AB Tasty vs. Adobe Target vs. Auryc

A/B Tasty tool allows us do easy testing without burdening our limited developer resources all the time. Reports are simple enough to interpret. Support has been excellent and proactive, also the onboarding was successful. It is also an advantage that we have the possibility to drive all our traffic to the test versions rather than being limited to specific user amount per month. We can recommend A/B Tasty for testing purposes, as the platform keeps it’s promises, doesn’t require too much technical knowledge and the support is excellent.

Incentivized

We recommend this application because it allows us to segment and track the traffic of our domain under an analysis of their behavior, ranging from counting the number of clicks they make on a single element to the most complete action within our page in real time.

Incentivized

Our team did not have a dedicated person in-house who focused on building reports and analyzing user behavior. Although the platform is very good at allowing us to watch individual users and find general trends and user flows, I wish it was easier to generate automated reports that would provide regular insights or recommendations.

Incentivized

• Easy setup - Simple script insertion into site header.
• Intuitive interface - It took very little training for our team to understand how to start running A/B tests. The reporting is much more comprehensive, yet easily digestible than other platforms we have used or considered. Confidence scores, flexible KPI inclusions/tracking allow us to understand the results or non-result quickly and with clarity to make decisions on next steps.
• Customer support - Our CSM and tech support are always helpful and proactive when a question or issue arise. Our CSM keeps us on track when an idea might have dropped off the map due to other priorities, and brings great ideas to the table. We enjoy our monthly touchbases with her when we get to see new functionalities, how other clients successfully used them, and brainstorm ways we can use them for our experience.

Incentivized

• Because the software is established there is lots of online help available and most of the bugs have been worked out
• Adobe has a vast supply of resources if your pockets are deep enough.
• The dashboard is easy to follow and is getting more user-friendly. You no longer have to be an HTML wizard to implement changes.

Incentivized

• Feedback collection.
• Screen recordings for trouble shooting.
• Heatmaps.

Incentivized

• Sometimes when you're preparing a test the editor "crashes" and you need to re open it. It's just a matter of having to go back to the main dashboard a few times during your preparation.
• Maybe to have the option to have pre-build templates of pages, buttons and assets that we can use to test experiments.

• There should be some more clarity around what makes a test significant. While this can be decided by the client themselves, some direction from the tool would be helpful.
• Also, if there was an easier way to organize campaigns and search for them it would be helpful. Right now there is just a long list of campaigns and you have to rely on search to find a specific campaign. What if you don't know the name of the test?

• Despite the fact that Auryc's team is always training and guiding you through everything, there is a learning curve for novices.

Incentivized

AB Tasty's tool as well as the support team completely met my goals on A/B Testing. Editing a test is really easy and AB Tasty made the marketing team free to launch nearly any test. Reporting is also easy to set up and give us the information needed to keep improving transformation on landing pages and forms

Once you get started with your testing program, you realize that it is necessary to continue. You must keep optimizing in order to remain a vital competitor in today's marketing world. Even if you're not using Test & Target or any other user experience testing software, you ought to be performing comparison tests on your own, simply by routing your audience to different experiences and quantifying the aggregate of the results.

The tool’s usability is excellent, with a smooth and intuitive interface. It is continuously updated with new features and improvements aimed at enhancing the user experience. Setting up experiments and personalizations is straightforward, thanks to a well-structured process that even less experienced users can easily follow. There are sometimes small issues with the QA section which slows the QA process but it is so much better now compared to 2024.

Incentivized

The recent UI update is a complete mess. It is difficult to navigate and find features that previously existed. The reactiveness of the page depending on window size is also ridiculous and it is absurd that depending on how large your window is, entire columns of functions will disappear with no indication that they are missing. The usability of the tool has fallen off a cliff.

Incentivized

i don't think we use the full functionalities of the tool, but to use the full functions, it's almost impossible (Too hard)

The bottleneck is never the software program

Support is good, but it would be better if it was quicker or if AB Tasty provided a quicker SLA. At times, you require stuff urgently but AB Tasty support isn't as quick as I personally like it to be.

Incentivized

On several occasions, we have had the need to ask for help from the Adobe Target support team, and I must say that they have provided us with an excellent experience, as they take care of solving the problems quickly and with high precision

Incentivized

The instructor that came to train us was awesome and this training was very useful. I would recommend it for anyone who is going to be using this software. I only mark it lower because it is an added expense to an already expensive product, and a lot of the training covered the "Target" portion of the software (which again, we didn't use)

There is a vast amount of training available on their online platform, including their university area of which you can get certified for (and then share this with your connections on platforms such as Linkedin). There is also specific hand created training which can be provided by your customer success manager if that is requested by yourself.

Incentivized

The training was very easy to understand, however it would have been more useful to my development team than me. It was also primarily over-the-phone, which is never as easy to follow as in-person. We ended up scheduling and paying for an in-person training session to supplement the online/phone training because it wasn't helpful enough.

Implement using a global mBox on the page so you can change any and everything over the traditional method. Traditional method is good if you do not have technical web dev resources, do not know Javascript/jQuery, or you have money to blow on mBox calls. Global deployment reduces mBox calls and allows you to touch many parts of the page easily. A lot more customizable

We selected AB Tasty mostly because we got a sense that their dev and customer service teams were going to go above and beyond to help us out. We were right! The cost was also a factor as they came in a small bit lower, but cost wasn't the only factor.

Incentivized

For us, the decision was very straightforward. We chose to invest in the Adobe stack and utilize tools that are developed to integrate together and complement each other. Ex: Adobe Target 'A4T' integration within Adobe Analytics. Optimizely appears to be a great tool, but for us aligning with the Adobe suite, ensuring that future product enhancements and tools would work well together was a very important key factor in our decision

Incentivized

Auryc provides an easily accessible
customer support team that is quick to answer queries or provide installation
assistance via email and online documentation. It is also well optimized, with quick
results when analyzing large and medium data sets, not without first ignoring
that allows integration with a variety of third-party alternatives.

Incentivized

• This past year we improved our new visitor conversion rates by 73% with very little increases in our ad spend. We've been able to test quickly and infer how those experiments impacted lead generation. Experimentation is all about continually learning and testing.

Incentivized

• This is something we've been working to improve on, as far as how we're calculating and tracking this, but Target has had a substantial ROI on our business.
• I will say specific to our efforts, we could have probably done similar work if not the same work using a different testing tool (Optimizely for example), but Target has been good for us.

Incentivized

• Know how the users engage with the product.
• Check if the user gets stuck anywhere.
• Recorded sessions are great.

Incentivized