ClickFunnels vs. Mailchimp

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
ClickFunnels
Score 7.4 out of 10
N/A
ClickFunnels offers a web page designer oriented around setting up a sales funnel easily, for those with no coding and design experience.
$97
per month
Mailchimp
Score 7.9 out of 10
N/A
Mailchimp is the email marketing and marketing automation platform. Most email marketing platforms tell you how your campaigns perform, but Mailchimp goes a step beyond and tells you why by analyzing the data from half a billion emails sent through the platform every day to offer personalized recommendations for improving content, targeting, automations, and driving revenue using emails
$0
per month
Pricing
ClickFunnelsMailchimp
Editions & Modules
ClickFunnels
$97.00
per month
ClickFunnels Platinum
$297.00
per month
TwoCommaClubX
$2497.00
per month
No answers on this topic
Offerings
Pricing Offerings
ClickFunnelsMailchimp
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ClickFunnelsMailchimp
Considered Both Products
ClickFunnels
Chose ClickFunnels
Clickfunnels and GetResponse - I actually prefer the user experience of GetResponse (easier navigation, more standard spacing and design), but I'd still choose Clickfunnels over GetResponse because of the user community and replicable templates.
Wishpond - I would choose …
Chose ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing …
Chose ClickFunnels
Although I believe they serve different purposes since HubSpot has a website builder, I can easily say that ClickFunnels can build pages much better than HubSpot. HubSpot's magic is in their CRM, which is connected to their automated intelligence that reports metrics in an easy …
Chose ClickFunnels
Infusionsoft has a better campaign builder, but lacks the ease and customization of ClickFunnels' page builder, and you can't create a series of pages like you can in ClickFunnels.

Overall, Infusionsoft is way more robust, but ClickFunnels makes a great sidekick to a CRM that …
Chose ClickFunnels
The other programs have similar features and all work to capture leads and grow a business. The difference is the marketing support training behind the platforms. Since I have learned from people inside ClickFunnels, I feel the software makes the most sense for me.
Mailchimp

