Decibel Insight

Decibel Insight

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Score 7.5 out of 100
Decibel Insight, from Medallia


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Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Starting price (does not include set up fee)

  • $40 per month
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Features Scorecard

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Product Details

What is Decibel Insight?

Decibel Insight is a behavioral analysis toolset for insight into digital audiences with heatmaps, visitor replay, and form analytics. Decibel was acquired by Medallia February 2021.

Capabilities of Decibel Insight, as provided by the vendor:

Dynamic Heatmaps
Visualise visitor data in a simple way. Spot trends in audience behavior.

Visitor Replay
Watch real visitor journeys through a website. See where users scroll, pause and click.

Form Analytics
Visibility at the point of conversion. Optimize forms to maximize success.

Behavioral Alerts
Monitor trends in visitor behavior. Receive email alerts if they change.

Error Reporting
Spot a websites' error hotspots. See where major problems hinder progress.

Advanced Segmentation
Split and closely analyze audiences. Thousands of combinations for total control.

Decibel Insight Features

  • Supported: Dynamic Heatmaps
  • Supported: Visitor Replay
  • Supported: Form Analytics
  • Supported: Behavioral Alerts
  • Supported: Error Reporting
  • Supported: Advanced Segmentation
  • Supported: Web Analytics Integrations
  • Supported: Reverse IP Lookup
  • Supported: Campaign Tracking
  • Supported: Prototype Analysis
  • Supported: Voice of Customer Integrations
  • Supported: Split Testing Integrations

Decibel Insight Competitors

Decibel Insight Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Decibel Insight is a heat mapping and web analytics solution.

Decibel Insight starts at $40.

Crazy Egg, SessionCam now part of Glassbox, and Hotjar are common alternatives for Decibel Insight.

The most common users of Decibel Insight are from Enterprises (1,001+ employees) and the Information Technology & Services industry.
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Reviews and Ratings




(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Review Source
One of our clients has a Decibel Insights account that we have access to and actively use. We use the tool to review the core journeys, set up funnels, watch session replays and really get an understanding of what users are doing on the website. Typically we will use Decibel Insights to support any website changes and experimentations that we do, and it helps us to prioritise the work and activities that we are looking to do.
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use different modules within Decibel to understand visitor behavior and actions on the website. We are able to hone certain aspects within the site to provide a better site experience and drive better conversion rates. It is especially useful in looking at form abandonment and understanding why visitors may leave the form incomplete (being able to look at dropout field, for example).
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our design agency helped with some marketing and design for Decibel Insight while it was in development. Once it launched, we started using it with sites that we produce too.Its very helpful when analysing existing client sites, as well as highlighting areas of improvement. Clients really like it because it visually overlays visitors' data on top of their own site layout, and they 'get it' quicker than by looking at graphs or numbers. This makes it easier to make recommendations about layout, content and navigation - when you have the data to hand, it backs up your statements much more effectively.
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