Best Customer Relationship Management (CRM) Software173Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.Wyvern Magic1https://media.trustradius.com/vendor-logos/zk/iW/10SW0OFKA1L7-180x180.JPEGCorkCRM2https://media.trustradius.com/vendor-logos/p9/ya/FE3P5SI8UVTF-180x180.PNGEspoCRM3https://media.trustradius.com/vendor-logos/eH/ci/GIK7NOZ0NK80-180x180.PNGiSEEit4https://media.trustradius.com/vendor-logos/zX/Iy/M4149NR2GZVP-180x180.PNGIvinex5https://media.trustradius.com/vendor-logos/t8/II/CP1A6T5W4MBG-180x180.PNGCampaignerCRM6https://media.trustradius.com/product-logos/oz/Gl/SN5VOPE1F02X-180x180.PNGWebCRM7https://media.trustradius.com/vendor-logos/b3/hW/URIZD5ET1H58.pngSkyward CRM8https://media.trustradius.com/product-logos/W2/Z3/TB72G4P59EDH-180x180.PNGMembrain9https://media.trustradius.com/vendor-logos/H2/oO/VKMPGIPBK75B-180x180.PNGCreedenz10https://media.trustradius.com/vendor-logos/4O/rm/MCXK1QE8ZZOZ.pngkarmaCRM11https://media.trustradius.com/vendor-logos/jq/tS/CXLQVM5JIHD5-180x180.PNGMothernode CRM12https://media.trustradius.com/product-logos/LZ/Zd/K9TLCC4276M9-180x180.PNGPortrait Foundation13https://media.trustradius.com/vendor-logos/vx/wc/BH72773BTBQP-180x180.PNGVlocity for Communications & Media14https://media.trustradius.com/product-logos/A8/Yt/1UTG5MVS5TTC-180x180.JPEGeSalesTrack15https://media.trustradius.com/product-logos/zc/Vh/NFGCCN1MX1UK-180x180.PNGZurmo16https://media.trustradius.com/product-logos/ib/PL/UKLV443W32FI-180x180.JPEGSkyCRM17https://media.trustradius.com/product-logos/Ys/Tw/P3TPTXZ7FDI7-180x180.JPEGAutomational18https://media.trustradius.com/product-logos/ik/ny/L9JRG1ATUK4E-180x180.PNGitracMarketer19https://media.trustradius.com/product-logos/3C/tD/KLVCO4VGMDAL-180x180.JPEGTriangle CRM20https://media.trustradius.com/product-logos/r0/9K/40SJWH60RMT1.pngZimplu CRM21https://media.trustradius.com/product-logos/tA/CC/HW94WWQSHV54-180x180.PNGPeopleVine22https://media.trustradius.com/product-logos/ak/6t/NPKUQI72KNT3-180x180.PNGCallPro CRM23https://media.trustradius.com/product-logos/lY/z3/WQN00IJH2VTL-180x180.JPEGClient Book CRM24https://media.trustradius.com/product-logos/Ji/dP/MSXTAPFCIRTV-180x180.PNGComposity CRM25https://media.trustradius.com/product-logos/U6/6u/DH1P0JSH34ZP-180x180.PNG

Customer Relationship Management (CRM) Software

Best Customer Relationship Management (CRM) Software

TrustMaps are two-dimensional charts that compare products based on satisfaction ratings and research frequency by prospective buyers. Products must have 50 or more ratings to appear on this TrustMap.

Customer Relationship Management (CRM) Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It’s a system of record for touch points throughout the customer lifecycle.With CRM tools companies can track, automate, analyze and optimize customer interactions. At the core is a database of contact information and interaction history for each individual customer.

Customer Relationship Management Features & Capabilities

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Force Automation

CRM software helps streamline and automate certain sales-related duties. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Forecasting sales

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and call center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.

Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

CRM Marketing

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management. Integration with marketing automation, CMS, and eCommerce platforms can improve marketing campaigns. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM. They may also use the CRM to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation vendors have developed their own CRM systems (e.g. HubSpot). Some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


There are some free and freemium models available. However, these tools are typically limited in terms of users, contacts, and/or features, with extensive prompts to upgrade to a paid version to unlock more features. HubSpot CRM is one notable exception. Since HubSpot’s bread and butter is its inbound marketing software, its simple CRM is “free forever” - even if you’re not using their paid marketing tools.

Customer Relationship Management (CRM) Products

Listings (151-175 of 239)

We don't have enough ratings and reviews to provide an overall score.

Wyvern Magic is a fully featured customer relationship management (CRM) tool focused on data building and customer strategies, from acquisition to development to retention.

We don't have enough ratings and reviews to provide an overall score.

CorkCRM is a customer relationship management (CRM) software built specifically for contractors.

We don't have enough ratings and reviews to provide an overall score.

EspoCRM is a web-based customer relationship management (CRM) software.

We don't have enough ratings and reviews to provide an overall score.

iSEEit is a customer relationship management (CRM) software focused on sales management.

We don't have enough ratings and reviews to provide an overall score.

Ivinex is a flexible customer relationship management (CRM) software focused on sales, service, and marketing.

We don't have enough ratings and reviews to provide an overall score.

Campaigner CRM is a customer relationship management (CRM) solution focused on making sales process management more efficient.

We don't have enough ratings and reviews to provide an overall score.

WebCRM is a simple, cloud-based CRM for SMBs.

We don't have enough ratings and reviews to provide an overall score.

Skyward CRM aims to help business to improve their relationship with customers by creating differentiated and winning CRM strategies. It offers the same level of customization, functionality and integration with third party tools and systems for both on-premise and cloud. According to the vendor, it…

We don't have enough ratings and reviews to provide an overall score.

Membrain is a customer relationship management (CRM) system focused on sales improvement.

We don't have enough ratings and reviews to provide an overall score.

karmaCRM is a personalized customer relationship management (CRM) solution that can be customized with workflow automation.

We don't have enough ratings and reviews to provide an overall score.

Mothernode CRM is a dynamic, expandable system which scales based on a company’s specific business and customer needs. The highly configurable application can be set up to align with a business’s industry, customer requirements and other specific needs. Additional features and editions can be integr…

We don't have enough ratings and reviews to provide an overall score.

Portrait Foundation is a customer relationship management (CRM) software built specifically for customer interaction fulfillment and provisioning.

We don't have enough ratings and reviews to provide an overall score.

Vlocity's cloud app for Communications & Media companies adds industry-specific CRM functionality on top of Salesforce. It is designed to be more easily maintained, particularly with regard to Salesforce updates and other integrations, than an on-premise custom solution. By providing salespeop…

We don't have enough ratings and reviews to provide an overall score.

eSalesTrack is a customer relationship management (CRM) software with workflow automation and data-driven analytics.

We don't have enough ratings and reviews to provide an overall score.

Zurmo is an open-source is a customer relationship management (CRM) software built as social CRM with mobile availability.

We don't have enough ratings and reviews to provide an overall score.

SkyCRM is a cloud-based CRM solution designed for Indian Service Business. The vendor says the application is customizable and helps track the sales activity of your company.

We don't have enough ratings and reviews to provide an overall score.

Automational is Customer Relationship Management software that caters specifically to small businesses. The system offers marketing automation, email marketing, web visitor tracking, opportunity tracking and prospect scoring, and more. The email marketing application contains a drag and drop editor…

We don't have enough ratings and reviews to provide an overall score.

itracMarketer is an Email Marketing, Marketing Automation and CRM solution built for business growth on a data secure and compliant platform.itracMarketer promises to: save time with automated campaigns and lead capture, amplify customer acquisition and retention, and optimize marketing performance.…

We don't have enough ratings and reviews to provide an overall score.

Triangle CRM is a customer relationship management (CRM) solution built for direct response and affiliate marketers with additional features like order management, payment processing, and workflow automation.

We don't have enough ratings and reviews to provide an overall score.

Zimplu CRM is a customer relationship management (CRM) software built for lead and account management, forecasting, and analytics.

We don't have enough ratings and reviews to provide an overall score.

PeopleVine is a fully-featured comprehensive marketing suite with capabilities from customer relationship management, content management and distribution, e-commerce and subscription billing, and event management.

We don't have enough ratings and reviews to provide an overall score.

CallPro CRM is a customer relationship management (CRM) platform used for lead generation from sales to service.

We don't have enough ratings and reviews to provide an overall score.

Composity CRM is a customer relationship management (CRM) software built to handle every aspect of the sales and marketing lifecycles.

TrustRadius Top Rated for 2019

2019 Top Rated Customer Relationship Management (CRM) Software

There are plenty of options out there, but here's our shortlist of the best Customer Relationship Management (CRM) Software. These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. To qualify, a product must have 10 or more recent reviews and a trScore of 7.5 or higher, indicating above-average satisfaction for business technology. The products with the highest trScores appear first on the list. Read more about the Top Rated criteria.

HubSpot CRM

561 ratings

Salesforce

2432 ratings

Pipedrive

182 ratings

Insightly

607 ratings

Zoho CRM

404 ratings

Keap

213 ratings