HCL Digital Experience vs. Xperience by Kentico vs. Optimizely Content Management System

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HCL Digital Experience
Score 9.9 out of 10
N/A
HCL Digital Experience is based on the former IBM Web Content Manager and IBM WebSphere Portal products, acquired by HCL Technologies from IBM in late 2018. The product allows the user to create, manage and deliver engaging omnichannel digital experiences to audiences with responsive content, targeted offers, seamlessly integrated applications and consistent branding across channels (web, mobile, and hybrid mobile/web applications and more).N/A
Xperience by Kentico
Score 7.0 out of 10
N/A
Kentico is a web content management system for building websites, online stores, intranets, and Web 2.0 community sites. Kentico CMS uses ASP.NET and Microsoft SQL Server for development via its Portal Engine, using Visual Studio, or through Microsoft MVC.
$9,999
Subscription license
Optimizely Content Management System
Score 8.5 out of 10
N/A
Optimizely Content Management System (CMS) is purpose-built for marketers, and fully composable for developers. The CMS supports the end-to-end content lifecycle, helping users to deliver on-brand, high-impact digital experiences that 'wow' audiences.N/A
Pricing
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Editions & Modules
No answers on this topic
Kentico Xperience Business
$9,999 / year
Subscription license
Kentico Xperience Business
$14,999
Perpetual license
Kentico Xperience Enterprise
$17,999 / year
Subscription license
Kentico Xperience Enterprise
$29,999
Perpetual license
Kentico Xperience Corporate
Upon request
No answers on this topic
Offerings
Pricing Offerings
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Free Trial
NoYesNo
Free/Freemium Version
NoYesNo
Premium Consulting/Integration Services
NoYesYes
Entry-level Setup FeeNo setup feeOptionalRequired
Additional Details
More Pricing Information
Community Pulse
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Considered Multiple Products
HCL Digital Experience

