Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Creatio
Score 9.0 out of 10
N/A
Creatio offers an agentic CRM and workflow platform. Its offerings include Creatio Studio, a no-code agentic platform to build applications and AI agents with natural language and visual designers, and a CRM suite with embedded AI agents across Creatio Marketing, Sales, and Service. The platform also includes industry workflows across 19 verticals and a range of marketplace add-ons. Creatio products can be purchased separately or as a unified CRM solution to…
$10,000
per year (minimum price for new users)
Pipedrive
Score 8.4 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Zoho CRM
Score 8.5 out of 10
N/A
Zoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.
$14
per month
Pricing
CreatioPipedriveZoho CRM
Editions & Modules
Growth
$25
per month per user
Enterprise
$55
per month per user
Unlimited
$85
per month per user
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Standard
$14.00
Per User/Per Month
Professional
$23.00
Per User/Per Month
Enterprise
$40.00
Per User/Per Month
Ultimate
$52.00
Per User/Per Month
Plus
$57.00
Per User/Per Month
Offerings
Pricing Offerings
CreatioPipedriveZoho CRM
Free Trial
YesYesYes
Free/Freemium Version
NoNoYes
Premium Consulting/Integration Services
YesNoYes
Entry-level Setup FeeNo setup feeNo setup fee$14 /user/month
Additional DetailsCreatio Sales, Creatio Marketing, and Creatio Service are available as add-ons for $15 per month, per user. Creatio AI is included in every tier of the Creatio platform (Growth, Enterprise, and Unlimited). Creatio AI starts at $5,000 per yearMonthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
CreatioPipedriveZoho CRM
Considered Multiple Products
Creatio
Chose Creatio
Sure, the low code approach is eating the world and [is] a powerful feature in this CRM. But training time and time for implementation could be much [longer] than expected.
Chose Creatio
We selected Creatio because it's the most optimal system for our current business requirements and their further scale [development]. Also, we valued the support of the vendor and the big community of implement teams.
Pipedrive
Chose Pipedrive
Here's the main point here. Pipedrive is a superior CRM for Sales in any type of field because it is so well made and focused on managing Sales Opportunities. Although, it can do a whole lot more than that - it focuses on sales out of the box and gets you managing sales …
Chose Pipedrive
I've known Salesforce.com to be a "yoke" for salespeople since it's inception. They have acquired several other software companies that I really like, Jigsaw being one of them. But other than that, they're still a yoke.

Zoho CRM is a very good choice, as is Insidesales.com. But …
Chose Pipedrive
Pipedrive has an excellent UI, email tracking features, and the ability to display contact information and notes about each individual. It allows us to integrate other systems with a high degree of automation, which is crucial to our workflow. Easy to pick up and use, with …
Chose Pipedrive
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back …
Chose Pipedrive
Pipedrive is cheaper and more flexible.
Chose Pipedrive
Pipe Drive is THE ONLY sales CRM that any sales professional should use. I think that other CRMs are better for other tasks but for sales, Pipedrive is KEY! Pipedrive makes it very easy for a salesperson to keep up to date and add and remove records very quickly and allows to …
Chose Pipedrive
Pipedrive gives you a nice versatility over some other CRM software, but it comes at the price of customization, work automation and bulk contacting. There are however lots of integrations with other software and lots of upgrades that you could purchase but it's a bit too …
Zoho CRM
Chose Zoho CRM
We evaluated Zoho, HubSpot, Pipedrive, and Salesforce and chose Zoho and HubSpot. Zoho CRM has all of the features that Salesforce and Pipedrive has, but is more affordable than Salesforce and has better UI than Pipedrive. HubSpot has more features for marketers than Zoho, so …
Chose Zoho CRM
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
Chose Zoho CRM
We required a full-featured corporate working tool, and Hubspot wasn't the most excellent alternative. We were guaranteed that Zoho CRM may fill up the holes in our earlier framework. Furthermore, Zoho is fantastically cost-effective for indeed the most minor endeavors, giving …
Chose Zoho CRM
The major reason to select CRM is always with the user experience and reliability from the Zoho which is quite better as compared to the competition also it provides very good support in order to use their services due to these reasons it becomes highly recommend as per any …
Chose Zoho CRM
Zoho CRM has the best capabilities and features for the price. It is incredibly versatile and unbelievable value for money. Some things need to be "extended" with add-ons or other feature-specific apps from Zoho that connect pretty well. It is also very scalable, so we could …
Chose Zoho CRM
Pipedrive, Highrise, Pipeline Deals, Sugar. We ultimately decided on Zoho CRM because of the low cost and the extreme flexibility of the platform. It is possible to change pretty much anything in the the product through configuration options and that was important to us.
