Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Bombora
Score 8.7 out of 10
N/A
Bombora provides Intent data for B2B marketers. Bombora’s data promises to align marketing and sales teams and enable them to base their actions on the knowledge of which companies are in market for products and services. Bombora’s Company Surge™ data reports on changes in consumption of specific product related topics from within businesses. The source of this data is a co-operative of premium B2B media companies in the world. Members contribute content consumption and behavioral data about…N/A
UpLead
Score 9.4 out of 10
N/A
UpLead is a B2B data provider and technology company based in Southern California providing access to verified B2B contacts with direct email addresses. Search by industry, location, sales volume, number of employees, public vs private, contact title, job function, management level, technologies used and more to find customers. API and CRM integrations available.
$99
per month
Pricing
Apollo.ioBomboraUpLead
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Basic
$99.00
per month
Plus
$199.00
per month
Professional
$399.00
per month
Offerings
Pricing Offerings
Apollo.ioBomboraUpLead
Free Trial
YesYesNo
Free/Freemium Version
YesYesNo
Premium Consulting/Integration Services
YesNoNo
Entry-level Setup FeeOptionalNo setup feeNo setup fee
Additional Details20% discount for annual billing on the Basic and Professional plans.Bombora is based on: - The volume of Intent data needed - Preferred integrations or partner platforms - The level of support needed to get started
More Pricing Information
Community Pulse
Apollo.ioBomboraUpLead
Considered Multiple Products
Apollo.io

