Tapad

Tapad provides software for cross-device marketing and advertising to consumers. At the core is the Tapad Device Graph, which allows users to measure, analyze and monetize campaigns across devices by providing a unified view of the steps consumers took on their computer, phone, tablet, TV, etc. The vendor also has a creative team that can design custom interactive, responsive video ads for organizations to use in their cross-device campaigns. Tapad was founded in 2010 and is based in New York, New York.