ActiveCampaign vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ActiveCampaign
Score 8.5 out of 10
N/A
ActiveCampaign is presented as an AI-first marketing platform for marketers, agencies, and entrepreneurs. It uses Active Intelligence for goal-aware automation and personalized experiences across email, SMS, and WhatsApp. ActiveCampaign integrates with 950+ apps and generates insights to optimize every workflow.
$180
per year (single user)
SAP Sales Cloud
Score 8.6 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
ActiveCampaignSAP Sales Cloud
Editions & Modules
Starter
$15
per month (billed annually)
Pro
$49
per month (billed annually)
Plus
$79
per month (billed annually)
Enterprise
$149
per month (billed annually)
No answers on this topic
Offerings
Pricing Offerings
ActiveCampaignSAP Sales Cloud
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
ActiveCampaignSAP Sales Cloud
Features
ActiveCampaignSAP Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ActiveCampaign
8.6
688 Ratings
12% above category average
SAP Sales Cloud
-
Ratings
WYSIWYG email editor8.4605 Ratings00 Ratings
Dynamic content8.2539 Ratings00 Ratings
Ability to test dynamic content8.2488 Ratings00 Ratings
Landing pages7.1356 Ratings00 Ratings
A/B testing8.7398 Ratings00 Ratings
Mobile optimization8.8545 Ratings00 Ratings
Email deliverability reporting9.0654 Ratings00 Ratings
List management9.2673 Ratings00 Ratings
Triggered drip sequences10.0594 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ActiveCampaign
8.7
541 Ratings
11% above category average
SAP Sales Cloud
-
Ratings
Lead nurturing automation9.0507 Ratings00 Ratings
Lead scoring and grading8.4370 Ratings00 Ratings
Data quality management9.7413 Ratings00 Ratings
Automated sales alerts and tasks8.5365 Ratings00 Ratings
Lead segmentation and distribution8.017 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ActiveCampaign
9.6
388 Ratings
26% above category average
SAP Sales Cloud
-
Ratings
Calendaring9.9308 Ratings00 Ratings
Event/webinar marketing9.4291 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ActiveCampaign
6.9
295 Ratings
6% below category average
SAP Sales Cloud
-
Ratings
Social sharing and campaigns7.3262 Ratings00 Ratings
Social profile integration6.6257 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ActiveCampaign
8.1
650 Ratings
10% above category average
SAP Sales Cloud
-
Ratings
Dashboards8.2619 Ratings00 Ratings
Standard reports8.0607 Ratings00 Ratings
Custom reports8.0394 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ActiveCampaign
9.0
509 Ratings
19% above category average
SAP Sales Cloud
-
Ratings
API8.6407 Ratings00 Ratings
Role-based workflow & approvals8.5278 Ratings00 Ratings
Customizability7.9435 Ratings00 Ratings
Integration with Salesforce.com9.297 Ratings00 Ratings
Integration with Microsoft Dynamics CRM9.964 Ratings00 Ratings
Integration with SugarCRM9.759 Ratings00 Ratings
Third-party software integrations9.037 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.5
150 Ratings
8% above category average
Customer data management / contact management00 Ratings8.4143 Ratings
Workflow management00 Ratings8.7144 Ratings
Territory management00 Ratings8.1129 Ratings
Opportunity management00 Ratings8.9140 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.2135 Ratings
Contract management00 Ratings8.1132 Ratings
Quote & order management00 Ratings8.6132 Ratings
Interaction tracking00 Ratings8.8136 Ratings
Channel / partner relationship management00 Ratings8.5130 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.8
129 Ratings
13% above category average
Case management00 Ratings8.6124 Ratings
Call center management00 Ratings9.0113 Ratings
Help desk management00 Ratings8.7114 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.1
130 Ratings
4% above category average
Lead management00 Ratings8.2129 Ratings
Email marketing00 Ratings8.1111 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.3
142 Ratings
8% above category average
Task management00 Ratings8.3134 Ratings
Billing and invoicing management00 Ratings8.3112 Ratings
Reporting00 Ratings8.2130 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.4
140 Ratings
8% above category average
Forecasting00 Ratings8.2130 Ratings
Pipeline visualization00 Ratings8.8131 Ratings
Customizable reports00 Ratings8.1135 Ratings
Customization
Comparison of Customization features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.1
137 Ratings
6% above category average
Custom fields00 Ratings7.9137 Ratings
Custom objects00 Ratings7.9130 Ratings
Scripting environment00 Ratings8.5113 Ratings
API for custom integration00 Ratings8.1122 Ratings
Security
Comparison of Security features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
9.1
140 Ratings
8% above category average
Single sign-on capability00 Ratings9.2134 Ratings
Role-based user permissions00 Ratings9.0134 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
9.0
97 Ratings
18% above category average
Social data00 Ratings8.797 Ratings
Social engagement00 Ratings9.293 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.5
116 Ratings
12% above category average
Marketing automation00 Ratings8.3112 Ratings
Compensation management00 Ratings8.692 Ratings
Platform
Comparison of Platform features of Product A and Product B
ActiveCampaign
-
Ratings
SAP Sales Cloud
8.3
121 Ratings
8% above category average
Mobile access00 Ratings8.3121 Ratings
Best Alternatives
ActiveCampaignSAP Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ActiveCampaignSAP Sales Cloud
Likelihood to Recommend
8.9
(699 ratings)
8.3
(147 ratings)
Likelihood to Renew
9.0
(25 ratings)
8.1
(14 ratings)
Usability
9.3
(62 ratings)
7.0
(9 ratings)
Availability
9.1
(5 ratings)
9.1
(2 ratings)
Performance
7.3
(5 ratings)
9.1
(2 ratings)
Support Rating
1.3
(41 ratings)
5.9
(13 ratings)
In-Person Training
9.1
(2 ratings)
-
(0 ratings)
Online Training
7.3
(1 ratings)
9.1
(3 ratings)
Implementation Rating
8.5
(14 ratings)
8.0
(3 ratings)
Configurability
