Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Mailshake
Score 7.5 out of 10
N/A
Mailshake is a suite of tools for teams sending sales emails, including pre-written emails, follow-up scheduling and send controls, merge fields and customization / personalization, in-built monitoring, and both an API and Zapier integrations, notably with Gmail and Google Suite.
$50
per month
Outreach
Score 8.3 out of 10
N/A
Outreach is an agentic AI platform for revenue teams that infuses purpose-built agents, conversation intelligence, and assistive insights to power use cases across revenue motions, from new logo prospecting to expansions, deal acceleration, driving retention, and forecasting.N/A
Pricing
Apollo.ioMailshakeOutreach
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
Email Outreach
$50.00
per month
Sales Engagement
$99.00
per month
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioMailshakeOutreach
Free Trial
YesYesNo
Free/Freemium Version
YesNoNo
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeOptionalNo setup feeOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.
More Pricing Information
Community Pulse
Apollo.ioMailshakeOutreach
Considered Multiple Products
Apollo.io
Chose Apollo.io
The others we tried did not integrate all the tools needed for cold outreach, while staying focused on cold outreach. Zoho and HubSpot are really CRMs trying to be cold outreach, Meet Alfred is really a LinkedIn tool with some email outreach components, and Mailshake has a …
Chose Apollo.io
They are a good platform, however, not a one stop solution. It doesn't come with lead enrichment, or email or phone extraction. All of them are bulk email sending tools. Even using the above tools, I have to use Apollo.io for lead enrichment and extracting email, therefore …
Chose Apollo.io
We ended up going with Outreach recently, although Apollo was excellent for us in the beginning. I honestly miss using Apollo's sidebar functionality that worked seamlessly with LinkedIn and LinkedIn Sales Navigator. The new workflow we have with DiscoverOrg to Outreach is not …
Mailshake

No answer on this topic

Outreach
Chose Outreach
I would say it's pretty comparable. I think Outreach is probably more robust and customizable.
Chose Outreach
In order of what my choices would be with the options above:
Apollo, Salesloft, Outreach, Unify, Amplemarket
In my opinion, Apollo is terrible and the only reason it is still solvent is that startups with no money need a solution to have some sort of data enrichment and have a …
Chose Outreach
Outreach is a great tool, but it may not be the most effective one. It is very cost-effective, but teams can easily outgrow outreach. Outreach is more sophisticated than Salesloft. However, Apollo is far more refined and more in-depth from a functionality standpoint. I would …
Chose Outreach
Outreach has better email deliverability and brand reputation compared to its competitors. The pricing and licensing model also fits in with our requirements. Importantly, our leadership and sales teams recommend using Outreach, as they are comfortable with the platform due to …
Chose Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to …
Chose Outreach
Outreach is vastly superior to other sales engagement platforms, because it's easy to use and effective to track engagement
Chose Outreach
Outreach is more detailed and in depth than Apollo. The only reasons why I really liked Apollo was the UI and being able to research companies within the app- however, we use Zoominfo for reaching out now and it is better with more information. Outreach connects to ZI and …
Chose Outreach
I chose Outreach simply because it just works. ZenProspect was a hassle and didn't have throttling (and was full of bugs), and Beamery was just a bit too basic for what we were looking for. Outreach has all the automated features we were looking for to make outbound sales as …
Features
Apollo.ioMailshakeOutreach
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.1
188 Ratings
4% above category average
Mailshake
-
Ratings
Outreach
-
Ratings
Advanced search8.4183 Ratings00 Ratings00 Ratings
Identification of new leads8.2184 Ratings00 Ratings00 Ratings
List quality7.8186 Ratings00 Ratings00 Ratings
List upload/download8.4175 Ratings00 Ratings00 Ratings
Ideal customer targeting8.0182 Ratings00 Ratings00 Ratings
Load time/data access8.1184 Ratings00 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.2
186 Ratings
5% above category average
Mailshake
-
Ratings
Outreach
-
Ratings
Contact information8.3186 Ratings00 Ratings00 Ratings
Company information8.4186 Ratings00 Ratings00 Ratings
Industry information8.0184 Ratings00 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
184 Ratings
5% above category average
Mailshake
-
Ratings
Outreach
-
Ratings
Lead qualification process7.9168 Ratings00 Ratings00 Ratings
Smart lists and recommendations7.5168 Ratings00 Ratings00 Ratings
Salesforce integration8.1106 Ratings00 Ratings00 Ratings
Company/business profiles8.1175 Ratings00 Ratings00 Ratings
Alerts and reminders7.7157 Ratings00 Ratings00 Ratings
Data hygiene7.5175 Ratings00 Ratings00 Ratings
Automatic data refresh7.5166 Ratings00 Ratings00 Ratings
Tags7.8141 Ratings00 Ratings00 Ratings
Filters and segmentation8.2170 Ratings00 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
161 Ratings
3% above category average
Mailshake
-
Ratings
Outreach
-
Ratings
Sales email templates7.5160 Ratings00 Ratings00 Ratings
Append emails to records7.9147 Ratings00 Ratings00 Ratings
User Ratings
Apollo.ioMailshakeOutreach
Likelihood to Recommend
8.6
(209 ratings)
9.0
(9 ratings)
8.5
(254 ratings)
Likelihood to Renew
8.7
(5 ratings)
-
(0 ratings)
8.5
(11 ratings)
Usability
8.3
(180 ratings)
8.0
(1 ratings)
8.3
(204 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Performance
-
(0 ratings)
-
(0 ratings)
9.1
(1 ratings)
Support Rating
7.0
(6 ratings)
7.8
(3 ratings)
9.5
(25 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
8.2
(1 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
5.5
(1 ratings)
-
(0 ratings)
4.5
(3 ratings)
Configurability
-
(0 ratings)
-
(0 ratings)
7.3
(1 ratings)
Product Scalability
-
(0 ratings)
-
(0 ratings)
8.6
(53 ratings)
User Testimonials
Apollo.ioMailshakeOutreach
Likelihood to Recommend
Apollo.io
If a company is looking to do higher volume email and phone outreach, Apollo.io is a good tool. I would recommend first verifying if this type of outreach works with your offering. If it does, this tool will be very helpful for you.
