ActiveCampaign vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.9 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$19
per month
SAP Sales Cloud
Score 8.2 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
ActiveCampaignSAP Sales Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignSAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
ActiveCampaignSAP Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.9
664 Ratings
13% above category average
SAP Sales Cloud
-
Ratings
WYSIWYG email editor9.4581 Ratings00 Ratings
Dynamic content9.1520 Ratings00 Ratings
Ability to test dynamic content8.8471 Ratings00 Ratings
Landing pages8.0338 Ratings00 Ratings
A/B testing9.1380 Ratings00 Ratings
Mobile optimization9.3526 Ratings00 Ratings
Email deliverability reporting7.3631 Ratings00 Ratings
List management9.6650 Ratings00 Ratings
Triggered drip sequences9.7574 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
7.5
524 Ratings
3% below category average
SAP Sales Cloud
-
Ratings
Lead nurturing automation9.2491 Ratings00 Ratings
Lead scoring and grading8.0359 Ratings00 Ratings
Data quality management9.2401 Ratings00 Ratings
Automated sales alerts and tasks9.2355 Ratings00 Ratings
Lead segmentation and distribution1.81 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
374 Ratings
23% above category average
SAP Sales Cloud
-
Ratings
Calendaring9.6295 Ratings00 Ratings
Event/webinar marketing9.5286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
9.5
287 Ratings
23% above category average
SAP Sales Cloud
-
Ratings
Social sharing and campaigns9.6254 Ratings00 Ratings
Social profile integration9.4250 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.3
627 Ratings
10% above category average
SAP Sales Cloud
-
Ratings
Dashboards8.0597 Ratings00 Ratings
Standard reports8.0584 Ratings00 Ratings
Custom reports9.1377 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.2
491 Ratings
19% above category average
SAP Sales Cloud
-
Ratings
API9.6391 Ratings00 Ratings
Role-based workflow & approvals9.2267 Ratings00 Ratings
Customizability9.4420 Ratings00 Ratings
Integration with Salesforce.com9.392 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.760 Ratings00 Ratings
Integration with SugarCRM9.856 Ratings00 Ratings
Third-party software integrations7.520 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.9
101 Ratings
3% above category average
Customer data management / contact management00 Ratings8.399 Ratings
Workflow management00 Ratings8.299 Ratings
Territory management00 Ratings8.287 Ratings
Opportunity management00 Ratings8.695 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.192 Ratings
Contract management00 Ratings7.394 Ratings
Quote & order management00 Ratings7.991 Ratings
Interaction tracking00 Ratings8.294 Ratings
Channel / partner relationship management00 Ratings6.792 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.3
85 Ratings
3% below category average
Case management00 Ratings6.382 Ratings
Call center management00 Ratings7.777 Ratings
Help desk management00 Ratings7.978 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.5
89 Ratings
1% below category average
Lead management00 Ratings7.388 Ratings
Email marketing00 Ratings7.878 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.3
95 Ratings
4% below category average
Task management00 Ratings7.791 Ratings
Billing and invoicing management00 Ratings6.978 Ratings
Reporting00 Ratings7.386 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.4
95 Ratings
3% below category average
Forecasting00 Ratings7.488 Ratings
Pipeline visualization00 Ratings6.989 Ratings
Customizable reports00 Ratings8.092 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.6
92 Ratings
0% above category average
Custom fields00 Ratings7.992 Ratings
Custom objects00 Ratings7.489 Ratings
Scripting environment00 Ratings7.980 Ratings
API for custom integration00 Ratings7.383 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.6
96 Ratings
3% above category average
Single sign-on capability00 Ratings9.092 Ratings
Role-based user permissions00 Ratings8.290 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.4
67 Ratings
2% above category average
Social data00 Ratings8.067 Ratings
Social engagement00 Ratings6.965 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.1
82 Ratings
12% above category average
Marketing automation00 Ratings8.078 Ratings
Compensation management00 Ratings8.366 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.2
82 Ratings
9% above category average
Mobile access00 Ratings8.282 Ratings
Best Alternatives
ActiveCampaignSAP Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignSAP Sales Cloud
Likelihood to Recommend
7.8
(676 ratings)
8.5
(112 ratings)
Likelihood to Renew
8.4
(25 ratings)
9.0
(7 ratings)
Usability
7.7
(38 ratings)
6.8
(7 ratings)
Availability
9.1
(5 ratings)
8.0
(1 ratings)
Performance
7.0
(5 ratings)
8.0
(1 ratings)
Support Rating
1.4
(41 ratings)
8.8
(10 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
7.0
(2 ratings)
Implementation Rating
8.6
(14 ratings)
8.0
(1 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.0
(4 ratings)
-
(0 ratings)
Product Scalability
1.5
(5 ratings)
8.3
(72 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.2
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignSAP Sales Cloud
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
SAP
SAP Sales CLoud is not useful in cases where it needs zero downtime upgrades or new monthly releases or micro frontends.Although it is great for any cloud deployments, provides a unified view for the customers. Helps in AI insights recommendations and analytics. It is also optimised for mobile . It is robust and a highly scalable cloud plaform
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
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SAP
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
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Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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SAP
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
ActiveCampaign
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SAP
The API documentation is good. Development team was able to implement in under two weeks, and normally we were told it was a 12-14 week process.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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SAP
We went with SAP Sales Cloud over Oracle Sales Cloud because it just clicks better with our way of doing things. SAP is like the superhero of sales software – it plays super well with all our other systems, grows with us as we get bigger, and gives us really smart insights into our sales. Plus, it's easy for our team to use, and we can tweak it to fit exactly how we work. While Oracle is good, SAP is like the perfect fit for our sales superhero team.
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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SAP
As a cloud-based solution, SAP Sales Cloud provides the flexibility to scale resources based on demand. Organizations can easily adjust their usage and storage requirements without the need for significant infrastructure changes. SAP Sales Cloud is designed to integrate seamlessly with other SAP solutions, such as ERP systems and marketing automation tools. This integration ensures a cohesive ecosystem across various business functions, contributing to overall scalability.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time