BigCommerce vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
BigCommerce
Score 7.4 out of 10
Small Businesses (1-50 employees)
BigCommerce is a SaaS platform that allows SMBs to develop eCommerce sites. Features include the capabilities to design the storefront, configure products, manage payments, generate traffic, and optimize conversion.
$29.95
per month
Mailchimp
Score 8.0 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
BigCommerceMailchimp
Editions & Modules
Standard
$29.95
per month
Plus
$79.95
per month*
Pro
$299.95
per month*
Enterprise
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
BigCommerceMailchimp
Free Trial
YesYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details*if paid annually
More Pricing Information
Community Pulse
BigCommerceMailchimp
Considered Both Products
BigCommerce
Chose BigCommerce
Most reliable and robust e-commerce solution for the price. Easy to learn and to continue to use. Great user and customer management. Product capabilities are way better than the competition. It doesn't take a long time to onboard an entire business' inventory and get to …
Chose BigCommerce
BigCommerce seems to have fewer app integrations compared to Shopify. Bigcommerce has a gift card feature that wasn't available by default on Shopify.
Chose BigCommerce
BigCommerce's pricing packages were more in line with my budget. The templates were more attractive and made it easier to set up my online store.
Chose BigCommerce
BigCommerce beat them out in price plans, percent of cut into retail sales, ease of use in setting up site, ease of HTML customization, flexibility of HTML customization, average rate of downtime, ease of upgrades.
Chose BigCommerce
BigCommerce excels above this competitor in terms of the whole structure. BigCommerce offers a more user-friendly platform to work with and has superior customer service.
Chose BigCommerce
We went with BigCommerce because when it came to eComm we just felt that it offered a far more user-friendly and intuitive platform with a broader array of tools available at our disposal. For our business, the comparative plan packages also made sense with BigCommerce because …
Chose BigCommerce
I like the ease of use of BigCommerce and the expert online assistance.
Chose BigCommerce
N/A: BigCommerce was the only platform at the time when we were in the market looking for a platform that offered phone support. Because we were not savvy in running an online store, we went with BigCommerce and did not evaluate the other platforms. BigCommerce has always met …
Chose BigCommerce
Much more user-friendly and customizable than Etsy. I found Etsy very limiting in how I could list my items and I hated how I was charged for each individual listing as well. I was able to make a website through BigCommerce that showcased and sold my products but kept with the …
Chose BigCommerce
I have not used other products or sites but I would not really have a reason to because I am happy with bigcommerce.
Chose BigCommerce
I had previously had a Yahoo store which had transaction charges that were starting to add up. I sought a feature rich solution for a reasonable cost and have stayed because over time, BigCommerce continues to add features.
Chose BigCommerce
We found BigCommerce to have the widest range of customization for our application. The staff was very helpful and the trial period sold us; we liked how easy it was to set up our storefront and products even as only samples at that point. The pricing based on our sales was …
Chose BigCommerce
Did a lot of research and through reviews felt that we found the stable and easy to use platform. We certainly look at the constant parade of competitor emails, but really do like BigCommerce and intend to be a long-term user.
Chose BigCommerce
My personal business needs are small - I only sell 3 products (currently) online. Of the three solutions mentioned above that I interviewed, only BigCommerce provided me with a low cost, no fee shopping cart alternative that also gave me unlimited bandwidth, great support and …
Chose BigCommerce
I don't remember the company we used before BigCommerce, but we felt BigCommerce offered the best options, best prices, and were easy to work with.
Chose BigCommerce
BigCommerce offers a more expansive support and knowledge system that put us in a comfortable place to know that they will ensure that we have the opportunity to be successful.
Chose BigCommerce
BigCommerce offers more options than Shopify, more stability than Volusion and similar customization to Magento with easier development, and fewer headaches.
Chose BigCommerce
  • Cost - lower cost per month and implementation and support.
  • Tech Support - professional help to insure that our customers are happy.
  • Up Time - Very good reliability rating.
Chose BigCommerce
I've also used Shopify, and a few other e-commerce platforms. What I like about BigCommerce is that they have great support. Even though the price went up recently from $29/month to $79/month - I feel that because our business has grown it's totally worth it to stay with them. …
Chose BigCommerce
When I first started, I did a massive comparison of all the popular platforms - and BigCommerce won hands down.
Mailchimp
Chose Mailchimp
Mailchimp is the most cost effective solution. The ease of use, the look of the emails, the options Mailchimp gives you, and the price of it all. There is no reason you should go with iContact or Constant Contact when Mailchimp is an option. They are just too easy to use and …
Chose Mailchimp
ShippingEasy marketing system is set up to take our online customers and funnel them into groups based on where and what they bought. It is more geared to eccommerce. Mailchimp is better suited, for us, to be used with email lists we compile of groups we want to sell to or …
Chose Mailchimp
MailChimp is nice and simple to use for email marketing campaigns and comes at a reasonable cost.