Features
CreatioPipedriveZoho CRM
Low-Code Development
Comparison of Low-Code Development features of Product A and Product B
Creatio
8.5
37 Ratings
3% below category average
Pipedrive
-
Ratings
Zoho CRM
-
Ratings
Platform Security8.135 Ratings00 Ratings00 Ratings
Platform User Management9.037 Ratings00 Ratings00 Ratings
Reusability9.035 Ratings00 Ratings00 Ratings
Platform Scalability8.036 Ratings00 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Creatio
-
Ratings
Pipedrive
7.9
68 Ratings
1% above category average
Zoho CRM
8.4
287 Ratings
7% above category average
Customer data management / contact management00 Ratings8.724 Ratings8.5278 Ratings
Workflow management00 Ratings7.721 Ratings8.2265 Ratings
Territory management00 Ratings6.514 Ratings8.6195 Ratings
Opportunity management00 Ratings8.365 Ratings8.6252 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.764 Ratings8.6247 Ratings
Contract management00 Ratings8.217 Ratings8.6202 Ratings
Quote & order management00 Ratings7.214 Ratings8.0202 Ratings
Interaction tracking00 Ratings8.521 Ratings8.0248 Ratings
Channel / partner relationship management00 Ratings7.116 Ratings8.3191 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Creatio
-
Ratings
Pipedrive
2.9
7 Ratings
91% below category average
Zoho CRM
8.2
220 Ratings
6% above category average
Case management00 Ratings4.76 Ratings8.3212 Ratings
Call center management00 Ratings1.15 Ratings7.8171 Ratings
Help desk management00 Ratings3.16 Ratings8.4188 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Creatio
-
Ratings
Pipedrive
7.5
49 Ratings
4% below category average
Zoho CRM
8.4
265 Ratings
8% above category average
Lead management00 Ratings7.449 Ratings8.5260 Ratings
Email marketing00 Ratings7.513 Ratings8.4218 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Creatio
-
Ratings
Pipedrive
6.7
67 Ratings
14% below category average
Zoho CRM
8.4
262 Ratings
9% above category average
Task management00 Ratings7.964 Ratings8.4247 Ratings
Billing and invoicing management00 Ratings4.15 Ratings8.2179 Ratings
Reporting00 Ratings8.163 Ratings8.4241 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Creatio
-
Ratings
Pipedrive
7.7
68 Ratings
0% above category average
Zoho CRM
8.4
257 Ratings
9% above category average
Forecasting00 Ratings7.619 Ratings8.3215 Ratings
Pipeline visualization00 Ratings8.268 Ratings8.3234 Ratings
Customizable reports00 Ratings7.516 Ratings8.5248 Ratings
Customization
Comparison of Customization features of Product A and Product B
Creatio
-
Ratings
Pipedrive
6.4
64 Ratings
18% below category average
Zoho CRM
8.2
276 Ratings
6% above category average
Custom fields00 Ratings8.464 Ratings8.3274 Ratings
Custom objects00 Ratings8.454 Ratings8.1221 Ratings
Scripting environment00 Ratings1.04 Ratings8.0177 Ratings
API for custom integration00 Ratings7.646 Ratings8.3202 Ratings
Security
Comparison of Security features of Product A and Product B
Creatio
-
Ratings
Pipedrive
6.7
62 Ratings
23% below category average
Zoho CRM
8.3
265 Ratings
1% below category average
Single sign-on capability00 Ratings6.112 Ratings8.3230 Ratings
Role-based user permissions00 Ratings7.260 Ratings8.3260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Creatio
-
Ratings
Pipedrive
1.1
5 Ratings
149% below category average
Zoho CRM
8.1
164 Ratings
8% above category average
Social data00 Ratings1.15 Ratings8.2163 Ratings
Social engagement00 Ratings1.15 Ratings8.1156 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Creatio
-
Ratings
Pipedrive
3.6
7 Ratings
70% below category average
Zoho CRM
8.5
209 Ratings
13% above category average
