Interana vs. AppMetrica

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Interana
Score 7.6 out of 10
N/A
Interana headquartered in Redwood City provides their product customer journey analytics software.N/A
AppMetrica
Score 7.8 out of 10
Small Businesses (1-50 employees)
AppMetrica, from Yandex, is a product analytic tool supporting mobile analytics with install attribution, push campaigns, and crash & error reporting.
$0
per month
Pricing
InteranaAppMetrica
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
InteranaAppMetrica
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsAppMetrica offers several pricing plans to meet your needs at any point of your app’s journey: A Free plan includes an unlimited number of standard events and up to 100 million custom events. The user can run up to 2 simultaneous A/B tests and set up to 100 remote config flags. Revenue reports, API access, and 24/7 support. A Custom plan can include the features and add-ons that an app needs to grow at the moment. In addition to what’s included in the free plan, the customer can add or remove custom events, simultaneous A/B tests, custom workspaces for convenient team work and extra fast raw data export. Custom plans start at $90/month. A Pro plan is used by larger apps and starts at $3000/month. It is used to track an unlimited number of custom events and run up to 50 A/B tests at the same time, up to 2000 simultaneous remote config flags, and LTV and Сhurn predictions for immediate ad campaigns optimization.
More Pricing Information
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User Ratings
InteranaAppMetrica
Likelihood to Recommend
7.0
(1 ratings)
7.5
(7 ratings)
User Testimonials
InteranaAppMetrica
Likelihood to Recommend
Interana
Interana is best suited for companies with large customer bases and many data points. Behavioural modeling is key and if you need any type of insight this tool is great for that.
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Yandex
The main use of AppMetrica for us as a video game company is for studying data for marketing purposes through its generated reports. We want analytics on our project campaign so we can better learn users' behaviors and make adjustments based on what we received to maximize our profit. There are different types of report data, such as behavior and traffic sources, that are good information for us to know how regarding target marketing.
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Pros
Interana
  • Speed
  • Large datasets
  • Relatively easy to use
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Yandex
  • API allows to fetch aggregated and raw data and generate reports easily
  • This software is great at monitoring all kind of traffic sources
  • The data export feature is great use for tracking my Steam sale campaign
  • Running the app allows tracking activities of users seamlessly
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Cons
Interana
  • More citizen development tools
  • More vendor provided training through self-serve portals
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Yandex
  • User interface
  • Options to check each session or user journey separately
  • Push notifications delivery status
  • Properly connection with other marketing tools
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Alternatives Considered
Interana
Interana's ability to scale is huge for our environment and does it very well. Most other tools can't keep up with the large amounts of datasets that are generated daily.
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Yandex
Firstly the cost of AppMetrica is less as compared to other alternatives, and some other parameters also meters like performance, documentation for the implementation, quality of data, connectivity to the other third-party tools, and so on. AppMetrica fulfills all these requirements and fits very well in my scenario, so I started with AppMetrica.
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Return on Investment
Interana
  • provided us with contextual analysis
  • ability to map our customer journey
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Yandex
  • Reports generation helps marketing purposes
  • Data tracking allow monitoring user behavior
  • More features such as additional statistics or data generation would be appreciated
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ScreenShots

AppMetrica Screenshots

Screenshot of a User Acqusition Report for Mobile traffic attribution. Anything that happens to users before they install the app appears in the User Acquisition reports. Its LTV & Churn Predictions describe from day 1 of a campaign launch how users are attracted.Screenshot of Cohort Analysis in AppMetrica, which calculates an app’s unit economics, boost metrics like LTV or ARPU for certain user segments and predicts in-app payments in Cohort reports.