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Ecwid by Lightspeed

Ecwid by Lightspeed


What is Ecwid by Lightspeed?

Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are:…

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Recent Reviews

TrustRadius Insights

Ecwid by Lightspeed is a versatile e-commerce solution that caters to the needs of small businesses and individuals looking for a …
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Got the job done

8 out of 10
May 24, 2021
We use Eqwid for a client who sells branded merchandise on their website. We use it as a connection for Printful to their Joomla website. …
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Ecwid Review

10 out of 10
May 18, 2021
Use it as a storefront and website for my business. I sell artisan cold process soap.
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Awesome for a small business

9 out of 10
December 13, 2020
We are using Ecwid to manage and display our products on our website. It is our shopping cart and integrates easily into Wix. We rent much …
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Popular Features

View all 18 features
  • Product catalog & listings (12)
  • Product variations (12)
  • Product management (12)
  • Visual customization (12)
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Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visit


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Avg 7.7

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Avg 7.6

Online Payment System

Features related to processing online payment for eCommerce purchases.

Avg 8.3

eCommerce Marketing

Features related to marketing for eCommerce websites

Avg 7.6

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Avg 7.9
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Product Details

What is Ecwid by Lightspeed?

Ecwid allows customers the ability to create an online store to any webpage or social media profile. Boasting hundreds of thousands of merchants in 175 countries as users, Ecwid aims to provide everything needed to reach customers wherever they are: in-person, through a website, Instagram, Facebook, Amazon, or Google Shopping. In addition, Ecwid’s point-of-sale integrations, email marketing integrations, and dedicated mobile app allow sellers to manage marketing merchandising, and sales - any time, anywhere.

Ecwid by Lightspeed Features

Online Storefront Features

  • Supported: Product catalog & listings
  • Supported: Product management
  • Supported: Bulk product upload
  • Supported: Branding
  • Supported: Search & filter
  • Supported: Mobile storefront
  • Supported: Product variations
  • Supported: Subscriptions & downloads
  • Supported: Website integration
  • Supported: Visual customization
  • Supported: Customer service tools

Online Shopping Cart Features

  • Supported: Abandoned cart recovery
  • Supported: Tax calculator
  • Supported: Shipping calculator
  • Supported: Integration with Amazon
  • Supported: Integration with eBay
  • Supported: Checkout user experience

Online Payment System Features

  • Supported: PayPal integration
  • Supported: Returns & refunds
  • Supported: Single-click checkout
  • Supported: eCommerce security

eCommerce Marketing Features

  • Supported: Promotions & discounts
  • Supported: Personalized recommendations
  • Supported: SEO
  • Supported: Product reviews
  • Supported: Social commerce integration
  • Supported: Customer registration

eCommerce Business Management Features

  • Supported: Order processing
  • Supported: Inventory management
  • Supported: Accounting
  • Supported: Shipping
  • Supported: Custom functionality

Additional Features

  • Supported: The ability to sell on multiple platforms at the same time
  • Supported: Language Detection – Ecwid’s storefront is translated into 45 different languages
  • Supported: Dedicated native mobile app for every Ecwid customer
  • Supported: Ecwid for iOS and Android to manage the store from your mobile device
  • Supported: POS integration with Square and Vend

Ecwid by Lightspeed Screenshots

Screenshot of Ecwid store looks perfect on any smartphone and automatically adapts to your customer’s screen size — laptops, tablets, smart TVs or smart watches.Screenshot of Manage your Ecwid store wherever you are from your mobile device.Screenshot of Mobile app for every store. Your customers can shop from their mobile devices with your own dedicated native app and utilize advanced features like Apple Pay.

Ecwid by Lightspeed Video

This video will show the control panel for day to day management of a store and how to start setting up a new store.

