Adobe Marketing Cloud vs. Adobe Workfront vs. Asana

This is definitely a tool for enterprises. You need to have a certain level of complexity before you pay for this tool. You should have multiple funnels, websites, or an insane amount of content. If you are involved in ecommerce, this is a worthwhile investment. However, if you have a smaller site, little content, only a single funnel, or don't sell anything online, this is a much less worthwhile tool for you.

Incentivized

It works super well for creative brief intake and brand reviews. It took us more time than I'm willing to admit to get it all set up, but for our limited use case, it's working very well now. I'm not sure where it wouldn't be a good fit, honestly. As a newer user, it's still something I'm getting to know and learn.

Incentivized

The usability of Asana is broad since it's available in a variety of platforms that are widely used nowadays. I think that it would be great for people who are constantly on the move and switching devices, since it has allowed me to work from my phone, too. I also think that Asana has proven itself to handle a large quantity of work

• Adobe Marketing Cloud provides strong capabilities and applications that help better run digital marketing campaigns, manage content and understand an insight.
• Adobe Marketing Cloud also provides tools to A/B test, CMS, and manage digital campaigns.
• It also provides strong capabilities to get an insight with Analytics to better understand the user journey.

Incentivized

• Fosters communication between team members.
• Serves as a virtual "to do list" for me personally - I can track where I am with projects and what there is left to do, and when it's completed.
• Sharing documents between team members that can be updated.

Incentivized

• Easy to use by any user (good UX and no installation needed)
• Easy to create a simple project, add tasks and sub tasks.
• Different display options, according to the project/tasks type
• Works great using a web browser, you don't have to install the application

Incentivized

• Adobe Marketing Cloud is fairly expensive compared to some of the other tools out there. While it does provide an excellent tool for the price, it can be a little daunting to some.
• The learning curve with Adobe Marketing Cloud is fairly steep. When we bring on new employees that will work directly with the tool, it can take weeks until they are up to speed.
• Like it mentioned before, the initial implementation was a fairly lengthy and complicated process. Staying on top of new campaigns does require quite a bit of knowledge of the tool and our process in order to be properly launched.

Incentivized

• Provide additional free training demonstrations
• Allow more customization for hide unused tools
• Allow nonusers to add requests, our organization has no need to add all 10,000+ team members to Adobe Workfront, but would like them to be able to send requests to our team

Incentivized

• Some users might find the user interface a bit dull and un inspired
• We found the way to use multiple workspaces a bit confusing
• It takes quite a bit of planning to build a well organized workspace in order not to have way too many projects and tasks all over the place

Incentivized

Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use. As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.

Incentivized

Workfront is sometimes a bit clunky to use, but overall it works well for our teams when it comes to project management and collaboration across multiple, involved teams. It also has flexibility that allows us to adapt it to diverse use cases, some of which aren't necessarily always the first things that one would think of using workfront for.

Incentivized

I just can't see us getting it off of Asana any time soon, despite the many headaches it has caused us. We have too much data in there, too much time & training invested into it, too much at stake to move. If we were just starting out today, fresh, I don't know for certain that I would absolutely go the same direction, but I *think* I still would. I just haven't seen anything better yet. Maybe if Podio's support staff hadn't treated me like a worthless nuisance to them, I might feel differently, but the fact is that their task management is simply inferior to Asana's. That can't be denied, and in fact Podio said it themselves: "Tasks are a simple function. They cannot be customized. Tasks in Podio can be used for quick to-do's for you and your team members." In our operation, however, prompt task completion is a big deal; one task can't be completed until another one is done first, and closing the gaps between those tasks is critical in meeting deadlines and servicing our customers. Asana gets us there, the others don't.

Workfront is overly complex, but it is functional as a tool to keep track of projects. It is a shame that sometimes it takes a lot of clicks to find anything. Workfront is slowly modernizing its interface but at the same time, hides certain information away thus making the experience feels worse.

