Constant Contact vs Google Analytics

What users are saying about

Score 8.1 out of 10

Based on 716 reviews and ratings

Score 8.6 out of 10

Based on 3287 reviews and ratings

Feature Set Ratings

Email & Online Marketing

7.7

Constant Contact

77%

Google Analytics

Feature Set Not Supported

N/A

Constant Contact ranks higher in 9/9 features

WYSIWYG email editor

7.8

78%

82 Ratings

N/A

0 Ratings

Dynamic content

7.6

76%

82 Ratings

N/A

0 Ratings

Ability to test dynamic content

7.5

75%

81 Ratings

N/A

0 Ratings

Landing pages

7.6

76%

56 Ratings

N/A

0 Ratings

A/B testing

7.4

74%

52 Ratings

N/A

0 Ratings

Mobile optimization

8.0

80%

85 Ratings

N/A

0 Ratings

Email deliverability reporting

8.6

86%

135 Ratings

N/A

0 Ratings

List management

8.4

84%

90 Ratings

N/A

0 Ratings

Triggered drip sequences

6.7

67%

47 Ratings

N/A

0 Ratings

Reporting & Analytics

7.8

Constant Contact

78%

Google Analytics

Feature Set Not Supported

N/A

Constant Contact ranks higher in 3/3 features

Dashboards

7.8

78%

87 Ratings

N/A

0 Ratings

Standard reports

8.2

82%

87 Ratings

N/A

0 Ratings

Custom reports

7.5

75%

58 Ratings

N/A

0 Ratings

Pre-Send Testing

8.1

Constant Contact

81%

Google Analytics

Feature Set Not Supported

N/A

Constant Contact ranks higher in 8/8 features

URL Validation

8.4

84%

31 Ratings

N/A

0 Ratings

Link Tracking

8.0

80%

34 Ratings

N/A

0 Ratings

Image Validation

8.2

82%

31 Ratings

N/A

0 Ratings

Inbox Display

8.0

80%

34 Ratings

N/A

0 Ratings

Email Accessibility Tools

8.0

80%

28 Ratings

N/A

0 Ratings

Spelling and Grammar Check

7.8

78%

31 Ratings

N/A

0 Ratings

Spam Testing

7.8

78%

26 Ratings

N/A

0 Ratings

Email Previews

8.6

86%

40 Ratings

N/A

0 Ratings

Attribute Ratings

Constant Contact is rated higher in 5 areas: Usability, Performance, Support Rating, Implementation Rating, Product Scalability
Google Analytics is rated higher in 3 areas: Likelihood to Recommend, Likelihood to Renew, Availability
Constant Contact and Google Analytics are tied in 1 area: Online Training

Constant Contact

83%

106 Ratings

8.9

Google Analytics

89%

184 Ratings

Constant Contact

90%

21 Ratings

10.0

Google Analytics

100%

50 Ratings

Constant Contact

100%

9 Ratings

8.0

Google Analytics

80%

6 Ratings

Constant Contact

90%

4 Ratings

10.0

Google Analytics

100%

5 Ratings

Constant Contact

100%

4 Ratings

8.0

Google Analytics

80%

1 Rating

Constant Contact

100%

17 Ratings

6.9

Google Analytics

69%

82 Ratings

Constant Contact

100%

1 Rating

10.0

Google Analytics

100%

2 Ratings

Constant Contact

100%

9 Ratings

9.0

Google Analytics

90%

13 Ratings

Constant Contact

100%

1 Rating

9.0

Google Analytics

90%

1 Rating

Pros

You can accomplish quite a bit using the drag and drop interface, so there is less custom HTML required.
Easy to use for folks who are not tech savvy.
Very quick upload speed for contact lists when compared with other email marketing vendors.
Easy to customize contact lists.
Displays much more consistently across different email clients when compared with other email marketing vendors.

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Verified User

Analyst in Marketing

Insurance Company, 501-1000 employees

View all 106 answers on this topic

Multiple reports to see website use and behavior
Allows you to customize reports with days, weeks, months, and years
You can build out a dashboard to easily view stats from multiple websites in one place
You can share analytics reports via the dashboard, automatically emailed PDFs or in other formats

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Verified User

Professional in Professional Services

Higher Education Company, 1001-5000 employees

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Cons

The interface is definitely a bit difficult to use and it takes some getting used to.
More customization and exporting of html would be awesome.
They could expand on features that other email marketing software has such as tying in with social media, more flows, etc.

