Adobe Test and Target is an A/B, multi-variate testing platform which Adobe acquired as part of the Omniture platform in 2009. It is now part of the Adobe Marketing Cloud. It offers tight integration with Adobe analytics and content management products.
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Box
Score 8.6 out of 10
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Box is an online Intelligent Content Management solution that caters to individual users as well as businesses.
$20
per month 3 users (minimum)
OpenText Content Suite Platform
Score 9.0 out of 10
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The OpenText Content Suite Platform oversees the lifecycle management of information across the enterprise from capture through archiving and disposition. With agile information governance to address the latest data governance and data privacy best practices, the vendor states their Content Suite reduces risk and empowers organizations to focus on using information to drive strategic growth and productivity.
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Pricing
Adobe Target
Box
OpenText Content Suite Platform
Editions & Modules
No answers on this topic
Business Starter
$7
per month per user (3 minimum)
Business
$20
per month per user (3 minimum)
Business Plus
$33
per month per user (3 minimum)
Enterprise
$47
per month per user (3 minimum)
Enterprise Plus
$50
per month (billed annually) per user (3 minimum)
Enterprise Advanced
Contact us
per month per user (35 minimum)
No answers on this topic
Offerings
Pricing Offerings
Adobe Target
Box
OpenText Content Suite Platform
Free Trial
No
Yes
No
Free/Freemium Version
No
Yes
No
Premium Consulting/Integration Services
No
Yes
No
Entry-level Setup Fee
No setup fee
Optional
No setup fee
Additional Details
—
A discount is available for annual pricing.
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More Pricing Information
Community Pulse
Adobe Target
Box
OpenText Content Suite Platform
Features
Adobe Target
Box
OpenText Content Suite Platform
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Adobe Target
8.1
18 Ratings
3% below category average
Box
-
Ratings
OpenText Content Suite Platform
-
Ratings
a/b experiment testing
9.318 Ratings
00 Ratings
00 Ratings
Split URL testing
8.617 Ratings
00 Ratings
00 Ratings
Multivariate testing
7.917 Ratings
00 Ratings
00 Ratings
Multi-page/funnel testing
8.314 Ratings
00 Ratings
00 Ratings
Cross-browser testing
8.39 Ratings
00 Ratings
00 Ratings
Mobile app testing
8.57 Ratings
00 Ratings
00 Ratings
Test significance
8.415 Ratings
00 Ratings
00 Ratings
Visual / WYSIWYG editor
7.415 Ratings
00 Ratings
00 Ratings
Advanced code editor
6.614 Ratings
00 Ratings
00 Ratings
Page surveys
8.77 Ratings
00 Ratings
00 Ratings
Visitor recordings
8.49 Ratings
00 Ratings
00 Ratings
Preview mode
8.216 Ratings
00 Ratings
00 Ratings
Test duration calculator
8.016 Ratings
00 Ratings
00 Ratings
Experiment scheduler
8.415 Ratings
00 Ratings
00 Ratings
Experiment workflow and approval
7.612 Ratings
00 Ratings
00 Ratings
Dynamic experiment activation
7.412 Ratings
00 Ratings
00 Ratings
Client-side tests
8.015 Ratings
00 Ratings
00 Ratings
Server-side tests
7.510 Ratings
00 Ratings
00 Ratings
Mutually exclusive tests
7.716 Ratings
00 Ratings
00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Adobe Target
8.2
18 Ratings
7% below category average
Box
-
Ratings
OpenText Content Suite Platform
-
Ratings
Standard visitor segmentation
8.018 Ratings
00 Ratings
00 Ratings
Behavioral visitor segmentation
7.517 Ratings
00 Ratings
00 Ratings
Traffic allocation control
8.418 Ratings
00 Ratings
00 Ratings
Website personalization
9.216 Ratings
00 Ratings
00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Adobe Target
8.1
18 Ratings
6% below category average
Box
-
Ratings
OpenText Content Suite Platform
-
Ratings
Heatmap tool
7.88 Ratings
00 Ratings
00 Ratings
Click analytics
7.615 Ratings
00 Ratings
00 Ratings
Scroll maps
8.88 Ratings
00 Ratings
00 Ratings
Form fill analysis
8.28 Ratings
00 Ratings
00 Ratings
Conversion tracking
8.615 Ratings
00 Ratings
00 Ratings
Goal tracking
8.117 Ratings
00 Ratings
