Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Easy Simple CRM1Resco Mobile CRM2https://media.trustradius.com/vendor-logos/my/ZT/H7SGE33ICBB9-180x180.PNGClinchPad3https://media.trustradius.com/product-logos/vX/FV/T2QK5O62QZ9Q.PNGPropertybase4https://media.trustradius.com/vendor-logos/VP/12/OWP0MT3G0DIG.pngCampaignerCRM5https://media.trustradius.com/product-logos/oz/Gl/SN5VOPE1F02X.PNGErpler6https://media.trustradius.com/product-logos/H1/mi/8GPJRNNV9WE8.jpegTour de Force CRM7https://media.trustradius.com/product-logos/cZ/we/6IUSMPUL9IK2.JPEGStaffingBoss8https://media.trustradius.com/vendor-logos/v7/3p/97ELE61RUUVQ-180x180.PNGSecond CRM9https://media.trustradius.com/vendor-logos/0L/AY/2PAR6AWVOX3I-180x180.JPEGArdexus CRM10https://media.trustradius.com/vendor-logos/z0/FM/TW3T1SHV8AMJ-180x180.JPEGAtollon Lagoon CRM11https://media.trustradius.com/vendor-logos/e4/Rj/O8HHJ9TDDIR0-180x180.PNGSalestrakr CRM12https://media.trustradius.com/vendor-logos/0K/AP/21KC74HW92O1.pngSupportSoft eService13https://media.trustradius.com/vendor-logos/Jo/9d/XMWSJCWFM4LS-180x180.PNGeSalesTrack14https://media.trustradius.com/product-logos/Oo/CB/NFGCCN1MX1UK.PNGOnyx15https://media.trustradius.com/vendor-logos/Jo/9d/XMWSJCWFM4LS-180x180.PNGLeadMaster16https://media.trustradius.com/product-logos/RP/8b/EAHHSUIBNKDZ.JPEGPlanio17https://media.trustradius.com/product-logos/WM/8z/OJ0N6K20EURJ.PNGREthink CRM18https://media.trustradius.com/product-logos/OY/b3/JZS02793DS6O.JPEG1CRM19https://media.trustradius.com/vendor-logos/bl/tH/0S3OU37PBQGK-180x180.PNGBitochon Sales CRM Portal20https://media.trustradius.com/vendor-logos/PR/Bm/6B48KUTRHOIA-180x180.JPEGiTouchVision Customer Service Solution21https://media.trustradius.com/product-logos/1W/mZ/802287THT37D.PNGPivotal CRM Marketing Automation22https://media.trustradius.com/vendor-logos/Jo/9d/XMWSJCWFM4LS-180x180.PNGZurmo23https://media.trustradius.com/product-logos/jD/N5/UKLV443W32FI.JPEGSkyCRM24https://media.trustradius.com/product-logos/gC/0i/P3TPTXZ7FDI7.JPEGSalespoint25https://media.trustradius.com/vendor-logos/Q0/4M/0VRKBFWKTETR.png

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

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Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (151-175 of 236)

We don't have enough ratings and reviews to provide an overall score.

Resco Mobile CRM is a customer relationship management (CRM) solution built as a mobile CRM for Microsoft Dynamics.

We don't have enough ratings and reviews to provide an overall score.

Clinchpad is a customer relationship management (CRM) built to track deals and implement analytics for small teams.

We don't have enough ratings and reviews to provide an overall score.

Campaigner CRM is a customer relationship management (CRM) solution focused on making sales process management more efficient.

We don't have enough ratings and reviews to provide an overall score.

Erpler is an OpenERP or Odoo 8 cloud hosting solution.

We don't have enough ratings and reviews to provide an overall score.

Tour de Force is a customer relationship management (CRM) software with features such as enterprise resource planning (ERP) integration, Microsoft Outlook integration and mobile access.

We don't have enough ratings and reviews to provide an overall score.

StaffingBoss is a data-driven ATS/CRM recruitment platform that is designed for use by recruiting and staffing firms.

We don't have enough ratings and reviews to provide an overall score.

Second CRM is a business automation solution designed for small to mid-market businesses. Second CRM focuses on improving sales & marketing, customer support and operations via internet and mobile technologies. The vendor says Second CRM easily adapts to most business envi...

We don't have enough ratings and reviews to provide an overall score.

Ardexus Customer Relationship Management (CRM) is built as a marketing, sales, service, and mobile CRM solution.

We don't have enough ratings and reviews to provide an overall score.

Atollon Lagoon CRM is a customer relationship management (CRM) platform with features such as marketing automation and automated workflows.

We don't have enough ratings and reviews to provide an overall score.

eSalesTrack is a customer relationship management (CRM) software with workflow automation and data-driven analytics.

We don't have enough ratings and reviews to provide an overall score.

Aptean's Onyx CRM is a unified enterprise customer relationship management (CRM) software with capabilities such as targeted marketing, sales execution, and automated workflows.

We don't have enough ratings and reviews to provide an overall score.

LeadMaster is a customer relationship management (CRM) solution focused around an online sales lead management system.

We don't have enough ratings and reviews to provide an overall score.

Planio is an issue tracker and agile project management tool that is based on open source Redmine. With this solution, users can manage projects using agile methodologies such as scrum due to the included sprint planning and Kanban Boards. Users have unlimited git/svn hosting, so they can tightl...

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Rethink CRM is a customer relationship management (CRM) software built specifically for real estate business management.

35 Ratings

1CRM is an open source, integrated customer relationship management (CRM) solution that covers the complete business management lifecycle. It includes features like collaboration and mobile access, and it can be customized for multiple industries.

We don't have enough ratings and reviews to provide an overall score.

iTouchVision aims to offer a hub to manage all customer interactions and their communication calls coming from different mediums. According to the vendor, the product offers end-to-end customer management with simplified capabilities to store, record, analyse and search information. Capabilities...

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Zurmo is an open-source is a customer relationship management (CRM) software built as social CRM with mobile availability.

We don't have enough ratings and reviews to provide an overall score.

SkyCRM is a cloud-based CRM solution designed for Indian Service Business. The vendor says the application is customizable and helps track the sales activity of your company.