Act-On Software vs. SAP Sales Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
SAP Sales Cloud
Score 8.5 out of 10
N/A
SAP Sales Cloud (formerly SAP Cloud for Sales) is a cloud sales application with sales automation, enterprise resource planning (ERP) integration, and collaboration capabilities.N/A
Pricing
Act-On SoftwareSAP Sales Cloud
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
No answers on this topic
Offerings
Pricing Offerings
Act-OnSAP Sales Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareSAP Sales Cloud
Features
Act-On SoftwareSAP Sales Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.2
124 Ratings
7% above category average
SAP Sales Cloud
-
Ratings
WYSIWYG email editor7.6123 Ratings00 Ratings
Dynamic content8.2102 Ratings00 Ratings
Ability to test dynamic content8.0102 Ratings00 Ratings
Landing pages8.2118 Ratings00 Ratings
A/B testing8.1106 Ratings00 Ratings
Mobile optimization8.3113 Ratings00 Ratings
Email deliverability reporting8.3123 Ratings00 Ratings
List management8.7122 Ratings00 Ratings
Triggered drip sequences8.598 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.2
124 Ratings
5% above category average
SAP Sales Cloud
-
Ratings
Lead nurturing automation8.4113 Ratings00 Ratings
Lead scoring and grading8.3113 Ratings00 Ratings
Data quality management8.3112 Ratings00 Ratings
Automated sales alerts and tasks7.8104 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
84 Ratings
1% above category average
SAP Sales Cloud
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.183 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
7.3
75 Ratings
1% below category average
SAP Sales Cloud
-
Ratings
Social sharing and campaigns7.373 Ratings00 Ratings
Social profile integration7.367 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
7.5
124 Ratings
2% above category average
SAP Sales Cloud
-
Ratings
Dashboards7.6118 Ratings00 Ratings
Standard reports7.6122 Ratings00 Ratings
Custom reports7.493 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.7
117 Ratings
3% above category average
SAP Sales Cloud
-
Ratings
API8.277 Ratings00 Ratings
Role-based workflow & approvals8.478 Ratings00 Ratings
Customizability7.798 Ratings00 Ratings
Integration with Salesforce.com8.569 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
Integration with SugarCRM6.830 Ratings00 Ratings
Third-party software integrations7.48 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.4
148 Ratings
7% above category average
Customer data management / contact management00 Ratings8.4141 Ratings
Workflow management00 Ratings8.6142 Ratings
Territory management00 Ratings8.0127 Ratings
Opportunity management00 Ratings8.8138 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.2134 Ratings
Contract management00 Ratings8.1131 Ratings
Quote & order management00 Ratings8.6131 Ratings
Interaction tracking00 Ratings8.7134 Ratings
Channel / partner relationship management00 Ratings8.4128 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.7
127 Ratings
13% above category average
Case management00 Ratings8.5122 Ratings
Call center management00 Ratings8.8112 Ratings
Help desk management00 Ratings8.7113 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.2
129 Ratings
5% above category average
Lead management00 Ratings8.2128 Ratings
Email marketing00 Ratings8.2111 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.2
140 Ratings
6% above category average
Task management00 Ratings8.2132 Ratings
Billing and invoicing management00 Ratings8.2111 Ratings
Reporting00 Ratings8.2129 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.3
138 Ratings
8% above category average
Forecasting00 Ratings8.2128 Ratings
Pipeline visualization00 Ratings8.7129 Ratings
Customizable reports00 Ratings8.1133 Ratings
Customization
Comparison of Customization features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.2
136 Ratings
7% above category average
Custom fields00 Ratings8.0136 Ratings
Custom objects00 Ratings8.0129 Ratings
Scripting environment00 Ratings8.5112 Ratings
API for custom integration00 Ratings8.1121 Ratings
Security
Comparison of Security features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
9.1
139 Ratings
8% above category average
Single sign-on capability00 Ratings9.2133 Ratings
Role-based user permissions00 Ratings9.0133 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.9
97 Ratings
18% above category average
Social data00 Ratings8.797 Ratings
Social engagement00 Ratings9.193 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.5
115 Ratings
13% above category average
Marketing automation00 Ratings8.3111 Ratings
Compensation management00 Ratings8.692 Ratings
Platform
Comparison of Platform features of Product A and Product B
Act-On Software
-
Ratings
SAP Sales Cloud
8.3
120 Ratings
9% above category average
Mobile access00 Ratings8.3120 Ratings
Best Alternatives
Act-On SoftwareSAP Sales Cloud
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Act-On SoftwareSAP Sales Cloud
Likelihood to Recommend
8.9
(229 ratings)
8.3
(148 ratings)
Likelihood to Renew
8.9
(112 ratings)
8.0
(14 ratings)
Usability
8.2
(44 ratings)
7.0
(9 ratings)
Availability
9.1
(14 ratings)
9.1
(2 ratings)
Performance
8.2
(13 ratings)
9.1
(2 ratings)
Support Rating
7.3
(39 ratings)
6.0
(13 ratings)
In-Person Training
8.7
(4 ratings)
-
(0 ratings)
Online Training
9.3
(16 ratings)
9.1
(3 ratings)
Implementation Rating
8.6
(22 ratings)
7.9
(3 ratings)
Configurability
9.1
(1 ratings)
9.1
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
9.1
(1 ratings)
Ease of integration
6.4
(2 ratings)
9.1
(1 ratings)
Product Scalability
9.1
(1 ratings)
8.5
(110 ratings)
Professional Services
-
(0 ratings)
9.1
(1 ratings)
Vendor post-sale
8.2
(2 ratings)
8.2
(1 ratings)
Vendor pre-sale
9.1
(2 ratings)
9.1
(1 ratings)
User Testimonials
Act-On SoftwareSAP Sales Cloud
Likelihood to Recommend