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Verified User

Strategist in Marketing

Marketing & Advertising Company, 11-50 employees

View all 106 answers on this topic

Data sampling is somewhat inaccurate on the free tier - this is addressed in premium but is expensive.
Some of the UI is very similar in naming when presenting different data, some in-situ information might be useful.
Gotchas around filtering and data validation.
Implementation can be tricky, it can take a lot of time and expertise to get a full, accurate picture of your metrics.

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Verified User

Professional in Engineering

Retail Company, 201-500 employees

View all 184 answers on this topic

Pricing Details

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

$9.99 per month

Constant Contact Editions & Modules

Edition

Core	$9.99¹
Plus	$45.00¹

per month

Additional Pricing Details

—

General

Free Trial

—

Free/Freemium Version

Yes

Premium Consulting/Integration Services

—

Entry-level set up fee?

Starting Price

Google Analytics Editions & Modules

Edition

Google Analytics	Free
Google Analytics 360	$150,000²

none
per year

Additional Pricing Details

—

Likelihood to Renew

Constant Contact 9.0

Based on 21 answers

There is no doubt that we are going to renew Constant Contact. We have not just invested a lot of time in learning and creating a great looking product but we have developed a strong database of information that allows us to track how we are doing for each newsletter. This supports our goals of creating products that residents desire and are excited to receive.

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Ty Swartz, CPP, USN Ret.

Multimedia Communications Supervisor

Virginia Beach City GovernmentGovernment Administration, 5001-10,000 employees

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Google Analytics 10.0

Based on 50 answers

We will continue to use Google Analytics for several reasons. It is free, which is a huge selling point. It houses all of our ecommerce stores' data, and though it can't account for refunds or fraud orders, gives us and our clients directional, real time information on individual and group store performance.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

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Usability

Constant Contact 10.0

Based on 9 answers

There is always room for improvement. I don't know how they test their systems, but they should invite not-so computer savvy people to test it. If I, as an expert have problems, they need to think like the technophobe. Since I've used Constant Contact in the past as part of my former employment, I have not viewed any of the tutorials and just jumped in to work on my client's newsletter. With that said, I found some areas easy and some a bit cumbersome

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Giselle Aguiar

Owner, Consultant

AZ Social Media WizInternet, Myself Only

View all 9 answers on this topic

Google Analytics 8.0

Based on 6 answers

Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem. Google is continually refining Analytics, so I do not doubt there will be improvements

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Victor Campos

Web Developer

PmD InteractiveInternet, 1-10 employees

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Reliability and Availability

Constant Contact 9.0

Based on 4 answers

No major problems in sending out the email campaigns and accessing the analytics

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 4 answers on this topic

Google Analytics 10.0

Based on 5 answers

There are rarely any outages or application errors. If there are errors, the vast majority of the time it is user error and not the fault of Google.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

View all 5 answers on this topic

Performance

Constant Contact 10.0

Based on 4 answers

The system seemed quite slow sometimes. Specifically, there was sometimes a delay in sends if it was during a high traffic period. There were time-outs when uploading new code for an email, and a lag in reporting analytics which was sometimes as long as 72 hours

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 4 answers on this topic

Google Analytics 8.0

Based on 1 answer

When creating segments, sometimes Google Analytics will take a bit or more than likely slow down older computers a bit. That said, in general google analytics is extremely reliable and is there when you need it.

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

View all 1 answers on this topic

Support Rating

Constant Contact 10.0

Based on 17 answers

I think the overall support for Constant Contact has always been incredible; I have nothing negative to say. Our customer support representative was attentive, easy to understand, and very knowledgeable. I never felt like I wasn't a priority of his and my issues, while very small, were fixed in a very short time frame.

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Verified User

Administrative Assistant in Marketing

Real Estate Company, 51-200 employees

View all 17 answers on this topic

Google Analytics 6.9

Based on 82 answers

The Google reps respond very quickly. However, sometimes they can overly call you to set up an apportionment. I'm very proficient and sometimes when I talk to reps, they give beginner tutorials and insights that are a waste of time. I wish Google would understand my level of expertise and assign me to a rep (long-term) that doesn't have to walk me through the basics.

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Sarah Hoffman

Media Director

Studio FlightMarketing & Advertising, 11-50 employees

View all 82 answers on this topic

Online Training

Constant Contact 10.0

Based on 1 answer

No answer on this topic is available.

