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Great product!
March 22, 2019

Great product!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with Oracle Eloqua

Eloqua is used in our Marketing department for multiple purposes including campaign execution, lead automation, and data normalization. One business problem it has addressed for us is improving our data quality. We're able to normalize our data with various programs we've built in Eloqua - each with a very specific logic flow.
  • Marketing automation
  • Easy to use/understandable interface.
  • Integrations.
  • Programs.
  • Reporting tool could be improved.
Eloqua is very scalable. It is able to handle large amounts of data and manage all of the campaigns we are running. It has robust programs that our department has built to maintain data quality and processes.
  • Saves time by having the ability to easily set up campaigns, whether targeting small or large audiences.
  • Lead-scoring. We are able to give some insight into which leads the Sales team should prioritize.
Oracle Eloqua is well suited for running campaigns, email marketing, and maintaining active/valid contacts (hard bounces and unsubscribes). We're also able to maintain reusable filters for better targeting when running campaigns.

Oracle Marketing Feature Ratings

9.3
WYSIWYG email editor
Not Rated
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
9
A/B testing
Not Rated
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
10
Triggered drip sequences
Not Rated
9.7
Lead nurturing automation
10
Lead scoring and grading
9
Data quality management
10
Automated sales alerts and tasks
Not Rated
10.0
Calendaring
Not Rated
Event/webinar marketing
10
9.0
Social sharing and campaigns
9
Social profile integration
Not Rated
2.0
Dashboards
2
Standard reports
2
Custom reports
2
8.7
API
9
Role-based workflow & approvals
8
Customizability
9