HubSpot Marketing Hub vs. Mautic (open source)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
HubSpot Marketing Hub
Score 8.5 out of 10
N/A
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
$50
per month
Mautic
Score 7.4 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
Pricing
HubSpot Marketing HubMautic (open source)
Editions & Modules
Free
$0
per month
Starter
$50
per month (includes 1,000 contacts)
Pro
$890
per month (includes 2,000 contacts)
Enterprise
$3,200
per month (includes 10,000 contacts)
Mautic Marketing Automation
$0
Offerings
Pricing Offerings
HubSpot Marketing HubMautic
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesNo
More Pricing Information
Community Pulse
HubSpot Marketing HubMautic (open source)
Considered Both Products
HubSpot Marketing Hub

No answer on this topic

Mautic
Chose Mautic (open source)
Well, it's like the same tool, but with different features. Overall, it is a friendly tool, easy to use, reliable, and it protects private information. We love it as I said before, we recommend it. It's a great asset. Mautic has all you need for your marketing needs.
Chose Mautic (open source)
Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and …
Top Pros
Top Cons
Features
HubSpot Marketing HubMautic (open source)
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
HubSpot Marketing Hub
7.8
370 Ratings
Mautic (open source)
6.6
7 Ratings
WYSIWYG email editor8.2333 Ratings4.16 Ratings
Dynamic content7.3334 Ratings5.07 Ratings
Ability to test dynamic content8.1310 Ratings5.07 Ratings
Landing pages7.2364 Ratings7.05 Ratings
A/B testing8.3286 Ratings7.26 Ratings
Mobile optimization7.8354 Ratings8.26 Ratings
Email deliverability reporting7.8700 Ratings6.511 Ratings
List management8.2365 Ratings9.17 Ratings
Triggered drip sequences7.5277 Ratings7.76 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
HubSpot Marketing Hub
7.5
361 Ratings
Mautic (open source)
7.9
7 Ratings
Lead nurturing7.5357 Ratings8.37 Ratings
Lead scoring and grading7.4326 Ratings8.37 Ratings
Data quality management7.9332 Ratings7.85 Ratings
Automated sales alerts and tasks7.3301 Ratings7.05 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
HubSpot Marketing Hub
7.2
322 Ratings
Mautic (open source)
7.7
5 Ratings
Calendaring7.1307 Ratings7.85 Ratings
Event/webinar marketing7.3253 Ratings7.64 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
HubSpot Marketing Hub
7.4
347 Ratings
Mautic (open source)
5.7
4 Ratings
Social sharing and campaigns7.4343 Ratings5.73 Ratings
Social profile integration7.5333 Ratings5.74 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
HubSpot Marketing Hub
7.8
370 Ratings
Mautic (open source)
6.2
7 Ratings
Dashboards7.7367 Ratings6.77 Ratings
Standard reports8.0363 Ratings5.57 Ratings
Custom reports7.5326 Ratings6.35 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
HubSpot Marketing Hub
7.1
342 Ratings
Mautic (open source)
5.7
7 Ratings
API7.7253 Ratings7.07 Ratings
Role-based workflow & approvals7.9282 Ratings6.23 Ratings
Customizability7.1305 Ratings7.25 Ratings
Integration with Salesforce.com7.2229 Ratings5.75 Ratings
Integration with Microsoft Dynamics CRM6.397 Ratings4.02 Ratings
Integration with SugarCRM6.692 Ratings4.02 Ratings
User Ratings
HubSpot Marketing HubMautic (open source)
Likelihood to Recommend
8.1
(655 ratings)
7.5
(7 ratings)
Likelihood to Renew
9.0
(371 ratings)
-
(0 ratings)
Usability
8.9
(106 ratings)
-
(0 ratings)
Availability
9.1
(50 ratings)
-
(0 ratings)
Performance
8.9
(34 ratings)
-
(0 ratings)
Support Rating
8.5
(168 ratings)
-
(0 ratings)
In-Person Training
9.1
(8 ratings)
-
(0 ratings)
Online Training
9.1
(26 ratings)
-
(0 ratings)
Implementation Rating
7.3
(98 ratings)
-
(0 ratings)
Configurability
7.3
(2 ratings)
-
(0 ratings)
Ease of integration
8.9
(5 ratings)
-
(0 ratings)
Product Scalability
7.3
(7 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(3 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(3 ratings)
-
(0 ratings)
User Testimonials
HubSpot Marketing HubMautic (open source)
Likelihood to Recommend
HubSpot
As I said previously, I was not a fan at the beginning because, like everyone, I don't take change so well. Once I started following leads through HubSpot Marketing Hub, I integrated it with my email and created templates for what I needed, I started to see the positives immediately. My time working was better spent as I eliminated time put in routine tasks. I was able to track all communication in HubSpot Marketing Hub, we created systems in the office assigning tasks to one another and, through HubSpot Marketing Hub, our leads were able to book meetings in my calendar automatically. To be honest, if you are in sales and marketing, I cannot think of scenarios where HubSpot Marketing Hub cannot help. All I would like to say is, when using templates, pay attention to where you send them - you may need some personalization. I would encourage the management of HubSpot Marketing Hub to create short tutorials for beginners like me who need to configure and start using various features: setting up deals, templates, and dashboards.