No answer on this topic

Xperience by Kentico

No answer on this topic

Optimizely Content Management System
Chose Optimizely Content Management System
Preference in .Net and the limited functionality of saas offerings like Kentico has kept us on Episerver. Investigation is constant in searching for a solid .Net core solution that is headless first, and provides a similar admin experience to Episerver with a site tree …
Chose Optimizely Content Management System
We selected Optimizely Content Management system for their ease of use and their other offerings like content marketing platform which helps us to keep everything under one roof.
Chose Optimizely Content Management System
Much easier admin interface.
Chose Optimizely Content Management System
Optimizely Content Management System is more mature and resilient
Chose Optimizely Content Management System
Much easier to use and more developer friendly
Chose Optimizely Content Management System
I'm currently using Kentico CMS and by comparison, EpiServer is much better product.
Features
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Security
Comparison of Security features of Product A and Product B
HCL Digital Experience
5.0
5 Ratings
47% below category average
Xperience by Kentico
9.0
25 Ratings
11% above category average
Optimizely Content Management System
8.4
168 Ratings
2% above category average
Role-based user permissions5.05 Ratings9.025 Ratings8.4168 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HCL Digital Experience
4.1
5 Ratings
64% below category average
Xperience by Kentico
9.0
22 Ratings
12% above category average
Optimizely Content Management System
7.8
165 Ratings
0% above category average
API4.14 Ratings9.021 Ratings7.8158 Ratings
Internationalization / multi-language4.15 Ratings9.019 Ratings7.8126 Ratings
Web Content Creation
Comparison of Web Content Creation features of Product A and Product B
HCL Digital Experience
2.9
5 Ratings
83% below category average
Xperience by Kentico
8.6
26 Ratings
20% above category average
Optimizely Content Management System
7.7
193 Ratings
1% below category average
WYSIWYG editor7.04 Ratings8.025 Ratings7.7177 Ratings
Code quality / cleanliness3.15 Ratings8.026 Ratings8.0165 Ratings
Admin section3.15 Ratings8.026 Ratings8.0177 Ratings
Page templates1.15 Ratings9.026 Ratings8.1171 Ratings
Library of website themes1.15 Ratings7.013 Ratings7.596 Ratings
Mobile optimization / responsive design4.04 Ratings9.024 Ratings7.9175 Ratings
Publishing workflow1.14 Ratings10.025 Ratings8.1171 Ratings
Form generator3.02 Ratings10.025 Ratings6.5130 Ratings
Web Content Management
Comparison of Web Content Management features of Product A and Product B
HCL Digital Experience
1.9
5 Ratings
111% below category average
Xperience by Kentico
8.0
26 Ratings
19% above category average
Optimizely Content Management System
7.5
179 Ratings
0% above category average
Content taxonomy1.15 Ratings9.025 Ratings8.0164 Ratings
SEO support2.15 Ratings7.025 Ratings7.1163 Ratings
Bulk management2.13 Ratings10.025 Ratings6.9136 Ratings
Availability / breadth of extensions2.14 Ratings8.025 Ratings7.5141 Ratings
Community / comment management2.13 Ratings6.024 Ratings8.0116 Ratings
Best Alternatives
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Small Businesses
Bloomreach
Bloomreach
Score 9.2 out of 10
Bloomreach
Bloomreach
Score 9.2 out of 10
ManageWP
ManageWP
Score 10.0 out of 10
Medium-sized Companies
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
Enterprises
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
RWS Tridion Sites
RWS Tridion Sites
Score 9.0 out of 10
All AlternativesView all alternativesView all alternativesView all alternatives
User Ratings
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Likelihood to Recommend
9.0
(11 ratings)
8.0
(45 ratings)
8.6
(222 ratings)
Likelihood to Renew
5.7
(6 ratings)
9.1
(22 ratings)
9.8
(34 ratings)
Usability
9.0
(2 ratings)
8.0
(4 ratings)
8.5
(91 ratings)
Availability
-
(0 ratings)
-
(0 ratings)
9.2
(4 ratings)
Support Rating
7.0
(1 ratings)
9.1
(4 ratings)
10.0
(8 ratings)
Online Training
-
(0 ratings)
-
(0 ratings)
10.0
(4 ratings)
Implementation Rating
7.0
(1 ratings)
10.0
(1 ratings)
6.4
(2 ratings)
Product Scalability
9.0
(1 ratings)
-
(0 ratings)
-
(0 ratings)
Vendor post-sale
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
Vendor pre-sale
-
(0 ratings)
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
HCL Digital ExperienceXperience by KenticoOptimizely Content Management System
Likelihood to Recommend
HCLSoftware
HCL DX does really well at managing and maintaining the site. It allows the business to basically maintain the site while IT spent time developing new and enhanced functions. The main issue I currently have with HCL DX is not directly with the product but it does play a role. It is difficult finding skilled resources to support HCL DX in my experience.
Read full review
Kentico software
Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content. However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
Read full review
Optimizely
If you want to build a website quickly there are plenty of ways to do so with some great examples and plenty of support both from the company and in the forums. if you want to build a more complex structure you can but be ready to spend the time to build exactly what you need as a solid foundation goes a massive way before building out content and making those choices early and sticking with them helps
Read full review
Pros
HCLSoftware
  • With Version 8.5, IBM Web Content Manager introduced in place editing capabilities which allow authors to make content edits on sections of the page instead of going to the content itself. This feature allows authors to make changes in context of the page and preview changes within the actual look and feel of a live page.
  • Projects provide a collaborative atmosphere for the author community so that authors can interact and work as a team to manage inter-dependent content changes under one project and publish all changes at once, instead of working separately on individual content changes. This brings awareness across authors in an organization and easy knowledge share.
  • IBM Digital Data Connector is a cool feature that allows [users] to integrate external content sources onto the portal using IBM Web Content Manager presentation components. This allows UI/UX designers to present integrated external data in any manner they want, manage UI changes with an underlying approval process and leverage syndication to push changes live immediately.
  • IBM Web Content Manager offers a targeted content feature that allows business users to deliver personalized content to customers based on customer demographic information, browsing history and other transaction related information. Any rules created follow the publishing process thereby making it just a configurable item resulting in less turn around to turn on the feature on a website.
  • IBM Web Content Manager offers 'multi lingual solution' out of the box which allows content creation for almost all popular languages.
  • Syndication feature has improved a lot and it now provides a detailed views comprising of 'failed items', 'items that have syndicated successfully, 'items in queue'. Failed items view provides detailed and clear cut information of what resulted in failure helping IT to troubleshoot problems easily.
Read full review
Kentico software
