Campaigner

Campaigner

Score 3.3 out of 10
Campaigner

Overview

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split...
Read more

Recent Reviews

Read all reviews

Popular Features

View all 12 features
  • Email deliverability reporting (6)
    6.0
    60%

Reviewer Pros & Cons

View all pros & cons
Greg Whitaker | TrustRadius Reviewer
Greg Whitaker
Digital Marketing Strategist
New Pig Corporation (Business Supplies & Equipment, 501-1000 employees)

Video Reviews

Leaving a video review helps other professionals like you evaluate products. Be the first one in your network to record a review of Campaigner, and make your voice heard!

Record a review
Return to navigation

Pricing

View all pricing

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.campaigner.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $59 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.4Avg 8.0

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

4.7Avg 7.6
Return to navigation

Product Details

What is Campaigner?

Campaigner is an email marketing solution built by marketers that is designed to help small, medium and large businesses strengthen customer relationships and drive sales. The vendor's value proposition is that Campaigner provides advanced features such as industry-leading A/B split testing, workflows, API integration, segmentation, detailed reporting, and responsive design, to provide corporate-level senders with the functionality that they need to effectively track and monitor email marketing campaigns.

Campaigner Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Reporting & Analytics Features

  • Supported: Standard reports
  • Supported: Custom reports

Additional Features

  • Supported: Geolocation
  • Supported: Conditional Content
  • Supported: Purchase Behaviour
  • Supported: Contact Engagement Scoring
  • Supported: Exclusion Lists
  • Supported: Social Integration

Campaigner Integrations

Campaigner Competitors

Campaigner Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

Campaigner starts at $59.

iContact, Mailchimp, and Constant Contact are common alternatives for Campaigner.

Reviewers rate WYSIWYG email editor and List management and Standard reports highest, with a score of 8.

The most common users of Campaigner are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

 (18)

Attribute Ratings

Reviews

(1-2 of 2)
Popular Filters
Companies can't remove reviews or game the system. Here's why
January 26, 2021

Great features but expect to be on your own - weak tech support

Verified User
C-Level Executive in Marketing
Computer Software Company, 1-10 employees
Score 4 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
We have used Campaigner across our whole organization since 2015. We send a monthly e-newsletter to 70,000+ contacts and a weekly email series to 25,000+ contacts. We also run several autoresponder campaigns when prospects sign up for trials of our software. This is a series of emails based on days from sign up date.
Pros and Cons
  • Workflows to create a series of emails over a long period of time
  • List definition to segment contacts by various criteria
  • Ability to add and utilize custom fields
  • Ability to download contact list in Excel for cleanup and then re-upload into the system
  • Technical support experiences have been awful
  • Lack of communication about releases, feature changes and issues
  • No ability to spam proof sign up forms with captcha
  • Workflows stopped working without explanation or notification
  • Report features are lacking
Likelihood to Recommend
Workflow feature makes this best suited for those who want to send a series of emails over time based on contact attributes and behavior.
Ability to add custom fields and define segments makes this tool valuable for very targeted email campaigns.

Lack of communication about releases and poor technical support means your users will need to be fairly skilled in critical thinking and more technical than average. Our knowledge of system came from lots of trial and error.
Return on Investment
  • Makes it easy for us to stay in contact via outbound email with 70K plus contacts
  • Heavy upfront investment in creating workflows pays off once they are working
  • Custom fields and exports to Excel have helped us better understand our customer base
Campaigner Feature Ratings
Email & Online Marketing (8)
71.25%
7.1
WYSIWYG email editor
70%
7.0
Dynamic content
80%
8.0
Ability to test dynamic content
80%
8.0
A/B testing
30%
3.0
Mobile optimization
60%
6.0
Email deliverability reporting
70%
7.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Reporting & Analytics (2)
40%
4.0
Standard reports
70%
7.0
Custom reports
10%
1.0
Pre-Send Testing
N/A
N/A
Alternatives Considered
Aweber - used this pre 2015. It did not provide a single opt in option. it allowed us to download our contact list into Excel but we could not re-upload any changes we made to cleanup or add to data.

