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Use Facebook for Business for top-of-funnel marketing
March 23, 2017

Use Facebook for Business for top-of-funnel marketing

Mara Gordon | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Facebook for Business

Our marketing department mainly uses Facebook for Business. Facebook for Business helps us reach a broader audience by targeting specific demographics and geographical locations through custom advertisements.
  • I like that we have a central page for our business.
  • Facebook for Business allows us to connect with our audience like no other social media network or channel can.
  • Having a Facebook page for your business gives your company validity and a sense of legitimacy.
  • Not too long ago Facebook changed their algorithm where it's harder for businesses to reach their audience organically, making it more necessary to pay for Facebook ads.
  • We get quite a bit of spam comments. It would be great if this was blocked better from Facebook.
  • Facebook for Business gives us a sense of legitimacy.
  • Facebook for Business enables us to connect with a lot of our foreign users through the messaging app. A lot of our users outside of the US use Facebook for contacting businesses instead of email or calling the office.
  • We're able to share content directly from our website, helping us with top-of-funnel marketing.
Facebook is one of the top social media networks and is a staple for any business' social media arsenal. It's especially important for B2C companies because you can really reach and connect with your customers, but it's still important for B2B businesses.
Any legitimate business, whether big small, needs to have a Facebook business page. Having a Facebook page allows you, as the business owner, to connect and share with your audience on a much more real and personal way than other channels, like through email campaigns.