Top Pros
Top Cons
Features
BigCommerceMailchimp
Online Storefront
Comparison of Online Storefront features of Product A and Product B
BigCommerce
7.3
417 Ratings
6% below category average
Mailchimp
-
Ratings
Product catalog & listings7.9413 Ratings00 Ratings
Product management6.6410 Ratings00 Ratings
Bulk product upload7.3310 Ratings00 Ratings
Branding7.0361 Ratings00 Ratings
Mobile storefront7.2401 Ratings00 Ratings
Product variations7.4387 Ratings00 Ratings
Website integration7.7341 Ratings00 Ratings
Visual customization7.5403 Ratings00 Ratings
CMS7.1296 Ratings00 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
BigCommerce
7.5
403 Ratings
3% below category average
Mailchimp
-
Ratings
Abandoned cart recovery7.6361 Ratings00 Ratings
Checkout user experience7.3398 Ratings00 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
BigCommerce
7.7
399 Ratings
8% below category average
Mailchimp
-
Ratings
eCommerce security7.7399 Ratings00 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
BigCommerce
7.2
404 Ratings
6% below category average
Mailchimp
-
Ratings
Promotions & discounts7.1380 Ratings00 Ratings
Personalized recommendations7.0316 Ratings00 Ratings
SEO7.5375 Ratings00 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
BigCommerce
7.2
409 Ratings
10% below category average
Mailchimp
-
Ratings
Multi-site management7.5185 Ratings00 Ratings
Order processing7.0388 Ratings00 Ratings
Inventory management6.9344 Ratings00 Ratings
Shipping6.9349 Ratings00 Ratings
Custom functionality7.5344 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
BigCommerce
-
Ratings
Mailchimp
8.0
476 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1441 Ratings
Dynamic content00 Ratings7.8424 Ratings
Ability to test dynamic content00 Ratings7.8405 Ratings
Landing pages00 Ratings7.6326 Ratings
A/B testing00 Ratings8.0357 Ratings
Mobile optimization00 Ratings8.1435 Ratings
Email deliverability reporting00 Ratings8.5463 Ratings
List management00 Ratings8.0463 Ratings
Triggered drip sequences00 Ratings7.8319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
BigCommerce
-
Ratings
Mailchimp
9.1
2 Ratings
15% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
BigCommerce
-
Ratings
Mailchimp
8.1
51 Ratings
6% above category average
Calendaring00 Ratings8.446 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
BigCommerce
-
Ratings
Mailchimp
8.1
46 Ratings
7% above category average
Social sharing and campaigns00 Ratings8.243 Ratings
Social profile integration00 Ratings8.037 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
BigCommerce
-
Ratings
Mailchimp
7.6
461 Ratings
2% above category average
Dashboards00 Ratings7.6125 Ratings
Standard reports00 Ratings8.0459 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
BigCommerce
-
Ratings
Mailchimp
7.4
46 Ratings
3% below category average
API00 Ratings7.834 Ratings
Role-based workflow & approvals00 Ratings6.68 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.321 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.518 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.641 Ratings
Best Alternatives
BigCommerceMailchimp
Small Businesses
Shopify Plus
Shopify Plus
Score 9.0 out of 10
Vbout
Vbout
Score 9.8 out of 10
Medium-sized Companies
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
BigCommerceMailchimp
Likelihood to Recommend
7.0
(436 ratings)
8.0
(500 ratings)
Likelihood to Renew
9.1
(53 ratings)
8.5
(51 ratings)
Usability
9.0
(26 ratings)
8.4
(372 ratings)
Availability
9.1
(5 ratings)
9.5
(6 ratings)
Performance
9.1
(5 ratings)
9.0
(7 ratings)
Support Rating
9.1
(25 ratings)
7.9
(15 ratings)
Online Training
9.1
(2 ratings)
-
(0 ratings)
Implementation Rating
9.1
(13 ratings)
7.5
(22 ratings)
Configurability
9.1
(3 ratings)
10.0
(2 ratings)
Ease of integration
9.1
(3 ratings)
8.0
(4 ratings)
Product Scalability
7.7
(342 ratings)
9.5
(6 ratings)
Vendor post-sale
9.1
(2 ratings)
10.0
(2 ratings)
Vendor pre-sale
9.1
(2 ratings)
10.0
(2 ratings)
User Testimonials
BigCommerceMailchimp
Likelihood to Recommend
BigCommerce
The ONLY reason we left Volusion was fear that Volusion was going to go out of business and our website/data would all be lost. I feel BigCommerce is lightyears behind Volusion in website/inventory control. In our experience, BigCommerce customer service severely lacks knowledge, at least compared to what we had in our 7-1/2 years with Volusion. There were times Volusion even helped us with stuff BigCommerce could not understand. I just feel sick about moving and that should not be the case. In my opinion, I downgraded heavily for the feeling BigCommerce would not be going out of business. I just feel sick.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
BigCommerce
  • SEO - fast loading speeds, helps us rank on Google
  • Product customization - allows us to customize templates to our needs to fit all viable information
  • Integration with other platforms - seamless connection to other properties like Google Ads and Analytics
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
BigCommerce
  • Better and easier localisation for stores outside the US
  • Speed - it is not the fastest
  • Make sure that third-party theme developers update regularly and use best practice
  • Consider EU and country-specific rules and legal obligations and make customers aware of whether BC is actually fully compliant
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
BigCommerce
I personally would not even consider another e-commerce website platform.
