Bloomreach - The Agentic Platform for Personalization vs. SAP Customer Data Solutions

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
Bloomreach is presented as an agentic platform for personalization. Powering autonomous search, conversational shopping, and autonomous marketing, Bloomreach personalizes the entire customer experience. From retail to financial services, hospitality to gaming, businesses can use Bloomreach to create experiences that drive growth and loyalty. Bloomreach states that they currently drive personalization for 1,400+…N/A
SAP Customer Data Solutions
Score 8.3 out of 10
N/A
The SAP Customer Data Cloud, based on Gigya (acquired by SAP in 2017) is a product suite that allows users to identify consumers, business customers, or partners across devices and channels to drive registrations and engagement; manage access, permission, and consent; and transform data into unified customer profiles.N/A
Pricing
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeRequiredNo setup fee
Additional DetailsBloomreach pricing is quote-based. Bloomreach pricing is customized to the number of customers served, product catalog size, and the number of events executed – such as how many emails or SMS messages are sent.
More Pricing Information
Community Pulse
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Considered Both Products
Bloomreach - The Agentic Platform for Personalization

No answer on this topic

SAP Customer Data Solutions
Chose SAP Customer Data Solutions
They are simply the best team you could hope to have in your back pocket. Once you get the gist of it you can set up almost anything you can think of.
Chose SAP Customer Data Solutions
This is an industry leading tool which also has matured over the period of time and is better suited for large corporations and mission critical applications.
Features
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
87 Ratings
3% above category average
SAP Customer Data Solutions
-
Ratings
WYSIWYG email editor8.377 Ratings00 Ratings
Dynamic content7.683 Ratings00 Ratings
Ability to test dynamic content7.182 Ratings00 Ratings
Landing pages6.748 Ratings00 Ratings
A/B testing8.083 Ratings00 Ratings
Mobile optimization8.474 Ratings00 Ratings
Email deliverability reporting8.385 Ratings00 Ratings
List management7.571 Ratings00 Ratings
Triggered drip sequences7.862 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
71 Ratings
4% below category average
SAP Customer Data Solutions
-
Ratings
Lead nurturing automation8.060 Ratings00 Ratings
Lead scoring and grading7.457 Ratings00 Ratings
Data quality management7.366 Ratings00 Ratings
Automated sales alerts and tasks7.238 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.3
64 Ratings
2% below category average
SAP Customer Data Solutions
-
Ratings
Calendaring7.459 Ratings00 Ratings
Event/webinar marketing7.345 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
48 Ratings
1% above category average
SAP Customer Data Solutions
-
Ratings
Social sharing and campaigns7.241 Ratings00 Ratings
Social profile integration7.932 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.5
85 Ratings
3% above category average
SAP Customer Data Solutions
-
Ratings
Dashboards6.885 Ratings00 Ratings
Standard reports8.382 Ratings00 Ratings
Custom reports7.581 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
7.8
112 Ratings
5% above category average
SAP Customer Data Solutions
-
Ratings
API7.5106 Ratings00 Ratings
Role-based workflow & approvals8.168 Ratings00 Ratings
Customizability7.576 Ratings00 Ratings
Integration with Salesforce.com7.010 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.611 Ratings00 Ratings
Integration with SugarCRM7.68 Ratings00 Ratings
Third-party software integrations7.851 Ratings00 Ratings
Tag Management
Comparison of Tag Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
SAP Customer Data Solutions
7.8
28 Ratings
5% below category average
Tag library00 Ratings7.827 Ratings
Tag variable mapping00 Ratings7.725 Ratings
Ease of writing custom tags00 Ratings7.826 Ratings
Rules-driven tag execution00 Ratings7.826 Ratings
Tag performance monitoring00 Ratings7.925 Ratings
Page load times00 Ratings8.026 Ratings
Mobile app tagging00 Ratings7.625 Ratings
Library of JavaScript extensions00 Ratings7.724 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
SAP Customer Data Solutions
7.9
28 Ratings
4% below category average
Standard visitor segmentation00 Ratings7.928 Ratings
Behavioral visitor segmentation00 Ratings7.927 Ratings
Traffic allocation control00 Ratings7.627 Ratings
Website personalization00 Ratings8.026 Ratings
Customer Data Management
Comparison of Customer Data Management features of Product A and Product B
Bloomreach - The Agentic Platform for Personalization
-
Ratings
SAP Customer Data Solutions
7.9
29 Ratings
6% below category average
Account Scoring00 Ratings7.527 Ratings
Customer Data Governance00 Ratings8.128 Ratings
Data Connectors00 Ratings7.829 Ratings
Data Enhancement00 Ratings7.929 Ratings
Data Ingestion00 Ratings7.729 Ratings
Data Storage00 Ratings8.129 Ratings
Data Visibility00 Ratings7.829 Ratings
Event Data00 Ratings7.727 Ratings
Identity Resolution00 Ratings8.227 Ratings
Best Alternatives
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Small Businesses
Vbout
Vbout
Score 10.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Likelihood to Recommend
9.2
(175 ratings)
8.5
(58 ratings)
Likelihood to Renew
9.1
(9 ratings)
9.5
(10 ratings)
Usability
8.6
(54 ratings)
9.1
(7 ratings)
Availability
8.4
(17 ratings)
8.9
(57 ratings)
Performance
8.2
(16 ratings)
7.3
(7 ratings)
Support Rating
7.8
(138 ratings)
9.1
(8 ratings)
In-Person Training
8.4
(2 ratings)
9.1
(2 ratings)
Online Training
9.1
(2 ratings)
9.1
(7 ratings)
Implementation Rating
7.2
(4 ratings)
7.3
(7 ratings)
Configurability
8.6
(2 ratings)
9.1
(1 ratings)
Ease of integration
8.8
(2 ratings)
9.1
(1 ratings)
Product Scalability
8.2
(17 ratings)
