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Copper

Score8.3 out of 10

115 Reviews and Ratings

What is Copper?

Copper is a customer relationship management (CRM) built as an integration into Google Apps.

Top Performing Features

  • Single sign-on capability

    The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

    Category average: 8.7

  • Mobile access

    Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

    Category average: 7.8

  • Opportunity management

    Users can track deals and create quotes.

    Category average: 8.5

Areas for Improvement

  • Case management

    This includes incident/ticket creation, routing, escalation, and resolution.

    Category average: 8.3

  • Channel / partner relationship management

    The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

    Category average: 8

  • Compensation management

    The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

    Category average: 7.9

Copper - Assisting The Growth At Pitts Enterprises 5 Years and Running

Use Cases and Deployment Scope

We began using Copper around five years ago, and it has become our comprehensive customer relationship solution. We have integrated a process that seamlessly transfers opportunities from sales to order entry, engineering, and our production schedule, all within Copper. The platform continues to enhance its capabilities, and we have found its customer service and support to be excellent.

Pros

  • Customer Tracking
  • Opportunity Tracking and Management
  • Manage Our Closes Through Our Internal Process

Cons

  • Easier Report Development
  • Ability to Archive Non Active Opportunities
  • Early Warning of Account or People Duplicates

Return on Investment

  • Integration of opportunity to production schedule
  • Allow management to view and manage pipelines
  • Keeps sales team engaged in opportunity management

Usability

Alternatives Considered

HubSpot CRM, Sales Force Optimization and Bigin by Zoho CRM

Copper - Great Choice for a Simple CRM

Use Cases and Deployment Scope

I needed a simple CRM to track key contacts and prospects. Copper works perfectly. It's not overly complicated. And Copper integrates with Google Workspace so I don't have to duplicate efforts and information -- everything syncs.

Pros

  • Google integration
  • Simple to use
  • Easily sort by contact type

Cons

  • Easier to create contact types
  • Sync tasks with Google tasks

Return on Investment

  • Better tracking and follow up with prospects
  • I'm staying on top of my follow ups

Usability

Other Software Used

Google Workspace, Intuit Mailchimp, Dropbox

Accessible CRM for SMBs.

Use Cases and Deployment Scope

I use Copper to track all communications with my clients. I love the ability to see all documents exchanged with each person on their profile. I also create unique attributes and organize my clients into groups to quickly email them information on tax preparation, upcoming deadlines, and additional services I'm offering.

Pros

  • Track correspondence between clients and prospects.
  • Ability to create unique attributes to track different clients and email clients using specific merge fields.
  • Create email templates.

Cons

  • Make creating templates easier to find.
  • Update/refresh filtered data more clearly.

Return on Investment

  • Reduced time spent emailing clients information.
  • Document and information tracking simple.

Usability

Alternatives Considered

Salesforce CRM Analytics and HubSpot CRM

Other Software Used

Notion, Tally, Calendly, FreshBooks, Squarespace

Highly recommend Copper as a CRM for Investment Bankers

Use Cases and Deployment Scope

We use Copper to track leads, deal probabilities, and outreach. At any given time we are tracking 200 or so leads. We love how Copper gives us a complete view of all interactions with a prospect and a visual chart to see leads by stage.

Pros

  • Visual of leads by stage
  • complete chronology of all interactions with a prospect
  • Share leads/info among team members

Cons

  • a little confusing to understand differences in field structure between leads, people, contacts and companies. In my world, they are interchangeable.

Return on Investment

  • Positive ROI - reminding me to reach out with all of my prospects.

Usability

From Copper to Gold.

Use Cases and Deployment Scope

Initially, we used Copper only for contact and list management. However, we quickly discovered that it has much more to offer. Its seamless integration with Gmail is excellent and significantly simplifies our tasks. At present, we use it to track leads, manage follow-ups, and stay organized with inquiries and targeted solicitations.

Pros

  • Integrations
  • Reminders for follow-ups.
  • Continually updating its platform.

Cons

  • Roll out new features faster.
  • More affordable seats.

Return on Investment

  • Better organization of list management.
  • Helps remind us of new business tasks.

Usability

Other Software Used

ClickUp, Intervals, Proposify