Campaign monitor - we did not like the user interface as well and as I recall it did not have a similar workflow feature.
Usability
5
Great features but awful tech support experiences over five years of use. Some releases broke our workflows and Campaigner could never explain why. Our initial plan provided a designed client support contact. This individual changed frequently without notice and at one point they decided our plan no longer included a designated contact. Of course this was never communicated to us until we tried to reach out to the person.

If you are tech savy this system might be for you but you'll be on your own.
Support Rating
1
Over five years I rarely had an interaction I was satisfied with. General tech support staff did not seem to be trained on anything but the basics of the system. They would open tech support tickets, give me a case # and then we would hear nothing. We still have open tickets from years ago.

Software releases were never communicated. New features never announced. For an email marketing company they did not use email to communicate to me well at all. Every email I received was trying to sell me what I had already bought.
May 06, 2014

All of our E-mails are E-ficcient!

Zaheer Bulsara | TrustRadius Reviewer
Zaheer Bulsara
Digital Media Coordinator
Brampton Beast (Sports, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
For the Brampton Beast we use Campaigner to create all of our email marketing campaigns. We send all sorts of emails from the very salesy stuff to just regular newsletters. It works great because it is so easy to use that anyone can get started on a campaign and it doesn't have to go straight to the digital team every time.
Pros and Cons
  • Number 1, is it's ease of use. We have not run into any problems where someone finds Campaigner difficult to use and this comes in handy every day. The more people that know how to use it the better because it reduces stress/buildup on others.
  • We love the reporting system here. We use the clicks and opens to follow up with people all the time so to have all that detailed information is very beneficial.
  • Customization is great. You can really make all your emails look exactly like they're pictured in your head.
  • They one thing I would adapt is an easier use of columns. Sometimes you would like to have a column only go halfway down the page as oppose to the whole page but that can be worked around. There really isn't much I would change.
Likelihood to Recommend
We look for 2 things in an email campaign software: how detailed the reporting system is and ease of use. Both of these features are supported here. When I mention the reporting system, we need to be able to see who clicked on which links as well being able to pull their phone number or email so that we can then follow up with them. In all honesty I cannot see a situation where Campaigner would be less appropriate to use if you are looking for an email marketing software.
Return on Investment
  • Increased employee efficiency for sure. This goes back to the ease of use. I was able to teach a large portion of my staff how to use campaigner in less than an hour and they were then able to create (or at the very least, create a template that would need some slight adjustments from the digital team) effective campaigns and thus reduce the workload that comes to the digital team freeing us for other projects.
Alternatives Considered
We were using a different client before and the ease of use was just not there. You needed to know a lot of HTML and little tricks to manipulate the system. You don't need all that for Campaigner. The drag and drop function is amazing. It is also easier to pull reports than what we were previously doing. The combination of these two things is great.
Likelihood to Renew
9
I can't see us not renewing unless we find something better. This is highly unlikely because there was a thorough research done for use to chose the best marketing client and it always came back to campaigner.
Users and Roles
15
Everything from the digital team to the sales team. I have taken the time to teach everyone the basics and they all now know how to use it to create their own campaigns.
Support Headcount Required
4
It's mostly the digital team. Those who have a background in design and IT.
Business Processes Supported
  • Ticket sales
  • Weekly newsletters
  • Schedule updates
Innovative Uses
  • Honestly, campaigner has allowed us to do everything we've wanted.
Easy Tasks
  • Drag and drop.
  • Reporting features
Difficult Tasks
  • None.
Usability
10
Why? Because it's so so simple. Teaching the rest of the staff to use it was a breeze and now everyone can create their own marketing campaigns. Not only that, nut they can also pull the clicks and opens on their own, lightening my workload for the better. It's awesome in every way.
Return to navigation