RevenueStrategy360 vs. Nielsen Digital Ads Ratings

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
RevenueStrategy360
Score 8.0 out of 10
N/A
RevenueStrategy360 (formerly Rate360, and formerly DecisionPoint from TravelClick) is Amadeus' hospitality data service available to deliver access to exclusive, forward-looking demand and rate data, used to drive better revenue strategy decisions.N/A
Nielsen Digital Ads Ratings
Score 8.0 out of 10
N/A
Nielsen offers Digital Ads Ratings, an online display ad-oriented market intelligence product similar to the popular Nielsen Ratings for television.N/A
Pricing
RevenueStrategy360Nielsen Digital Ads Ratings
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
RevenueStrategy360Nielsen Digital Ads Ratings
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
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User Ratings
RevenueStrategy360Nielsen Digital Ads Ratings
Likelihood to Recommend
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
RevenueStrategy360Nielsen Digital Ads Ratings
Likelihood to Recommend
Amadeus IT Group
No answers on this topic
Nielsen
I would definitely use Nielsen Digital Ads Ratings on all digital campaigns. This can work equally well for static digital campaigns as well as video digital campaigns. It helps digital buyers and planners with analysis at the end of campaigns and gives them results based on campaign criteria. It allows them to plan scenarios for future campaigns. It wouldn’t work so well on non-digital campaigns, but hopefully, in the future, it will allow for complete all channel analysis and data capture.
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Pros
Amadeus IT Group
No answers on this topic
Nielsen
  • Accurate data set
  • Robust results
  • Large-scale data
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Cons
Amadeus IT Group
No answers on this topic
Nielsen
  • Better integration
  • Cross media report
  • After sales support
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Return on Investment
Amadeus IT Group
No answers on this topic
Nielsen
  • Positive ROI on most digital campaigns
  • Reduces the manual work
  • Allows for more time planning
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