Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomfire
Score 8.4 out of 10
Enterprise companies (1,001+ employees)
Bloomfire provides knowledge engagement, aiming to deliver an experience that connects teams and individuals with the information they need to excel at their jobs. Their cloud-based knowledge engagement platform aims to give people one centralized, searchable place to engage with shared knowledge and grow their organization's collective intelligence.
$25
per month
Highspot
Score 8.4 out of 10
N/A
Highspot is a sales content management software solution offered by Highspot.N/A
Zendesk Guide
Score 9.3 out of 10
N/A
Zendesk Guide is a smart knowledge base built to help support teams continuously improve content, keep it up to date, and serve it to customers.N/A
Pricing
BloomfireHighspotZendesk Guide
Editions & Modules
Basic
$25.00
per month
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
BloomfireHighspotZendesk Guide
Free Trial
NoYesNo
Free/Freemium Version
NoNoNo
Premium Consulting/Integration Services
YesYesNo
Entry-level Setup Fee$25 OptionalNo setup fee
Additional Details
More Pricing Information
Community Pulse
BloomfireHighspotZendesk Guide
Considered Multiple Products
Bloomfire

No answer on this topic

Highspot
Chose Highspot
We used both HubSpot and Bloomfire to track marketing metrics and surface content in salesforce. Highspot is a great combination of both, while it is more of a direct replacement of Bloomfire. HubSpot provides a lot more marketing-related functionality, however we did not have …
Zendesk Guide

No answer on this topic

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User Ratings
BloomfireHighspotZendesk Guide
Likelihood to Recommend
9.2
(174 ratings)
7.1
(52 ratings)
7.4
(8 ratings)
Likelihood to Renew
8.0
(5 ratings)
10.0
(2 ratings)
-
(0 ratings)
Usability
9.0
(14 ratings)
6.5
(7 ratings)
-
(0 ratings)
Support Rating
9.0
(15 ratings)
10.0
(13 ratings)
8.0
(2 ratings)
User Testimonials
BloomfireHighspotZendesk Guide
Likelihood to Recommend
Bloomfire
Ad testing:
  • PTS: needed to bring a new senior marketing team member up to speed on how we got to our current TV campaign
  • Solution: Series featuring consumer insights, why specific spokesperson, agency brief, the entire creative process - scrips, animatics, rough cuts, feedback, and testing at each step. Including the actual creative from each step.
  • Total time to build: 1 hour
Concept testing:
  • PTS: things get lost, findable but version control
  • Solution: everything in one placeConcepts, testing, IHUTs, verbatims, videos with transcripts. Reduces the possibility of missing something, helps with any builds (reuse), but gives us a the chance to dig deeper. Example: search on terms like "indulgent", or "crispy" or "share" much faster
  • Total time to build: 1 hour
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Highspot
Great for delivering insight on which personas are engaging with the material shared. If I've had multiple meetings with personas, but they have not engaged with my proposal, I'm now able to understand the priority of our partnership and how it ranks within their other initiatives.
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Zendesk
In our company, we host our benefit articles based on country on our Zendesk Guide. However, these articles should not be seen by employees that are outside their respective article country. For example, an employee that is based in Thailand shouldn't be seeing Malaysia benefits article as employees might compared benefits. With Zendesk Guide, the system allow us to set the configuration of the article so it is only visible Thailand-based employees, and for Malaysia article, only Malaysia-based employees
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Pros
Bloomfire
  • Quickly reach out to whatever employee segment you want to reach by posting a topic and it will send a notification to everyone in that group with a link to the posting.
  • Bloomfire saves all of the previous posts so in your free time you can go to the site, and explore the various range of topics others have posted. The information on there will only be as good as the person posting it, but it will be people within your company and industry posting it. So it will always be helpful.
  • Bloomfire is a place to be noticed by your peers. Have a great topic you want to express, my company allows all to post there as long as we keep it professional. So you can share your ideas or experiences in a safe and productive manner. But we do have some fun on there too!
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Highspot
  • From an admin perspective, the platform is very easy to navigate, build and launch new content and informational pages for our team.
  • The search feature within the platform is very accurate and does a great job of curating the top content based off of what our reps are looking for.
  • The ability for our reps to hit 'edit in word online' or 'edit in Excel online' is great because our reps don't have to download a doc, edit it and then re-upload into the system. Any changes they make are auto-saved and stored right in Highspot. They can then present straight from the platform.
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Zendesk
  • They give us ability to control the whole frontend of the Communities by giving us access to manipulate HTML (in HBS file), CSS and JS
  • They give handlebars templating engine in backend which helps us to show various listing rendered through server side without having need to implement client side rendering of the listing and features.
  • They provide us dynamic content fields, which can be useful for mapping categories or storing category and topic IDs so we don't need to hard code IDs in Sandbox and Production separately.
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Cons
Bloomfire
  • I would recommend adding a feature to combine different posts/series by job title (so in addition to the Revenue Ops category, there could be a structured walkthrough for Revenue Manager).
  • Live Q+A sessions for group onboarding initiatives.
  • Ability to label bookmarks by priority/job type.
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Highspot
  • The mobile platform is not as user-friendly, missing some of the ease of use from a mobile device.
  • The Help section is not as comprehensive or accurate. Often a search yields answers that are not relevant to the issue trying to be resolved.
  • Content can only be sorted alphabetically or by date, it would be useful to be able to sort by author or department as well.
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Zendesk
  • Formatting according to our brand guidelines can be tricky
  • Reporting metrics are lacking
  • The user interface can be confusing
  • Their support team takes a long time to respond
  • They have comments open on their KB articles, but almost noone responds, which is frustrating.
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Likelihood to Renew
Bloomfire
Most likely we will renew, our team needs a refresher on possible opportunities to advance our usage and learning of opportunities to move this answer to a 10, can't live without it.
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Highspot
I love Highspot, it saves me a ton of time every single day. I like how my correspondence looks professional and I know what I'm sending is accurate and company approved. I'm able to add it to an email template in seconds and choose multiple brochures if it fits the information the student wants or requested. I can also customize templates to make them company specific when appropriate
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Zendesk
No answers on this topic
Usability
Bloomfire
Bloomfire is an easy-to-use platform for posting information and asking questions of my peers. It also has a user-friendly search capability. Yet like any other CMS, the secret to success rests in such items as the ability to use metadata to tag content or posts, and Bloomfire provides a wide range of options to make posting content and subsequently searching for it.
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Highspot
It is a very intuitive website with easy navigation. I am also able to search by market name alone to get all the information that I need within that market. It is only as good as the information you place into it, but the naming conventions should be standard across the board.
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Zendesk
No answers on this topic
Support Rating
Bloomfire
I have not needed to pose questions to the support team yet, as it is a very simple piece of software to use, however, its help documents and the bot ready to answer questions let me know I am in good hands. The help center could load a little quicker, but that's my only complaint.
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Highspot
I have not needed any customer support until now, I guess this is because they work on a proactive maintenance of the platform. We have an internal team working with Highspot so if I need help I go to my internal team not directly to Highspot. I have never heard any complaints.
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Zendesk
The support is good but can sometime be frustrating to get a quick answer. We end up being sent articles that don't answer the question and then we have to go back and try again
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Alternatives Considered
Bloomfire
I like Bloomfire because it is more concise with the work I do whereas Google search engine would provide broader information. It has just been so user-friendly, and easier to use [than] I could have imagined. I would use this program over any other that I have tried in the past.
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Highspot
Dropbox was sufficient for storing content in an easy to access space but, provided us no value beyond that. SharePoint actually made us less productive due to the amount of time our sales team had to spend searching for the right piece of content. Neither solution provided us any analytics as to what content was being used/engaged with.