00 Ratings
Test reporting
8.018 Ratings
00 Ratings
00 Ratings
Results segmentation
8.316 Ratings
00 Ratings
00 Ratings
CSV export
8.215 Ratings
00 Ratings
00 Ratings
Experiments results dashboard
7.318 Ratings
00 Ratings
00 Ratings
Enterprise Content Management
Comparison of Enterprise Content Management features of Product A and Product B
Adobe Target
-
Ratings
Box
7.7
26 Ratings
5% below category average
OpenText Content Suite Platform
8.4
7 Ratings
4% above category average
Content capture & imaging
00 Ratings
8.119 Ratings
9.07 Ratings
File sync, storage & archiving
00 Ratings
9.725 Ratings
9.07 Ratings
Document management
00 Ratings
8.424 Ratings
9.07 Ratings
Records management
00 Ratings
7.120 Ratings
8.06 Ratings
Content search & retrieval
00 Ratings
8.324 Ratings
8.07 Ratings
Enterprise content collaboration
00 Ratings
8.021 Ratings
9.07 Ratings
Content publishing & creation
00 Ratings
5.015 Ratings
8.06 Ratings
Security, risk management & information governance
If you're using the Adobe stack and tools to power your website, Target is a great solution to implement. I've utilized Target within two organizations, one running on Adobe Experience Manager (AEM), and the other on Adobe Magento. I don't see how companies could harness the full capacity of Target without also having Adobe Analytics integrated. This is their 'secret sauce' and might not be a good solution for companies who are invested in Google Analytics 360. Integration was straightforward but did require support from the Adobe team to implement successfully. While Target is a great tool for digital teams to support, you'll need your tech team aligned and available to support implementation.
I think Box is great for research teams or anyone that has a large number of files that need to be securely stored. Particularly in the case of social science research, where it is important to protect identifying data, Box is a great option. In cases where teams need a more reliable means for real-time collaboration, I would probably consider a different alternative
Great for content management and records even for organizations whose staff are not much experienced in the technical backgrounds as it's easy to use and no previous knowledge on HTML is required. It is great for storing invoices and payment proofs and for organizations dealing with global clients for general use documents.
This application gives us an incredible integration with Adobe Analytics that allows its operation to be the best and determine the performance of our website.
It offers us an analysis based on user behavior and a web page customization option to adapt and meet the needs of those users.
The main feature that I like the most in Box is that it makes collaboration seamless, workers can easily check the documents any time and make changes according to the needs.
Box manages and backs up all of your files on its cloud servers, and provides a very nice interface for creating, viewing, editing, and collaborating on the most commonly used file types (PDF, XLS, DOC, etc.).
Over the past few years, Box has built on top of its basic cloud storage management with a host of other tools, such as workflows, AI, monitoring, and analytics.
It is helping us to make good connections with clients and our workers themselves as to its syncing and viewing feature to all is very much helpful and easy to go.
Document Management is being done well since it allows you to put in a corporate folder structure that applies to the business unit you currently work in.
Records Management works well in this organisation as it allows you to classify the document according to the file plan, as well as manage it according to the retention schedule for tat file plan.
The ability to collaborate on files works really well. You can share with users within your group, as well as allow other users access to the files for either read access to read/write access.
Access control of the folder and even individual files allows you to ensure only necessary people can have the right type of access. This is especially welcome in the government environment where document management is of utmost importance.