  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
Read full review
Optimizely
  • I think the user interface for content admins is very good and very competitive. And compared to other providers, the technology that CMS in particular has. So the way it integrated the net ecosystem is very well because it follows the MBC pattern. So basically it just allows really simple implementations for what would normally be complex components on any other sort of vendor that's out there.
Read full review
Cons
HCLSoftware
  • IBM Web Content Manager should provide some easily usable connectors through a GUI to connect to bring content from custom data sources including connecting to Salesforce and custom databases.
  • Should further optimize and enhance creation of rich and responsive content driven UIs on various digital channels.
  • Should further optimize and enhance content personalization features.
Read full review
Kentico software
  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
Read full review
Optimizely
  • Magento did have some nice tools for creating product groups or carousels for promotion. Opti seems to be lacking in that.
  • A blog - maybe this is available and we don't have it installed, but a searchable blog would be very appreciated.
  • Structured Data/MicroData - maybe it's our install, but this seems to be missing
  • Meta data: we have access to limited types and need to make a request from IT, it would be nice to be able to access more to adjust for SEO needs.
  • When in a folder on the BLOCKS tab, it would be wonderful to hit the MEDIA tab and stay in that same folder.
  • I have some less technical people that will make folders with spaces - which Opti handles, but it would be great if it wouldn't accept a space or gave an error message not to use them.
  • I think I know why the extra code is added to urls and image links, but it causes issues when taking things from our testing site to the live site. For example, I need to copy the Navigation from Inspect Element on testing to put it in production. I have learned to work around it, but it's not my favorite.
Read full review
Likelihood to Renew
HCLSoftware
IBM products always moves forward to adapt to new requirements and technologies. I have used versions 6, 6.1, 7 and 8 of IBM WCM, and I know IBM is ready to revamp the tool based on emerging needs, and still provide the capabilities to migrate your old system to the newer versions.
Read full review
Kentico software
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
Read full review
Optimizely
Since I work on the implementation side of things, and do not directly own licensing for Ektron CMS, I have to base this rating off of how I think it will be received or presented to customers looking to start a new site deployment. I try to remain CMS agnostic, though my specialty is with the .NET and Microsoft stack. Because of the experience I have working with Ektron, I tend to be more forgiving with the shortcomings as I am familiar with how to work around them or past them from experience. Being familiar with the community available also helps, as you become familiar with the best approaches to find solutions to your issues. Each product has it's ups and downs and all of them are only going to be as good as the company or development team implementing them can make them. This is EXTREMELY important to remember when choosing a CMS, as it can make or break your expensive investment.
Read full review
Usability
HCLSoftware
New versions has increased user experience facilitating usability.
Read full review
Kentico software
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
Read full review
Optimizely
From our editors perspective they find the CMS system easy and to clear to use. Our developers find it very easy to design on and appreciate the level of service support available. It's also always evolving and getting better every year. We find this investment reassuring and encourages us to try keep pace and see how we can continue to push the envelope and continue to improve all aspect of our websites and online touch points.
Read full review
Reliability and Availability
HCLSoftware
No answers on this topic
Kentico software
No answers on this topic
Optimizely
Unplanned outages or errors are fairly rare in our instance. And when there are issues, they're usually fixed fairly quickly
Read full review
Support Rating
HCLSoftware
We had some issues related with performing and the support was suitable and sucessful.
Read full review
Kentico software
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
Read full review
Optimizely
I attended multiple trainings/tutorials early in the process. The vendor-supplied content about Optimizely was engaging for users/attendees (I often analyze training content, compliance programs, governance plans), which helps our OCM people by having good "word of mouth" about the product long before a rollout ever happens. I actually when the user-focused portion of the Optimizely Academy twice in 2022 to ensure I had a grasp on operability and to be able to support the training and OCM efforts
Read full review
Online Training
HCLSoftware
No answers on this topic
Kentico software
No answers on this topic
Optimizely
Ektron is one of the best solution for .Net platform. Over the years have improved the performance issues that the previous versions had. My only complain is right now you can't do Page builder pages if you choose to have a MVC architecture
Read full review
Implementation Rating
HCLSoftware
Implementation was successful due to Websphere application server used.
Read full review
Kentico software
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
Read full review
Optimizely
I was not fully involved.
Read full review
Alternatives Considered
HCLSoftware
Magento and Prestashop are E-commerce CMS platforms. They are used in a different scale of application than WCM.
Concerning Joomla, it's a useful CMS forsmaller website. Once again this is an other scale of application than WCM Liveray can compete WCM 7 concerning the : ¤ specific development ¤ security ¤ responsive
Read full review
Kentico software
I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
Read full review
Optimizely
Optimizely Content Management System is much more feature rich, and less complex that the other CMS platforms we have used. Optimizely Content Management System is more intuitive in how the content is structured and how easy it is to pull blocks of content to create the layout of a page.
Read full review
Return on Investment
HCLSoftware
  • Negative: Very complex architecture for on-premise deployments (too many servers to installed)
  • Positive: Easy customization
  • Negative: Architecture limited to cloud solutions
  • WCM is an old product and needs an update
  • Blog, and community are not integrated in Digital Manager for discussion
  • Templates are not available to integrate basic services (FileNet, more complex BPM , e-commerce)
Read full review
Kentico software
  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
Read full review
Optimizely
  • Flexibility with design that allows us to work towards our mission of 'Tennis Opened Up'
  • Speed of deploying content, meaning users can really on us for the most up-to-date content on tennis in Britain
  • Ability to have different logged-in areas for different user groups, allowing us to create more bespoke and personalised experiences
Read full review
ScreenShots

