Core Audience vs. Digilant

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Core Audience
Score 0.0 out of 10
N/A
Core Audience, formerly Red Aril but rebranded after its acquisiton by media company Hearst Corporation, is a data management platform (DMP).N/A
Digilant
Score 8.0 out of 10
N/A
Boston-based company Digilant offers their eponymous integrated DMP / DSP (data management platform, demand-side platform).N/A
Pricing
Core AudienceDigilant
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Core AudienceDigilant
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Core AudienceDigilant
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
Core AudienceDigilant
Data Collection
Comparison of Data Collection features of Product A and Product B
Core Audience
-
Ratings
Digilant
7.5
2 Ratings
7% below category average
Collection of first-party data00 Ratings7.02 Ratings
Collection of third-party data00 Ratings8.02 Ratings
Access to Third-party Data Providers00 Ratings7.52 Ratings
Data Classification
Comparison of Data Classification features of Product A and Product B
Core Audience
-
Ratings
Digilant
7.7
2 Ratings
9% below category average
Audience taxonomy00 Ratings8.02 Ratings
Tag Management00 Ratings7.02 Ratings
Data Analysis Dashboard00 Ratings8.02 Ratings
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Core Audience
-
Ratings
Digilant
7.5
2 Ratings
6% below category average
Data Transfer00 Ratings8.02 Ratings
DSP integration00 Ratings7.02 Ratings
DMP Analytics
Comparison of DMP Analytics features of Product A and Product B
Core Audience
-
Ratings
Digilant
7.3
2 Ratings
8% below category average
Campaign Analytics00 Ratings7.02 Ratings
Audience Analytics00 Ratings7.52 Ratings
Best Alternatives
Core AudienceDigilant
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Score 7.4 out of 10
Medium-sized Companies
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
Enterprises
Oracle Marketing
Oracle Marketing
Score 8.1 out of 10
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Score 8.1 out of 10
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User Ratings
Core AudienceDigilant
Likelihood to Recommend
-
(0 ratings)
8.0
(2 ratings)
User Testimonials
Core AudienceDigilant
Likelihood to Recommend
Hearst Corporation
No answers on this topic
Digilant
It carries out transactions mechanically, without the need for human intervention, thus facilitating the simultaneous contracting of space in a large volume of media, it has the advantage that campaign planning can be carried out in real time,, you can advertise in content with a high degree of specialization, this automated system decides with precision if the consumer and the context fit the advertising
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Pros
Hearst Corporation
No answers on this topic
Digilant
  • You can take advantage of the algorithms of the platforms
  • allows simultaneous access to global inventories with thousands and thousands of advertising options
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Cons
Hearst Corporation
No answers on this topic
Digilant
  • If you have doubts about what could be the optimal campaign for yours, it is better to create a work plan and then opt for the platform.
  • It can make the price disadvantageous for the advertiser.
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Alternatives Considered
Hearst Corporation
No answers on this topic
Digilant
It offers you to organize your audience statistics along with your customer data. You can organize your audience statistics along with your customer data. It allows you to create digital experiences that adapt to all channels.It will simply facilitate your decision making by offering you a great unified vision
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Return on Investment
Hearst Corporation
No answers on this topic
Digilant
  • Helps prevent the user from encountering ads that are not relevant
  • dig into the data to enrich the segmentations of your campaigns
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ScreenShots