Ecwid by Lightspeed Competitors

Ecwid by Lightspeed Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Mobile Web
Supported CountriesAll countries
Supported LanguagesAlbanian, Arabic, Armenian, Basque, Belarusian, Bulgarian, Catalan, Chinese Simplified, Chinese Traditional, Croatian, Czech, Danish, Dutch, Estonian, Finnish, French, Georgian, Greek, Hebrew, Hungarian, Icelandic, Indonesian, Italian, Japanese, Korean, Latvian, Lithuanian, Macedonian, Mongolian, Norwegian, Polish, Brazilian Portuguese, Romanian, Russian, Serbian, Slovak, Slovenian, Spanish, Swedish, Ukrainian, Vietnamese, Welsh, German, Thai, Turkish

Ecwid by Lightspeed Downloadables

Frequently Asked Questions

Shopify, BigCommerce, and WooCommerce are common alternatives for Ecwid by Lightspeed.

Reviewers rate Product catalog & listings highest, with a score of 9.7.

The most common users of Ecwid by Lightspeed are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Ecwid by Lightspeed is a versatile e-commerce solution that caters to the needs of small businesses and individuals looking for a straightforward way to run their online shops. With Ecwid, users can easily manage their entire e-commerce operation, from processing orders and calculating shipping costs to utilizing a payment processing platform. This simplicity makes it particularly appealing to those who are not tech-savvy and prefer an intuitive solution.

During times of physical store closures, like the COVID-19 pandemic, Ecwid has proven invaluable for businesses trying to maintain sales by swiftly shifting their operations online. Trade associations have also utilized Ecwid to offer their members a means to make store purchases remotely when physical offices are closed due to restrictions. Additionally, businesses have found value in using Ecwid as a testing and analysis tool to understand customer interests and behaviors better. Its low cost and user-friendly interface have made it an ideal point-of-sale and website solution for foodservice businesses, allowing different personnel in different departments to leverage its features effectively.

Furthermore, Ecwid serves as a dependable platform for managing and displaying products on websites, seamlessly integrating with popular website builders like Wix. Its flexibility has also been appreciated by businesses that rent equipment, enabling them to utilize the platform for initiating rentals with customers. By offering integrations with other software, such as order management and product review platforms, Ecwid enhances its overall functionality and provides added value to its users.

While many users appreciate the flexibility and economical price of Ecwid, some express a desire for the system to allow recurring billing. Nevertheless, those seeking an all-inclusive e-commerce solution have found Ecwid to be beneficial in creating storefronts for selling unique handmade items. From item upload and management to sales tracking, payment processing, shipping integration, and email notifications - Ecwid covers all essential aspects of running an online shop seamlessly. Moreover, it serves as a connection point for print-on-demand services, enabling businesses to effortlessly incorporate this service directly into their websites.

Clear and Easy to Use: Many users have found Ecwid to be clear and easy to use, with very little confusion. They appreciate the straightforward interface and intuitive design that allows them to easily navigate through the platform without needing assistance from customer support.

Consistency and Stability: Several reviewers have praised Ecwid for its consistency and stability. They mention that there have been no major updates or changes to the format of Ecwid during their usage, which has allowed them to easily locate what they need and accomplish their tasks efficiently.

Customization Options: Users appreciate the availability of customization options in Ecwid. They mention that they are able to evolve and grow their store as their website designs change over time. This flexibility allows them to maintain a consistent look and feel across their online presence while adapting to their evolving business needs.

  1. Limited customization options for store design: Several users have expressed frustration with the limited availability of store design templates in Ecwid, leading them to switch to other platforms that offer more customization options. They have suggested adding more elements to the design aspect of Ecwid to make it more unique and easier to find certain options.

  2. Difficulty setting up integrations with other services: Some users have found it challenging to set up integrations with other services in Ecwid. This has caused inconvenience and delays in connecting their preferred tools and apps with the platform.

  3. Confusing interface for basic users: Users have mentioned that Ecwid's interface can be overwhelming due to its numerous features and functions, making it confusing for basic users. They have suggested having a more basic configuration option alongside an advanced version, allowing users to choose the level of complexity based on their needs and technical expertise.

Users commonly recommend the following:

  1. Try the free version of Ecwid before upgrading and explore all available features. According to users, this allows beginners in online trading and small companies to get a feel for the platform and its capabilities.

  2. Upgrade to a paid plan to fully utilize Ecwid's features. Users find Ecwid reliable, stable, and consider it the best eCommerce plugin. It is also praised as a fast and easy way to set up a merch store.

  3. Take advantage of Ecwid's excellent support and service. Users believe Ecwid offers the best value for its price and highly recommend trying the free trial to easily understand and implement it on their websites.