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Acquia
Mautic is well suited for users who do not require a lot of maintenance on the technical areas and have only the general requirements of the email marketing sector. In case the users have more precise requirements and are more focussed on the quality and a proper quantitative analysis, Mautic would not be an ideal choice. In other words for small companies Mautic would be an idea choice where the budget is a constraint and the extent of use is low but in cases where budget is not really a constraint against the performance and quality, Mautic would not be an ideal choice.
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Pros
HubSpot
  • All-in-one software - the main thing HubSpot does well is the breadth of functionality.
  • Easy of use - personally, I find it more intuitive than Marketo, which is the other MAP that I know well.
  • Ads - I like that we can drill down on ads by channel, ad group, campaign, and even create and see performance data at each level.
Read full review
Acquia
  • It reduces cost of using marketing automation for smaller companies
  • A lot of ways to integrate with third-party and our own developed plugins
  • A growing ecosystem of IT companies, helping clients to make the best use of Mautic (open source)
Read full review
Cons
HubSpot
  • While Hubspot has added some collaborative tools, I think this could improve. I'd like to see more options to comment on emails and ways of being able to share out changes as well as approval channels.
  • The ability to update ads via the calendar is pretty cumbersome. There's no good way to bulk edit or update. You have go into each one individually.
  • Real time edits would be nice. If you have multiple people working on the same thing, you'll get kicked out and your changes might not be saved.
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Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
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Likelihood to Renew
HubSpot
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Acquia
No answers on this topic
Usability
HubSpot
While there are some frustrating things that pop up unexpectedly ("wait... I can't do X?"), I have found HubSpot to be easy to use and extremely helpful to my daily work. The documentation is really good, and when it's not helpful, the support staff have been amazing.
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Acquia
No answers on this topic
Reliability and Availability
HubSpot
They have had issues with system availability over the course of days. Sometimes the system is unusable, other times updates simply take a long time to show up. It's better now but, from a reliaibility standpoint, HubSpot is not Salesforce.com yet. Still great software though.
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Acquia
No answers on this topic
Performance
HubSpot
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
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Acquia
No answers on this topic
Support Rating
HubSpot
During the few times I've needed it, HS support has been accessible, helpful and efficient. Often rolling up their sleeves to make changes for you as opposed to leaving you with a list of instructions to decipher on your own.
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Acquia
No answers on this topic
In-Person Training
HubSpot
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
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Acquia
No answers on this topic
Online Training
HubSpot
I went through Inbound Marketing University in 2006. Great training and helped my transition from traditional (outbound) marketing to inbound marketing that I've been able to apply to a number of businesses from wastewater and water reuse, to professional services and SaaS. Share information of value to build awareness and trust. Answer customers' questions in a transparent way to generate more qualified leads. Understand the difference between a marketing qualified lead and a sales qualified lead and put together a lead nurturing program. Your sales and marketing efforts will see significant ROI.
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Acquia
No answers on this topic
Implementation Rating
HubSpot
My biggest piece of advice for those who are implementing Hubspot is that you need to devote the time up front and learn how to use the product. Once you learn how to use Hubspot, it will be much more effective as well as much easier to use in the long run
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Acquia
No answers on this topic
Alternatives Considered
HubSpot
Other competing software such as Zoho and Boomtown may have more bells and whistles, but it is too cumbersome and has many parts that only advanced users can operate. With HubSpot, each function is within reach of the average agent. It doesn't overpromise and then makes you feel incompetent when you can't use it all...
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Acquia
We had originally tested Mailchimp and Sendy, but they are best used as bulk email marketing tools. Where Mautic really shines is as a full-service contact resource center, so you can do full contact list management, as-complicated-as-you want drip campaigns, all still while being significantly less expensive than a tool like Mailchimp.
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Scalability
HubSpot
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
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Acquia
No answers on this topic
Return on Investment
HubSpot
  • Everything is in one location, making it easy to handle all aspects of client marketing from a single place.
  • Higher ROI and lead response time are seconds. The first contact is always made.
  • There should be better time tracking and form capture on the site. Our website and marketing hubs create virtually eliminate cold calling.
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Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
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