What users are saying about

MatchCraft

1 Ratings

AdGear Advertiser

3 Ratings
Score 4.5 out of 101

MatchCraft

1 Ratings
Score 8 out of 101

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Likelihood to Recommend

AdGear Advertiser

Finding a large group of customers or leads to onboard to app and encourage use. Can be a struggle to find the best fit leads for your product as there can be greater levels of analytical information to filter potential leads by. Does the job when running a campaign to onboard
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MatchCraft

If you have multiple campaigns running at the same time, you need your campaign setups to be quick and easy, or you have multiple users managing campaigns, then MatchCraft Advantage is right for you. It also performs well with both small and large budgets. If you want to do re-targeting but don't want/know how to implement the tag, MatchCraft has built-in features for that. However if you want to run video campaigns and campaigns in specific mobile apps, then for now MatchCraft will not work for you
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Feature Rating Comparison

Ad Network Integration

AdGear Advertiser
3.5
MatchCraft
Data Transfer
AdGear Advertiser
4.0
MatchCraft
DSP integration
AdGear Advertiser
3.0
MatchCraft

Ad Campaigns

AdGear Advertiser
3.8
MatchCraft
Ad campaign creation
AdGear Advertiser
3.0
MatchCraft
Ad deployment
AdGear Advertiser
5.0
MatchCraft
Display advertising
AdGear Advertiser
4.0
MatchCraft
Ad display and retargeting segmentation
AdGear Advertiser
3.0
MatchCraft
Sequence targeting
AdGear Advertiser
4.0
MatchCraft

Ad Reporting & Analytics

AdGear Advertiser
4.2
MatchCraft
Ad dashboards
AdGear Advertiser
3.0
MatchCraft
Ad performance reports
AdGear Advertiser
5.0
MatchCraft
Ad conversion tracking
AdGear Advertiser
3.0
MatchCraft
Ad attribution reporting
AdGear Advertiser
6.0
MatchCraft
Cross-channel ad management
AdGear Advertiser
4.0
MatchCraft
Ad forecasting and optimization
AdGear Advertiser
4.0
MatchCraft

Pros

  • Easy setup
  • Smart product
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  • Automated bid adjustments for PPC campaigns. Manual bid strategies can be tedious to manage. MatchCraft's bidding system helps improve click throughs while keeping the click costs pretty low.
  • The report generation features of the platform MatchCraft platform are easy to use and provide actionable data from campaigns. PDF reports require only a few clicks and there is also an interactive dashboard that gives all the key metrics in a graphical format. Both features are customizable.
  • User management is a breeze in the MatchCraft platform. You can add, edit, activate, deactivate, and change the permissions as needed.
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Cons

  • Slow design
  • Needs more analytics
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  • Not all Google/Bing features are available through the MatchCraft platform. Since they are limited to what is available in the API some features like video campaign management and specific app targeting are missing.
  • Customized report scheduling is not yet available for each campaign and the automated reports can only be sent to one email address. Additional recipients have to be sent their's manually.
  • Reports can take a little time to be generated. Not more than 1 minute but it can slow you down if you have multiple reports to send.
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Alternatives Considered

AdGear was the easiest tech to start on and it was my manager's choice. He enjoyed it though would get frustrated by the UI. I found it easy to use and set up; through lacking meaningful more insights into leads and lead generation to acquire important information when converting to users on the platform.
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The interface on MatchCraft is much easier to get started with than the native PPC provider interfaces. MatchCraft finds ways of maximizing ROI within current spend target rather than recommending 'increased budget' as the fix for all issues. the reporting dashboard is also easier to use and report generation takes only a few clicks. The main downside is that MatchCraft is limited to what the PPC providers allow through the APIs
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Return on Investment

  • Helped onboard users
  • Lacked meaningful segmentation
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  • It has allowed the company to handle a higher volume of campaigns at the same time.
  • Click costs have been reduced across almost all campaigns while click rates have increased.
  • Budget management (under/overspending) has been improved.
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Screenshots

MatchCraft

Pricing Details

AdGear Advertiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
Additional Pricing Details

MatchCraft

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details