Mailchimp is a great content marketing platform
January 14, 2020
Mailchimp is a great content marketing platform
Score 7 out of 10
Vetted Review
Verified User
Software Version
Standard
Overall Satisfaction with Mailchimp
Our agency has several clients who utilize Mailchimp. Primarily these clients (both B2B and B2C companies) utilize Mailchimp for regular newsletters with some using automation features based on user activity.
- Ease of use, not a high learning curve.
- Helpful guides.
- I think automation features could have some more bells and whistles similar to more robust platforms out there.
- Lead scoring features would be cool to see.
- Often good traffic referral to client website, particularly when lists are well segmented.
- For product-based clients, we've seen some good revenue generated.
SharpSpring is a platform we also use quite a bit with clients. SharpSpring is more suited for clients with more sophisticated content marketing goals and for those looking to better track leads. Mailchimp is best for those who are more focused on things like ongoing newsletter sending and more simple email blasts.
I am not sure that I personally agree that Mailchimp can be used as an all-in-one marketing platform as I believe there are others out there that better speak to that point than Mailchimp does at the moment. But for email sending, I find it one of the very best to utilize.
One of the biggest successes with Mailchimp we've seen with clients is when email lists are segmented and content is tailored to that segment. When that is done, Mailchimp is a great way to connect with potential leads and to keep current customers engaged with the brand. It's very easy to use which is great for clients that want to run with content marketing initiatives on their own.