Item: Google Search Console
Rating: 9
Author: Kelly Michael Skelton

Use Cases and Deployment Scope

Google Search Console is being used by our Marketing and Technology apartment to understand how customers find us organically on Google (search engine) and more importantly, what they don't find us by searching. For high ranking content, we can also find what articles are suggested by Google and how much traffic that brings us.

Pros and Cons

Search Engine Terms Visualization
Ability to sort based on times/pages

Difficult to understand HOW to make improvements
Lack of suggestion for rating terms you want to rank for but don't

Return on Investment

Understanding customers intent
Understanding customers questions

Alternatives Considered

Semrush

Semrush costs money to obtain the full range of data that Google Search Engine doesn't supply. Start with GSC and then move to Semrush, is my opinion.

Key Insights

Do you think Google Search Console delivers good value for the price?

Yes

Are you happy with Google Search Console's feature set?

Yes

Did Google Search Console live up to sales and marketing promises?

Yes

Did implementation of Google Search Console go as expected?

Yes

Would you buy Google Search Console again?

Yes

Other Software Used

Freshchat

Likelihood to Recommend

Google Search Console is helpful to understand what terms customers search for and click onto your website from. However, it's not helpful if you're looking for deep competitive insight on search terms people are using and how that impacts your website.

Good, Limited Search Engine Terms + Results Tool

Overall Satisfaction with Google Search Console