Appcast vs. Zedo

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Appcast
Score 7.9 out of 10
N/A
Appcast is a recruiting software solution offered by Appcast, Inc.
$0
Pay-Per-Applicant
Zedo
Score 6.0 out of 10
N/A
N/A
$15
Starting Price Per Month
Pricing
AppcastZedo
Editions & Modules
Appcast Exchange
$0
Pay-Per-Applicant
Clickcast
$0
License
Subscription
$15.00
Starting Price Per Month
Offerings
Pricing Offerings
AppcastZedo
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeOptionalNo setup fee
Additional Details——
More Pricing Information
Features
AppcastZedo
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Appcast
-
Ratings
Zedo
10.0
1 Ratings
25% above category average
Ad campaign creation00 Ratings10.01 Ratings
Ad deployment00 Ratings10.01 Ratings
Display advertising00 Ratings10.01 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Appcast
-
Ratings
Zedo
9.6
1 Ratings
21% above category average
Ad dashboards00 Ratings9.01 Ratings
Ad performance reports00 Ratings10.01 Ratings
Ad conversion tracking00 Ratings10.01 Ratings
Cross-channel ad management00 Ratings9.01 Ratings
Ad forecasting and optimization00 Ratings10.01 Ratings
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AppcastZedo
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User Ratings
AppcastZedo
Likelihood to Recommend
9.0
(1 ratings)
8.0
(1 ratings)
User Testimonials
AppcastZedo
Likelihood to Recommend
Appcast, Inc.
It has allowed me to streamline my job ad buying and selling process all in one dashboard.
Read full review
Zedo
The vendor needs to fit the client so the reason I worked with them was that they were not too big or too small for our organization. Also, they were more likely to adapt to our workflow which is great as some vendors in this space wanted us to conform to their processes, which was not wanted.
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Pros
Appcast, Inc.
  • Makes it easy to manage job feeds.
  • Makes it easy to manage traffic acquisition from multiple publishers.
  • Easy to use reporting dashboard for you and your customers.
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Zedo
  • Campaign set up in our ad server at the time, 27/7 Real Media's OAS platform.
  • Post-campaign reporting.
  • Our main point of contact, I believe her name was Nafisa, was extremely friendly and became an extension of the team. She really was fun to work with and professional.
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Cons
Appcast, Inc.
  • Need to be more open to suggestions from clients.
  • Need to get better customer service turnaround time.
  • Need more knowledgeable staff.
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Zedo
  • They had their own ad server and there were regular efforts to get us to move to that ad server which was not industry standard at the time. We already an agreement in place with OAS and also used DFP via agency access but they pushed to use this server and it was not something I really needed to keep discussing with them.
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Alternatives Considered
Appcast, Inc.
No answers on this topic
Zedo
I worked with a company called Asentech whose core competence at the time was not campaign management. Zedo replaced them and did a great job. I have since evaluated Theorem, OAO and YourBow and Zedo offers as much if not more than those companies.
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Return on Investment
Appcast, Inc.
  • Positive sales margins.
  • Positive time allocation.
Read full review
Zedo
  • At the beginning of the month, we had a crush of new campaigns to launch and they stepped up their game to get this accomplished. Also, reporting was done very quickly with a lot of insight into campaign optimization.
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ScreenShots

Appcast Screenshots

Screenshot of The Appcast Dashboard: Real-time reporting across all recruitment marketing channels.Screenshot of Appcast Dashboard: Source Report