Act-On
We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
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SAP
Well, I've been using SAP Sales Cloud for 6 months now so my conclusions are that if your employees are techy friendly then I would recommend It, but if they are quite not used to advanced CRM tools could be a bit overwhelming at first. Pricing it's okay thought, compares to other tools I've used previously.
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Pros
Act-On
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
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SAP
  • I love its ability to automate the entire sales process for us.
  • Another thing I love is how it combines data from different touchpoints to provide a 360-degree view of the customer.
  • What I like best about SAP Sales Cloud is the real-time analytics it provides for my organization.
Read full review
Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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SAP
  • One area of concern is the many data silos that are present within SAP sales cloud
  • While creating filters for accessing sales lead reports, the accuracy is missing sometimes.
  • The product is quite vast and a lot more learning material and knowledge base documents are required.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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SAP
SAP sales enables organizations to manage their sales activities, such as inquiries, quotations, orders, deliveries, billing, and payments. Also integrates with other SAP modules, such as finance, logistics, and marketing, to provide a comprehensive solution for managing the entire sales cycle. thats makes SAP a good choice
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Usability
Act-On
It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
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SAP
In short, SAP CRM is a complete service that will help improve marketing strategy and productivity. It covers various topics, from big data analytics to resource management and housing sales data. SAP CRM has a long list of features and can do them all.
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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SAP
Product was mostly available. A couple accessibility issues did exist when sending API calls, and there was either no response, or a delayed response.
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Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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SAP
No answers on this topic
Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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SAP
SAP's customer service is quick and efficient, with a response time of fewer than some minutes. In either case, you'll get instant help from the vendor or online forums. In addition, the vendor provides excellent global support for this tool. Like Salesforce, SugarCRM, etc., it's probably fine as a standalone CRM option.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
Read full review
SAP
No answers on this topic
Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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SAP
Training was mostly completed over a couple conference calls, and reading the API documentation. Our developers were able to implement quickly after reading the documentation.
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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SAP
I would rate the implementation a 7. While the process overall was successful, there were challenges related to data migration, integration with other systems, and initial user adoption. However, the support from SAP during the implementation phase was helpful, and we were able to resolve the major issues as the process progressed.
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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SAP
Sap sales cloud has boosted the supply chain network . Sap Sales cloud has seamlessly unified the backend business processes into more transparent effective ones.The customer satisfaction have also increased with better customer collaboration and relationship.The vendor management process has also been significantly impacted and all for good. Customers are really happy with it
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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SAP
1. It much needed to the end-user like sales person and marketing team to read the real time analysis for better decision making and deal closing. 2. Cost calculation and tracking becomes easier on go. 3. HR department, sales and marketing teams are getting insights for further improvement of the process of sales and conversion rate. 4. Easier to know customer behavior and taste.
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Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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SAP
  • Integration with additional sales tools, such as LinkedIn Sales Navigator, greatly improves the speed and efficiency of our entire process.
  • Standard templates facilitate easy and efficient lead interaction.
  • The time is reduced and representative job productivity increases when SAP Sales Cloud is used.
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ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.

SAP Sales Cloud Screenshots

Screenshot of the SAP Sales Cloud dashboard, where users can can automate critical selling processes and give sellers AI-based recommendations. The dashboard features:
Cloud deployment
A unified view of customers
An optimised mobile selling experience
AI-driven insights, recommendations, and analytics
Embedded generative AI highlights and summarization