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HubSpot is amazing
Updated April 08, 2015

HubSpot is amazing

Kevin Foody P.E. LEED AP | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Professional

Overall Satisfaction with HubSpot

We use HubSpot to develop inbound marketing for our company. We test calls to action and measure the effectiveness of our marketing efforts. We have developed email templates that help us nurture contacts through the sales funnel. It has shown us where we need to spend our efforts and if our sales calls are bearing fruit.

The assistance we have had from HubSpot has been amazing. The people are very responsive and sincerely want you to understand how to optimize your tools to grow your business.
  • We can insert Calls to action on any page to our website easily.
  • The free training that they provide in addition to the one-on-one is great.
  • The personal support they provide is amazing. You can tell that they have taken a sincere interest in your business and are working to understand how your business works.
  • We have used several calls to action that have been useful. With white papers and electronic tools we developed as the draw for the CTA.
  • The functionality of the apps to make changes is not a full administration panel. I would like to see that improved.
  • There are times when the search characteristics for a site visitor are not very specific. I am not sure if it is the program or just the ability to locate the ip address.
  • We have a better idea of what marketing words will improve our SEO and where we can find them.
  • We have been able to capture some customers through the emails and then see what pages they view the most allowing our sales people to have better conversations.
We have not looked at any other product like this. From the reading of the Mission Statement to the interactions with the employees I can not imagine any other product working better.
Less than 10,000
We see greater potential as we grow to continue to use HubSpot. As we become more efficient in using the product our sales team becomes better informed. We are able to track and nurture more customers with HubSpot.
Hubspot is well suited for someone who is trying to magnify what they can do on a limited budget. The tools allow you to set up automatic processes to keep your potential customers interested. You do have to have a very good understanding of your sales process and who your target customers are.

HubSpot Marketing Hub Feature Ratings

9.9
WYSIWYG email editor
Not Rated
Dynamic content
10
Ability to test dynamic content
9
Landing pages
10
A/B testing
10
Mobile optimization
10
Email deliverability reporting
10
List management
10
9.7
Lead nurturing automation
9
Lead scoring and grading
10
Data quality management
Not Rated
Automated sales alerts and tasks
10
9.0
Calendaring
9
Event/webinar marketing
Not Rated
10.0
Social sharing and campaigns
10
Social profile integration
10
8.7
Dashboards
8
Standard reports
9
Custom reports
9
10.0
API
Not Rated
Role-based workflow & approvals
10
Customizability
10
Integration with Salesforce.com
10
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

Using HubSpot

Both
2 - We are a focused company with many people wearing multiple hats. While I have been the champion internally for HubSpot as the Director of Business Development we have our Director of Sales and Marketing making use of the tools as well.
1 - To support HubSpot you need some basic computer skills and an understanding of how to work with a team. While the actual development of the Calls to Action may be developed by one person it is best used when you have pulled in feedback from the marketing, sales and technical people that you will get the biggest return on your efforts.
  • Identifying new leads for the company
  • Nurturing the leads into customers.
  • Managing our customer interaction and keeping our sales people up to date through feedback of their marketing efforts.
  • We have been able to determine when the competitors are looking at our products to evaluate our claims.
  • We have been able to make modification to our website language based on the SEO keyword helper.
  • Our new ability to monitor when a lead comes back to the site helps us gauge interest in the company and the products we are offering.
  • As we continue to increase our utilization of HubSpot we will develop a stronger in-bound marketing strategy.
  • We will be one of the first in our industry to blog about what we are doing.

Evaluating HubSpot and Competitors

  • Product Usability
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
Not being a marketing person I was most concerned with the usability of HubSpot. HubSpot is easy to learn and use. The folks three are extremely helpful and have been amazing. I can tell they are very interested in my success.
If I had to do this again I would have gone to HubSpot sooner. The time lost floundering was time that we could have been honing in on our market.

HubSpot Implementation

HubSport was easy to implement and easy to start using. There are no issues with any part of implementation.
  • Implemented in-house
Change management was minimal - HubSpot is easy to implement and the only change was to define our strategy and start using it.
  • no issues

HubSpot Training

HubSpot Support

The technical support people are fast and work to resolve any request. They are clear in their responses and are willing to talk you through any issue. The account manager that is assigned is very helpful and will proactively schedule meetings with me to make sure I am moving along on my timetable.
ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - We just don't have the budget. The support we get right now fits our needs perfectly.
Every time I interact with HubSpot I receive exceptional support. They take the time and are positive and encouraging with every interaction. They truly care about your success.

Using HubSpot

Not having a lot of marketing experience HubSpot has made it very easy for me to put a few hours in a week and generate many qualified leads.
ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • E-mail blasts are very easy to develop.
  • I have found developing workflows around campaigns to be straightforward and effective.
  • I had a bit of trouble modifying our blog, however that turned out to be an issue on our side. Hubspot technical support was very helpful in resolving this issue.
Yes - The mobile interface works well for high level activities. To build a landing page or email blast you really need to have a larger screen to work effectively.

HubSpot Reliability