ActiveCampaign vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 7.8 out of 10
N/A
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
$15
per month
SAP Sales Cloud
Score 8.6 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
ActiveCampaignSAP Sales Cloud
Editions & Modules
Starter
$15
per month
Plus
$49
per month
Pro
$79
per month
Enterprise
$145
per month
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignSAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsNo matter what plan you choose, our services are designed to help you get the most out of your investment — so you can focus on running your business. ActiveCampaign services included in all plan tiers: ActiveTraining Community access Contact migration Customer enablement workshops Video tutorials Chat and ticket support Knowledge base & help guides
More Pricing Information
Features
ActiveCampaignSAP Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.7
670 Ratings
12% above category average
SAP Sales Cloud
-
Ratings
WYSIWYG email editor8.8587 Ratings00 Ratings
Dynamic content8.5524 Ratings00 Ratings
Ability to test dynamic content8.2475 Ratings00 Ratings
Landing pages7.5341 Ratings00 Ratings
A/B testing9.7384 Ratings00 Ratings
Mobile optimization8.8531 Ratings00 Ratings
Email deliverability reporting7.4636 Ratings00 Ratings
List management9.8655 Ratings00 Ratings
Triggered drip sequences9.9577 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.6
528 Ratings
10% above category average
SAP Sales Cloud
-
Ratings
Lead nurturing automation9.7495 Ratings00 Ratings
Lead scoring and grading8.9361 Ratings00 Ratings
Data quality management8.8403 Ratings00 Ratings
Automated sales alerts and tasks8.3357 Ratings00 Ratings
Lead segmentation and distribution7.44 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.7
376 Ratings
24% above category average
SAP Sales Cloud
-
Ratings
Calendaring9.8297 Ratings00 Ratings
Event/webinar marketing9.7286 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
8.8
288 Ratings
15% above category average
SAP Sales Cloud
-
Ratings
Social sharing and campaigns8.8255 Ratings00 Ratings
Social profile integration8.8251 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.2
633 Ratings
9% above category average
SAP Sales Cloud
-
Ratings
Dashboards7.9603 Ratings00 Ratings
Standard reports8.0590 Ratings00 Ratings
Custom reports8.7380 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.5
496 Ratings
22% above category average
SAP Sales Cloud
-
Ratings
API9.8394 Ratings00 Ratings
Role-based workflow & approvals9.8269 Ratings00 Ratings
Customizability9.3423 Ratings00 Ratings
Integration with Salesforce.com9.893 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.961 Ratings00 Ratings
Integration with SugarCRM9.957 Ratings00 Ratings
Third-party software integrations7.825 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.1
110 Ratings
5% above category average
Customer data management / contact management00 Ratings8.6107 Ratings
Workflow management00 Ratings8.5108 Ratings
Territory management00 Ratings7.895 Ratings
Opportunity management00 Ratings8.3104 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.1100 Ratings
Contract management00 Ratings7.9102 Ratings
Quote & order management00 Ratings8.199 Ratings
Interaction tracking00 Ratings8.3101 Ratings
Channel / partner relationship management00 Ratings7.6100 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.9
93 Ratings
5% above category average
Case management00 Ratings7.288 Ratings
Call center management00 Ratings8.483 Ratings
Help desk management00 Ratings8.285 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.7
97 Ratings
2% above category average
Lead management00 Ratings7.596 Ratings
Email marketing00 Ratings7.984 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.8
105 Ratings
2% above category average
Task management00 Ratings7.9101 Ratings
Billing and invoicing management00 Ratings7.686 Ratings
Reporting00 Ratings7.995 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.1
104 Ratings
6% above category average
Forecasting00 Ratings8.297 Ratings
Pipeline visualization00 Ratings7.897 Ratings
Customizable reports00 Ratings8.3100 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.9
101 Ratings
4% above category average
Custom fields00 Ratings8.1101 Ratings
Custom objects00 Ratings7.697 Ratings
Scripting environment00 Ratings8.184 Ratings
API for custom integration00 Ratings7.789 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.7
104 Ratings
4% above category average
Single sign-on capability00 Ratings9.199 Ratings
Role-based user permissions00 Ratings8.498 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.4
73 Ratings
1% above category average
Social data00 Ratings7.873 Ratings
Social engagement00 Ratings7.071 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.1
87 Ratings
12% above category average
Marketing automation00 Ratings8.183 Ratings
Compensation management00 Ratings8.070 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
7.9
90 Ratings
5% above category average
Mobile access00 Ratings7.990 Ratings
Best Alternatives
ActiveCampaignSAP Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.8 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Salesmate
Salesmate
Score 9.8 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Creatio
Creatio
Score 9.2 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignSAP Sales Cloud
Likelihood to Recommend
8.0
(682 ratings)
8.7
(121 ratings)
Likelihood to Renew
8.6
(25 ratings)
8.9
(7 ratings)
Usability
7.5
(43 ratings)
6.7
(7 ratings)
Availability
9.1
(5 ratings)
8.0
(1 ratings)
Performance
7.2
(5 ratings)
8.0
(1 ratings)
Support Rating
1.3
(41 ratings)
8.8
(10 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
7.0
(2 ratings)
Implementation Rating
8.7
(14 ratings)
8.0
(1 ratings)
Configurability
6.4
(4 ratings)
-
(0 ratings)
Ease of integration
9.1
(4 ratings)
-
(0 ratings)
Product Scalability
1.1
(5 ratings)
8.4
(81 ratings)
Vendor post-sale
6.4
(4 ratings)
-
(0 ratings)
Vendor pre-sale
7.3
(4 ratings)
-
(0 ratings)
User Testimonials
ActiveCampaignSAP Sales Cloud
Likelihood to Recommend
ActiveCampaign
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Read full review
SAP
As a comprehensive end-to-end sales CRM platform, we mostly use SAP Sales Cloud. SAP Sales Cloud is what we use to interact with leads, manage sales cycle data, and generate customer insights. It consistently contributes to an efficient rise in business sales. Our consumers can communicate with us even if they are from various cultures or regions.
On certain sites, the program does not allow for a large number of configuration options, and we have encountered problems with versions and formatting contracts.
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Pros
ActiveCampaign
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
Read full review
SAP
  • Help sales teams decide based on relevant data
  • Provide a framework to guide sales teams on activities such as status updates, customer success, sales qualification, etc
  • Reduce manual work by predictive analysis, that is, by understanding when a template can be helpful, updating a manager on a finished task, etc
Read full review
Cons
ActiveCampaign
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
Read full review
SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
Read full review
Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
Read full review
Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
Read full review
Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
Read full review
SAP
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
ActiveCampaign
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SAP
The API documentation is good. Development team was able to implement in under two weeks, and normally we were told it was a 12-14 week process.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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SAP
I'd give SAP Sales Cloud a 9 out of 10 for how easily it grows with our business. It's like having software that can adapt and expand smoothly across different parts of our company. It's been great at handling our current needs and looks set to handle even more as we grow. It's not perfect, but it's pretty close.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
Read full review
SAP
  • Positive Impact: SAP Sales Cloud can lead to increased sales efficiency by automating manual tasks, streamlining workflows, and providing real-time access to customer data. This can result in sales teams spending more time on revenue-generating activities.
  • Negative Impact: The initial costs associated with implementing SAP Sales Cloud, including licensing, customization, and training, can be significant. If not managed properly, this may impact the short-term financials and the expected payback period.
  • Negative Impact: The comprehensive features of SAP Sales Cloud might result in a steeper learning curve for users. If not addressed through adequate training and change management, this complexity can temporarily impact productivity.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization