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PFL Direct Mail Platform

PFL Direct Mail Platform

Overview

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire process under one roof…

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Recent Reviews

Targeted mail made easier

9 out of 10
February 28, 2024
Incentivized
We use it to publicize a large health science research study for which we represent the state of PA. Working with PFL Direct Mail Platform …
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PFL review.

9 out of 10
February 15, 2024
Incentivized
In our organization, we use the PFL Direct Mail Platform to streamline our direct mail campaigns. The product helps us address the …
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PFL review

1 out of 10
July 13, 2023
Incentivized
We use PFL to send customized packages, swag, and brochures to our customers. We have been using this platform for 3 years and have run …
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PFL is Great

10 out of 10
May 26, 2023
Incentivized
PFL has been a great partner for us! They help make sure our direct mail campaigns run smooth and effectively every time.
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Direct Mail at Scale

10 out of 10
April 04, 2023
Incentivized
We use PFL's Direct Mail Platform to scale our direct mail outreach with our BDRs and AEs to create meaningful touchpoints with our …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Verified User
C-Level Executive in Marketing
Health, Wellness and Fitness Company, 51-200 employees
Verified User
Employee in Marketing
Health, Wellness and Fitness Company, 501-1000 employees
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Pricing

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Entry-level set up fee?

  • $10,000
    Required
For the latest information on pricing, visithttps://www.pfl.com/discover-how-to…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $40,000 per year
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Product Details

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail.

PFL offers direct mail that is...
  • Simplified: PFL simplifies direct mail execution by managing the entire process under one roof from strategy and production to delivery and measurement.
  • Engaging: Supports engagement that results in action by paring digital tactics with memorable direct mail touches from postcards and letters to 3-D mailers with logoed items.
  • Personalized: Uses a data to personalize and trigger sends at any scale—from hundreds to millions.
  • Measurable: Integrate a CRM/MAP with PFL's platform to manage and measure direct mail performance and ROI.

PFL Direct Mail Platform Screenshots

Screenshot of Custom kits available for useScreenshot of Entering the sender addressScreenshot of Personalization at scale with custom messaging and signaturesScreenshot of Product selection with product details, template data, and advanced options

PFL Direct Mail Platform Video

PFL Overview

PFL Direct Mail Platform Integrations

PFL Direct Mail Platform Competitors

PFL Direct Mail Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

PFL Direct Mail Platform Downloadables

Frequently Asked Questions

PFL Direct Mail Platform starts at $40000.

Sendoso, Alyce by Sendoso, and Reachdesk are common alternatives for PFL Direct Mail Platform.

Reviewers rate Product Scalability highest, with a score of 9.9.

The most common users of PFL Direct Mail Platform are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(60)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
July 25, 2023

An ace-up-the-sleeve for AE relationship building!

Verified User
Account Manager in Sales
Telecommunications Company, 5001-10,000 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Use Cases and Deployment Scope
We use PFL to send swag to conference attendees and VIP customers of our platform. Individual account managers can request that their customers be sent items and kits at any time, provided they requisition the appropriate budget first. The gifts are intended to thank customers for their participation in events after the close of a sale, or to incentivize an executive meeting.
Pros and Cons
  • Intuitive UI within our Salesforce instance.
  • Easy to track sending and budget.
  • As a Canadian employee of a US-based company, provisioning my personal access to PFL was painful. Neither my Salesforce admins nor the PFL team seemed to be able to align the correct settings.
Likelihood to Recommend
PFL is a great tool for marketing teams who are looking to empower front-line sales execs with access to the collateral they can use to supplement the sales cycle, whether: softening up a customer prior to an in-person meeting, "Hey, did you get that swag pack I sent you?" thanking a customer for their participation in an event; "Just wanted to say thanks for attending the webinar last week." showing VIP customers some love and appreciation; "Happy holidays, so glad we took the time to deepen the partnership this year!"
Systems Integrated With
This is beyond my scope as an individual user.
Other Software Used
Users and Roles
500
Sales and marketing teams are given access to PFL Direct Mail Platform through our Salesforce instance. Marketing uses the automation functions of the platform to send follow-up after customer events, customer appreciation, etc. Sales are allotted a budget for one-off sends to help solidify customer relationships and accelerate sales cycles.
Support Headcount Required
2
The responsibility of supporting our deployment of PFL Direct Mail Platform falls to our Salesforce administrators, as PFL lives within our Salesforce ecosystem. They are experts at troubleshooting, tool management and provisioning, system integration, and partner escalation. They are also responsible for a budget and controlling spend on the platform.
Business Processes Supported
  • Marketing automation
  • Customer appreciation
  • Sales cycle acceleration
Innovative Uses
  • Provide free copies of our founder's book to VIP customers
Future Planned Uses
  • Internal sends for attendees of company kickoff, etc.
Likelihood to Renew
8
I will continue to use the platform as long as my employer provides access, but I do not have purchasing power myself.
Premium Support
I am not aware of the status of paid support on our account, as I am not the purchaser. As an end user, the times when I have engaged with PFL support (such as provisioning access for myself) have been courteous and professional, but required involvement from multiple people to escalate and resolve.
Bug Resolution
No
Usability
8
The UI is friendly, clear, and accessible, and I access it directly through the interface (Salesforce) that I perform my function in every day. It is intuitive to navigate, and I am able to find most functionalities I need without the need to consult an admin and/or support teams.
Easy Tasks
  • Automated send
  • Check balance
  • Browse
Difficult Tasks
  • Provisioning access
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