Fidelity Active Trader Pro vs. Morningstar Advisor Workstation

Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.

Incentivized

If a client is shy about investing or wants portfolio comparisons, Morningstar really hits the mark. Being able to show real-time data is great for putting a client's mind at ease. The downside to this product is, that if a client isn’t as financially literate, it takes some explaining to show them what’s going on, and they can get lost in all of the data.

Incentivized

• Accurate Data
• Ability to reach out for help
• Ease of use once trained

Incentivized

• Amazing Comparisons
• Easy to read charts
• Diverse database

Incentivized

• The advanced charts have made improvements but are still behind Thinkorswim

Incentivized

• Ease of use
• Data sync
• Bond Database can be lacking

Incentivized

Unlike Active Trader Pro, TD Ameritrade's advanced desktop platform thinkorswim has no frequent trader requirements. It is also very advanced, boasting 400 technical studies and 20 drawing tools. It offers paper money, a practice mode. Forex and futures can also be traded on thinkorswim. There are many useful features on thinkorswim, such as heat maps, live streaming of CNBC, an economic calendar, alerts, and more. thinkorswim is tailored to more sophisticated traders and it is not that user-friendly compared to Active Trader Pro.

Incentivized

In terms of diversity, Morningstar is the best on the market. The way they display data, and since many financial institutions use this software, it is easy to show clients how their money is doing outside of our institution. Also allows us to show portentously clients in-depth comparisons of different investment strategies.

Incentivized

• Objective is to make money, right? It definitely supports it.

Incentivized

• Gets Clients to Move their money to us
• Let’s you track portfolio performance to a variety of benchmarks
• The historical data is great

Incentivized