AT internet together with Xtag make for an easier analytics extraction
February 15, 2020

AT internet together with Xtag make for an easier analytics extraction

Jorge Munoz | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with AT Internet

AT Internet is being used as a complementary tool to what we have for website analytics, another tool called Birst. AT Internet is being used across the whole organization but it is primarily the departments of DCX (Digital Customer Experience) that are using it the most. As the CRM Manager, I work with an internal partner relationship management (PRM) platform that we use to communicate and interact with our partners, which in our case, are our customers. Both AT Internet and Birst help us keep track of where the registered customers are interacting more inside this PRM. We want to know which areas of the website they visit the most, how many clicks in the downloads area do they do, etc.

Pros

  • Xtag widget is a very useful complement especially to speed up your work on a specific analytic you might need.
  • It compiles heavy loads of data and organizes it very well.

Cons

  • When extracting website analytics some sections and titles can be misleading inside the tool.
  • For new comers it might be challenging.
  • We can understand better if the investment in content on a certain area of our PRM is really worth it.
  • It can tell us if a product-specific website is getting the views we expect from a product launch.
As mentioned earlier, the support given on the tool has been provided by internal teams in the company that also use it. The problem is that these people are mostly busy with their daily tasks and cannot do a full-on training to newcomers. The way I see it. AT Internet has left the training on the tool in the hands of the corporate learning methods of each company.
As mentioned before, one of the great benefits against Birst is the Xtag for AT Internet. This makes it easier to know which section of a certain web space are we analyzing or we want to look into. Besides, it has a more pleasant and friendlier UI than Birst.
I think it is perfect to tell the analytics and statistics for a website or webspace you are monitoring. Knowing the visits and the link interaction within the website you are tracking and putting everything into readable data and customization graphics is very good. Also, for the reporting to the management part. I think it is less appropriate in organizations where people are not trained on these kinds of tools because they are not really easy to use or understand.

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