Cision Communications Cloud vs Help a Reporter Out (HARO)

• Influencer research: I am able to quickly find the right reporter or editor for my pitch because Cision lets me know what they write about, their communications preferences, past articles, etc.
• Distribution: I appreciate a template to help streamline my pitch and press release distribution that allows me to send my news to a targeted list of contacts without having to send individual emails. I can send out communications with just a few steps, in just a few minutes.
• News search: I use Cision to scan for news and monitor for mentions of my clients. I also use this feature to keep tabs on topics and key terms of interest to me and my clients to stay ahead of emerging trends and stay on top of emerging discussions in my clients' industries.

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• Connects reporters to experts
• Allows organization to gain media exposure by helping reporters with specific requests and questions
• Updates regularly, with three daily emails
• Establishes relationships between members of your organization and reporters

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• The social component could be upgraded to more accurately collect metrics on ephemeral content.
• Social listening is done in a completely different program than the media monitoring - combining the two would make report creation much easier and allow for a fuller picture of an incident across traditional and social media on the built-in dashboard section.
• Social listening only tracks Twitter. Public Facebook comments would be key in seeing a fuller picture of how an incident or campaign is playing out on social media.

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• Since the request for info is so open to response, there are always people sending replies that have little to do with the posted topic.

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• Cision has a net positive impact on time savings for staff so we can be quicker to market
• Cision has a positive impact on internal savings as it is used internally across multiple accounts and with the internal PR team
• Cision is extremely useful when it comes to resourcing and conducting outreach in those DMA's where our agency doesn't have a physical presence

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• A hard thing to measure in terms of actual sales dollars, however, being able to provide fresh content is essential to any brand. When someone mentions they saw the published piece or it grows organically from social media, that is a win.

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