MailChimp performs admirably!
Updated January 07, 2020

MailChimp performs admirably!

Jeff Huisjen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Mailchimp

We use Mailchimp as a ministry to contact and update the parents of our students, as well as our volunteers. MailChimp allows us to easily set up e-mail lists that we can add people to ourselves OR have people sign up for via an easy to use link. The process of segmenting lists and/or having separate lists to send different e-mail to has been an easy way for us to communicate to our different groups. For example we have a list of all the parents who receive our e-mails and within that list we have segments that separate middle school student parents from high school parents, parents of male students from parents of female students, etc. We also have a completely separate list for mailing just our volunteers and that is segmented as well.

We are also able to design and manage a number of different templates depending on the type of e-mail that needs to be sent out. We have templates for general weekly e-mails to parents, e-mails to leaders, special announcement e-mails, as well as a template that we use to announce specific events. Overall, MailChimp is an easy to use and effective communication tool that allows us to quickly contact our leaders and parents with clean, easy to read e-mails.

Pros

  • List management is easy to do and fairly intuitive
  • Template design and creation functions solidly and allows you to tailor your e-mails to specific groups
  • The tracking metrics allow you to see who's opening your e-mails and how many clicks you get from within them.

Cons

  • MailChimp sometimes struggles to embed videos well
  • Because of the nature of an e-mail from MailChimp, mail often ends up in the "Promotion" folder in Gmail
  • Occasionally during template design it can be a struggle to get your template to look EXACTLY how you envision
  • I have a number of parents who thank me regularly for the constant communication they receive from us. They are very appreciative of being kept in the loop.
  • MailChimp is an easy, efficient way to communicate to new parents and volunteers after the personal touch has been made.
Some of the other ministries in the church use Constant Contact. I feel that MailChimp fills the same gap and is easier for me to train Interns and other staff members in my department on how to use.
Mailchimp is a very straightforward and easy to use option for mass email communication. We find for our ministry it's easy to train people on, and once they're creating content fairly intuitive. The ability to create multiple lists and segment those lists works well. Occasionally you'll run into a situation where you'll want to do something specifically in the layout and creation of your email that may not be supported, but those issues are few and far between.
One Mailchimp function that we utilize regularly is the ability to post emails and content directly to social media. This allows us to integrate content and a link to more information all in one place rather than posting separately into each social media platform.
Mailchimp has been a steady and consistent way for us to communicate with our parents, students, and volunteers. We receive regular "thank you"s from people for our easy to read and access communication. One big learning for us has been the way in which we create, label, and categorize our lists and segments. Tagging people within lists and having segments has allowed communication to go to the right people at the right times.
MailChimp easily meets our communication needs for the fairly simple e-mails we send out each week or for the less regular special announcement and event e-mails. As with any communication tool, however, MailChimp has the capacity to become too much and overwhelm readers or cause them to check out. Self editing in regards to length of e-mail and content is always necessary.

Mailchimp Feature Ratings

WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
8
A/B testing
7
Mobile optimization
9
Email deliverability reporting
8
List management
9
Dashboards
9
Standard reports
9
Custom reports
9

Using Mailchimp

2 - As far as I know we're the only department in our organization that uses Mailchimp but we use it regularly. We've looked at a number of other options for communication and occasionally use the mail merge that is built into our database. Consistently though we would prefer to use Mailchimp because it is much more styled and clean looking.
We typically do our own support for this program.
  • Regular updates and communication
  • Special communication for events
  • We'll continue to create segments in our lists that allow us to further target specific groups with our communication.
  • We will continue to expand our communication in Mailchimp into more of our social media platforms.
We really like Mailchimp and at this point have created a number of clean looking templates that we feel communicate for our organization well. We'll continue to use Mailchimp as our main source of email communication.

Evaluating Mailchimp and Competitors

  • Price
  • Product Features
  • Product Usability
Because of the small group of people we communicate to along with the number of emails we send weekly, we use the free version of Mailchimp which has been great for us. Even without paying, the customization you can do and the ease of use of the program makes it very worthwhile.
At the point we're at now, I suppose if we were looking from scratch we may pay more attention to some of the pay to use features of email marketing clients. When we first started using Mailchimp we weren't in a position to pay for a program. However, even with the free account, our marketing through Mailchimp is top notch.

Mailchimp Implementation

We chose Mailchimp years ago and immediately began the process of importing lists, creating templates, and sending campaigns. It was super easy and continues to work well for us.

Mailchimp Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support understands my problem
Support cares about my success
Quick Initial Response
None

Using Mailchimp

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • The campaign editor is a simple drag and drop editor and works so well
  • Creating a theme and template are simple to do and managing your library is a breeze.
  • Managing your lists can sometimes be confusing if you try for too much differentiation.

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