Additionally, users suggest organizing data before importing it into Ecwid and appreciate that the platform is continually improving to efficiently meet their business needs.

Attribute Ratings


(1-12 of 12)
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Score 10 out of 10
Vetted Review
Verified User
  • Very easy user experience!
  • Lots of customization options for your products!
  • Easily communicate with customers through its email functionality.
  • Can integrate with almost any platform I can think of!
  • You have to pray for a lot of upgrades for access to certain features.
May 24, 2021

Got the job done

Score 8 out of 10
Vetted Review
Verified User
  • Integrates other platforms.
  • Collects sales.
  • Basic style and formatting settings.
  • Needs more formatting options.
  • Custom styling is basic.
  • Difficult to set up with integrations.
May 18, 2021

Ecwid Review

Score 10 out of 10
Vetted Review
Verified User
  • Easy to set up your website and store
  • Strong support material and systems
  • Good logistic integrations for payment, shipping, etc.
  • Good connectivity to Facebook, Instagram, etc.
  • Limited website architecture
  • Order editing ability not available in some plans. It is pretty basic functionality.
Score 8 out of 10
Vetted Review
Verified User
  • Easy to use, once set up, anyone can easily add stock.
  • Categories are nicely designed too
  • Postage is made easy, not a worry on over the top instructions.
  • More advanced options if you have someone able to do it.
  • You could add more elements to the design aspect, make it more unique.
  • Some things are difficult to find, some options take a while to get through.
Score 10 out of 10
Vetted Review
Verified User
  • Clarity - there has been very little confusion and need to reach out to Customer Support for help
  • Consistency - no big, crazy updates or changes have been made to the format of Ecwid during my time using it, so I know when I log in to preform my business tasks I can always locate what I need and accomplish what is at hand easily
  • Simplicity - everything is so clear and straightforward. It's like e-commerce for dummies.
  • This may be due to my own lack of savvy, but I still have yet to figure out how to deal with managing stock levels a single product listing with multiple varieties (scents, sizes, colors)
  • I'd like to be able to connect my Venmo business account for a payment option
  • I'd like to be able to integrate my account with shipping service PirateShip
Score 9 out of 10
Vetted Review
Verified User
  • Economical - Choose the plan that is right for your business
  • Flexible - There are many nice features to tailor the shopping cart to your business and they provide many integrations with other softwares
  • Intuitive - I don't feel overwhelmed by all of the options, but there are enough
  • Recurring billing - ability to bill subscription customers without having to go to my payment gateway
  • Robust order management - very limited in managing orders, therefore I had to subscribe to a different software
  • Expensive customization - if you want to customize anything, it is very expensive
October 30, 2019

Ecwid Review

John Beveridge | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User
  • Bulk Product Import works well.
  • Product pages are easily updated.
  • The available payment methods are relatively easy to configure.
  • In my experience, there is an issue with Ecwid's ability to enable customization of our specific Shipping requirements. In South Africa, we have to be very mindful of the associated costs for online shoppers. We cannot do the required level of customization in Ecwid that we need to offer potential clients the best service and online shopping experience.
  • The available store front design templates are very limited.
  • I have had to move to another platform that will allow for customization of the shipping process together with our integrated shipping partner company in South Africa. (MDS Collivery).
Miles Szkoda | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Ecwid is extremely easy to use. I was able to give login credentials to an employee with very limited website experience and they were able to login and figure out how to use and manage Ecwid.
  • Ecwid has a lot of customization available. We were able to evolve and grow our Ecwid store as designs on our website have changed over time to allow them to be similar very easily and quickly.
  • The Ecwid pricing is very reasonable. We are able to manage all our products and eCommerce business through Ecwid at a cost that is an insignificant portion of our revenue.
  • Ecwid may have too many features and functions for basic users like us. The level of customization and features available are extensive and it can be confusing at time. Perhaps a more basic configuration option could be available along with an advanced version.
  • I would like to be able to create a storefront on Ecwid beyond the free level without having to pay for it until we are ready to launch the site live. Right now if you want to add over 10 products you have to upgrade to a higher level, even if you are still developing the site and not having any visitors.
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