Mailchimp is a great marketing automation solution for small businesses
Updated January 14, 2020

Mailchimp is a great marketing automation solution for small businesses

Christian Banach | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Mailchimp

I use Mailchimp to send broadcast emails to my list and automated sequences when visitors opt-in to my list. Mailchimp enables me to connect with my followers fast and relatively inexpensively.
  • Ease of use.
  • Ease to integrate.
  • Good deliverability.
  • More robust features would be nice.
  • Mailchimp has led to hundreds of thousands of dollars of sales.
  • Mailchimp has saved me hundreds of hours of time.
Mailchimp has fast and helpful customer service as compared to these competitors. While the feature set might be more limited, the price is significantly less. I have also found the platform to be much more intuitive.
Mailchimp has done an excellent job taking what can be a complicated process (email marketing and marketing automation) and making it easy and intuitive for non-techies.
Mailchimp's platform includes features tools such as email list management, landing pages, marketing automation, and basic CRM. As a small business, this has been beneficial because it saves us time and money, while also allowing for us to scale our marketing efforts.
Mailchimp has helped to keep our audience engaged while striking the right balance of effort required of our team. The number one lesson that I learned along the way is to be consistent. Our audience stays more engaged if we're in contact with them on a predictable schedule. Mailchimp's marketing automation and scheduling features make this easy.
Mailchimp is a great email and marketing automation platform for small businesses. However, if you're looking for robust features, you should look at one of the other more expensive platforms.

Mailchimp Feature Ratings

WYSIWYG email editor
10
Dynamic content
8
Ability to test dynamic content
8
Landing pages
Not Rated
A/B testing
8
Mobile optimization
8
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Standard reports
8

Using Mailchimp

1 - Currently, we have one individual from marketing using Mailchimp within our organization.
1 - Right now, I am managing our Mailchimp account. I have used email marketing tools for 15+ years, but have no formal training. The product is intuitive and includes great tutorials and customer support.
  • Email Marketing
  • Marketing Automation
  • A/B Testing
  • Lead Scoring
Mailchimp is priced competitively and provides our organization with the necessary tools (and then some) to keep our audience engaged and drive sales.

Evaluating Mailchimp and Competitors

Yes - Mailchimp replaced MailerMailer, which we had been using for years for email marketing. Mailchimp was selected because of its deeper feature set and fair pricing.
  • Price
  • Product Features
  • Product Reputation
As a small business, the price was a determining factor. I was lookign to strike the right balance between product features and affordability, and Mailchimp was that balance.
I would have probably gone through more thorough demos of the products. I lucked out, and Mailchimp was a great fit, but my evaluation process was not as detailed as it could have been.

Mailchimp Implementation

This should go without saying, but make sure that you test, test, test. Even though Mailchimp is extremely easy to use, you must test everything before going live. It's more likely that human error "broke" something, so you need to test against yourself.
Change management was minimal - Not applicable.
  • Getting forms to work

Mailchimp Support

ProsCons
Quick Resolution
Good followup
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Immediate help available
Support understands my problem
Support cares about my success
Quick Initial Response
None
No - I do not pay for premium support because the standard support has been sufficient up until this point.
I cannot recall ONE TIME when I was provided exceptional support because every time I had an interaction with support, it was handled promptly and professionally.

Using Mailchimp

ProsCons
Like to use
Relatively simple
Easy to use
Technical support not required
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Email marketing
  • Marketing automation
  • Combining lists