What users are saying about
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Top Rated
2501 Ratings
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Top Rated
3058 Ratings

HubSpot CRM

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Top Rated
2501 Ratings
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Score 8.4 out of 100

Salesforce

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Top Rated
3058 Ratings
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Score 8.3 out of 100

Highlights

Community Pulse

Feature Set Ratings

  • HubSpot CRM ranks higher in 2 feature sets: Marketing Automation, CRM Project Management
  • Salesforce.com ranks higher in 7 feature sets: Customer Service & Support, CRM Reporting & Analytics, Customization, Security, Social CRM, Integrations with 3rd-party Software, Platform
  • HubSpot CRM and Salesforce.com are tied in 1 feature set: Sales Force Automation

Sales Force Automation

8.2

HubSpot CRM

82%
8.2

Salesforce

82%
HubSpot CRM ranks higher in 5/9 features

Customer data management / contact management

8.9
89%
795 Ratings
8.5
85%
185 Ratings

Workflow management

8.4
84%
768 Ratings
8.2
82%
177 Ratings

Territory management

7.4
74%
184 Ratings
8.0
80%
146 Ratings

Opportunity management

8.4
84%
739 Ratings
8.6
86%
181 Ratings

Integration with email client (e.g., Outlook or Gmail)

8.5
85%
787 Ratings
7.9
79%
170 Ratings

Contract management

7.9
79%
185 Ratings
8.0
80%
143 Ratings

Quote & order management

8.0
80%
506 Ratings
7.8
78%
135 Ratings

Interaction tracking

8.6
86%
763 Ratings
8.3
83%
157 Ratings

Channel / partner relationship management

7.4
74%
186 Ratings
8.2
82%
128 Ratings

Customer Service & Support

7.7

HubSpot CRM

77%
8.6

Salesforce

86%
Salesforce.com ranks higher in 3/3 features

Case management

7.9
79%
485 Ratings
9.0
90%
56 Ratings

Call center management

7.5
75%
425 Ratings
8.4
84%
42 Ratings

Help desk management

7.6
76%
449 Ratings
8.3
83%
46 Ratings

Marketing Automation

8.8

HubSpot CRM

88%
8.3

Salesforce

83%
HubSpot CRM ranks higher in 2/2 features

Lead management

8.7
87%
683 Ratings
8.4
84%
168 Ratings

Email marketing

8.8
88%
679 Ratings
8.1
81%
143 Ratings

CRM Project Management

7.9

HubSpot CRM

79%
7.8

Salesforce

78%
HubSpot CRM ranks higher in 2/3 features

Task management

8.4
84%
708 Ratings
8.0
80%
160 Ratings

Billing and invoicing management

7.3
73%
340 Ratings
6.7
67%
37 Ratings

Reporting

8.2
82%
661 Ratings
8.5
85%
124 Ratings

CRM Reporting & Analytics

8.1

HubSpot CRM

81%
8.4

Salesforce

84%
Salesforce.com ranks higher in 3/3 features

Forecasting

7.7
77%
566 Ratings
8.3
83%
157 Ratings

Pipeline visualization

8.4
84%
684 Ratings
8.5
85%
173 Ratings

Customizable reports

8.2
82%
669 Ratings
8.5
85%
181 Ratings

Customization

7.9

HubSpot CRM

79%
8.4

Salesforce

84%
Salesforce.com ranks higher in 4/4 features

Custom fields

8.5
85%
694 Ratings
8.5
85%
174 Ratings

Custom objects

8.4
84%
588 Ratings
8.6
86%
166 Ratings

Scripting environment

6.3
63%
133 Ratings
8.2
82%
126 Ratings

API for custom integration

8.3
83%
471 Ratings
8.3
83%
146 Ratings

Security

8.7

HubSpot CRM

87%
8.8

Salesforce

88%
Salesforce.com ranks higher in 2/2 features

Single sign-on capability

8.7
87%
589 Ratings
8.8
88%
143 Ratings

Role-based user permissions

8.6
86%
632 Ratings
8.8
88%
137 Ratings

Social CRM

8.0

HubSpot CRM

80%
8.3

Salesforce

83%
Salesforce.com ranks higher in 2/2 features

Social data

7.9
79%
460 Ratings
8.3
83%
115 Ratings

Social engagement

8.0
80%
457 Ratings
8.4
84%
113 Ratings

Integrations with 3rd-party Software

8.1

HubSpot CRM

81%
8.3

Salesforce

83%
HubSpot CRM ranks higher in 1/2 features

Marketing automation

8.5
85%
513 Ratings
8.3
83%
150 Ratings

Compensation management

7.7
77%
316 Ratings
8.3
