What users are saying about
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Top Rated
716 Ratings
Constant Contact
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Top Rated
716 Ratings
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Based on 716 reviews and ratings
Google Analytics
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Top Rated
3287 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener'>trScore algorithm: Learn more.</a>Score 8.6 out of 100
Based on 3287 reviews and ratings
Feature Set Ratings
Email & Online Marketing

7.7
Constant Contact
77%

Google Analytics
Feature Set Not Supported
N/A
Constant Contact ranks higher in 9/9 features
Constant Contact ranks higher in 9/9 features
WYSIWYG email editor

7.8
78%
82 Ratings

N/A
0 Ratings
Dynamic content

7.6
76%
82 Ratings

N/A
0 Ratings
Ability to test dynamic content

7.5
75%
81 Ratings

N/A
0 Ratings
Landing pages

7.6
76%
56 Ratings

N/A
0 Ratings
A/B testing

7.4
74%
52 Ratings

N/A
0 Ratings
Mobile optimization

8.0
80%
85 Ratings

N/A
0 Ratings
Email deliverability reporting

8.6
86%
135 Ratings

N/A
0 Ratings
List management

8.4
84%
90 Ratings

N/A
0 Ratings
Triggered drip sequences

6.7
67%
47 Ratings

N/A
0 Ratings
Reporting & Analytics

7.8
Constant Contact
78%

Google Analytics
Feature Set Not Supported
N/A
Constant Contact ranks higher in 3/3 features
Constant Contact ranks higher in 3/3 features
Dashboards

7.8
78%
87 Ratings

N/A
0 Ratings
Standard reports

8.2
82%
87 Ratings

N/A
0 Ratings
Custom reports

7.5
75%
58 Ratings

N/A
0 Ratings
Pre-Send Testing

8.1
Constant Contact
81%

Google Analytics
Feature Set Not Supported
N/A
Constant Contact ranks higher in 8/8 features
Constant Contact ranks higher in 8/8 features
URL Validation

8.4
84%
31 Ratings

N/A
0 Ratings
Link Tracking

8.0
80%
34 Ratings

N/A
0 Ratings
Image Validation

8.2
82%
31 Ratings

N/A
0 Ratings
Inbox Display

8.0
80%
34 Ratings

N/A
0 Ratings
Email Accessibility Tools

8.0
80%
28 Ratings

N/A
0 Ratings
Spelling and Grammar Check

7.8
78%
31 Ratings

N/A
0 Ratings
Spam Testing

7.8
78%
26 Ratings

N/A
0 Ratings
Email Previews

8.6
86%
40 Ratings

N/A
0 Ratings
Attribute Ratings
- Constant Contact is rated higher in 5 areas: Usability, Performance, Support Rating, Implementation Rating, Product Scalability
- Google Analytics is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Availability
- Constant Contact and Google Analytics are tied in 1 area: Online Training
Likelihood to Recommend

8.3
Constant Contact
83%
106 Ratings

8.9
Google Analytics
89%
184 Ratings
Likelihood to Renew

9.0
Constant Contact
90%
21 Ratings

10.0
Google Analytics
100%
50 Ratings
Usability

10.0
Constant Contact
100%
9 Ratings

8.0
Google Analytics
80%
6 Ratings
Availability

9.0
Constant Contact
90%
4 Ratings

10.0
Google Analytics
100%
5 Ratings
Performance

10.0
Constant Contact
100%
4 Ratings

8.0
Google Analytics
80%
1 Rating
Support Rating

10.0
Constant Contact
100%
17 Ratings

6.9
Google Analytics
69%
82 Ratings
Online Training

10.0
Constant Contact
100%
1 Rating

10.0
Google Analytics
100%
2 Ratings
Implementation Rating

10.0
Constant Contact
100%
9 Ratings

9.0
Google Analytics
90%
13 Ratings
Product Scalability

10.0
Constant Contact
100%
1 Rating

9.0
Google Analytics
90%
1 Rating
Likelihood to Recommend
Constant Contact
Constant Contact is great when trying to target specific market segments. We typically like to segment our master list by region, but also have product segments, as well. They do provide pre-made segments to start you off too.We don't usually use their email builder, we find others to be more flexible, intuitive, and have more variety. We do prefer emailing from Constant Contact, however.

Verified User
Employee in Marketing
Oil & Energy Company, 51-200 employeesGoogle Analytics
A Marketing analyst or paid media analyst is the right person to use Google Analytics. An analyst needs to be technical enough to write the right expressions to fetch correct data. Suppose they are Google Analytics certified, then great. Consumers of this data will be digital marketing managers. The main use case of Google Analytics, as I see it, is web analytics. They can't be used to do campaign analytics or attribution. Though Google Analytics offers these features, I don't find them easy to set up.

