What users are saying about
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Top Rated
849 Ratings
Top Rated
772 Ratings

ActiveCampaign

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Top Rated
849 Ratings
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Score 8.6 out of 100
Top Rated
772 Ratings
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Score 7.8 out of 100

Feature Set Ratings

  • ActiveCampaign ranks higher in 2 feature sets: Email & Online Marketing, Reporting & Analytics

Email & Online Marketing

8.5

ActiveCampaign

85%
7.6

Constant Contact

76%
ActiveCampaign ranks higher in 9/9 features

WYSIWYG email editor

7.9
79%
561 Ratings
7.5
75%
83 Ratings

Dynamic content

8.3
83%
500 Ratings
7.6
76%
83 Ratings

Ability to test dynamic content

8.3
83%
452 Ratings
7.6
76%
82 Ratings

Landing pages

7.4
74%
324 Ratings
7.4
74%
56 Ratings

A/B testing

8.6
86%
365 Ratings
7.1
71%
53 Ratings

Mobile optimization

8.6
86%
509 Ratings
8.0
80%
86 Ratings

Email deliverability reporting

9.3
93%
654 Ratings
8.6
86%
136 Ratings

List management

9.0
90%
630 Ratings
8.2
82%
92 Ratings

Triggered drip sequences

9.1
91%
556 Ratings
6.8
68%
48 Ratings

Lead Management

8.7

ActiveCampaign

87%

Constant Contact

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 4/4 features

Lead nurturing

9.0
90%
476 Ratings
N/A
0 Ratings

Lead scoring and grading

8.6
86%
347 Ratings
N/A
0 Ratings

Data quality management

8.7
87%
390 Ratings
N/A
0 Ratings

Automated sales alerts and tasks

8.7
87%
344 Ratings
N/A
0 Ratings

Campaign Management

8.5

ActiveCampaign

85%

Constant Contact

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Calendaring

8.4
84%
283 Ratings
N/A
0 Ratings

Event/webinar marketing

8.6
86%
275 Ratings
N/A
0 Ratings

Social Media Marketing

8.8

ActiveCampaign

88%

Constant Contact

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 2/2 features

Social sharing and campaigns

8.9
89%
246 Ratings
N/A
0 Ratings

Social profile integration

8.6
86%
242 Ratings
N/A
0 Ratings

Reporting & Analytics

8.6

ActiveCampaign

86%
7.7

Constant Contact

77%
ActiveCampaign ranks higher in 3/3 features

Dashboards

8.6
86%
578 Ratings
7.8
78%
88 Ratings

Standard reports

8.8
88%
565 Ratings
7.8
78%
89 Ratings

Custom reports

8.4
84%
363 Ratings
7.5
75%
58 Ratings

Platform & Infrastructure

8.7

ActiveCampaign

87%

Constant Contact

Feature Set Not Supported
N/A
ActiveCampaign ranks higher in 7/7 features

API

9.2
92%
379 Ratings
N/A
0 Ratings

Role-based workflow & approvals

8.6
86%
257 Ratings
N/A
0 Ratings

Customizability

8.9
89%
402 Ratings
N/A
0 Ratings

Integration with Salesforce.com

8.7
87%
85 Ratings
N/A
0 Ratings

Integration with Microsoft Dynamics CRM

8.9
89%
55 Ratings
N/A
0 Ratings

Integration with SugarCRM

8.8
88%
51 Ratings
N/A
0 Ratings

Third-party software integrations

7.7
77%
2 Ratings
N/A
0 Ratings

Pre-Send Testing

ActiveCampaign

Feature Set Not Supported
N/A
8.0

Constant Contact

80%
Constant Contact ranks higher in 8/8 features

URL Validation

N/A
0 Ratings
8.3
83%
31 Ratings

Link Tracking

N/A
0 Ratings
8.0
80%
34 Ratings

Image Validation

N/A
0 Ratings
8.2
82%
32 Ratings

Inbox Display

N/A
0 Ratings
8.0
80%
35 Ratings

Email Accessibility Tools

N/A
0 Ratings
8.0
80%
28 Ratings

Spelling and Grammar Check

N/A
0 Ratings
7.3
73%
33 Ratings

Spam Testing

N/A
0 Ratings
7.6
76%
26 Ratings

Email Previews

N/A
0 Ratings
8.3
83%
42 Ratings

Attribute Ratings

  • ActiveCampaign is rated higher in 2 areas: Likelihood to Recommend, Availability
  • Constant Contact is rated higher in 7 areas: Likelihood to Renew, Usability, Performance, Support Rating, Implementation Rating, Configurability, Product Scalability

