaign
8.3
Constant Contact
Data quality management
ActiveCampaign
8.4
Constant Contact
Automated sales alerts and tasks
ActiveCampaign
8.6
Constant Contact

Campaign Management

ActiveCampaign
8.3
Constant Contact
Calendaring
ActiveCampaign
8.0
Constant Contact
Event/webinar marketing
ActiveCampaign
8.6
Constant Contact

Social Media Marketing

ActiveCampaign
8.6
Constant Contact
Social sharing and campaigns
ActiveCampaign
8.7
Constant Contact
Social profile integration
ActiveCampaign
8.5
Constant Contact

Reporting & Analytics

ActiveCampaign
8.6
Constant Contact
8.1
Dashboards
ActiveCampaign
8.7
Constant Contact
8.0
Standard reports
ActiveCampaign
8.6
Constant Contact
8.5
Custom reports
ActiveCampaign
8.5
Constant Contact
7.8

Platform & Infrastructure

ActiveCampaign
8.8
Constant Contact
API
ActiveCampaign
8.9
Constant Contact
Role-based workflow & approvals
ActiveCampaign
8.5
Constant Contact
Customizability
ActiveCampaign
8.7
Constant Contact
Integration with Salesforce.com
ActiveCampaign
8.8
Constant Contact
Integration with Microsoft Dynamics CRM
ActiveCampaign
8.9
Constant Contact
Integration with SugarCRM
ActiveCampaign
8.8
Constant Contact

Pre-Send Testing

ActiveCampaign
Constant Contact
8.4
URL Validation
ActiveCampaign
Constant Contact
8.6
Link Tracking
ActiveCampaign
Constant Contact
8.4
Image Validation
ActiveCampaign
Constant Contact
8.3
Inbox Display
ActiveCampaign
Constant Contact
8.2
Email Accessibility Tools
ActiveCampaign
Constant Contact
8.3
Spelling and Grammar Check
ActiveCampaign
Constant Contact
8.2
Spam Testing
ActiveCampaign
Constant Contact
8.3
Email Previews
ActiveCampaign
Constant Contact
8.8

Pros

ActiveCampaign

  • ActiveCampaign has high delivery rates.
  • ActiveCampaign allows for high levels of customization for content, as well as contact information.
  • ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
  • ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
Tim Weatherall | TrustRadius Reviewer

Constant Contact

  • Constant Contact allows the users to send unlimited emails and just pay per list size.
  • The software does welcome emails pretty well and allows you to set up all sorts of automation.
  • The branded templates and starter templates are very useful and look good.
Anonymous | TrustRadius Reviewer

Cons

ActiveCampaign

  • The email builder is annoying. Very slow at work and it constantly resets the cursor, font type and list continuation. It's one of the most frustrating things about it.
  • I am surprised there isn't an automatic "send to people who haven't opened the last x campaigns" trigger. Other competitors have this feature. Instead, I'm forced to use 2 automations that play the role of tagging after a certain amount of days have passed.
  • While it's a market practice, I think the cost can go up exponentially the more members one has. Maybe I don't understand the process enough but places like Sendgrid, MailerLite offer decent automations and 1,000 subscribers free. I know sendgrid charges per email sent but still I find the cost to pay for a list size odd.
  • The overall refresh rate of the platform seems to use a lot of CPU power because it lags every time I switch functions or create new steps. I can hear my fans go to high every time I start doing something. I know my CPU is old but I use other demanding software and I don't have that problem. I think the refresh rate and speed of the platform can be improved.
Juan R. Arroyo Yap | TrustRadius Reviewer

Constant Contact

  • Sometimes some software provides outdated and useless features and functions, but this email marketing tool gives advanced kinds of functionalities with modern features.
  • I like the ease of use of this platform also appreciate its professional customer support team.
  • I am no longer desperate after getting this tool at my work.
Nick Salerno | TrustRadius Reviewer

Likelihood to Renew

ActiveCampaign

ActiveCampaign 9.0
Based on 16 answers
For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
page V | TrustRadius Reviewer

Constant Contact

Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

Usability

ActiveCampaign

ActiveCampaign 8.2
Based on 31 answers
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
Matt Dickerson | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Giselle Aguiar | TrustRadius Reviewer

Reliability and Availability

ActiveCampaign

ActiveCampaign 9.1
Based on 3 answers
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Michelle Hill | TrustRadius Reviewer

Constant Contact

Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics
Anonymous | TrustRadius Reviewer

Performance

ActiveCampaign

ActiveCampaign 8.6
Based on 3 answers
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Michelle Hill | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
Anonymous | TrustRadius Reviewer

Support Rating

ActiveCampaign

ActiveCampaign 6.5
Based on 35 answers
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Chesare Johnson | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
Anonymous | TrustRadius Reviewer

Implementation Rating

ActiveCampaign

ActiveCampaign 8.5
Based on 9 answers
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
William Ainslie | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Anonymous | TrustRadius Reviewer

Alternatives Considered

ActiveCampaign

ActiveCampaign is the middle ground between the simpler platforms like Mailchimp and the significant complexity of platforms like Infusionsoft (now Keap). It provides custom fields, segmented automations and other options without the need to hire a consultant or company to create/manage the platform on your behalf that many businesses find with the enterprise platforms.
Kim McCumber | TrustRadius Reviewer

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Anonymous | TrustRadius Reviewer

Scalability

ActiveCampaign

ActiveCampaign 8.8
Based on 3 answers
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Michelle Hill | TrustRadius Reviewer

Constant Contact

Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Anonymous | TrustRadius Reviewer

Return on Investment

ActiveCampaign

  • I went from 0-50 new emails on my list in a matter of weeks, due to the simplicity and functionality of the landing pages/forms.
  • Because of the great email tracking features, I was able to observe and shift my emails so that I went from a 15% open rate to a 50% open rate.
Triana Garrett | TrustRadius Reviewer

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Terri Betts | TrustRadius Reviewer

Screenshots

Pricing Details

ActiveCampaign

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

ActiveCampaign Editions & Modules

Edition
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294
  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]
Additional Pricing Details

Constant Contact

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Constant Contact Editions & Modules

Edition
Email$20.001
Email Plus$45.001
Pro$195.001
  1. per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

ActiveCampaign
9.1
Constant Contact
8.3

Likelihood to Renew

ActiveCampaign
9.0
Constant Contact
9.0

Usability

ActiveCampaign
8.2
Constant Contact
10.0

Reliability and Availability

ActiveCampaign
9.1
Constant Contact
9.0

Performance

ActiveCampaign
8.6
Constant Contact
10.0

Support Rating

ActiveCampaign
6.5
Constant Contact
10.0

In-Person Training

ActiveCampaign
7.3
Constant Contact

Online Training

ActiveCampaign
Constant Contact
10.0

Implementation Rating

ActiveCampaign
8.5
Constant Contact
10.0

Scalability

ActiveCampaign
8.8
Constant Contact
10.0

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