9.1
(1 ratings)
Vendor post-sale
9.1
(2 ratings)
4.5
(1 ratings)
Vendor pre-sale
7.9
(2 ratings)
4.5
(1 ratings)
User Testimonials
Bloomreach - The Agentic Platform for PersonalizationSAP Customer Data Solutions
Likelihood to Recommend
Bloomreach
Bloomreach is a great solution, and I have already recommended it to a previous colleague! On the whole it it intuitive and easy to pick up, so is a great solution when you need to get started and make progress early on. It's perfect for delivering ongoing automations to customers based on attributes or activity as well as delivering one off mail shots.
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SAP
It's best suited for business business to turn digital interaction in to richer and high value and experience that reach across computing platform also it offers a holistic and integrated approach to managing customer data and enhancing and personalized experience.it also draw actionable insights.because it offers wide range of products . perfect customer insight data solutions
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Pros
Bloomreach
  • The product recommendations engine allows for us to create a personalised experience for every customer across the 3m emails we send each month. This ensure that our customers remain connected to our brand.
  • The customer data platform attached to Bloomreach Composable Personalization Cloud provides an all-in-one solution for our business intelligence needs. Allowing up-to-date purchasing, behaviour, and engagement reporting from our email to website activity.
  • The ability to integrate with Meta and other paid ad formats allows for us to create a connected omnichannel experience for users, ensuring we are providing the right message, to the right person, at the right time, in the right place.
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SAP
  • SAP's Customer Data Solutions provide a comprehensive customer view by collecting detailed data, including age, web activity, and buying history.
  • The software's strong analytics features give valuable information about how customers use content and products, so we can enhance our strategies.
  • SAP Customer Data Solutions offers insights to create specific marketing campaigns that sort audiences by preferences, browsing, and purchase behavior.
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Cons
Bloomreach
  • While Importing the offline data, sometimes the auto detection is failed to detect the csv file
  • While we import with wrong mapping, even after pressing escape before the import starts, its not cancelling the import. it start running. It would be great if it stops the import
  • it would be great if we receive email for successfully finished imports too
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SAP
  • I find the interface a bit complex and challenging to navigate. I remember having difficultly grasping it completely especially when I was new to the system. Simplifying the user experience would make it more accessible for everyone, making tasks quicker and more intuitive.
  • integrating it seamlessly with other software and platforms could enhance its functionality. I would really really love an integration between BenchMark email marketing tool.
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Likelihood to Renew
Bloomreach
We are extremely satisfied with Bloomreach. It is a central and indispensable pillar of our personalization and data-driven marketing strategy. The platform provides us with unparalleled scalability across 27 countries and guarantees high availability and stable performance, even when working with an enormous volume of data.The fact that the platform is intuitive and allows a wide range of our teams (from CRM to UX) to work effectively with personalization significantly reduces our dependence on IT support and accelerates campaign deployment.Given the robustness of the architecture and the positive results we are generating across channels, renewing the contract is a logical step to ensure our future organic growth.
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SAP
On the whole I am really impressed with SAP Customer Data Solutions and would highly recommend that other professionals look at this software to enhance their B2C and B2B sales
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Usability
Bloomreach
In my time working with Bloomreach Commerce Experience Cloud, I always liked to work with it. It is crucial that you get support from experts from the beginning to show you how to work with the vast amount of options and activities to choose from. The learning curve is also well-rounded because of its user-friendly interface and highly skilled customer support.
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SAP
We mostly work with the API which is of very good quality and is well documented.However, some of our success is also due to having very talented developers on staff, and also understanding advanced gamification design. The tool supports a talented team! It won't actually do everything for you automatically.
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Reliability and Availability
Bloomreach
It has always been available with great response times. Honestly in almost 5 years there was like one outage and I have to admit that it was solved so quick that I don't even know if it's fair to even call it that. Bloomreach is extremely reliable, can't fault it.
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SAP
Customer Data Solutions availability has been pretty good, anytime there has been any issues like I mentioned before, support staff has been quickly avialable to help trouble shoot things. Customer data solutions has had very few outages during out time using it as well and when they happen it's a quick resolution.
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Performance
Bloomreach