Bigcommerce may have the same (or close to the same) functionality and integrations as other SaaS platforms but they excel at customer service and tech support. At the end of the day you need a company that will answer the phone in less than a minute especially if you're having a 5 alarm issue. That said, we hardly ever have any issues. The site was down for a few minutes one time 5 years ago. Sometimes we have issues with coding or apps and they help me with that too. They even walked me through installing our new theme when the contracted developers told me that wasn't included in the development of our new website.
Bigcommerce comes out with new innovations every year, not including apps that other people write for the platform, and there are a lot of those and new ones all the time. And there are a LOT of awesome themes to choose from (Halothemes are the best).
And the price is reasonable!
I'd give Bigcommerce my business any time and recommend them to anyone looking to run an e-commerce website. You could even use them for a non-shopping site, we have one of those too!
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
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Usability
BigCommerce
I think that overall it has a great front end for the customer. On the back end, it takes a little spin-up time, but in just a couple of hours you can really have your head wrapped around everything you're going to need 99% of the time. It takes me about 5 minutes to train a new user on how to interact with customer orders.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
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Reliability and Availability
BigCommerce
So far in my time with BigCommerce I have not had any down time when it comes to my webstore or accessing it at any time I need to. Knowing that they have such a good uptime, it makes me feel comfortable that my customers can access things anytime, but also keep sales going 24/7
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Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
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Performance
BigCommerce
I have not had any issues with pages loading slow or any real other issues, not that I have encountered so far. Speed of the site and images loading are fantastic and everything just seems to work nicely, which may seem like a simple thing to say about things, but when something just WORKS! Its rather nice vs fighting with things to work right.
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Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
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Support Rating
BigCommerce
Because they are always there no matter how simple or complex the question is, if they don't know the answer they don't fake it and just make you go away feeling frustrated.. they get you to someone that does know the answer. I always appreciate their help and their honesty!
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Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
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Online Training
BigCommerce
They have a comprehensive online help file system that makes it easy to do almost anything. They cover just about everything you'd want to do with your online store with images, clear descriptions and in some cases video. I will, however, say the videos should be a little more professorially done and not sound like the employees are doing it in their cubical.
Read full review
Mailchimp
No answers on this topic
Implementation Rating
BigCommerce
A certified BigCommerce design and solution partner will usually comprise a team of highly experienced designers, developers and marketers. It is our view that in the vast majority of cases, this will pay dividends in the long-term - especially for those teams that could use the extra support.
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Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
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Alternatives Considered
BigCommerce
We switched from Shopify due to the restrictions they implemented on our industry. While we spent tens of thousands of dollars investing in our Shopify store, we can't have them cutting us off anytime they want. We reviewed WooCommerce, but didn't like the storefront or backend. Plus it seems like Wordpress/WooCommerce runs into tons of hacking issues and bugs.
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
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Scalability
BigCommerce
I believe after seeing all of the parts of this platform, one is able to develop the business and keep adding on select features for the business. There are multiple options for purchase with the various platforms once the business grows more. The different features being offered by the platform can lead us to scalability.
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Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
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Return on Investment
BigCommerce
  • Provides a robust platform to sell a high-risk product.
  • Page Builder saves you time and money by negating the need to buy a template.
  • Includes robust promotion settings that allow for codes and automatic discounts, bulk discounts, and customer groups (i.e. military discount), all native options.
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

BigCommerce Screenshots

Screenshot of Enterprise ecommerce for high-volume brands like Skullcandy.Screenshot of Our industry-leading integration will let you list your products on Amazon directly from the BigCommerce control panel, with centralized inventory and order processing and fulfillment.Screenshot of Easily customize the look and feel of your storefront.

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.