No answer on this topic

Bombora

No answer on this topic

UpLead
Chose UpLead
Winmo is great but is very expensive. Apollo.io is not as user friendly and didn't provide the content in an easy manner. Also didn't have as many mobile numbers.
Chose UpLead
Multiple factors - data quality and price plans were key factors.
Chose UpLead
UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
Chose UpLead
I prefer UpLead over both Apollo and Zoominfo based on user-friendly and quality leads.
Chose UpLead
UpLead is beginner-friendly and much easy and comfortable for me to use and navigate all the icons.
Features
Apollo.ioBomboraUpLead
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
188 Ratings
4% above category average
Bombora
-
Ratings
UpLead
9.4
42 Ratings
19% above category average
Advanced search8.4183 Ratings00 Ratings9.742 Ratings
Identification of new leads8.2184 Ratings00 Ratings8.741 Ratings
List quality7.8186 Ratings00 Ratings9.642 Ratings
List upload/download8.4175 Ratings00 Ratings9.942 Ratings
Ideal customer targeting8.0182 Ratings00 Ratings9.342 Ratings
Load time/data access8.1184 Ratings00 Ratings9.342 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
186 Ratings
5% above category average
Bombora
7.7
36 Ratings
14% below category average
UpLead
9.5
41 Ratings
20% above category average
Contact information8.3186 Ratings3.01 Ratings9.441 Ratings
Company information8.4186 Ratings10.036 Ratings9.541 Ratings
Industry information8.0184 Ratings10.031 Ratings9.641 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
184 Ratings
5% above category average
Bombora
-
Ratings
UpLead
8.8
40 Ratings
17% above category average
Lead qualification process7.9168 Ratings00 Ratings8.637 Ratings
Smart lists and recommendations7.5168 Ratings00 Ratings8.134 Ratings
Salesforce integration8.1106 Ratings00 Ratings8.430 Ratings
Company/business profiles8.1175 Ratings00 Ratings9.038 Ratings
Alerts and reminders7.7157 Ratings00 Ratings8.132 Ratings
Data hygiene7.5175 Ratings00 Ratings9.237 Ratings
Automatic data refresh7.5166 Ratings00 Ratings8.736 Ratings
Tags7.8141 Ratings00 Ratings9.336 Ratings
Filters and segmentation8.2170 Ratings00 Ratings9.539 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
161 Ratings
3% above category average
Bombora
-
Ratings
UpLead
8.1
30 Ratings
8% above category average
Sales email templates7.5160 Ratings00 Ratings8.329 Ratings
Append emails to records7.9147 Ratings00 Ratings7.929 Ratings
User Ratings
Apollo.ioBomboraUpLead
Likelihood to Recommend
8.6
(209 ratings)
9.1
(42 ratings)
9.7
(42 ratings)
Likelihood to Renew
8.7
(5 ratings)
8.0
(2 ratings)
-
(0 ratings)
Usability
8.3
(180 ratings)
8.2
(3 ratings)
9.6
(16 ratings)
Availability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Performance
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Support Rating
7.0
(6 ratings)
9.1
(3 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
8.2
(1 ratings)
-
(0 ratings)
Implementation Rating
5.5
(1 ratings)
8.2
(1 ratings)
1.0
(1 ratings)
Configurability
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
8.2
(1 ratings)
-
(0 ratings)
Product Scalability
-
(0 ratings)
7.3
(1 ratings)
-
(0 ratings)
Professional Services
-
(0 ratings)
8.2
(1 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.2
(1 ratings)
9.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
8.0
(1 ratings)
User Testimonials
Apollo.ioBomboraUpLead
Likelihood to Recommend
Apollo.io
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
Bombora
Bombora is the perfect tool for anyone looking to understand their B2B customer and their buyer's journey better. Companies produce tons of content - and pay lots of money creating and then amplifying it too. But is it really what the customer is interested in? Now you don't have to guess, you can know thanks to company surge data.
Read full review
UpLead
UpLead is well suited for environments where there is a lot of accurate contact information to research mainly generating sales for a business. On the other hand, businesses that don't require searching up a huge amount of contact data and that doesn't add up to the sales of a business do not need to use this software.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Bombora
  • Intent topics, as well as the clusters tied to them, have enabled our PMMs to be more granular with specific workloads that are based on industry.
  • The "Account Intent" option within the "Insights" tab allowed us to look specifically into historical data tied to current activities that we were experiencing with that account.
Read full review
UpLead
  • UpLead is one of the best B2B platforms available in the market which deals in offering the highest quality contacts and different companies’ data.
  • It has the best and updated real-time email verification, having contacts worldwide, technology tracking, account-based marketing, and robust API.
  • The integration of UpLead with other platforms is up to the mark. It allows users to integrate UpLead with other renowned software to have the best possible workspace to work on.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Bombora
  • Downloading intent data and trying to use it outside of their environment is tricky because the data is essentially one large worksheet. We want to overlay the data with our own data but joining it all together is tricky. Our data comes from D&B so the names provided by D&B don't always match what we get from Bombora so account matching is not very clean.
  • Customer service is a bit hit or miss. I worked with an account rep to try and resolve it but she couldn't. However, she did open a ticket with the Bombora help desk to try and get me answers. I waited more than a week and got no answer. I followed up and the reply was the original owner of the ticket is out and the new ticket owner was wondering if I had rerun the report to see if the problem went away.
  • Despite having a self-service type set up for the dashboards and reports, trying to understand what exactly needs to be filled in isn't always easy. The data doesn't match up with what we download so trying to compare the dashboards/reports to the extract is next to impossible?! It shouldn't be this way.
Read full review
UpLead
  • More data on small and start-up companies, but this situation is understandable.
  • Collecting a long list of contacts, especially of overseas companies, can sometimes take a while as UpLead is verifying the data. But the wait is typically understandable and worth it.
  • Sometimes I struggle with translating job functions in a foreign language, but this is easy to overcome.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Bombora
No answers on this topic
UpLead
No answers on this topic
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Bombora
I give Bombora an 8 as they do intent well for now. Not a 10 because again its a one trick pony where there are other platforms like ZoomInfo that offer intent as well plus so much more. From an end user perspective, I'd like Bombora to build out first party intent data capabilities to combine into the scoring.
Read full review
UpLead
The tool is robust, it's powerful, it's accurate, and it's extremely helpful and pivotal in my current banking sales role. I could not succeed without UpLead's accurate data and contact information. I'm thankful that such an incredible service exists at such a fair and reasonable price, thank you for the value that you provide your customers and thank you for making me a very successful salesman and wealthier man
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Bombora
Our CSM team is always available for us to meet with via an outreach click to book an invite and we have standing meetings. They met with us on day 1 of implementation and had us up and running that evening. They even go to the lengths of matching industry tenured folks with us to help us move faster.
Read full review
UpLead
i like their support bot.
Read full review
Online Training
Apollo.io
No answers on this topic
Bombora
There is a room for improvement in a layman's perspective as it was difficult for our to understand things during training and had to rearrange sessions.
Read full review
UpLead
No answers on this topic
Implementation Rating
Apollo.io
No answers on this topic
Bombora
Liked the implementation, however there is a still room for improvement for the support needed in overall implementation
Read full review
UpLead
No answers on this topic
Alternatives Considered
Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, it’s somewhat incomplete when compared to Apollo.io.
Read full review
Bombora
Bombora doesn't give you a token for the number of accounts that are populated. You can search and request as many as you'd like. With other platforms, they provide you a token, and if you use all your tokens for the month, then you have to wait til next month.
Read full review
UpLead
UpLead costs a bit more, but I found the data on UpLead to be well worth it in comparison and it was easier to transfer to our CRM (HubSpot). I like how they also provide useful API integration into UpLead and I hope they begin to offer more automation in the future.
Read full review
Scalability
Apollo.io
No answers on this topic
Bombora
Need improvement in places such as visualisation & UX
Read full review
UpLead
No answers on this topic
Return on Investment
Apollo.io
  • Helped to book 30 meetings in 30 days.
  • It's very easy to learn.
  • We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
Read full review
Bombora
  • Bombora played a big role in us proving the effectiveness of ABM for our organization and had a huge impact on us gaining approval for a full ABM platform.
  • Bombora helped us identify key target accounts that brought great net new business to our company.
Read full review
UpLead
  • I haven't been using UpLead long but I have generated interest in our company with several large accounts. Each one of them can add several million in revenue to our company.
  • A huge time saver is to be able to send out email blasts to potential clients I've downloaded from UpLead.
  • Securing any one of the prospects I'm working on through UpLead can easily pay for the investment 10 times over.
  • Most of the salespeople in our company are asking me where I'm getting my leads from.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Bombora Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of