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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Autoklose

    Score9 out of 10
    Small Businesses (1-50 employees)
    Autoklose, a VanillaSoft brand, is an SEP solution, presenting a combined package of sales email automation and tracking, contact and email campaign management with sequence templates and optimization.

    $59.99

    per month per user

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    Mailjet

    Score8.5 out of 10
    N/AMailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…

    $17

    per month

    Pricing
    AutokloseIntuit MailchimpMailjet
    Editions & Modules
    Auto Kloser
    $59.99
    per month per user
    Advanced Kloser
    $69.99
    per month per user
    Accelerated Kloser
    $99.99
    per month per user
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    Essential
    $17
    per month
    Premium
    $27
    per month
    Free
    Free
    Enterprise
    Custom Pricing
    Offerings
    Pricing Offerings
    AutokloseIntuit MailchimpMailjet
    Free Trial
    YesYesYes
    Free/Freemium Version
    NoYesYes
    Premium Consulting/Integration Services
    NoYesYes
    Entry-level Setup FeeOptionalNo setup feeNo setup fee
    Additional Details——The Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
    More Pricing Information
    Community Pulse
    AutokloseIntuit MailchimpMailjet
    Considered Multiple Products
    VanillaSoft
    Chose Autoklose
    For me, the most important "why" I selected Autoklose against other platforms is because it had a cheaper price, a very professional team, and it has everything I needed in order to be productive, keep in touch with my team, and use my personal email. And one very important …
    Incentivized
    Chose Autoklose
    I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
    Incentivized
    Chose Autoklose
    Autoklose has no limited to contacts to be mailed too.
    Incentivized
    Chose Autoklose
    Autoklose is a much more "sales" focused tool. It is great at getting emails to the right destination.
    Incentivized
    Chose Autoklose
    The ones I have used in the past were parts or pieces of the flow. Something goes wrong it's back and worth, this has to talk to that, I don't have the patience or the time. Now I can use one tool for a greater part of the client life cycle from lead to partner.
    Incentivized
    Intuit
    Chose Intuit Mailchimp
    It's better for the average campaign requirements. Some projects require more advanced features and we use other tools for those. For example, making an system email that needs to be white-listed and then send system emails from it. For that we used Mailjet, sendgrid and other …
    Incentivized
    Chose Intuit Mailchimp
    I don't love Mailjet or Mailchimp, to be honest. But Mailjet's service level was higher and interface was easy to use. Our developers also liked their API. We send over 5M emails a year using Mailjet and find it marginally better than Mailchimp. It also has the same issues of …
    Incentivized
    Chose Intuit Mailchimp
    Klaviyo has better sophistication than Mailchimp and better deliverability, but it easily integrates with Shopify (which is huge because mailchimp doesn't). However, Klaviyo is much more expensive than Mailchimp. Hard to tell if the better sophistication and deliverability …
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp has more bells and whistles compared to Mailjet. Mailjet is great for very small companies that don’t want to spend money. Mailchimp is like the super-rich but humble cousin. Both are easy, but with Mailchimp, you just get “more” compared to Mailjet. You receive more …
    Incentivized
    Chose Intuit Mailchimp
    Intuit Mailchimp is more affordable, scalable for all team sizes, has a shorter SMS registration approval timeframe, integrates with more platforms, and doesn't require training to get started.
    Incentivized
    Chose Intuit Mailchimp
    Although Mailchimp's pricing has increased recently, we opted to stick with them after evaluating these and a few other platforms because, overall, their combination of features and pricing is superior. Additionally, we must consider the time and effort required to migrate to a …
    Incentivized
    Chose Intuit Mailchimp
    For price, integration and reliability.
    Incentivized
    Chose Intuit Mailchimp