Likelihood to Recommend

9.1

ActiveCampaign

91%
650 Ratings
7.7

Constant Contact

77%
109 Ratings

Likelihood to Renew

8.8

ActiveCampaign

88%
19 Ratings
9.0

Constant Contact

90%
22 Ratings

Usability

8.0

ActiveCampaign

80%
35 Ratings
9.3

Constant Contact

93%
10 Ratings

Availability

9.1

ActiveCampaign

91%
4 Ratings
9.0

Constant Contact

90%
4 Ratings

Performance

6.4

ActiveCampaign

64%
4 Ratings
10.0

Constant Contact

100%
4 Ratings

Support Rating

6.0

ActiveCampaign

60%
39 Ratings
10.0

Constant Contact

100%
17 Ratings

In-Person Training

7.3

ActiveCampaign

73%
1 Rating

Constant Contact

N/A
0 Ratings

Online Training

ActiveCampaign

N/A
0 Ratings
10.0

Constant Contact

100%
1 Rating

Implementation Rating

8.7

ActiveCampaign

87%
10 Ratings
10.0

Constant Contact

100%
9 Ratings

Configurability

7.7

ActiveCampaign

77%
3 Ratings
10.0

Constant Contact

100%
1 Rating

Ease of integration

8.1

ActiveCampaign

81%
3 Ratings

Constant Contact

N/A
0 Ratings

Product Scalability

8.4

ActiveCampaign

84%
4 Ratings
10.0

Constant Contact

100%
1 Rating

Vendor post-sale

7.7

ActiveCampaign

77%
3 Ratings

Constant Contact

N/A
0 Ratings

Vendor pre-sale

7.2

ActiveCampaign

72%
3 Ratings

Constant Contact

N/A
0 Ratings

Likelihood to Recommend

ActiveCampaign

I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Read full review

Constant Contact

Constant Contact is the best tool for communicating information in an attractive way to multiple people with customizable pictures, content, and links. It is also the best option for tracking information regarding what constituents received the email, clicked through, unsubscribed, etc. This platform makes keeping track of data for multiple levels of constituents manageable.
Read full review

Pros

ActiveCampaign

  • Contact management is robust and reliable, and provides all the capabilities I was looking for.
  • Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
  • Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
  • Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
Read full review

Constant Contact

  • Market segmentation is great: my main segmentation is by region because that's how our sales team is divided.
  • Lists: making customized email lists is easy and intuitive; the custom fields allow some flexibility in case our fields don't exactly line up with Constant Contact's.
  • Campaigns: creating campaigns is quick and simple. I especially appreciate the 'resend to non-openers' option. I am constantly using this feature.
  • Subject line generator: I like using the recommended subject lines. I'm able to plug in their recommended ideas, or sometimes, this feature helps me generate my own ideas.
Read full review

Cons

ActiveCampaign

  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review

Constant Contact

  • Drag and drop interface can be buggy. For example, when you drag in a component, sometimes the email template keeps scrolling, so you're not able to actually drop in the component.
  • Reporting is a bit confusing. There are 2 different ways to access reporting and I believe only one of them allowed you to view click rates for embedded links.
  • Limitations on the drag and drop interface. For example, you're not able to create a sidebar that spans the entire length of the email, which was a request from a client.
Read full review

Pricing Details

ActiveCampaign

Starting Price

$9 per month

Editions & Modules

ActiveCampaign editions and modules pricing
EditionModules
Lite$9.001
Plus$492
Professional$1293
Enterprise$2294

Footnotes

  1. Per Month [3 Users]
  2. Per Month [25 Users]
  3. Per Month [50 Users]
  4. Per Month [Unlimited Users]

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Constant Contact

Starting Price

$9.99 per month

Editions & Modules

Constant Contact editions and modules pricing
EditionModules
Core$9.991
Plus$45.002
CRM Platform by SharpSpring$449.003

Footnotes

  1. per month
  2. per month
  3. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Add on the SMS Marketing tool to any Core or Plus Constant Contact account. SMS is only available in the US for Core and Plus paid plans. SMS can be added when logged in to your account after purchase. Plans start at $10/month for up to 500 messages.

Likelihood to Renew

ActiveCampaign

For our clients (Course creators, event hosts & managers, business leaders that have existing marketing in place and want to grow past 6 & 7 figures), we highly recommend ActiveCampaign, because:
  • Broad capabilities - ability to create individual emails to specific segments (the right people) at the right time (predictive sending for the greatest likelihood of conversion) and automated flows so that our clients are generating revenue
  • Integrations - We run ads for our clients, and ActiveCampaign automatically creates dynamic audiences for our social media platforms so that our ads are going to audiences that have just opened or clicked emails (or that follows up with people who haven't engaged). The number of programs that ActiveCampaign connects to makes the marketing a seamless experience for our clients.
  • Visualization of data - With the flow builder, you can see where people are in the process, what tags are being applied overall - makes it so much easier to create email marketing solutions for clients.
  • Reporting - The ability to see specific open, click, and conversion rates in one place.
  • Outstanding customer support - Having the ActiveCampaign team behind you makes it easy to recommend and use it for clients.
Read full review

Constant Contact

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Read full review

Usability

ActiveCampaign

ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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Constant Contact

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Read full review

Reliability and Availability

ActiveCampaign

I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
Read full review

Constant Contact

No major problems in sending out the email campaigns and accessing the analytics
Read full review

Performance

ActiveCampaign

Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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Constant Contact

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
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Support Rating

ActiveCampaign

This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
Read full review

Constant Contact

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
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Implementation Rating

ActiveCampaign

Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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Constant Contact

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
Read full review

Alternatives Considered

ActiveCampaign

I felt like ActiveCampaign had the most features for the value I was expecting. I looked at other reviews just like this to see whether it would meet my needs. I also considered price. As a startup, I wanted to make sure I could have a platform that could grow to what I needed it to be without paying too much at the beginning.
Read full review

Constant Contact

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
Read full review

Scalability

ActiveCampaign

My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
Read full review

Constant Contact

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
Read full review

Return on Investment

ActiveCampaign

  • ActiveCampaign saved us thousands of dollars over our previous CRM platform.
  • We are able to track leads through the sales pipeline, seeing exactly how much our efforts are bringing in.
  • We are able to provide better customer service by quickly responding to forms completed on our website no matter the time/day.
  • We can run reports to find areas we may be deficient in marketing or sales, and also see our strengths, which is important to our C Suite.
  • ActiveCampaign Automations save us a significant amount of time.
Read full review

Constant Contact

  • Good email marketing option that we need to expand on
  • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
  • Very affordable and we plan in keeping it as a resource
Read full review

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