There is always more to discover in Eloqua
March 22, 2019

There is always more to discover in Eloqua

Laura Briviba | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Modules Used

  • Eloqua

Overall Satisfaction with Oracle Eloqua

Our business unit is a part of bigger Eloqua customer. We've used Eloqua to inform and engage our existing customers as well as prospects. Eloqua allows us to make sure that our contacts receive relevant information and to monitor usage of it. We've also used Eloqua to track our user's behavior on our web site and adjust information materials to their needs.

Pros

  • Easy and fast creation of campaigns. The drag and drop editor is very user-friendly.
  • Website visit tracking is a great tool to spot the contacts that are really interested in our products.
  • Personalization is easy and straightforward if the data quality is sufficient.

Cons

  • Reporting on a few key metrics of campaigns could have been more intuitive and straightforward, however, I assume it also might be lack of my knowledge.
We are using just a field merge for personalization, but dynamic content in emails is something we are looking into as well. Scalability obviously depends on data quality and how well the Eloqua is integrated with other business systems in use. We have not done much of it, but as far as I know, there are a lot of possibilities to do this.
  • The impact is as good or bad as content and the ideas behind marketing campaigns are. Therefore, I do not think successes, or lack of them, can be attributed to the capabilities of product - it is rather the message that matters.
The true value of Eloqua can be used if business scenarios are advanced. It is certainly not the tool for just sending out e-mails. Although we are not using it currently, it has an advanced lead scoring functionality and a lot of other different features. It is certainly a good tool for larger organizations.

Oracle Marketing Feature Ratings

9.0
WYSIWYG email editor
Not Rated
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
9
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
Not Rated
Triggered drip sequences
Not Rated
Not Rated
Lead nurturing automation
Not Rated
Lead scoring and grading
Not Rated
Data quality management
Not Rated
Automated sales alerts and tasks
Not Rated
6.0
Calendaring
9
Event/webinar marketing
3
Not Rated
Social sharing and campaigns
Not Rated
Social profile integration
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
Not Rated
9.0
API
9
Role-based workflow & approvals
Not Rated
Customizability
Not Rated
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated

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