Read full review
Mailshake
Mailshake is great for cold prospecting and drip email campaigns. I do not think Mailshake is well-suited for hyper-personalized one-to-one emailing.
Read full review
Outreach
Outreach has made a huge impact to our business. As with any software, the key is in the implementation and making sure that all reps are onboarded and trained effectively to maximise the platforms capability. We have a sales team of 35, which includes customer success, whilst the platform may be suited for a larger business, for a company of this size this has been ideal
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Mailshake
  • It has an email editor which is easy to use.
  • Email sequences are comprehensive in their functionality--all the options you would expect from a cold emailing solution
  • Campaign and List management are also good
Read full review
Outreach
  • Sequencing -- setting up automated to-do lists so sellers can simply log in and run through their call and email tasks efficiently.
  • Templates/snippets -- we have dozens and dozens, really useful to systematize our communications around feature sets, pricing, etc.
  • Reporting -- super simple to get reporting on how sequences are performing, overall rep activity week over week, etc.
Read full review
Cons
Apollo.io
  • Apollo.io's sync to Salesforce is incredibly finnicky and created a large number of duplicates.
  • Apollo.io's workflow functionality is rigid and doesn't play nicely with middleware like Zapier.
  • Apollo.io is focused on helping you spin up many different emails and phone numbers in a spammy manner instead of focusing on domain reputation.
Read full review
Mailshake
  • Mailshake works only with Gmail/G Suite accounts.
  • The only option for customizing emails is in the CSV file. It would be great if there were a feature in the tool for this.
  • Missing starts about the total number of opens of an email (it is only tracked once).
Read full review
Outreach
  • It is not very clear how to use the automated info-filler logic provided to customize emails and outreach to each prospect and account. More in-app guidance on that would be invaluable.
  • I wish my Outreach program didn't sign me out so frequently; I have to sign in multiple times a day.
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Mailshake
No answers on this topic
Outreach
It's a strong tool that helps our sales development team manage a large number of qualified leads. The sequence framework ensures that every lead receives enough contact attempts that we have confidence that we're not abandoning our prospecting too early without the overhead of managing those activities manually.
Read full review
Usability
Apollo.io
I gave it a 7 because it doesn't help you out if you're an organization that's call-heavy, because a lot of times the numbers aren't the best. It's not accurate. If you're somebody who's email and outbound and your goal is to find that, then that's cool. It works well for it. Some of the features, the AI tools, and some additional features they have are just too complex. Sometimes it's easy to use, but at the same time, there are tools that are not efficient, and it's like, "Where is this coming from?"Especially if you're looking for your niche, whatever industry you're in, and the target word, sometimes it can't find it. You can see what people are searching for, and it just doesn't add up. If you're trying to get very, very detailed, it's not the best. Sometimes it's going to depend on your industry, of course.
Read full review
Mailshake
I found it pretty good - we were able to put email templates and campaigns together almost immediately. The reason I gave it an 8 is because if you want to edit those templates, the saving and making sure they were part of the campaigns was a little tricky and not intuitive.
Read full review
Outreach
Overall, Outreach is usable and scalable across team sizes. The only reason I give a nine and not a 10 is that there are improvements that can be made within the reporting feature. It is usable, but not everyone can easily self-learn the best practices. At times, it may require building 2-3 reports and then using a VLOOKUP in Excel to achieve the desired outcome.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Mailshake
No answers on this topic
Outreach
In our years as Outreach customers, I can count the number of outages we've experienced on one hand. Generally, outages have been very brief and have not completely frozen our access to the platform. Scheduled maintenance is always proactive communicated and the hours never interfere with standard business hours or scheduled sequences.