No answer on this topic

Top Pros
Top Cons
Features
ClickFunnelsMailchimp
SEO and Conversion Optimization
Comparison of SEO and Conversion Optimization features of Product A and Product B
ClickFunnels
3.8
12 Ratings
47% below category average
Mailchimp
-
Ratings
Landing page A/B testing:4.411 Ratings00 Ratings
Dynamic page text replacement3.57 Ratings00 Ratings
Real-time analytics dashboard4.112 Ratings00 Ratings
SEO tools3.510 Ratings00 Ratings
Optimization recommendations3.48 Ratings00 Ratings
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
ClickFunnels
-
Ratings
Mailchimp
8.0
475 Ratings
3% above category average
WYSIWYG email editor00 Ratings8.1440 Ratings
Dynamic content00 Ratings7.8423 Ratings
Ability to test dynamic content00 Ratings7.9404 Ratings
Landing pages00 Ratings7.5327 Ratings
A/B testing00 Ratings8.0358 Ratings
Mobile optimization00 Ratings8.1434 Ratings
Email deliverability reporting00 Ratings8.5462 Ratings
List management00 Ratings8.1462 Ratings
Triggered drip sequences00 Ratings7.7319 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
ClickFunnels
-
Ratings
Mailchimp
9.1
2 Ratings
16% above category average
Lead nurturing automation00 Ratings6.22 Ratings
Lead scoring and grading00 Ratings10.01 Ratings
Data quality management00 Ratings10.01 Ratings
Automated sales alerts and tasks00 Ratings10.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
ClickFunnels
-
Ratings
Mailchimp
8.1
50 Ratings
6% above category average
Calendaring00 Ratings8.445 Ratings
Event/webinar marketing00 Ratings7.836 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
ClickFunnels
-
Ratings
Mailchimp
8.2
44 Ratings
9% above category average
Social sharing and campaigns00 Ratings8.342 Ratings
Social profile integration00 Ratings8.135 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
ClickFunnels
-
Ratings
Mailchimp
7.6
460 Ratings
1% above category average
Dashboards00 Ratings7.7123 Ratings
Standard reports00 Ratings8.0458 Ratings
Custom reports00 Ratings7.250 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
ClickFunnels
-
Ratings
Mailchimp
7.4
44 Ratings
2% below category average
API00 Ratings7.833 Ratings
Role-based workflow & approvals00 Ratings6.57 Ratings
Customizability00 Ratings5.62 Ratings
Integration with Salesforce.com00 Ratings8.421 Ratings
Integration with Microsoft Dynamics CRM00 Ratings7.618 Ratings
Integration with SugarCRM00 Ratings8.12 Ratings
Third-party software integrations00 Ratings7.639 Ratings
Best Alternatives
ClickFunnelsMailchimp
Small Businesses
Leadpages
Leadpages
Score 6.4 out of 10
Vbout
Vbout
Score 9.5 out of 10
Medium-sized Companies
HubSpot Marketing Hub
HubSpot Marketing Hub
Score 8.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Adobe Marketo Engage
Adobe Marketo Engage
Score 8.2 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
ClickFunnelsMailchimp
Likelihood to Recommend
4.9
(33 ratings)
8.0
(499 ratings)
Likelihood to Renew
10.0
(2 ratings)
8.5
(51 ratings)
Usability
10.0
(2 ratings)
8.4
(373 ratings)
Availability
-
(0 ratings)
9.5
(6 ratings)
Performance
-
(0 ratings)
9.0
(7 ratings)
Support Rating
10.0
(12 ratings)
7.9
(15 ratings)
Implementation Rating
9.0
(1 ratings)
7.5
(22 ratings)
Configurability
-
(0 ratings)
10.0
(2 ratings)
Ease of integration
-
(0 ratings)
8.0
(4 ratings)
Product Scalability
-
(0 ratings)
9.5
(6 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(2 ratings)
Vendor pre-sale
-
(0 ratings)
10.0
(2 ratings)
User Testimonials
ClickFunnelsMailchimp
Likelihood to Recommend
ClickFunnels
Great for an all-in-one marketing package. From the web page to lead and email capture. Running ads to a sales funnel page to capture leads to a sale on a shopping cart page and the ability to up-sell and down-sell products with ease. Whether your business is face-to-face or online ClickFunnels has everything and more that you require to run marketing.
Read full review
Mailchimp
With Mailchimp we are able to revive and enhance our personal connect with the customers. The easy-to-use tools allows us to personalize the email content, segregate and target important leads & send relevant messages. Also, it offers interactive analysis on the performance of a particular campaign. We can judge the effectiveness of our mailers in real time.
Read full review
Pros
ClickFunnels
  • The ease of building landing pages is incredible. It's just drag and drop, and still very customizable. It's simple enough that anyone can build a page, not just a designer. They have simple templates to start from and you can make a great branded page easily from there.
  • It's great at generating leads. You can embed simple opt-in forms in webpages at the top of your landing page and integrate with your CRM and it also stores your leads in the system as well. Opting in can trigger a number of different actions, including a thank you page, a second offer, or trigger an automated email.
  • ClickFunnels's biggest strength is sales funnels. Easily create a continuous set of pages that get someone from a visitor to a subscriber, and to a paid customer. You don't have to "glue" a bunch of different systems together like a page builder, shopping cart, eCommerce tool, email marketing tool, or CRM. It's all interconnected so you can churn out sales quickly, all automated.
Read full review
Mailchimp
  • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
  • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
  • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
Read full review
Cons
ClickFunnels
  • End USER EXPERIENCE - OH. MY. GOODNESS. This software needs help in the design department. I don't like critiquing people or products, but in this case, you need to get someone to help you with design to really make your landing page look professional (this is attached to your brand image). A lot of direct response marketers use this platform for younger brands, so typically the designed landing pages on this software don't look great.