ten out of ten, Bloomreach has revolutionised our marketing capabilities. It has allowed us to get real time data insights from our customers, and then put these into action. Previously it would be a very time consuming and slow process for us to get any sort of campaign out but not anymore, this has lead to increased conversions and revenue
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SAP
There are some latency issues. The 24 hour caching problem mentioned earlier is a problem. Sometimes the Gigya system makes two calls instead of a single call if we go directly to the social platform. For this reason, it's sometimes more efficient to go direct rather than use Gigya.
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Support Rating
Bloomreach
I would rate Bloomreach - The Agentic Platform for Personalization’s support an 8 out of 10. The team is responsive, knowledgeable, and proactive in helping us implement and scale our use of Engagement, and their guidance has been valuable in accelerating time-to-value. There’s still some room for improvement around more hands-on guidance with complex use cases (like weblayer prioritization or advanced reporting), but overall the support has been strong and dependable.
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SAP
We have had multiple instances of help from Gigya to get our custom implementation working, including detailed technical assistance to a third party. We have found Gigya to be thorough and timely in their responses to all queries, which are consistently excellent.
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In-Person Training
Bloomreach
The team was really helpful in explaining
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SAP
because it was made directly in the company
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Online Training
Bloomreach
It gives clear overview in each and every concepts
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SAP
They trained me in a train the trainer model. I then trained the internal team. Total training was about two hours, with an additional two hours for system setup.
Training was maybe a little thin, but the system was fairly easy to learn and this wasn't really a problem.
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Implementation Rating
Bloomreach
None it went smoothly
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SAP
There was a bit of a learning curve in the beginning, and perhaps we were unclear on some of our requirements. Once they figured out what we wanted though, things went pretty smoothly. Just some minor hiccups in the beginning
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Alternatives Considered
Bloomreach
Bloomreach is far superior than SFMC as that platform requires too much technical knowledge. Ometria is very good and I would say is quite similar to Bloomreach although I would say Ometria is a smaller company. Dotdigital is also very powerful but not more so than Bloomreach. This being said, Dotdigital and HubSpot does have telephone support which is amazing and something I would like to see from Bloomreach in future or at least shorter wait times for customer support live chat.
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SAP
There is a dedicated team for SAP setup that helps in providing specialized or customized services to the user. The platform's accessibility lets us obtain reports and information in real time so we reach clients at the proper moment by optimizing delivery time appealed to us the most.
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Scalability
Bloomreach
there is an option of multiple projects per organisation, customers and assets can be copied across. Multiple sites can be managed in one project, different activities organized under initiatives. Splitting work into sensible units is therefore well possible. The billing is based on number of tracked and number of stored events, no package-based deals. It should therefore be well scalable from a small e-store to a large corporation.
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SAP
because the platform actually allows you to scale at any time if designed following best practices
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Return on Investment
Bloomreach
  • Emails, banners, and weblayers brought us an increase in conversion and additional profit.
  • From a marketers perspective, it allows us to reach far and wide and see how well a campaign is doing in real-time.
  • Knowing the customer allows improved communication and personalize our recommendations.
  • Bloomreach Engagement has created revenue uplift with acquisition and conversion.
  • The most effective tool out there when ROI is in question.
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SAP
  • Having a single, stremlined point of entry for the customers improves the overall customer experience
  • By the same reason, maintenance costs are reduced because interventions focus on a single object
  • It's versatile in its integration so there is no need to change the surrounding software ecosystem
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ScreenShots

Bloomreach - The Agentic Platform for Personalization Screenshots

Screenshot of funnels that simplify targeting.Screenshot of retention-based insights about impact of changes in a product and the impact of major marketing campaigns.Screenshot of web layers with A/B testingScreenshot of the drag and drop campaign editorScreenshot of the WYSIWYG Email editor & Fully customisable Email templatesScreenshot of the CRM with 360° customer behaviour history

SAP Customer Data Solutions Screenshots

Screenshot of Customer Login in SAP Enterprise Consent and Preference ManagementScreenshot of User Identities report dashboardScreenshot of Search by Custom Fields windowScreenshot of Customer Data DataflowScreenshot of Account InformationScreenshot of SAP Customer Data Platform