Verified User
Analyst in Marketing
Computer & Network Security Company, 501-1000 employeesPros
Constant Contact
- You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
- Easy to use for folks who are not tech savvy.
- Very quick upload speed for contact lists when compared with other email marketing vendors.
- Easy to customize contact lists.
- Displays much more consistently across different email clients when compared with other email marketing vendors.

Verified User
Analyst in Marketing
Insurance Company, 501-1000 employeesGoogle Analytics
- Multiple reports to see website use and behavior
- Allows you to customize reports with days, weeks, months, and years
- You can build out a dashboard to easily view stats from multiple websites in one place
- You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

Verified User
Professional in Professional Services
Higher Education Company, 1001-5000 employeesCons
Constant Contact
- The interface is definitely a bit difficult to use and it takes some getting used to.
- More customization and exporting of html would be awesome.
- They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

Verified User
Strategist in Marketing
Marketing & Advertising Company, 11-50 employeesGoogle Analytics
- Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
- Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
- Gotchas around filtering and data validation.
- Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

Verified User
Professional in Engineering
Retail Company, 201-500 employeesPricing Details
Constant Contact
General
Free Trial
Yes
Free/Freemium Version
—Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$9.99 per month
Constant Contact Editions & Modules
Edition
Core | $9.991 |
---|---|
Plus | $45.001 |
- per month
Additional Pricing Details
—Google Analytics
General
Free Trial
—Free/Freemium Version
Yes
Premium Consulting/Integration Services
—Entry-level set up fee?
No
Starting Price
$0
Google Analytics Editions & Modules
Edition
Google Analytics | Free |
---|---|
Google Analytics 360 | $150,0002 |
- none
- per year
Additional Pricing Details
—Likelihood to Renew
Constant Contact
Constant Contact 9.0
Based on 21 answers
There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.
Multimedia Communications Supervisor
Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees
Google Analytics
Google Analytics 10.0
Based on 50 answers
We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Usability
Constant Contact
Constant Contact 10.0
Based on 9 answers
There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome
Owner, Consultant
AZ Social Media WizInternet, Myself Only
Google Analytics
Google Analytics 8.0
Based on 6 answers
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements
Web Developer
PmD InteractiveInternet, 1-10 employees
Reliability and Availability
Constant Contact
Constant Contact 9.0
Based on 4 answers
No major problems in sending out the email campaigns and accessing the analytics

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesGoogle Analytics
Google Analytics 10.0
Based on 5 answers
There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Performance
Constant Contact
Constant Contact 10.0
Based on 4 answers
The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

Verified User
Employee in Marketing
Retail Company, 51-200 employeesGoogle Analytics
Google Analytics 8.0
Based on 1 answer
When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Support Rating
Constant Contact
Constant Contact 10.0
Based on 17 answers
I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

Verified User
Administrative Assistant in Marketing
Real Estate Company, 51-200 employeesGoogle Analytics
Google Analytics 6.9
Based on 82 answers
The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.
Media Director
Studio FlightMarketing & Advertising, 11-50 employees
Online Training
Constant Contact
Constant Contact 10.0
Based on 1 answer
No answer on this topic is available.
Google Analytics
Google Analytics 10.0
Based on 2 answers
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
- How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
- A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
- Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
- Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
- Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
- Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
President
Command PartnersOnline Media, 11-50 employees
Implementation Rating
Constant Contact
Constant Contact 10.0
Based on 9 answers
Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

Verified User
Employee in Marketing
Retail Company, 51-200 employeesGoogle Analytics
Google Analytics 9.0
Based on 13 answers
I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.
Marketing Manager
Drury HotelsHospitality, 1001-5000 employees
Alternatives Considered
Constant Contact
We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

Verified User
Contributor in Other
Religious Institutions Company, 10,001+ employeesGoogle Analytics
Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.
Senior Director, Information Services
MarketScaleMedia Production, 51-200 employees
Scalability
Constant Contact
Constant Contact 10.0
Based on 1 answer
Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

Verified User
Manager in Research & Development
Public Policy Company, 11-50 employeesGoogle Analytics
Google Analytics 9.0
Based on 1 answer
Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data
Associate Director of Marketing
MusictodayMarketing & Advertising, 51-200 employees
Return on Investment
Constant Contact
- Good email marketing option that we need to expand on
- We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
- Very affordable and we plan in keeping it as a resource
Director of Development
Health Care Center for the HomelessHospital & Health Care, 51-200 employees
Google Analytics
- It has helped us gain understanding of what is going on on our website.
- It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
- It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
- It has helped guide our website redesign.
Director of Marketing & Analytics
SocialVenturesNon-profit Organization Management, 1-10 employees