LiftIgniter was good for recommending related content and easily implementing across 3 disparate systems.
November 29, 2018
LiftIgniter was good for recommending related content and easily implementing across 3 disparate systems.
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LiftIgniter Real-time Personalization Platform
We are merging 3 companies that have similar content. We implemented LiftIgniter to make content reccommendations across the content of the 3 companies. Otherwise, we would have had to implement 3 separate recommendation algorithms and numerous integration points between 3 disparate sites to support our requirements. LiftIgniter allowed us to have a complete solution that we could deploy in less than 1 month of kickoff across 3 systems.
- It does a good job recommending content that is related to the current story a user is on.
- It does a good job not recommending content the user has already viewed.
- It does a good job being a recommendation engine for disparate sites with related content.
- If the content being recommended is not related to the current story we are seeing a smaller click through. This scenario can be turned or improved.
- We have seen a better click through on recommended content after implementing LiftIgniter.
It's the best. Our only other option was rolling out our own and LiftIgniter was easier to implement and performed better for related content.