Read full review
Performance
Apollo.io
No answers on this topic
Mailshake
No answers on this topic
Outreach
Outreach's performance overall is very high quality. Pages load right away. Occasionally it might take a minute to generate a report, but not any slower than in other platforms I've used. Outreach is integrated into many of our other tools and seems to be a very clean integration. Everything runs very quickly.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Mailshake
Mailshake support is outstanding, and they provide an excellent knowledge base for its users. If you have any issues, they respond ASAP without delay.
Read full review
Outreach
There is almost zero customer support. What they do offer is a live chat feature which is active during "normal" business hours which is nice for instant inquiries if someone is available. However, you do not have a dedicated representative to address questions or concerns and their billing process is confusing and messy without any support.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Mailshake
No answers on this topic
Outreach
We were trained in person and it was very easy to understand. And if we missed any pointers there was more training given to us. So i always like this tool. The drafts were also prepared for us to sync outreach with our devices so it was straightforward. Highly recommend
Read full review
Online Training
Apollo.io
No answers on this topic
Mailshake
No answers on this topic
Outreach
Lots of attention from the Outreach training team, with a great willingness to customize to our needs. To be clear, you get out what you put in. If you don't work with them, you'll get cookie-cutter training. But we asked for a lot of customization, and they delivered what we asked for.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Mailshake
No answers on this topic
Outreach
I expected more assistance in connecting Outreach with Salesforce. We have a basic connection, but many fields were left without a sync. We can apparently sync data without adding the app into Salesforce, but believe we could get more functionality with a better integration. The basics of setting up our sequences and using Outreac to run them was was fine.
Read full review
Alternatives Considered
Apollo.io
In terms of Apollo.io, the easiest part is its integration and versatility in handling data. LinkedIn NAVIGATOR, on the other hand, is also a decent tool, but it’s significantly more expensive than Apollo.io and Lusha, especially when considering a decent set of data. However, it’s somewhat incomplete when compared to Apollo.io.
Read full review
Mailshake
For more advanced email campaigns, I use ActiveCampaign and the email sending provider because it gives more control and options related to the drip rules. Besides that, for simple campaigns that need to be followed up in a great, quick, and simple way, Mailshake is perfect from my point of view.
Read full review
Outreach
Salesforce, Apollo, and HubSpot offer similar capabilities, but they simply don't meet the needs. They're more useful for other processes. But for specifically doing outreach as an AE or BDR, Outreach has everything you need. The integrations are great, the software is easy to use, the capabilities are well thought out, and it just makes your life/work a lot easier.
Read full review
Scalability
Apollo.io
No answers on this topic
Mailshake
No answers on this topic
Outreach
When I first joined the company we were a sales team of 10. Over the last 4 years we have grown to 30 and have used Outreach the entire time. Everyone uses Outreach and it works for virtually any size business. The seat model works perfectly for any size company plus Outreach can handle hundreds of thousands of emails being sent out. We never have to worry about throttling or any type of lag time based on usage. This is key when scaling.
Read full review
Return on Investment
Apollo.io
  • Helped to book 30 meetings in 30 days.
  • It's very easy to learn.
  • We sign our new clients based on the list of accounts in the industry that Apollo.io provides. This gives us a clear picture to identify which industry to target.
Read full review
Mailshake
  • Time savings by automating the lead generation process.
  • Improved open rates of email campaigns resulting in more conversations started and better ROI.
  • Professional approach makes our company and brand more reputable.
Read full review
Outreach
  • Features for booking a meeting are nice, especially with the transition to different time zones.
  • Calling is a nice feature, and it's good that I can hop around outreach while in the call when pulling up info.
  • Task creation is also a good feature.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Outreach Screenshots

Screenshot of Outreach’s pipeline management capabilities, which help sales and revenue operations leaders assess pipeline quantity, quality, and maturity. Built-in win modeling helps leaders spot risk early for every team and seller to ensure there is enough coverage to deliver on their goals.Screenshot of Kaia, Outreach’s conversation intelligence solution, used to automatically take notes, flag action items, summarize meetings, and receive in-the-moment product and competitive information so you can nail every sales meeting.Screenshot of Outreach Research Agent, which automatically uncovers targeting signals from conversations, engagements, and public sources to drive your account strategy and ensure every touchpoint is timely, relevant, and focused on the right accounts.Screenshot of the Revenue Agent, which helps sales leaders optimize team efficiency, generate more conversations and improve pipeline predictability.Screenshot of the Outreach Deal Agent, which eliminates the burden of manual updates by surfacing AI-recommended changes to opportunity fields. AI deal management helps maintain pipeline health while keeping reps focused and sales teams aligned.Screenshot of the Personalization Agent, used to turn research and buyer context into simple, effective messages that convert, then deliver messaging that resonates across every channel.