DonationMatch vs. Virtuous CRM

It is a great tool for connecting businesses with products or services to donate with interested persons, via non-profit fundraisers, which can be selected based on values and mission. It is also an affordable way to solicit donations for non-profit fundraising events.

I think it's great for organizations that simply need to manage their donor base in a user-friendly way. If you treat all of your donors the same and do not do much segmented communication, Virtuous is great for you! if you do need segmentation, they need to improve their email marketing software. Also, if you plan to use other tools, they really lack any kind of integration, which is not ideal.

Incentivized

• Expands audience awareness. Directly connects me with interested persons.
• Grows email list through participation in my donated content.

• User-friendly CRM.
• Knowledgable support staff.
• Allows for email marketing on a mass level.

Incentivized

• Minor detail, but when you reply to messages the subject line turns blank, and I wish it would populate as re: original message subject.

• Does not currently have action based/click based email marketing automation capabilities.
• Lacks integration with any other tools we/our nonprofits are using.
• Expensive, even just for the support they charge hourly.

Incentivized

I've never used anything like this before. I used to do it all one non-profit at a time!

I think the way to look at a CRM is really based on what provides the easiest user experience for you and your team. These days, they all do basically the same thing. Nothing about Virtuous stands out as significantly unique compared to the others. So if you like it, use it... but the others are just as good and actually have better integrations and more capabilities.

Incentivized

• Better donor management.
• Better predictive analytics on donors and giving numbers.
• Increases were seen in overall revenue since joining with Virtuous.

Incentivized