Marketing automation00 Ratings3.67 Ratings8.6206 Ratings
Compensation management00 Ratings3.54 Ratings8.4137 Ratings
Platform
Comparison of Platform features of Product A and Product B
Creatio
-
Ratings
Pipedrive
8.2
61 Ratings
8% above category average
Zoho CRM
8.5
229 Ratings
11% above category average
Mobile access00 Ratings8.261 Ratings8.5229 Ratings
Best Alternatives
CreatioPipedriveZoho CRM
Small Businesses
Stackby
Stackby
Score 8.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
Quixy
Quixy
Score 9.9 out of 10
Creatio
Creatio
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
Enterprises
AppSheet
AppSheet
Score 8.5 out of 10
Creatio
Creatio
Score 9.0 out of 10
Creatio
Creatio
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
CreatioPipedriveZoho CRM
Likelihood to Recommend
8.1
(59 ratings)
8.0
(71 ratings)
8.5
(310 ratings)
Likelihood to Renew
9.9
(4 ratings)
8.0
(3 ratings)
7.6
(42 ratings)
Usability
9.0
(40 ratings)
9.0
(25 ratings)
7.8
(172 ratings)
Availability
9.1
(1 ratings)
8.2
(1 ratings)
8.9
(7 ratings)
Performance
7.3
(1 ratings)
-
(0 ratings)
8.5
(8 ratings)
Support Rating
10.0
(38 ratings)
8.5
(15 ratings)
6.2
(69 ratings)
In-Person Training
-
(0 ratings)
-
(0 ratings)
8.0
(1 ratings)
Online Training
8.2
(1 ratings)
-
(0 ratings)
5.6
(8 ratings)
Implementation Rating
9.6
(2 ratings)
8.2
(1 ratings)
5.5
(16 ratings)
Configurability
9.1
(1 ratings)
-
(0 ratings)
5.1
(114 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
-
(0 ratings)
9.5
(21 ratings)
Ease of integration
9.1
(1 ratings)
-
(0 ratings)
7.1
(5 ratings)
Product Scalability
8.2
(1 ratings)
-
(0 ratings)
5.8
(6 ratings)
Professional Services
-
(0 ratings)
-
(0 ratings)
8.3
(7 ratings)
Vendor post-sale
9.1
(1 ratings)
-
(0 ratings)
7.8
(13 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
7.8
(13 ratings)
User Testimonials
CreatioPipedriveZoho CRM
Likelihood to Recommend
Creatio
Creatio is well suited in following scenarios: Complex Business process modelling and automation, Low code No code development which is best for efficient timelines, customized reporting and dashboarding, seamless integration with other technologies. Scenarios where Creatio is less appropriate: Solutions which require high cutomizations on the frontend side as this can be done by javascript modifications but it increases the load on the page and slows it down.
Read full review
Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
Read full review
Zoho
Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
Read full review
Pros
Creatio
  • Creatio's client success team is super. The team is collaborative, solution-oriented, and client-driven. We have weekly meetings with the team. They show up prepared with solutions/ideas to business requests and they are clearly engaged.
  • Creatio's infrastructure team has been critical to our ability to execute our cloud strategy. They have worked with us to set up our testing and production environments within Azure, assisted in testing, and are responsive and flexible to our unique requirements.
  • Creatio has been very flexible to requests for customization. We have taken their low-code out-of-the-box solution and "Ringlerized" it. The benefit for us is an application that meets our niche business needs.
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Zoho
  • Hooks into our website and can import data from forms.
  • Has great automation tools built in.
  • Reporting features are great.
  • Easy to learn, makes it easy for us to onboard new users onto it.
  • Fairly customizable. We have fine tuned it to work the way we need it to.