  • User navigation - It's not necessarily user intuitive.
  • The software has interior platforms for membership courses - But this is not a great user experience for your course. A micro-course, 7-day trial, or mini-course as an opt-in offer might work here, but COACHES, do not use this as the delivery system of your membership course. Go elsewhere for that, like Teachable, MyKajabi, or Thinkific.
  • They need to make more room for templates. The basic plan of $99 only allows you to have 20 landing pages. According to industry leaders, you should have 40 per offer.
Read full review
Mailchimp
  • The interface remains a cluttered, non-intuitive mess. That's true from the haphazard way features are organized to the actual email layout.
  • Analytics have never been a priority, and I don't see that changing with Intuit's new ownership. I'm very frustrated over the limited choices for reporting, even when using third-party solutions. If I needed that function, I would not use MailChimp.
  • I would love to develop a workflow screen that lets me focus on the things that I use all the time. Customizing the interface where the content actually goes into the software would help.
  • I never understood why we couldn't import a document into a MC template. At best, we're spending time copying-and-pasting from one app into MC.
Read full review
Likelihood to Renew
ClickFunnels
I use the funnel on a daily basis and spent a significant sum to hire someone to set this up and design the funnel, there's no way I won't renew the funnel. It is easy to maintain, very cost-effective, and doesn't require a lot of my time to manage properly.
Read full review
Mailchimp
We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
Read full review
Usability
ClickFunnels
Very easy to use and manage. There have been a few times I have needed to make some edits or change the flow of the funnel, and even though I didn't do the initial setup, I have no problems figuring out how to make the changes on my own without their help.
Read full review
Mailchimp
Our team use Mailchimp almost every week. Overall UI is simple for anyone to get started with it. The resource library around using particular features is also there, so we don't have to train our team on this product. We also used a lot of other features as well.
Read full review
Reliability and Availability
ClickFunnels
No answers on this topic
Mailchimp
I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
Read full review
Performance
ClickFunnels
No answers on this topic
Mailchimp
I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
Read full review
Support Rating
ClickFunnels
I don't think you should have to wait for more than an hour or two to get in touch with someone when you need support. Because they primarily have overseas help, it's typically at least until the next business day until you get help. Then there is the language barrier to deal with. It's not ideal. I have contacted support a few times and have gotten answers. However, I consider myself much savvier than most in terms of understanding all the behind the scenes issues that go on with building a website and online marketing funnels. So if I were a beginner or not as familiar with how to code and create websites, I would think the support is terrible.
Read full review
Mailchimp
Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
Read full review
Implementation Rating
ClickFunnels
Yes, I highly recommend you hire an expert for this. While CF claims that anyone can set up a funnel, there's a difference between having a funnel and having a funnel that works. Between the design and the copy you use, unless you have a marketing background, hire an expert.
Read full review
Mailchimp
It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
Read full review
Alternatives Considered
ClickFunnels
I went with ClickFunnels due to recommendation by a digital marketing mentor. WordPress to me had too much maintenance in the background and it was more time consuming to build pages at the time. Mailchimp is an email marketing software with a website builder and landing page builder but the payment integrations where limited. Kajabi was simply out of my budget at the time and it had more features than i needed
Read full review
Mailchimp
Mailchimp is a means to an end and a way to stay within GDPR laws. We may not use it if this wasn't a requirement. Other platforms are better for design or management of contacts, but Mailchimp offers that secure storage of data that is required. I have not tried other bulk mail applications, so am unable to compare these.
Read full review
Scalability
ClickFunnels
No answers on this topic
Mailchimp
Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
Read full review
Return on Investment
ClickFunnels
  • My clients make more money with it than without it
  • Other builders aren't necessarily better...we've tried and keep coming back to CF
  • If CF 2.0 (which launches around March I'm told) is anywhere near as impressive as Russell Brunson makes it sound, it will be a TOTAL game changer when compared to the current version...(which will still be available as well)
Read full review
Mailchimp
  • Mailchimp has allowed us to communicate effectively with thousands of customers with ease.
  • Mailchimp's use during our second year of business helped us expand our list of brands considerably (almost 30% YTD) because of regular interactions that we've launched.
  • Mailchimp ramp-up time is minimal for new users so I can turn things over to junior staff - saving me time and money.
Read full review
ScreenShots

Mailchimp Screenshots

Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.