Easy Simple CRM is a customer relationship management (CRM) platform.
Customer Relationship Management (CRM) Software
Best Customer Relationship Management (CRM) Software
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Customer Relationship Management (CRM) Overview
What is CRM Software?
Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:
Presenting a unified face to the customer
Providing a seamless customer experience
CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.
Customer Relationship Management Features & Capabilities
In general, customer relationship management technology provides the following sets of capabilities:
Customer Data Management
CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.
Sales Force Automation
CRM software helps streamline and automate certain sales-related duties. These tasks may include:
Creation of quotes
Updating contact information
Evaluating employee performance
Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:
Landing page creation
Customer Service & Support
CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:
Customer support portals
Additional Features & Considerations
Some CRM software products also offer project management and social media management capabilities.
Additional considerations when evaluating CRM software include:
Deployment type (on-premise vs. hosted)
Security and privacy
Ease of integration
Benefits of Using a CRM System
CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:
Create a single storehouse for customer data
Provide greater visibility into sales, marketing and customer service processes
Help optimize customer communications
Shorten sales cycles
Improve customer retention
Help companies understand and address the needs of customers
Increase customer satisfaction
Increase operational efficiency
Free up employees to focus on customer interactions
CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.
All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.
CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.
Customer Relationship Management (CRM) Products
Listings (151-175 of 236)
Resco Mobile CRM is a customer relationship management (CRM) solution built as a mobile CRM for Microsoft Dynamics.
Clinchpad is a customer relationship management (CRM) built to track deals and implement analytics for small teams.
Campaigner CRM is a customer relationship management (CRM) solution focused on making sales process management more efficient.
Erpler is an OpenERP or Odoo 8 cloud hosting solution.
Tour de Force is a customer relationship management (CRM) software with features such as enterprise resource planning (ERP) integration, Microsoft Outlook integration and mobile access.
StaffingBoss is a data-driven ATS/CRM recruitment platform that is designed for use by recruiting and staffing firms.
Second CRM is a business automation solution designed for small to mid-market businesses. Second CRM focuses on improving sales & marketing, customer support and operations via internet and mobile technologies. The vendor says Second CRM easily adapts to most business envi...
Ardexus Customer Relationship Management (CRM) is built as a marketing, sales, service, and mobile CRM solution.
Atollon Lagoon CRM is a customer relationship management (CRM) platform with features such as marketing automation and automated workflows.
SupportSoft eService is a customer relationship management and help desk software solution offered by Aptean.
eSalesTrack is a customer relationship management (CRM) software with workflow automation and data-driven analytics.
Aptean's Onyx CRM is a unified enterprise customer relationship management (CRM) software with capabilities such as targeted marketing, sales execution, and automated workflows.
LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.
Planio is an issue tracker and agile project management tool that is based on open source Redmine. With this solution, users can manage projects using agile methodologies such as scrum due to the included sprint planning and Kanban Boards. Users have unlimited git/svn hosting, so they can tightl...
Rethink CRM is a customer relationship management (CRM) software built specifically for real estate business management.
1CRM is an open source, integrated customer relationship management (CRM) solution that covers the complete business management lifecycle. It includes features like collaboration and mobile access, and it can be customized for multiple industries.
Bitochon Technologies' CRM Sales Portal is a customer relationship management (CRM) software built around online collaboration and a sales process foundation.
iTouchVision aims to offer a hub to manage all customer interactions and their communication calls coming from different mediums. According to the vendor, the product offers end-to-end customer management with simplified capabilities to store, record, analyse and search information. Capabilities...
Pivotal CRM Marketing Automation is a customer relationship management software solution offered by Aptean.
Zurmo is an open-source is a customer relationship management (CRM) software built as social CRM with mobile availability.
SkyCRM is a cloud-based CRM solution designed for Indian Service Business. The vendor says the application is customizable and helps track the sales activity of your company.
Salespoint is a mobile CRM designed for salespeople.