    Mailchimp is a mature, time-tested, and easy-to-pick-up ESP. The company offers a great selection of features at a reasonable price, and its security and privacy policies are at the top end of the industry. The basics of the software are easy to use, and recent changes to the …
    Incentivized
    Chose Intuit Mailchimp
    I feel like newsletters at times are better than ads. Ads are great with marketing, but newsletters keep the organization intuned with the ones who are subscribed. They get inside information on tips or updates about the organization. Also, they get to say connected.
    Incentivized
    Sinch
    Chose Mailjet
    The only real incentive to use Mailjet over Mailchimp is the price. They offer a better priced solution. A large email list can be very expensive but with Mailjet it was affordable. Only not worth the customer service lack that comes along with it.
    Incentivized
    Chose Mailjet
    Mailjet is just pretty straightforward there is no more "rocket science" needed to create/design templates for general marketing campaigns or for automation campaigns. For general campaigns, it can be compared with Mailchimp or Active, and yes maybe in my particular opinion Acti…
    Incentivized
    Chose Mailjet
    The pricing is very competitive and the fact that the database filters are not very strict makes life easy for small and medium business owners to reach out to current clients as well as prospective clients for business purposes and lead following. Mailchimp had too many …
    Incentivized
    Chose Mailjet
    I find Mailjet much more user-friendly than Mailchimp. It is simpler to enter new contacts that I have made into the system. Entering graphics and plugging in text with cut and paste from another application works much better and maintains a good format. Mailjet is just much …
    Incentivized
    Chose Mailjet
    HubSpot mail is very clunky. Definitely not focused on mail as a core competency. Just not as built up and not equipped to mail in these volumes. Mailchimp feels and works more like a tool for smaller brands. Maybe they have a different enterprise tour but it didn't feel bent …
    Incentivized
    Chose Mailjet
    At first I thought Mailjet is cheap in price. But finally, the lacking of support makes it worth not a penny.
    Incentivized
    Chose Mailjet
    The free version offers more flexibility, and the interface is easier to navigate. Unlike competitors, Mailjet immediately offers an ability to add alternative text when adding an image to a campaign, which is required for our organization to meet ADA compliance. Great preview …
    Incentivized
    Chose Mailjet
    Its email layout are very well designed for my products. They are very much relate-able. So I always prefer to use it for building customer relationship even after our sales process. My CRM team utilize this software effectively for proper communication with our clients. My …
    Incentivized
    Key User Insights
    Would buy again
    90%
    Would buy again
    28 Answers
    88%
    Would buy again
    251 Answers
    No answers on this topic
    Delivers good value for the price
    93%
    Delivers good value for the price
    26 Answers
    91%
    Delivers good value for the price
    244 Answers
    No answers on this topic
    Happy with the feature set
    87%
    Happy with the feature set
    27 Answers
    89%
    Happy with the feature set
    255 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    83%
    Lived up to sales and marketing promises
    25 Answers
    91%
    Lived up to sales and marketing promises
    215 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    30 Answers
    94%
    Implementation went as expected
    247 Answers
    No answers on this topic
    Features
    AutokloseIntuit MailchimpMailjet
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Autoklose and Intuit Mailchimp and Mailjet
    Feature
    Autoklose
    -
    Ratings
    Intuit Mailchimp
    8.1
    585 Ratings
    4% above category average
    Mailjet
    8.3
    15 Ratings
    3% above category average
    WYSIWYG email editor00 Ratings8.1537 Ratings10.013 Ratings
    Dynamic content00 Ratings8.1519 Ratings6.010 Ratings
    Ability to test dynamic content00 Ratings8.2499 Ratings00 Ratings
    Landing pages00 Ratings8.3404 Ratings00 Ratings
    A/B testing00 Ratings7.7434 Ratings5.08 Ratings
    Mobile optimization00 Ratings7.9535 Ratings10.014 Ratings