Read full review
Cons
Creatio
  • When we started using Creatio in 2022 the new user interface had just been released and did not include all the features we needed; however, we used a more classic user interface and were still satisfied with the results.
  • The ability to capture a digital signature directly within the application was missing in the base system; however, Creatio connected us with a partner that provided a solution for this specific situation.
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Zoho
  • Need some way to switch a field type without losing the pre-existing data.
  • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
  • Frustrating that only 3 custom lookup fields are allowed per module in our license.
Read full review
Likelihood to Renew
Creatio
We have always used a CRM and Creatio has proven to be much more effective in meeting our needs than our previous provider. Its customizability will allow us to adapt this product as our business may change in the future.
Read full review
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
Read full review
Zoho
i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
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Usability
Creatio
Because it is so easy to use and navigate through - even the most technophobic people in our company are using it on a regular basis. It is easy to change around and switch through different sections and keep neat and tidy.
Read full review
Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
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Zoho
The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
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Reliability and Availability
Creatio
Other than the daily maintenance window where the server may be inaccessible for a few minutes, there have been no issues with accessing our Creatio site. The daily maintenance window is outside normal business hours so it does not affect our Users - just myself when I am looking to implement changes.
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Pipedrive Inc.
No answers on this topic
Zoho
In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
Read full review
Performance
Creatio
Some Users have reported slow responses from the server at times which seems to be localized. Users are based across four different time zones and the issue is intermittent.
Read full review
Pipedrive Inc.
No answers on this topic
Zoho
I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
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Support Rating
Creatio
The people at the Creatio offices world wide are very friendly, patience and always happy to help. I have a huge respect for them, especially the people that were based in the Ukraine. Still in these strange times they always keep the focus on the customer, where we would have totaly understanded it if it was any different. So huge compliments to the whole team, keep up the energy and the good work
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Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
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Zoho
We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
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In-Person Training
Creatio
No answers on this topic
Pipedrive Inc.
No answers on this topic
Zoho
I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
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Online Training
Creatio
Most of the roadblocks to learning were not discovered until the users were actually in the system using it on a day to day basis. Our Customer Success Manager has offered to setup additional training sessions as needed to close the gaps in our learning. Some areas which required some additional training are setting up filters, dashboards, and generating reports.
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Pipedrive Inc.
No answers on this topic
Zoho
There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
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Implementation Rating
Creatio
The project manager for our implementation was great to work with and took the time to understand our business. We felt very comfortable going into the project with a reasonable scope of work to provide us with a functional version of Creatio to meet our needs. Unfortunately, we came across multiple challenges with this partner in their deliverables and timelines. Thankfully Creatio was able to provide support resources to ensure we were able to launch. We have since changed partners for our third-party support.
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Pipedrive Inc.
Experiment is the only way to start
Read full review
Zoho
When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
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Alternatives Considered
Creatio
The user-friendliness of Creatio was a big selling point along with the low-code initiatives, both of which were important to our business. With Salesforce, unlimited wasn't really unlimited. You couldn't deploy an on-site instance and the overall cost of the system far outweighed the ROI. These are all things Creatio offers, out-of-the-box.
Read full review
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
Zoho
Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
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Contract Terms and Pricing Model
Creatio
No answers on this topic
Pipedrive Inc.
No answers on this topic
Zoho
I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
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Scalability
Creatio
I can see the promise of how it can be customized to other aspects of our business.
Read full review
Pipedrive Inc.
No answers on this topic
Zoho
We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
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Professional Services
Creatio
No answers on this topic
Pipedrive Inc.
No answers on this topic
Zoho
In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
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Return on Investment
Creatio
  • We went from manually processing Work Orders into Invoices once a day - representing significant impact to turn around speeds - to submitting automatically in real time, eliminating a great deal of human transcription errors and freeing up a great deal of operations time
  • Custom Implementation automation in Creatio has eliminated 4-6 hours of configuration work per sale in comparison to our old manual methods
Read full review
Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
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Zoho
  • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
  • we have found a much higher customer engagement rate and ROI
  • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
Read full review
ScreenShots

Creatio Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of

Zoho CRM Screenshots

Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.