Highspot provided us with intuitive content search and organization with the ability to tag keywords, search queries, and fine-tune categorization of all of our content. Highspot also provided us with direct feedback when our customer or prospective customers were viewing content which enabled us to follow-up at the perfect time and was directly attributed to several closed won opportunities. Their Outlook integration is the icing on the top as it allows our sales team to share content, access email templates, and link communication back to Salesforce without ever having to leave the email client. With these features combined Highspot has made me drastically more productive and efficient in my work.
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Zendesk
It is an attribute of Zendesk that allows for easy over the phone communication between agents and customers. It is more personal and allows for better productivity. Phone support from anywhere with reliable internet connection which is essential to call center communication whether in the office or in the home of the agent.
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Return on Investment
Bloomfire
  • Feedback from users in being able to perform transactions for members has greatly improved.
  • There has been an increase in engagement of material presented in posts by learners in training classes.
  • Reps and agents say they feel confident they can easily locate information if ever there is a need on the front line.
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Highspot
  • Highspot has created more efficiency within our Sales team as reps no longer have to "hunt" for up-to-date collateral
  • Highspot helps us understand what collateral gets deals in pipeline
  • Highspot aids in new employees getting ramped easier and faster with one location to review training content
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Zendesk
  • We used it for multiple customer so we can say ROI of Zendesk Guide is very competitive.
  • Zendesk meet[s] most of the business objective[s], which suits [a]s best product among its competitor.
  • I highly recommend to use Zendesk for knowledge base and tickets and agents.
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ScreenShots

Bloomfire Screenshots

Screenshot of You are provided with a variety of options to brand your Bloomfire community, such as customizing its colors, displaying your organization’s logo, and building a custom Promo Bar. This creates an aesthetic that truly reflects your company’s culture.Screenshot of Bloomfire features an AI-powered search that makes sharing and searching for information a lot easier. It deep indexes every word in each piece of content, regardless of whether it’s a PDF, slide deck, video, or any other file type. The platform also creates tags for your content automatically. And if a video is uploaded, Bloomfire automatically transcribes it, making the spoken words searchable and allowing users to jump to the exact part of a video where certain keywords appear.

All of those features result in an easy and smart searching experience. There’s no need to navigate through folders or guess file names. All you need to do is perform a search like you would with Google. When searching, you can further narrow down your results based on categories such as author and content type.Screenshot of Bloomfire's AI enables you to search and find the video you are looking for based on its audio contents.Screenshot of Use Bloomfire while you work seamlessly across your favorite apps.

Highspot Screenshots

Screenshot of Content usage analytics