Xperience by Kentico Screenshots

Screenshot of Application listScreenshot of Marketing AutomationScreenshot of Kentico DashboardScreenshot of Data ProtectionScreenshot of Persona InsightsScreenshot of Campaign Management

Optimizely Content Management System Screenshots

Screenshot of Content delivery: Developers can use modern GraphQL and REST APIs to query content from any source and send it to any channel or device.Screenshot of User roles and permissionsScreenshot of (SaaS CMS): Visual Builder: Add an image: Optimizely Visual Builder offers a range of editing features designed to make content creation and layout building intuitive and accessible to both technical and non-technical users. A drag-and-drop system is used to add, move, and rearrange elements within the layout, for quick and flexible content organization.Screenshot of (SaaS CMS): Visual Builder: Create an experience: Create an Experience functionality in Optimizely Visual Builder offers a code-free way to build and manage captivating digital experiences. It offers pre-built content blocks or elements (like text, images, buttons, forms, etc.) that can be positioned on the page layout as desired. Visual Builder offers extensive options to customize the appearance and behavior of these elements. Users can modify colors, fonts, sizes, animations, and even add interactive features providing flexibility in arranging content, accommodating various design needs and responsiveness across different screen sizes.Screenshot of (SaaS CMS): Visual Builder: Publish: The Visual Builder displays changes in real-time as they are made. This includes side-by-side previews for different devices like desktops, tablets, and mobiles. Before publishing, the Interactive Preview mode can be used to test elements like forms, buttons, and other interactive components to ensure they work as expected on the live site. Changes can then be published directly from the Visual Builder interface, making them instantly available to site visitors.Screenshot of the central location to manage assets, editing and publishing content.