Optimizely vs VWO | TrustRadius

What users are saying about

Score 8.2 out of 10

Based on 308 reviews and ratings

Score 7.7 out of 10

Based on 172 reviews and ratings

Feature Rating Comparison

Optimizely

7.5

VWO

7.4

a/b experiment testing

8.4

8.2

Split URL testing

7.9

9.1

Multivariate testing

8.4

7.3

Mutli-page/funnel testing

7.6

6.4

Cross-browser testing

7.9

8.2

Mobile app testing

7.1

—

Test significance

7.2

7.3

Visual / WYSIWYG editor

7.1

7.3

Advanced code editor

6.9

9.1

Page surveys

7.0

—

Visitor recordings

7.6

6.4

Preview mode

7.4

6.4

Test duration calculator

6.7

6.4

Experiment scheduler

8.2

—

Experiment workflow and approval

7.2

—

Dynamic experiment activation

7.9

—

Client-side tests

7.5

—

Server-side tests

7.1

—

Mutually exclusive tests

7.8

—

Optimizely

8.1

VWO

8.2

Standard visitor segmentation

8.2

9.1

Behavioral visitor segmentation

8.0

7.3

Traffic allocation control

8.5

9.1

Website personalization

7.8

7.3

Optimizely

7.8

VWO

7.0

Heatmap tool

8.2

6.4

Click analytics

8.1

6.4

Scroll maps

7.7

6.4

Form fill analysis

8.2

—

Conversion tracking

8.0

8.2

Goal tracking

8.0

8.2

Test reporting

7.8

7.3

Results segmentation

7.4

5.5

CSV export

6.6

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Experiments results dashboard

7.8

8.2

Pros

Quickly and easily set up new A/B tests. Some tests can be completed in only a few minutes.
A robust results engine. It automatically creates segments based off URL parameters and other common criteria (new vs returning) in addition to predefined criteria you set up.
The support of the Optimizely implementation team and customer care is fantastic. Optimizely easily ranks as one of our best third party software vendors. They provide not just knowledge of how to use the tool, but how to build a culture around testing and experimentation within your company.
Acts as a great lightweight content management system for making temporary changes. We use Optimizely to make changes for 100% of traffic for controlling scheduled promotions and also bug fix patches while waiting for permanent fixes.

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Grant Wilkins

Senior UX Designer

Northern Tool + EquipmentRetail, 1001-5000 employees

View all 106 answers on this topic

VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.

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Joseph Collins

Account Supervisor

Digital CurrentMarketing and Advertising, 11-50 employees

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Cons

Geo-targeting for tests does not allow you to use ZIP Codes.
URL targeting does not have a mass upload option for lists of unrelated URLs. It does have substring and regular expression matches that cover most other needs.
The preview feature rarely works as expected. We run tests on a dedicated testing environment to preview and do QA.

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Grant Wilkins

Senior UX Designer

Northern Tool + EquipmentRetail, 1001-5000 employees

View all 106 answers on this topic

Heatmaps loaded very slow. We have very long form sales copy and VWO could not load the pages with a heatmap view a majority of the time.
Google and Facebook slap. We were shutdown from running ads to pages that had VWO embedded in them as it was perceived as cloaking. This was the biggest issue for us as we rely on optimizing for display spend.

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Thomas (TJ) Tate

Director Of Technology

Agora FinancialPublishing, 51-200 employees

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Likelihood to Renew

Optimizely 9.0

Based on 43 answers

I'm starting to lean more towards VWO because of the added value and pricing.

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Brynn Arego

Front-End Developer & Designer

Classy LlamaInternet, 11-50 employees

View all 43 answers on this topic

VWO 8.6

Based on 20 answers

It's great value and we think we've ironed out all the major teething troubles. However, if we experience any more bugs or problems that significantly slow us down then we're seriously considering switching to Optimizely, which I haven't personally tested but have heard great things about from my CRO peers

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Tom Kerwin

Head of User Experience

streetlife.comInternet, 11-50 employees

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Usability

Optimizely 7.7

Based on 31 answers

It is easy to use and quickly learn. Setup is simple with the snippet and tracking is easy to interpret.

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Brynn Arego

Front-End Developer & Designer

Classy LlamaInternet, 11-50 employees

View all 31 answers on this topic

VWO 8.2

Based on 2 answers

I gave Visual Website Optimizer a rating of 8 because it is overall a great product to use. Setting up and keeping track of various tests is easy and straight forward. The only reason why this product is not rated higher is because the support documents online leave a lot of room for improvement.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 2 answers on this topic

Reliability and Availability

Optimizely 9.0

Based on 5 answers

Web interface is nearly always available. Javascript snippet (which actually runs the test) is distributed on a CDN for near-constant availability.

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Albert Wavering

Analytics Architect

Blue State DigitalMarketing and Advertising, 51-200 employees

View all 5 answers on this topic

VWO 9.1

Based on 3 answers

No answer on this topic is available.

Performance

Optimizely 6.0

Based on 5 answers

We have had some issues with screen flicker when loading experiment content. We had to dial back some of the creative changes to load smaller files.

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Shawn Daley

Manager - Analytics and Optimization

Rosetta1001-5000 employees

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VWO 8.2

Based on 1 answer

No answer on this topic is available.

Support

Optimizely 5.3

Based on 13 answers

Their technical engineers are experts on testing and their tool, and have always answered my questions promptly and accurately.

