Great press appearance source for free (but with some effort)
August 05, 2021

Great press appearance source for free (but with some effort)

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Help a Reporter Out (HARO)

We use it to find media appearance opportunities for our company so we can send our pitches and get any coverage for our startup. This helps us get brand awareness in general and exposure to prospective clients and ventura capital funds without having to invest money in a PR agency.
  • Bring media appearance opportunities
  • Send daily updates
  • Simplify communication with reporters
  • Control of which reporter you communicate with
  • Help you track responses and query statuses
  • Better vet different types/categories of press oportunities
  • Daily email with opportunities
  • Separation in categories
  • Link to send email to reporter directly
  • Free media coverage
  • Helped networking
  • Content syndication
They are different tools. While HARO pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. Cision allows you to syndicate your press releases. You need to have a written press release in order to use it.

Do you think Help a Reporter Out (HARO) delivers good value for the price?

Yes

Are you happy with Help a Reporter Out (HARO)'s feature set?

No

Did Help a Reporter Out (HARO) live up to sales and marketing promises?

Yes

Did implementation of Help a Reporter Out (HARO) go as expected?

Yes

Would you buy Help a Reporter Out (HARO) again?

Yes

I believe I explained the main scenarios. Haro is a simple tool that pretty much gives you feedback on media opportunities you can pitch for and allows you to get in touch with the reporter, so you can get exposure and they can find people for their news. It's better suited for b2c or smb-focused companies for sure.