83%
101 Ratings

Platform

7.5

HubSpot CRM

75%
8.4

Salesforce

84%
Salesforce.com ranks higher in 1/1 features

Mobile access

7.5
75%
597 Ratings
8.4
84%
158 Ratings

Attribute Ratings

  • HubSpot CRM is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating
  • Salesforce.com is rated higher in 2 areas: Likelihood to Renew, Implementation Rating

Likelihood to Recommend

8.6

HubSpot CRM

86%
838 Ratings
8.2

Salesforce

82%
302 Ratings

Likelihood to Renew

8.8

HubSpot CRM

88%
10 Ratings
9.4

Salesforce

94%
49 Ratings

Usability

8.8

HubSpot CRM

88%
740 Ratings
8.5

Salesforce

85%
91 Ratings

Availability

HubSpot CRM

N/A
0 Ratings
9.8

Salesforce

98%
54 Ratings

Performance

HubSpot CRM

N/A
0 Ratings
9.0

Salesforce

90%
36 Ratings

Support Rating

8.2

HubSpot CRM

82%
21 Ratings
8.1

Salesforce

81%
118 Ratings

In-Person Training

HubSpot CRM

N/A
0 Ratings
7.9

Salesforce

79%
11 Ratings

Online Training

HubSpot CRM

N/A
0 Ratings
9.1

Salesforce

91%
15 Ratings

Implementation Rating

9.1

HubSpot CRM

91%
10 Ratings
9.4

Salesforce

94%
32 Ratings

Configurability

HubSpot CRM

N/A
0 Ratings
10.0

Salesforce

100%
2 Ratings

Contract Terms and Pricing Model

HubSpot CRM

N/A
0 Ratings
9.1

Salesforce

91%
10 Ratings

Product Scalability

HubSpot CRM

N/A
0 Ratings
10.0

Salesforce

100%
2 Ratings

Professional Services

HubSpot CRM

N/A
0 Ratings
9.3

Salesforce

93%
8 Ratings

Likelihood to Recommend

HubSpot

It's definitely easier to use than Salesforce. It's especially great for us in the SMB market. In my opinion, it would be nice if we were able to call out to international prospects and text them as well. The SalesMessage plugin doesn't allow for that.
Read full review

Salesforce

Ability to create dashboards. The project progress can be easily tracked. Tickets can be fed with all the right data and the same can be exported. You can customize the fields as per your usage. Can be used for multiple projects. The reports generated are accurate in nature and can be used for making important decisions and improvements.
Read full review

Pros

HubSpot

  • The sales funnel is one of my favorites in the entire industry.
  • Their task managing system truly helps Account Executives be on top of every lead and opportunity without dropping the ball.
  • The data tracking for KPI truly helps our team set goals and improve weekly.
  • The e-mail sequences are top tier as well.
Read full review

Salesforce

  • Salesforce.com is extremely customizable. I would not consider it an out-of-the-box solution, although its standard fields allow for fundamental CRM activities and reporting.
  • Salesforce.com is able to integrate with 100s of third-party softwares—often times creating efficiencies in processes.
  • Reports within Salesforce.com have the ability to be simple as a standard Account report, or you can get very granular with your report filtering to segment a very specific result, eg. Accounts in California who are active clients and fall within the pharmaceutical industry and have a specified market capitalization.
Read full review

Cons

HubSpot

  • Price Point: Pricey Expense for Company.
  • A lot of new features are being rolled out, but intuitive additions always take 1-3 years to add on. I Recently added rescheduling/cancel to Meetings, but contacts are unable to optionally provide why they canceled/rescheduled.
Read full review

Salesforce

  • Would like easier integration of Einstein data in Salesforce Dashboards so we do not have to navigate to the Analytics Studio.
  • Quicker adoption of custom objects into new offerings like the Pipeline Navigator.
  • Continued expansion of Salesforce Surveys for more features and flexibility.
Read full review

Pricing Details

HubSpot CRM

Starting Price

$0 Per Month [Unlimited Users]

Editions & Modules

HubSpot CRM editions and modules pricing
EditionModules
Free Forever$01
CRM Bundle$502

Footnotes

  1. Per Month [Unlimited Users]
  2. per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Salesforce

Starting Price

$25 per month

Editions & Modules

Salesforce editions and modules pricing
EditionModules
Essentials$25.001
Professional$75.002
Enterprise$150.003
Unlimited$300.004

Footnotes

  1. Per User/Per Month
  2. Per User/Per Month
  3. Per User/Per Month
  4. Per user/Per month

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Likelihood to Renew

HubSpot

Because it's integrated with HubSpot marketing platform, which is indispensable, and works simply and seamlessly with the marketing platform. The CRM is intuitive, never a time burden, and makes doing business development work a whole lot easier and enjoyable. I think at this point it's safe and fair to say we would be somewhat lost without the CRM.
Read full review

Salesforce

While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
Read full review

Usability

HubSpot

HubSpot functions great and has never had any issues. Support is great and is always ready to help solve any problems or questions you have. We love to create workflows for processes and manage new leads, which makes our life so much easier!
Read full review

Salesforce

Compared to the Salesforce Classic layout, the Lightning Experience is very user-friendly. Customize your top navigation bar to include quick links to your most frequently used records, objects, or reports. There are free online courses from Salesforce called "Trail Heads" to help new users get acquainted with the CRM. As a whole, it's a well-designed and user-friendly website. All is well, and there have been no problems so far.
Read full review

Reliability and Availability

HubSpot

No answers on this topic

Salesforce

Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Read full review

Performance

HubSpot

No answers on this topic

Salesforce

Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
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Support Rating

HubSpot

Because when I needed help HubSpot responded immediately and provided me with the information I needed which enabled me to realize that HubSpot was even more customizable and easier to use than I thought! And I already thought HubSpot was very user friendly and easy to use, and then Support showed me how to manipulate the settings, columns and the appearance of the tool.
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Salesforce

Account managers are awesome for the most part but change every year. So just as they are getting to know your business they usually switch accounts. We have premier success now which gives us 24/7 access to support, which has been helpful as we deal with integration issues with APIs and across Salesforce products.
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In-Person Training

HubSpot

No answers on this topic

Salesforce

I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
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Online Training

HubSpot

No answers on this topic

Salesforce

I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
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Implementation Rating

HubSpot

If you've had any prior experience with cloud based marketing automation or group communication tools, you can do the implementation without paid outside support. Though getting to a SLA (service level agreement) would be best achieved with the help of a third party who can facilitate
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Salesforce

Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
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Alternatives Considered

HubSpot

I have to admit that I prefer Salesloft, but I do think HS can be better. SL is very simple and gives me everything I need. However, in the future, I would definitely lean toward HS as it has more capabilities. I just need the integration and onboarding to be more seamless before I commit long-term.
Read full review

Salesforce

When evaluating a CRM solution for our company we had a fairly simple decision process. We had to decide to buy vs build an internal solution - which we found for the cost Salesforce would save from development / IT perspective and provide a more robust solution. The closest out of the box competitor we looked at was the Microsoft Dynamics CRM product -and again, we found Salesforce to be a more robust / cost effective solution.
Read full review

Contract Terms and Pricing Model

HubSpot

No answers on this topic

Salesforce

The contract process was arduous. Some of that was because of the purchasing issues with our university, but as mentioned previously, we got a quote for a package and then they also recommended add-on fees. These were things we did not end up going with because we had budgeted based on the originally quoted amount. This has slowed down our implementation phase and meant we were paying for two CRM software for longer than I would have liked.
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Scalability

HubSpot

No answers on this topic

Salesforce

I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
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Professional Services

HubSpot

No answers on this topic

Salesforce

Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
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Return on Investment

HubSpot

  • HubSpot has allowed us to Sunset our internal CRM which was running at a great time and opportunity cost for our dev team.
  • HubSpot brought our two distinct sales teams together onto common performance & activity metrics.
  • HubSpot reports have replaced our former self-written shareholder sales reports, now being sent.
Read full review

Salesforce

  • Companies that either hire consulting expertise or have in-house experts will benefit the most. It can be a powerful tool. Manage it correctly and there will be great benefits.
  • Conversely, if companies don't implement Salesforce.com with a plan, there will be frustration and small if any ROI realized.
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