What users are saying about
Top Rated
485 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2263 Ratings
Top Rated
485 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Salesforce

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2263 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

HubSpot CRM

HubSpot CRM is perfect for sales/marketing teams that require a simple CRM tool with few advanced features. This is all included in affordable plans that range from free to $50 a month. The more advanced features that larger companies may need to use are not included in these plans. HubSpot provides awesome comprehensive features in some of their more expensive plans, which might be suitable for later-stage companies, not startups.
Fedor Paretsky profile photo

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Sales Force Automation

HubSpot CRM
8.5
Salesforce
8.4
Customer data management / contact management
HubSpot CRM
9.1
Salesforce
8.9
Workflow management
HubSpot CRM
8.9
Salesforce
8.2
Territory management
HubSpot CRM
7.8
Salesforce
8.3
Opportunity management
HubSpot CRM
8.5
Salesforce
8.7
Integration with email client (e.g., Outlook or Gmail)
HubSpot CRM
8.8
Salesforce
8.1
Contract management
HubSpot CRM
8.0
Salesforce
7.8
Quote & order management
HubSpot CRM
7.9
Salesforce
8.0
Interaction tracking
HubSpot CRM
8.6
Salesforce
8.9
Channel / partner relationship management
HubSpot CRM
8.8
Salesforce
8.2

Customer Service & Support

HubSpot CRM
8.2
Salesforce
8.5
Case management
HubSpot CRM
7.9
Salesforce
9.0
Call center management
HubSpot CRM
8.6
Salesforce
8.4
Help desk management
HubSpot CRM
8.2
Salesforce
8.3

Marketing Automation

HubSpot CRM
9.0
Salesforce
7.9
Lead management
HubSpot CRM
9.5
Salesforce
8.3
Email marketing
HubSpot CRM
8.6
Salesforce
7.5

CRM Project Management

HubSpot CRM
8.7
Salesforce
7.9
Task management
HubSpot CRM
9.2
Salesforce
8.5
Billing and invoicing management
HubSpot CRM
8.0
Salesforce
6.7
Reporting
HubSpot CRM
8.9
Salesforce
8.5

CRM Reporting & Analytics

HubSpot CRM
8.8
Salesforce
8.5
Forecasting
HubSpot CRM
9.0
Salesforce
8.1
Pipeline visualization
HubSpot CRM
8.9
Salesforce
8.8
Customizable reports
HubSpot CRM
8.5
Salesforce
8.7

Customization

HubSpot CRM
8.3
Salesforce
8.2
Custom fields
HubSpot CRM
8.8
Salesforce
8.3
Custom objects
HubSpot CRM
7.9
Salesforce
8.4
Scripting environment
HubSpot CRM
8.5
Salesforce
7.9
API for custom integration
HubSpot CRM
8.1
Salesforce
8.1

Security

HubSpot CRM
9.5
Salesforce
8.7
Single sign-on capability
HubSpot CRM
9.5
Salesforce
8.6
Role-based user permissions
HubSpot CRM
9.6
Salesforce
8.9

Social CRM

HubSpot CRM
8.8
Salesforce
7.4
Social data
HubSpot CRM
8.8
Salesforce
7.5
Social engagement
HubSpot CRM
8.8
Salesforce
7.4

Integrations with 3rd-party Software

HubSpot CRM
8.6
Salesforce
8.2
Marketing automation
HubSpot CRM
9.3
Salesforce
8.5
Compensation management
HubSpot CRM
7.8
Salesforce
7.9

Platform

HubSpot CRM
7.6
Salesforce
7.5
Mobile access
HubSpot CRM
7.6
Salesforce
7.5

Pros

HubSpot CRM

  • Simple to set up and use on a daily basis
  • It's FREE and still offers a higher spec than some paid for CRMs
  • Integration of other tools and automation functionality is a bonus (sequences, meetings, calls, Sales Pro add-on, etc)
Lindsey Witcherley profile photo

Salesforce

  • Salesforce.com is easily customizable and offers the flexibility needed to manage all companies whether small or large.
  • Salesforce.com is always releasing cutting edge technology which affords small businesses with access to the same technological benefits as small companies.
  • Salesforce.com has become so widely used that it helps when hiring folks because in many cases they've had some exposure to the technology.
Irene Chivily Von Toussaint profile photo

Cons

HubSpot CRM

  • You can't import 'notes' from an existing CRM or database
Lindsey Witcherley profile photo