    Email deliverability reporting00 Ratings8.8568 Ratings10.015 Ratings
    List management00 Ratings8.1564 Ratings9.015 Ratings
    Triggered drip sequences00 Ratings7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Autoklose and Intuit Mailchimp and Mailjet
    Feature
    Autoklose
    -
    Ratings
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    Mailjet
    -
    Ratings
    Lead nurturing automation00 Ratings7.465 Ratings00 Ratings
    Lead scoring and grading00 Ratings10.01 Ratings00 Ratings
    Data quality management00 Ratings8.372 Ratings00 Ratings
    Automated sales alerts and tasks00 Ratings10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Autoklose and Intuit Mailchimp and Mailjet
    Feature
    Autoklose
    -
    Ratings
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    Mailjet
    -
    Ratings
    Calendaring00 Ratings7.448 Ratings00 Ratings
    Event/webinar marketing00 Ratings8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Autoklose and Intuit Mailchimp and Mailjet
    Feature
    Autoklose
    -
    Ratings
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    Mailjet
    -
    Ratings
    Social sharing and campaigns00 Ratings8.3116 Ratings00 Ratings
    Social profile integration00 Ratings8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Autoklose and Intuit Mailchimp and Mailjet
    Feature
    Autoklose
    -
    Ratings
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    Mailjet
    10.0
    14 Ratings
    27% above category average
    Dashboards00 Ratings8.6229 Ratings10.014 Ratings
    Standard reports00 Ratings8.6560 Ratings10.014 Ratings
    Custom reports00 Ratings7.9130 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Autoklose and Intuit Mailchimp and Mailjet
    Feature
    Autoklose
    -
    Ratings
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    Mailjet
    -
    Ratings
    API00 Ratings7.9107 Ratings00 Ratings
    Role-based workflow & approvals00 Ratings8.470 Ratings00 Ratings
    Customizability00 Ratings5.62 Ratings00 Ratings
    Integration with Salesforce.com00 Ratings8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.647 Ratings00 Ratings
    Integration with SugarCRM00 Ratings8.12 Ratings00 Ratings
    Third-party software integrations00 Ratings7.9109 Ratings00 Ratings
    Best Alternatives
    AutokloseIntuit MailchimpMailjet
    Small Businesses
    HubSpot Sales Hub
    Score8.8 out of 10
    Vbout
    Score9.9 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Mixmax
    Score9.8 out of 10
    Bloomreach
    Score9.2 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Groove (legacy product)
    Score7.7 out of 10
    Iterable
    Score8.2 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternativesView all alternatives
    User Ratings
    AutokloseIntuit MailchimpMailjet
    Likelihood to Recommend
    9.0
    (34 ratings)
    8.7
    (608 ratings)
    9.0
    (15 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    10.0
    (55 ratings)
    -
    (0 ratings)
    Usability
    7.0
    (31 ratings)
    8.5
    (477 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (1 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    8.9
    (7 ratings)
    -
    (0 ratings)
    Support Rating
    8.5
    (30 ratings)
    8.8
    (20 ratings)
    -
    (0 ratings)
    In-Person Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Online Training
    9.1
    (1 ratings)
    -
    (0 ratings)
    -
    (0 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    7.4
    (22 ratings)
    -
    (0 ratings)
    Configurability
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    8.0
    (4 ratings)
    -
    (0 ratings)
    Product Scalability
    9.1
    (1 ratings)
    9.5
    (6 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    10.0
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    AutokloseIntuit MailchimpMailjet
    Likelihood to Recommend
    VanillaSoft
    If someone only runs a campaign using email and telephone communication, Autoklose is perfect, and I highly recommend it. If someone uses a more diverse set of tools and wants a more complex type of sequence, Autoklose does not allow their users to program communication tools that some other tools and software allow.
    Incentivized
    Read full review
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Sinch
    I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

    Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

    So, please DO NOT buy it, consider others.
    Read full review
    Pros
    VanillaSoft
    • It is helping in editing, managing, and send[ing] out large marketing campaigns.
    • It is easy to handle multiple emails in appropriate sequence.
    • Our company [has been] using this for a very long time. It is one of the perfect email solutions we found for our organization.
    • I have been very much impressed by their support staff.
    Incentivized
    Read full review
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Sinch
    • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
    • Mailjet is good at getting emails out in a timely fashion.
    • Mailjet is really cost-effective compared to their competitors for what all you get.
    Incentivized
    Read full review
    Cons
    VanillaSoft
    • AutoKlose uses your own email, (e.g. Microsoft Outlook), so it runs the risk of exceeding the Microsoft Message Rate Limit, which can be problematic for your Outlook account.
    • Additional throttling limits for the SMTP Authentication protocol are:
    • 30 messages per minute
    • Recipient rate limit of 10,000 recipients per day.
    • Exceeding these limits will cause the following issues:
    • Exceeding the per minute limit causes email delivery delays, any excess in message submission will be throttled and successively carried over to the following minutes.
    • Exceeding the per day limit causes the following error message:
    • 554 5.2.0 STOREDRV.Submission.Exception:SubmissionQuotaExceededException.
    Incentivized
    Read full review
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Sinch
    • Customer service is not excellent.
    • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
    • Multiple times I went to use the service in need of sending out an email and our service was not working.
    Incentivized
    Read full review
    Likelihood to Renew
    VanillaSoft
    We love it and it works
    Read full review
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Usability
    VanillaSoft
    Whether it's setting up integrations, creating email campaigns, managing conversations with prospects, Autoklose is a well-designed tool that provides clarity along the way for users to find their bearings, and understand what to do. The help documentation is excellent, the support is great, but the tool is built in a way that simply makes sense when you're using it.
    Incentivized
    Read full review
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Reliability and Availability
    VanillaSoft
    We have really had no issues.
    Incentivized
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    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Performance
    VanillaSoft
    Always loads fast.
    Incentivized
    Read full review
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Support Rating
    VanillaSoft
    Our Autoklose rep is amazing! Jelena has always gotten back to us within 24 hours, despite living on a different continent. She is completely proficient with the tool and is usually able to answer our questions with a brief email or short virtual meeting.
    Incentivized
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    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    In-Person Training
    VanillaSoft
    Jelena is amazing! Very knowledgable. Great instructor.
    Incentivized
    Read full review
    Intuit
    No answers on this topic
    Sinch
    No answers on this topic
    Online Training
    VanillaSoft
    Jelena is fantastic. She always responds to emails immediately.
    Incentivized
    Read full review
    Intuit
    No answers on this topic
    Sinch
    No answers on this topic
    Implementation Rating
    VanillaSoft
    It is extremely easy to implement and start using right away
    Read full review
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Alternatives Considered
    VanillaSoft
    I think that I have already said it, Autoklose has much better support and is really quick to set up and use compared with any of the other systems that I have used over the years.
    Incentivized
    Read full review
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Sinch
    Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also looked at other competitors, but Mailjet impressed us the most with their ease of use and excellent customer support.
    Incentivized
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    Scalability
    VanillaSoft
    It's expensive to have a single seat for each salesperson, so the alias feature will be the perfect addition to this product.
    Incentivized
    Read full review
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Sinch
    No answers on this topic
    Return on Investment
    VanillaSoft
    • I feel the increased prospect engagement and business opportunities created supported the cost. In my industry 1 customer can support positive ROI.
    • I saw an overall increase in mass emailing effectiveness and we were able to automate majority of our campaigns which increased productivity for marketing & sales.
    Incentivized
    Read full review
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Sinch
    • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
    • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
    • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
    Incentivized
    Read full review
    ScreenShots

    Autoklose Screenshots

    Screenshot of Step 01: Set up your campaignScreenshot of Step 02: Choose your recipientsScreenshot of Step 03: Select the best converting templateScreenshot of Step 04: Customize your e-mail sequence

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.

    Mailjet Screenshots

    Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder