Customer Relationship Management (CRM) Software

Top Rated Customer Relationship Management (CRM) Products

TrustRadius Top Rated for 2020

These products won a Top Rated award for having excellent customer satisfaction ratings. The list is based purely on reviews; there is no paid placement, and analyst opinions do not influence the rankings. Read more about the Top Rated criteria.

Customer Relationship Management (CRM) Software TrustMap

TrustMaps are two-dimensional charts that compare products based on trScore and research frequency by prospective buyers. Products must have 50 or more ratings to appear on this TrustMap.

Customer Relationship Management (CRM) Software Overview

What is CRM Software?

Customer relationship management (CRM) is a business strategy that stresses good ongoing relationships with customers. It holds that maintaining these relationships drives growth and profitability. There are two core elements of this customer-centric strategy:

  1. Presenting a unified face to the customer

  2. Providing a seamless customer experience

CRM software can help by synchronizing customer communications among business units. Sales, marketing and customer service can all get on the same page. It acts as a system of record for contacts and accounts throughout the customer lifecycle. With CRM tools companies can track, automate, analyze, and optimize customer interactions. At its core, a CRM is a database of contact information and interaction history for each individual contact.


Multiple departments may be using the CRM within one organization. These include sales, marketing, customer success or service, and potentially other teams too.

Customer Relationship Management Software Features

In general, customer relationship management technology provides the following sets of capabilities:

Customer Data Management

CRM software collects and organizes customer data. This includes contact information and interactions via email, phone, web chat and social media.

Sales Acceleration and Enablement

CRM software helps streamline and automate certain sales-related duties. This helps enable sales reps to do their job better and also accelerates sales cycles through automation of repetitive tasks. These tasks may include:

  • Creation of quotes

  • Order processing

  • Updating contact information

  • Sending emails

  • Sales forecasting

  • Evaluating employee performance

As the original source of sales force automation features, CRM systems are the most established type of sales acceleration technology. They are also considered a tool for sales enablement.

Marketing Automation

Many CRM software products include some marketing automation features. Others integrate with dedicated marketing automation products. Some features to look for include:

  • Email marketing

  • Lead management

  • Lead scoring and qualification

  • Landing page creation

  • Web forms

  • Marketing analytics

Customer Service & Support

CRM software products often provide customer support-related features. Many also integrate with standalone customer support software (i.e. help desks and contact center software). Customer support features may include:

  • Knowledge bases

  • Ticketing systems

  • Live chat

  • Customer support portals

Additional Features & Considerations

Some CRM software products also offer project management and social media management capabilities.


Additional considerations when evaluating CRM software include:

  • Deployment type (on-premise vs. hosted)

  • Customization options

  • Usability/UX

  • Mobile access

  • Security and privacy

  • Ease of integration

  • Scalability

Benefits of Using a CRM System

CRM systems hold a number of benefits for both small businesses and enterprises. When implemented properly, CRM can:

  • Create a single storehouse for customer data

  • Provide greater visibility into sales, marketing and customer service processes

  • Help optimize customer communications

  • Shorten sales cycles

  • Improve customer retention

  • Help companies understand and address the needs of customers

  • Increase customer satisfaction

  • Automate tasks

  • Increase operational efficiency

  • Free up employees to focus on customer interactions

Marketing CRM Software

CRMs are usually sales-focused. But there are benefits for marketing as well. Marketers usually store their leads in a CRM system, and often help with database management.


Integrating your CRM system with marketing automation, CMS, and eCommerce platforms can help improve marketing campaigns performance. Information in the CRM helps marketers target their messages sent through these systems to the right people. These communications can then be tracked within the CRM.


Marketers can also use CRM software to report on marketing goals, like lead engagement and leads passed to sales. Having a shared database can help align sales and marketing efforts as well.


Some marketing automation tools include a built-in CRM system (e.g. HubSpot and SharpSpring). Additionally, some CRM vendors have developed marketing automation capabilities (e.g. Salesforce and GreenRope).


All-in-one marketing tools typically include both CRM and marketing automation functionality. They often also have content management, SEO, social marketing and eCommerce capabilities. These tools are aimed at small businesses looking for basic features. Larger companies tend to favor a best-of-breed approach, integrating their CRM,marketing automation, and other systems.

CRM System Comparison

Here are two key things to consider while evaluating different CRM software products:


  1. Do you need a CRM that has been designed for either a specific industry or department? Some customer relationship management systems have been designed with a specific use case in mind, for example, Pipedrive is especially well suited for sales. There are also a range of CRM products that have been designed for the Financial Services industry. Other CRM products, like Salesforce and HubSpot CRM are ideal for use across industries and across functions.

  2. Does your business need an easy to use and budget friendly CRM solution, or a more comprehensive solution that allows for greater customization and offers advanced features? There are CRM products at both ends of this spectrum, as well as products in between. More advanced solutions may have a longer implementation timeline, have a steeper learning curve, and may need a dedicated administrator. On the other hand, lightweight CRM solutions may take less time to set up and start running, but they may not have the same breadth of features available.

Pricing Information

CRM software is usually priced by user on a monthly subscription model. Price per user depends on the extent of the features you are looking for. Subscriptions can start as low as $12/mo. per user for small businesses. Enterprise level tools rise to hundreds of dollars per user per month. This tier typically has more automation, reporting, integrations, and customer support features.


Free CRM Software

Free CRM software can be a great way for new users to get more familiar with using a CRM system before committing to purchasing a tool. Most free CRMs, or ‘freemium’ versions of paid platforms, will have limited functionality when compared to paid tools. But they still offer businesses the benefit of having all of their contact information centralized in one location.

Free CRM platforms are often well-suited for small businesses and startups, especially if there’s the option to upgrade to a paid version of the platform as they continue to grow. There’s also a large degree of overlap between contact management software and lighter-weight CRM software, including free tools.

A few potential pitfalls to be aware of with free CRMs: they’ll have more limited functionality and sometimes a cap on the number of contact records or platform users. They typically have fewer native integrations (if any) with other third-party systems. Many free CRMs also do not offer integrated email tracking, automatic notifications and reminders, and features like lead scoring.

Here is a list of free and freemium CRM platforms for buyers to consider:



Customer Relationship Management (CRM) Products

(151-175 of 277) Sorted by Most Reviews

BlueCamroo

BlueCamroo is an online customer relationship management (CRM) solution built around sales pipline, task and project management, client support, and online collaboration.

ForceManager Mobile CRM

ForceManager is a mobile-based customer relationship management (CRM) software that serves to drive sales management through analytics.

Relenta CRM

Relenta is a customer relationship management (CRM) solution with features such as email marketing and easy team collaboration.

Lynkos

Lynkos is a customer relationship management (CRM) software that handles the entire customer and sales lifecycles with business directory, collaboration, and analytics capabilities.

SuperOffice CRM

SuperOffice CRM is a customer relationship management (CRM) software built as an integration with all Microsoft Office applications.

Saratoga CRM

Saratoga CRM is described by the vendor as a comprehensive, web-based software solution that enables large, global organizations in the chemicals, consumer products, energy, insurance, and selected manufacturing industries to effectively manage and enhance customer relationships.…

SalesBabu CRM

Salesbabu is a customer relationship management (CRM) software built around sales automation, tracking, and forecasting.

SalesJunction

SalesJunction is an online customer relationship management (CRM) software with features such as Gmail Mailbox Integration, email automation, and mobile availability.

WebCRM

WebCRM

Starting Price $64

WebCRM is a simple, cloud-based CRM for SMBs.

CampaignerCRM

Campaigner CRM is a customer relationship management (CRM) solution focused on making sales process management more efficient.

FreeCRM

FreeCRM is a customer relationship management (CRM) software with marketing automation and sales pipeline capabilities.

Skyward CRM

Skyward CRM aims to help business to improve their relationship with customers by creating differentiated and winning CRM strategies. It offers the same level of customization, functionality and integration with third party tools and systems for both on-premise and cloud. According…

karmaCRM

karmaCRM

Starting Price $19

karmaCRM is a personalized customer relationship management (CRM) solution that can be customized with workflow automation.

Membrain

Membrain

Starting Price $19

Membrain is a customer relationship management (CRM) system focused on sales improvement.

Batchbook

Batchbook is a customer relationship management (CRM) platform built specifically for small businesses.

Portrait Foundation

Portrait Foundation is a customer relationship management (CRM) software built specifically for customer interaction fulfillment and provisioning.

Vlocity for Communications & Media

Vlocity's cloud app for Communications & Media companies adds industry-specific CRM functionality on top of Salesforce. It is designed to be more easily maintained, particularly with regard to Salesforce updates and other integrations, than an on-premise custom solution. By…

Onyx CRM

Onyx CRM is a unified enterprise customer relationship management (CRM) application with a customer-centric design that coordinates all data, processes, and interactions around the customer. Onyx CRM is now owned and supported by Avolin since being divested by Aptean in 2018.

Mothernode CRM

Mothernode

Starting Price $24.99

Mothernode CRM is a dynamic, expandable system which scales based on a company’s specific business and customer needs. The highly configurable application can be set up to align with a business’s industry, customer requirements and other specific needs. Additional features and editions…

eSalesTrack

eSalesTrack is a customer relationship management (CRM) software with workflow automation and data-driven analytics.

CRMnext

CRMNext is a customer relationship management (CRM) software for every step in the sales and marketing lifecycles.

Zurmo

Zurmo is an open-source is a customer relationship management (CRM) software built as social CRM with mobile availability.

Triangle CRM

Triangle CRM is a customer relationship management (CRM) solution built for direct response and affiliate marketers with additional features like order management, payment processing, and workflow automation.

Client Book CRM

Client Book CRM is a customer relationship management (CRM) platform built specifically for retailers.

Frequently Asked Questions

What is customer relationship management software?

Customer relationship management (CRM) software is a centralized database that records, stores, analyzes contact and account-level information. This information can include communication with customers and potential customers over email, phone, or other digital communication channels.

What are the best customer relationship management (CRM) systems?

The Top Rated CRM software product include:


Some of these products are designed with specific use cases in mind. For example, Pipedrive is primarily a sales CRM and includes sales automation features like auto-populating contact information. Learn more about these products and other CRM solutions here.


What is CRM software used for?

Sales, marketing, and customer success/service teams use CRM software to help keep track of customer information and interactions. For sales, this may involve the creation of quotes, order processing, lead qualification, and sales forecasting.


For marketing, CRM activities may include lead management and nurture, landing page creation, and email marketing. For customer support, CRMs can serve as a knowledge base or ticketing system.

What are the benefits of using a CRM system?

Some of the key benefits of using a CRM system to track and store customer data include:

  • having a ‘single source of truth’ to track and store contact data
  • ability to automate repetitive tasks
  • increased visibility into marketing, sales, and customer service processes
  • ability to conduct lead scoring based on historical data
  • greater sales efficiency, leading to shorter sales cycles


To learn more about CRM systems and the benefits of adoption one, read TrustRadius’ Customer Relationship Management Software description.

How much does a CRM system cost?

There are a few examples of free CRM systems, like HubSpot CRM, or vendors that offer a free (but limited) version of their paid software. Most CRM products range from $10 up to hundreds of dollars per user per month. The more expensive plans usually have much more advanced features and increased access to customer support.