Salesforce

  • More ability to generate custom rollup summaries beyond the current maximum of 15 fields. Without perfect foresight into future needs of objects that you create, you could find yourself without the ability to create what you need without resorting to APEX coding classes and triggers.
  • Reporting integration with their B2B company Pardot and B2C company ExactTarget, both owed by Salesforce.
  • Scheduling of joined or multi-block reporting.
  • Standard Order and Products objects having the ability to be fully integrated with Accounts object (A full One-to-Many relationship) including master detail relationships.
Brian Boggs profile photo

Likelihood to Renew

HubSpot CRM

HubSpot CRM 10.0
Based on 3 answers
It has become an integral part of our sales, marketing, and underwriting departments
Spencer Rule profile photo

Salesforce

Salesforce 10.0
Based on 48 answers
I would agree with the results of this survey from Jul-2009, "The survey found that 95 percent of customers indicate they definitely or probably will continue to use Salesforce CRM in the future, and 93 percent of customers indicate they definitely or probably will recommend Salesforce CRM to others. In fact, 75 percent of those surveyed have actually recommended Salesforce CRM to a colleague."

Salesforce is very sticky. It is very user friendly. A very high % of sales and marketing folks have Salesforce experience, making it easier to improve new hire sales rep on-boarding.

A good implementation will help make the sales and marketing functions more efficient and effective. It will give executives visibility into leads and pipeline. These benefits drive higher customer retention
Rob Gottschalk profile photo

Usability

HubSpot CRM

HubSpot CRM 9.7
Based on 2 answers
It's really easy to get going and creating emails, landing pages and forms. Minimal coding knowledge needed.
Erin Harris profile photo

Salesforce

Salesforce 8.0
Based on 34 answers
Because there's no other comparable solution in the market which offers the same level of flexibility to customize. There's usually quite a trade off between easy and flexible, with Salesforce you get enough of both.
Irene Chivily Von Toussaint profile photo

Reliability and Availability

HubSpot CRM

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger profile photo

Performance

HubSpot CRM

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

HubSpot CRM

HubSpot CRM 10.0
Based on 2 answers
They were quick to respond to questions we had regarding the Hubspot system and would log in to our account directly to see exactly what we were seeing to help resolve issues.

They'd explain the solution so we could learn how and why. If something we were trying to do wasn't possible, they also explained how and why.
Erin Harris profile photo

Salesforce

Salesforce 4.7
Based on 30 answers
I understand you can pay more to get support but as I stated, I feel strongly that if you are paying for SAAS technology like Salesforce you should be afforded the courtesy of the company explaining how to use it's features. I like to refer to the basic license as the "Figure It Out Yourself" license.
John Cupoli profile photo

In-Person Training

HubSpot CRM

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

HubSpot CRM

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

HubSpot CRM

HubSpot CRM 9.6
Based on 3 answers
Because we use the HubSpot marketing platform, implementation was as simple as hitting "Go." The two work seamlessly together.
Carah Counts profile photo

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

HubSpot CRM

Expensive and doesn't offer any more than what we need from HubSpot
Lindsey Witcherley profile photo

Salesforce

Salesforce has been the only CRM tool in my career. But I love the tool and would select it 10/10. It has numerous different access points and plug-ins, and, being an admin at my old company to a salesperson at my new company, I miss the ability to go into the app store and download new plug-ins to try.
Christopher Bennett profile photo

Scalability

HubSpot CRM

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

HubSpot CRM

  • Increased prospecting power is a definite plus. The tools it puts in your reps hands will help them propspect more efficiently and powerfully, e.g. Sidekick and HubSpot company database.
  • Better deal tracking and reporting.
  • More effective followups using the rich background information available on the timeline.
  • Better communication internally to make our sales, marketing, and underwriting teams more effective and work better together.
Spencer Rule profile photo

Salesforce

  • Creates efficiency with the ability to hunt down info fast. If you feel the need to measure that sort of thing, knock yourself out. Kind of like asking what the ROI if a phone is.
  • It can become something of a trap when trying to innovate a process - of you can't fit your new idea into the SF structure you've created, it will be harder to get it implemented.
  • It can be a kind of Swiss army knife for housing a new process - sales support, customer service, etc., but is sometimes not the optimal tool for the job.
Kent White profile photo

Pricing Details

HubSpot CRM

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

HubSpot CRM Editions & Modules

HubSpot CRM
Edition
Free Forever
$01
1. Per Month [Unlimited Users]
Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Salesforce
Additional Pricing Details

Add comparison