Google Analytics 10.0

Based on 2 answers

love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.

How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.

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Roy Morejon

President

Command PartnersOnline Media, 11-50 employees

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Implementation Rating

Constant Contact 10.0

Based on 9 answers

Implementation is very easy for someone who wants to send out the “batch and blast” type newsletters. If you want to use their templates with no customizations, the product works fine. However, the more customizations you get into involving link color, etc, that’s where things can get tricky for someone who may not be familiar with coding

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Verified User

Employee in Marketing

Retail Company, 51-200 employees

View all 9 answers on this topic

Google Analytics 9.0

Based on 13 answers

I think my biggest take away from the Google Analytics implementation was that there needs to be a clear understanding of what you want to achieve and how you want to achieve it before you start. Originally the analytics were added to track visitors, but as we became more savvy with the product, we began adding more and more functionality, and defining guidelines as we went along. While not detrimental to our success, this lack of an overarching goal resulted in some minor setbacks in implementation and the collection of some messy data that is unusable.

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Joshua Van Horsen

Marketing Manager

Drury HotelsHospitality, 1001-5000 employees

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Alternatives Considered

We tried Mailchimp. We could send messages to larger groups for free with Constant Contact. And we simply found more people read the emails and responded more frequently when we used Constant Contact. I think it's because it didn't feel as much like a marketing tool as when we contacted them with Mailchimp.

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Verified User

Contributor in Other

Religious Institutions Company, 10,001+ employees

View all 106 answers on this topic

Adobe Analytics and Google Analytics 360 are both paid/premium options for website tracking. Though there are certain use cases when these might make sense (you operate entirely in the Adobe suite, you're a massive company/site that doesn’t mind the price tag on Google Analytics 360), Google Analytics (standard) should be a no-brainer for every company out there. I’d advise still maintaining the account, even if you operate in the Adobe Suite and use Adobe Analytics, for the synergistic benefits of Google indexing/SEO.

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Thomas (TC) Riley

Senior Director, Information Services

MarketScaleMedia Production, 51-200 employees

View all 184 answers on this topic

Scalability

Constant Contact 10.0

Based on 1 answer

Very reliable in sending email campaigns and controlling the recipients so that no contact is sent the same email more than once, even if they are on a resent list

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Verified User

Manager in Research & Development

Public Policy Company, 11-50 employees

View all 1 answers on this topic

Google Analytics 9.0

Based on 1 answer

Google Analytics runs 24 hours a day and rarely do we see any issues with going down or missing particular data

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John Laudisio

Associate Director of Marketing

MusictodayMarketing & Advertising, 51-200 employees

View all 1 answers on this topic

Return on Investment

Good email marketing option that we need to expand on
We have not had a strong determinable ROI, but we do not always know if a donation resulted from an email
Very affordable and we plan in keeping it as a resource

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Terri Betts

Director of Development

Health Care Center for the HomelessHospital & Health Care, 51-200 employees

View all 106 answers on this topic

It has helped us gain understanding of what is going on on our website.
It has helped us determine areas that need fixing (i.e. pages with extremely high bounce rates may need to be redone).
It has helped us understand our biggest avenues for bringing traffic to the website and business in general.
It has helped guide our website redesign.

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Heide Rembold

Director of Marketing & Analytics

SocialVenturesNon-profit Organization Management, 1-10 employees

View all 184 answers on this topic

Constant Contact

Google Analytics

Constant Contact

Google Analytics

WYSIWYG email editor

Dynamic content

Ability to test dynamic content

Landing pages

A/B testing

Mobile optimization

Email deliverability reporting

List management

Triggered drip sequences

Constant Contact

Google Analytics

Dashboards

Standard reports

Custom reports

Constant Contact

Google Analytics

URL Validation

Link Tracking

Image Validation

Inbox Display

Email Accessibility Tools

Spelling and Grammar Check

Spam Testing

Email Previews

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Constant Contact

Google Analytics

Likelihood to Recommend

Constant Contact

Google Analytics

Pros

Constant Contact

Google Analytics

Cons

Constant Contact

Google Analytics

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Constant Contact Editions & Modules

Edition

Additional Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Starting Price

Google Analytics Editions & Modules

Edition

Additional Pricing Details

Likelihood to Renew

Constant Contact

Google Analytics

Usability

Constant Contact

Google Analytics