What users are saying about
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Top Rated
716 Ratings
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Top Rated
3287 Ratings

Constant Contact

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Top Rated
716 Ratings
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Score 8.1 out of 100

Google Analytics

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Top Rated
3287 Ratings
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Score 8.6 out of 100

Feature Set Ratings

    Email & Online Marketing

    7.7

    Constant Contact

    77%

    Google Analytics

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 9/9 features

    WYSIWYG email editor

    7.8
    78%
    82 Ratings
    N/A
    0 Ratings

    Dynamic content

    7.6
    76%
    82 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.5
    75%
    81 Ratings
    N/A
    0 Ratings

    Landing pages

    7.6
    76%
    56 Ratings
    N/A
    0 Ratings

    A/B testing

    7.4
    74%
    52 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.0
    80%
    85 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    8.6
    86%
    135 Ratings
    N/A
    0 Ratings

    List management

    8.4
    84%
    90 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    6.7
    67%
    47 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    7.8

    Constant Contact

    78%

    Google Analytics

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 3/3 features

    Dashboards

    7.8
    78%
    87 Ratings
    N/A
    0 Ratings

    Standard reports

    8.2
    82%
    87 Ratings
    N/A
    0 Ratings

    Custom reports

    7.5
    75%
    58 Ratings
    N/A
    0 Ratings

    Pre-Send Testing

    8.1

    Constant Contact

    81%

    Google Analytics

    Feature Set Not Supported
    N/A
    Constant Contact ranks higher in 8/8 features

    URL Validation

    8.4
    84%
    31 Ratings
    N/A
    0 Ratings

    Link Tracking

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Image Validation

    8.2
    82%
    31 Ratings
    N/A
    0 Ratings

    Inbox Display

    8.0
    80%
    34 Ratings
    N/A
    0 Ratings

    Email Accessibility Tools

    8.0
    80%
    28 Ratings
    N/A
    0 Ratings

    Spelling and Grammar Check

    7.8
    78%
    31 Ratings
    N/A
    0 Ratings

    Spam Testing

    7.8
    78%
    26 Ratings
    N/A
    0 Ratings

    Email Previews

    8.6
    86%
    40 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Constant Contact is rated higher in 5 areas: Usability, Performance, Support Rating, Implementation Rating, Product Scalability
    • Google Analytics is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Availability
    • Constant Contact and Google Analytics are tied in 1 area: Online Training

    Likelihood to Recommend

    8.3

    Constant Contact

    83%
    106 Ratings
    8.9

    Google Analytics

    89%
    184 Ratings

    Likelihood to Renew

    9.0

    Constant Contact

    90%
    21 Ratings
    10.0

    Google Analytics

    100%
    50 Ratings

    Usability

    10.0

    Constant Contact

    100%
    9 Ratings
    8.0

    Google Analytics

    80%
    6 Ratings

    Availability

    9.0

    Constant Contact

    90%
    4 Ratings
    10.0

    Google Analytics

    100%
    5 Ratings

    Performance

    10.0

    Constant Contact

    100%
    4 Ratings
    8.0

    Google Analytics

    80%
    1 Rating

    Support Rating

    10.0

    Constant Contact

    100%
    17 Ratings
    6.9

    Google Analytics

    69%
    82 Ratings

    Online Training

    10.0

    Constant Contact

    100%
    1 Rating
    10.0

    Google Analytics

    100%
    2 Ratings

    Implementation Rating

    10.0

    Constant Contact

    100%
    9 Ratings
    9.0

    Google Analytics

    90%
    13 Ratings

    Product Scalability

    10.0

    Constant Contact

    100%
    1 Rating
    9.0

    Google Analytics

    90%
    1 Rating

    Likelihood to Recommend

    Constant Contact

    Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.
    Anonymous | TrustRadius Reviewer

    Pros

    Constant Contact

    • You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
    • Easy to use for folks who are not tech savvy.
    • Very quick upload speed for contact lists when compared with other email marketing vendors.
    • Easy to customize contact lists.
    • Displays much more consistently across different email clients when compared with other email marketing vendors.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    • Multiple reports to see website use and behavior
    • Allows you to customize reports with days, weeks, months, and years
    • You can build out a dashboard to easily view stats from multiple websites in one place
    • You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats
    Anonymous | TrustRadius Reviewer

    Cons

    Constant Contact

    • The interface is definitely a bit difficult to use and it takes some getting used to.
    • More customization and exporting of html would be awesome.
    • They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    • Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
    • Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
    • Gotchas around filtering and data validation.
    • Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Constant Contact

    General

    Free Trial
    Yes
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $9.99 per month

    Constant Contact Editions & Modules

    Edition
    Core$9.991
    Plus$45.001
    1. per month
    Additional Pricing Details

    Google Analytics

    General

    Free Trial
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    $0

    Google Analytics Editions & Modules

    Edition
    Google AnalyticsFree
    Google Analytics 360$150,0002
    1. none
    2. per year
    Additional Pricing Details

    Likelihood to Renew

    Constant Contact

    Constant Contact 9.0
    Based on 21 answers
    There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
    Ty Swartz, CPP, USN Ret. | TrustRadius Reviewer

    Google Analytics

    Google Analytics 10.0
    Based on 50 answers
    We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
    John Laudisio | TrustRadius Reviewer

    Usability

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
    Giselle Aguiar | TrustRadius Reviewer

    Google Analytics

    Google Analytics 8.0
    Based on 6 answers
    Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
    Victor Campos | TrustRadius Reviewer

    Reliability and Availability

    Constant Contact

    Constant Contact 9.0
    Based on 4 answers
    No major problems in sending out the email campaigns and accessing the analytics
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 10.0
    Based on 5 answers
    There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
    John Laudisio | TrustRadius Reviewer

    Performance

    Constant Contact

    Constant Contact 10.0
    Based on 4 answers
    The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 8.0
    Based on 1 answer
    When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
    John Laudisio | TrustRadius Reviewer

    Support Rating

    Constant Contact

    Constant Contact 10.0
    Based on 17 answers
    I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 6.9
    Based on 82 answers
    The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
    Sarah Hoffman | TrustRadius Reviewer

    Online Training

    Constant Contact

    Constant Contact 10.0
    Based on 1 answer
    No answer on this topic is available.

    Google Analytics

    Google Analytics 10.0
    Based on 2 answers
    love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
    1. How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
    2. A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
    3. Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
    4. Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
    5. Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
    6. Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
    Roy Morejon | TrustRadius Reviewer

    Implementation Rating

    Constant Contact

    Constant Contact 10.0
    Based on 9 answers
    Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 9.0
    Based on 13 answers
    I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
    Joshua Van Horsen | TrustRadius Reviewer

    Alternatives Considered

    Constant Contact

    We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
    Thomas (TC) Riley | TrustRadius Reviewer

    Scalability

    Constant Contact

    Constant Contact 10.0
    Based on 1 answer
    Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list
    Anonymous | TrustRadius Reviewer

    Google Analytics

    Google Analytics 9.0
    Based on 1 answer
    Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
    John Laudisio | TrustRadius Reviewer

    Return on Investment

    Constant Contact

    • Good email marketing option that we need to expand on
    • We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
    • Very affordable and we plan in keeping it as a resource
    Terri Betts | TrustRadius Reviewer

    Google Analytics

    • It has helped us gain understanding of what is going on on our website.
    • It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
    • It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
    • It has helped guide our website redesign.
    Heide Rembold | TrustRadius Reviewer

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