This is something a lot of testing tools struggle with, but I think the WYSIWYG ("What you see is what you get") editor - or Visual Experience Composer (VEC) in Adobe terminology - could definitely use some work. It's a struggle to execute many tests beyond simple copy, color, placement changes, and even the features that do exist are often clunky if not altogether broken.
The interface itself can be a bit counterintuitive in certain parts. If you are familiar with other tools, it's likely middle of the road in this respect; think much easier to understand than Monetate for instance, but a far cry from the simplicity of an Optimizely.
It can be a bit buggy from time to time. The worst example is the frequency at which the tool will fail to save due to an error, but not inform you of this until you try to save, at which point your only option is to log out, log back in, and make all of your updates once again. It can become an extreme pain point at times, and I personally have just gotten into the habit of saving every couple of minutes to avoid a massive loss of productivity.
We have a team of people trained on how to use the application and it integrates well with the other Adobe products we use. Our future roadmap of testing will require some complex scenarios which we hope Target will be able to accomplish
I like the security features and I like the website. It's easy to use and create and move things around as needed. The main reason for a lower rating is because the Box Sync app is just not a good program. It's a memory hog, it's slow, transfer speeds are slow, and it's not the most efficient route. If you have a large Box account and you need to get a computer up to speed on a large amount of data within Box, you are in for the long haul. Last time I had to do this, it took 3 days to sync all of the files and we are talking around 100 GB worth of data
The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.
Everything with Box is seamless. It can be integrated into virtually any other software or application. You can even get the app for your phone or tablet to work on the go. File syncing is so quick. The only reason I gave it a 9 is the issue I discussed earlier about the local file application rebooting and not continuing to sync files. Other than that, it's great!
Yeah, it's always worked, I've never had any kind of connection issues, the only issues I've had it I've been on our end when the Internet hasn't worked.
The general operation and management of Box is very efficient, both when accessing the account, and when adding files, downloading or modifying any document directly. The web platform, mobile and desktop versions work really well and quickly, making all the work and process flow smoothly and without setbacks. So far I have not been able to observe any inconvenience
On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision
I found their support community lacking in clarity when I experienced a login issue. The error messaging was poor on my Box Sync application. I did not reach out to support staff for help, instead, I reasoned that I should try downloading the Box Sync application again and reinstall it. That fixed my issue, thankfully. I think a less computer-savvy user would've been much more frustrated.
OpenText has an outstanding support and knowledge base. All problems which couldn't be solved by us (high complexity cases) were promptly resolved and the resolution also shared with us.
The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)
The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.
The documentation is good. Since Box is a popular service, there were also a number of YouTube videos and other sources that were helpful as we were considering the product and planning for deployment. Also, the ability to try the free version helped to prepare us.
Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable
Be careful with settings. It is easy to get overwhelmed with updates. For example, you don’t want to be updated when doing historical data uploads. I recommend taking off notifications initially and then turn on post you have done your historical data upload.
We seriously considered another software but because we use so many other Adobe products this made the most sense for us. If you are not dependent on other Adobe software and are a smaller company, in my opinion, Target may not be the best fit.
They are kind of the same. And both of them do their job as promised. But for company and project wise I think that Box slightly wins for some points. Which [makes him] win over Google Drive (don't forget that Google Drive is very easy to use and has a lot [of] nice features too).
Having used OpenText Content Suite for a long time, I can say it stands the competition. It offers many versions which is unlike many products in its category. Also, while it is not affordable, I believe the cost is justified considering what a business can achieve with this software.
We have been able to run specific A/B tests that have shown an increase in conversion, which in turn has led to very large banked sales numbers for the year.
We have been able to prove that using and automated Merchandising process did not decrease conversion. This allowed us to greatly increase efficiency by opening up resource time.
Box has been an only positive experience. It provides a seamless way for me and my team to collaborate on documents in such a way where we're not sending the document back/forth via email. It's a huge timesaver.
Box reduces the risk of sharing a sensitive document to the wrong person via email.
Box has provided a platform where my team can share notes in meetings - this has helped streamline and organize our meetings. Our meetings are more productive and actionable.