Ayasdi Core is a business intelligence software offering from Ayasdi.
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Mediafly Intelligence360
Score 7.8 out of 10
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Mediafly Intelligence360, based on InsightSquared's solution acquired by Mediafly in 2021, is a sales analytics and development platform that also supports demand generation analytics and SaaS reporting. It is designed for providing insights into sales processes, closing rates, pipeline and revenue forecasts, calculating KPIs, and market hiring processes.
Well suited: 1. If data set is not yet well organized. 2. Hypothesis is not yet established. 3. Need to visually explore to find patterns of data (often when analysts have no good understanding of data) 4. When [you need] to analyze events with a timeframe (specifically a sequence of events as a transaction) Less appropriate 1. If a data set is very large, such as Hadoop data, it becomes hard to manage data pipeline and process to feed the data into Ayasdi. To be feed into Ayasdi, data should be aggregated or organized to some level.
InsightSquared has been a great tool for quick reference dashboards for the whole organization and teams within the sales org. It presents a standardized individual dashboard for all the reps on the team. It doesn't fare well when trying to deep dive things like campaign and lead source inquiries, as well as activities associated with that opportunity.
Ayasdi Core provides an easy way to get some insight on data. Typically analytics may require having a model or hypothesis before starting to look into the data, but Ayasdi lets you just feed the data first then start seeing what the data looks like.
Ayasdi Core's topological network visualization is quite unique. It allows you to explore patterns and potential relations between multiple data elements. A user can also dynamically navigate data with different aspects on the web.
The Web version of Ayasdi is easy to use, stable, and fast. It hasn't crashed even when we feed it a lot of data sets, although it took time.
The dashboard is amazing: easily customize your view so you can view all the data that is most relevant to you at a glance
Sales metrics: see how you are comparing to your peers, from every possible angle. InsightSquared gathers all the data you need to know, want to know, and didn't even know you wanted!
Predictive statistics and the likelihood of a deal to fail or succeed is quite useful in a sales environment where time efficiency is key. Need to know what deals to focus on? You can see exactly what deals need more TLC, which ones are likely to close, and which ones to stop wasting time on.
Use of Python SDK is required to feed data into Ayasdi, but it lacks training materials or sample codes for a novice to get started.
Although Web UI of Ayasdi is looking good, often it freezes when the user runs an analysis. It doesn't crash but the web page needs to be refreshed to see the progress of analysis.
Algorithms provided by Ayasdi, such as metrics types, lens types need to be explained (what they are and what their strengths and weaknesses are). We had to Google or do research on our own to understand what they are.
I know this is something they have in process, but I would love to be able to customize reports myself. The support team is always super responsive and makes sure that we're taken care of. But, it would be great to just be able to log in and change the small things myself.
I recently downloaded the InsightSquared app to my phone, and I'd like to see more functionality there. Currently. You are only able to see dashboards that have a already been created.
InsightSquared has been hugely beneficial to us, and to me in particular as someone outside of our sales team to gain insight into how our sales team and company is performing and how our overall health is. They offer fantastic customer support and have a great community to assist in your implementation of the product.
InsightSquared is easy to use overall. Running reports and creating dashboards is quick and easy - drag and drop functionality. All reports have multi-filter options allowing you to drill down into your data. Scorecards for employees help show how quickly a rep can start selling after they join your team. Activity ratios provide insight into what it takes from a KPI standpoint to close a deal.
InsightSquared has a very responsive team, and always willing to help with reporting needs which are not able to be completed in house. They do offer a professional services team at an additional cost, so if your reporting is very complex, or you have a team that is continuously changing the type of metrics they require as a business, their support team will be an invaluable asset for you.
We had a working group that has been using R studio for the general purpose of statistical analysis in our organization. Although it is a great tool that provides enriched function sets, it is time-consuming for our clinical analysts to learn the tool to see the first result. R is somewhat of a developer-oriented/friendly tool. Ayasdi is friendly to a domain analyst or end users. Plus, support and consulting from Ayasdi were excellent so that we could get knowledge from them immediately whenever we needed.
I was not involved in our purchasing of this platform, so comparing it is difficult. This being said, it's most similar to constantly running reports in Salesforce, probably. SFDC offers more flexibility, obviously, but InsightSquared offers better visualization, less report updating, and more features dedicated to making analytics more enjoyable. It's worth the cost of the platform to save your admin time in reporting.
