Mailchimp can be the difference maker for the less technically savvy members in your org.

Mailchimp is being used by a large number of our independent departments across campus. From Advancement to Admissions, there are various groups that all use Mailchimp for various lists that they send campaigns and one off messages to. It has been well used to help groups that otherwise wouldn't have the ability to easily send mass email to those that they are trying to more effectively target.

We've not integrated as many of the online marketing functions specifically in Mailchimp but it has been a good step in that direction for a number of people and departments on our campus. The benefits we foresee in this realm make it still a very good player going forward. They seem to be adding to these offerings on a regular basis and we look forward to utilizing them.

Successes have mostly be in the ability to reach populations where a staff member knows the content and questions that their audience has but the staff member doesn't have the technical skills to send messages. With Mailchimp we can set those people up with an account and they can easily get to work sending to these populations to engage with them. The only real lesson we learned was in regards to not being able to send to a list that we've bought.