Incentivized

It is very user-friendly. Takes a new employee an hour to start figuring out how the system works. That's an important factor. You don't want to encounter the issue where employees need a week to understand how the system works. For example, JIRA, I tried using it for a week and I still don't understand the complicated layout. Asana has a simple interface. Once you see it, you get it type of program.

Incentivized

Maintenance is required, but usually after work hours, Some days the proofing tool function is not operational, but this is a new function of the tool that WF is working out. the kinks on. Chrome is the best browser to use the system in and we find Firefox and Explorer lose some view functionality - Gantt Chart, Resource Grid

Incentivized

Working with Asana on a daily basis

I think overall, Adobe Workfront performs well. There have been some times when it doesn't load or run as quickly as our team would like. This is frustrating when it is such a crucial tool that our team utilizes on a daily basis. It can show our workflow when it lags.

Incentivized

I know that this particular company has it's own Adobe Workfront employee that builds out things they need from the software, and meets with them regularly to troubleshoot. I'm not part of this process, but it's refreshing to see Adobe provide this level of customer service to people, and they're expedient.

Incentivized

I haven't had to use their support so I can't rate it. The fact that I haven't needed them reflects the ease of use of the product. I would recommend that any new users schedule a complete demo of the product to ensure that they are using it to it's fullest (there's a lot of useful features).

Incentivized

It was from my boss, not a rep from AtTask.

The training is very easy to use and you can simply choose the topics included in the course(s) that are most important to your training needs. After each training course, you are tested on what you have learned. If you need a refresher course, they provide Course Catalogs as well as instructor-led courses & workshops.

The most important thing that you can do when implementing Workfront is to have your back end data prepared ahead of time. What resources are in what departments? What amount of allocatable hours does each employee have? What are the cost models for each employee and resource? Having all of this information available will allow you to fully utilize Workfront's features.

Incentivized

Adobe marketing cloud was a strong fit for our agency, considering we already take advantage of Adobe Creative Suite for creative projects. Competitor marketing platforms have often been tempting to evaluate considering they are often far less expensive, but the extra costs of Adobe Marketing Cloud have been considerably offset when taking into account how much overhead and internal efficiency has been added to our process. That said, Moz and HubSpot, the two primary competitor platforms I have sampled, both had much better billing and estimating tools, a critical part of agency life. They also better handled the ever-changing social media landscape and were often quicker to adapt to emerging marketing trends.

Incentivized

Much increased functionality and templating aspects. While I liked JIRA's setup, the Workfront is so much more flexible. The moving away from Jira i was able to show the possibilities of what a full pm software could accommodate and how it all connected in. Also, the pluses of connectivity with the Adobe suite for our creative teams were excellent. From providing updates within other programs, it allowed a much more fluid working process and instant communication.

Incentivized

Asana is a top-tier project management software that helps us organize and track projects from start to finish. It allows us to apply tasks/to-dos to multiple projects without duplication, divide complex projects into smaller tasks, and track project progress. It also helps us organize work on Kanban boards or linear lists. It stands out from the crowd in a big way compared to the competition.

We have been using Workfront for about 3 years. During this time they continue to be a very stable project management system. Workfront's overall scalability is able to handle increased loads of work. When using Workfront for a project management tool for the web team, we store documents, images & video's without any issues. They work with their customer's to provide the best project management system in the market today! I highly recommend Workfront for all project management needs. Workfront strives to deliver unique technology solutions to growing companies!

I used this tool on a daily basis at work and it runs as a solid rock

• Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
• We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
• We decreased the time it took for a lead to make it to the sales team to a matter of seconds.

Incentivized

• Increased efficiency in threaded updates to Outlook emails - no time wasted looking for things in email vs Workfront - they automatically are in both places.
• Time tracking allows us to average out how much time tasks & deliverable types take, allowing better long-term forecasting.
• Planning has given us a system of record for campaigns, allowing us to easily find historic plans and/or view calendar views of upcoming ones.

Incentivized

• Difficulty adding large projects with multiple and complex levels of tasks.
• The number of users is limited in the free version. The service cannot be used for groups of less than 5 people.
• The search filter is not a powerful feature, it needs some development and strength because it contains some bugs sometimes.