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Douglas Wright

Conversion Optimization Manager

New Relic, Inc.201-500 employees

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VWO 9.1

Based on 4 answers

While their online document support is lacking a simple email to their support team will almost always get responded to the next day. It has however taken more than one email to explain the problem to the support team till they understood the problem. The solution I was given also only half fixed the problem the rest I figured out on my own.

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Verified User

Employee in Information Technology

5001-10,000 employees

View all 4 answers on this topic

Implementation

Optimizely 8.0

Based on 11 answers

It was super straight forward.I am a big fan.

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Jane Morgan

Head of Marketing

JEM 9Information Technology and Services, 11-50 employees

View all 11 answers on this topic

VWO 9.1

Based on 3 answers

Very easy, and great support in case you find any challenges.

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Ahmad Rahman

Sr. Web Analyst

AMDInternet, 10,001+ employees

View all 3 answers on this topic

Alternatives Considered

One of Optimizely's biggest pluses is that it works on multiple platforms, which many other products do not. Another major factor was their evangelization not just of their product, but of conversion rate optimization and statistical relevance in general. Finally, when speaking with them, they didn't so much try to sell their product as they spoke to how it could integrate into our overall workflow.

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George McMullen

Director, Mobile Products

Credit SesameFinancial Services, 11-50 employees

View all 106 answers on this topic

VWO's vast range of features and comparable price made it a firm favourite against competitor websites. We've seen good results with the tool so far and it has proved to be an excellent project for increasing website conversion rate and overall ROI has met our KPI's. Moving forward, I'd like to see more advanced personalisation features from the tool in order for it to compete with some of the market leads tools on the market.

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Ricky Marshall

Digital Marketing Manager

National Car Parks LimitedFacilities Services, 1001-5000 employees

View all 97 answers on this topic

Scalability

Optimizely 7.1

Based on 24 answers

With the option to add specific personalisation campaigns and targeting to the existing web testing tool the product is extremely scalable for all business usage and needs. For retailers, on site recommendations is also another valuable feature which can be added as part of the personalisation suite. Intelligent algorthims, to generate specific product recommendations to users is vital to our business.

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Ashley Smith

CRO Manager

Ted BakerApparel & Fashion, 1001-5000 employees

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VWO 8.2

Based on 1 answer

No answer on this topic is available.

Return on Investment

We find ourselves saving money by testing designs with bad CRO practices before we roll out.
The tool enables any test you want to run, your ROI will vary based on effort put in.

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Jared Gardner

Head of SEO

QualtricsComputer Software, 1001-5000 employees

View all 106 answers on this topic

After running around 12 different scenario tests, we've seen incremental increases in conversion rate across our website booking journey, equivalent to thousands of pounds in incremental revenue.
VWO has helped us understand how customers interact with our website and has enabled us to reduce live chat and customer service actions
VWO has allowed us to develop our product offering and membership proposition so it is more relevant to our customers.

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Ricky Marshall

Digital Marketing Manager

National Car Parks LimitedFacilities Services, 1001-5000 employees

View all 97 answers on this topic

Screenshots

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See Both VWO Screenshots

Pricing Details

General

Free Trial

—

Free/Freemium Version

—

Premium Consulting/Integration Services

—

Entry-level set up fee?

Optimizely Editions & Modules

Optimizely

—

Additional Pricing Details

—

General

Free Trial

Yes

Free/Freemium Version

—

Premium Consulting/Integration Services

Yes

Entry-level set up fee?

VWO Editions & Modules

VWO

Edition

TESTING

Get a Demo1

CONVERSION OPTIMIZATION

Get a Demo2

ENTERPRISE

Get a Demo3

1. The classic VWO A/B testing solution

2. The all-in-one platform for all your optimization needs

3. Customized solution with advanced AB testing and conversion optimization capabilities

Additional Pricing Details

For any additional information about pricing and plans, visit https://vwo.com/pricing/

Likelihood to Recommend

Optimizely

VWO

Feature Rating Comparison

a/b experiment testing

Split URL testing

Multivariate testing

Mutli-page/funnel testing

Cross-browser testing

Mobile app testing

Test significance

Visual / WYSIWYG editor

Advanced code editor

Page surveys

Visitor recordings

Preview mode

Test duration calculator

Experiment scheduler

Experiment workflow and approval

Dynamic experiment activation

Client-side tests

Server-side tests

Mutually exclusive tests

Standard visitor segmentation

Behavioral visitor segmentation

Traffic allocation control

Website personalization

Heatmap tool

Click analytics

Scroll maps

Form fill analysis

Conversion tracking

Goal tracking

Test reporting

Results segmentation

CSV export

Experiments results dashboard

Pros

Optimizely

VWO

Cons

Optimizely

VWO

Likelihood to Renew

Optimizely

VWO

Usability

Optimizely

VWO

Reliability and Availability

Optimizely

VWO

Performance

Optimizely

VWO

Support

Optimizely

VWO

Implementation

Optimizely

VWO

Alternatives Considered

Optimizely

VWO

Scalability

Optimizely

VWO

Return on Investment

Optimizely

VWO

Screenshots

Optimizely

VWO

Pricing Details

General

Free Trial

Free/Freemium Version

Premium Consulting/Integration Services

Entry-level set up fee?

Optimizely Editions & Modules