6.4
(4 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
9.1
(4 ratings)
9.1
(1 ratings)
Product Scalability
1.0
(5 ratings)
8.5
(110 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
6.4
(4 ratings)
8.2
(1 ratings)
Vendor pre-sale
7.3
(4 ratings)
9.1
(1 ratings)
User Testimonials
ActiveCampaignSAP Sales Cloud
Likelihood to Recommend
ActiveCampaign
I've been using ActiveCampaign since around 2018-2019 and I've always been satisfied with the software. It's simple to use, connects with the other tools I use and makes it easy for me to duplicate automations, email templates and workflows as I need to. On top of that, any time I've had an issue (which I think is around twice in the past 5/6 years), the customer service has always been super helpful and my issue has been resolved quickly.
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SAP
Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.
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Pros
ActiveCampaign
  • Collects and filters emails from various lead magnets exceptionally well (especially if a user wants to re-sign up to the same lead magnet and go through it again, they can)
  • Super easy to use email creation that is aesthetically pleasing and user friendly
  • Easy email sequences and user classification from a large range of opt in trigger options
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SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
Read full review
Cons
ActiveCampaign
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Read full review
SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
ActiveCampaign
I am committed at the moment. Rebuilding the automations I have would be a huge time drain. Plus the cost of learning a new system and the risk to deliverability of porting a 6,000 person list to a new platform. Also, AC offers everything I need ast a reasonable (but a little high) price. So, why not a 10? Because, early 2023, AC dropped a massive 2x price hike on long-term customers. They knew few would shift, so this feels like a cynical cash grab and left a bad taste, If they do something like this again, this camel will have a broken back.
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
ActiveCampaign
ActiveCampaign has been the easiest marketing automation software we have ever used. They provide tips throughout the entire process of anything you are building. Their support team through LIVE CHAT has been extremely fast and helpful. The monthly meetings provided with the enablement team has helped us through several large and urgent needs.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
ActiveCampaign
I haven't experienced application errors or unplanned outages at all. Active Campaign is ultra reliable and I would not be using them if that were the case. Also, the helpful emails they send are welcomed and informative, and present very practical tips and guidance for using the platform. They're always demonstrating new features and I'm thankful for that.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
ActiveCampaign
Oh my gosh, Active Campaign's performance gets an A+++ in my book. The pages load quickly and so do the reports. I haven't noticed any slowdowns when it's integrating with other programs and it performs excellently on all levels.
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SAP
No answers on this topic
Support Rating
ActiveCampaign
This might be the best part. The chat support lady offered to make a video to help me solve my problem. I worked in customer service for years and I've never done that, lol. So, if they're offering things like that, I can only imagine that they'd be able to handle most any issue you throw at them.
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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Online Training
ActiveCampaign
No answers on this topic
SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
ActiveCampaign
Very satisfied with our implementation in our professional medical practice, allowing us to be on top of client service, and not miss out on crucial information and insights. Marketing is often neglected in professional practices and ActiveCampaign solved this problem with aplomb.
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SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
ActiveCampaign
I moved to ActiveCampaign from Mailchimp. Admittedly, I was using the free version of Mailchimp, but I had numerous episodes of subscriber data NOT being added to Mailchimp, despite using API to integrate with my mailing list. Obviously, I couldn't pay for clicks and not capture subscriber data, so I had to find something else. ActiveCampaign has been 100% reliable in testing.
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SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Scalability
ActiveCampaign
My web designer told me about Active Campaign and although I don't recall which platform I had before, I LOVE Active Campaign and its user friendliness. The transition was seamless and I've never had a problem with functionality or server failure.
Active Campaign provides so many features, and makes it easy for non-techies to maneuver around the site with ease. They capture information and put it in an easy-to-read format.
At this point, I don't think I'd ever use any other platform!
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SAP
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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Return on Investment
ActiveCampaign
  • I haven't monetized my list yet so no clear ROI but great from a list-building perspective
  • The software is not cheap so at times I feel like I may not be getting the most out of the product because I'm not using all of the features
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SAP
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

ActiveCampaign Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization