What users are saying about
345 Ratings

SharpSpring

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192 Ratings
345 Ratings
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Score 7 out of 101

SharpSpring

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Top Rated
192 Ratings
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Score 7.8 out of 101

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Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SharpSpring

I would highly recommend SharpSpring to businesses large and small that want to move beyond basic email marketing and want to improve their marketing efficiency and customer communications. SharpSpring is a full-featured marketing automation platform that is within reach of most small businesses due to its cost and ease of use. It has features to satisfy both large and small businesses and can be customized for any industry. We have successfully implemented SharpSpring with small businesses that tried other marketing automation platforms in the past but left due to the costs and complexity of the platforms. Business owners are amazed at how easy SharpSpring is to use.
Gary Shouldis profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.4
SharpSpring
7.4
WYSIWYG email editor
Act-On
8.1
SharpSpring
6.4
Dynamic content
Act-On
7.4
SharpSpring
7.5
Ability to test dynamic content
Act-On
7.0
SharpSpring
7.6
Landing pages
Act-On
7.1
SharpSpring
7.0
A/B testing
Act-On
6.8
SharpSpring
7.0
Mobile optimization
Act-On
6.6
SharpSpring
6.9
Email deliverability
Act-On
7.9
SharpSpring
7.3
List management
Act-On
6.7
SharpSpring
8.6
Triggered drip sequences
Act-On
9.0
SharpSpring
8.6

Lead Management

Act-On
7.4
SharpSpring
8.1
Lead nurturing
Act-On
7.1
SharpSpring
8.0
Lead scoring and grading
Act-On
7.7
SharpSpring
8.2
Data quality management
Act-On
7.9
SharpSpring
8.0
Automated sales alerts and tasks
Act-On
7.1
SharpSpring
8.4

Campaign Management

Act-On
7.8
SharpSpring
6.7
Calendaring
Act-On
6.8
SharpSpring
6.5
Event/webinar marketing
Act-On
8.7
SharpSpring
7.0

Social Media Marketing

Act-On
8.2
SharpSpring
6.4
Social sharing and campaigns
Act-On
8.2
SharpSpring
6.3
Social profile integration
Act-On
8.2
SharpSpring
6.6

Reporting & Analytics

Act-On
6.2
SharpSpring
7.9
Dashboards
Act-On
6.0
SharpSpring
8.0
Standard reports
Act-On
6.6
SharpSpring
7.9
Custom reports
Act-On
6.1
SharpSpring
7.8

Platform & Infrastructure

Act-On
7.4
SharpSpring
7.8
API
Act-On
8.9
SharpSpring
8.3
Role-based workflow & approvals
Act-On
7.2
SharpSpring
7.9
Customizability
Act-On
6.9
SharpSpring
7.7
Integration with Salesforce.com
Act-On
8.0
SharpSpring
7.8
Integration with Microsoft Dynamics CRM
Act-On
6.7
SharpSpring
8.0
Integration with SugarCRM
Act-On
7.0
SharpSpring
7.4

Pros

  • It's been really easy to get started with Act-On! There are great step-by-step guides inside the platform on what you need to do in order to start using the system, and if any of the steps are unclear you can simply go to Act-On University to get a more detailed description.
  • So far I've been in contact with my CSM (customer success manager), technical support, the area manager and the creative team and everyone has provided competent and friendly service.
  • It's really simple to re-use assets such as forms, emails and landing pages. It saves our team a bunch of time since you almost never need to start over from scratch. To edit the assets is really simple through drag and drop functionality with great flexibility.
Johanna Adolfsson profile photo
  • The email builder and email marketing features are particularly good. Having used a variety of email marketing solutions, having the power of the additional visual workflows and tasks available makes a difference.
  • The social media features are good and it's great to see the social calendar with everything planned and the option to post from there is great. The social listening tool is also great to manage our social media centrally.
  • The life of the lead is a great feature to see when clients have opened their emails, interacted with our media, social channels or even our tracked YouTube videos.
  • I also like the reminders option for the CRM, so I can plan my week and to list every monday, and the system reminds me each day.
Lila Bais profile photo

Cons

  • The available reports are quite static, so there is not much you can change. However I do know that this is a function that is more advanced if you go up to the Enterprise version.
  • The alerts to sales people could be developed further, at the moment they are mainly based on demographic's of the visitor but I would like to be able to connect them to lists as well.
  • The calendar provides a good overview of what has been done, but to fully optimize it I would like to be able to add planned activities. This would give the team a better possibility to plan and coordinate.
Johanna Adolfsson profile photo
  • I would also like to see some improvements on the mobile app--it's too cumbersome to open up and access which prevents me from using it as much as I may otherwise.
  • I would like to see stronger integration with ThriveThemes--which is the conversion-focused platform I use for my WordPress websites and those of my clients.
  • I use LinkedIn exclusively for prospecting, and stronger integration with that platform would be welcome (much of that is on LinkedIn). That said, it does have strong connectivity with all three social media platforms: LinkedIn, Facebook and Twitter.
Keith Luscher profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
SharpSpring9.1
Based on 14 answers
Can't see us without this valuable tool in our digital marketing toolbox! SharpSpring takes care of our email campaigns, CRM, and we're using it for dynamic page content geared to specific personas or lead fields.
Jeff Tincher profile photo

Usability

Act-On7.2
Based on 31 answers
Simple to set up, intuitive and easy to create and push new marketing programs.
Mark Terry profile photo
SharpSpring8.5
Based on 5 answers
The surprising thing is SharpSpring is surprisingly fast to learn and easy to use so small business owners and marketing managers can login and see SharpSpring in actions for themselves. The numerous built-in help videos allow client users to become do-it-yourself marketers, which is very important to small businesses. This also means lots of users can figure things out on their own rather than have to schedule training or log support requests.
Omar Barraza profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
Harold Klaassen profile photo
SharpSpring8.1
Based on 5 answers
I give SharpSpring support a 10 because each time I've reached out to them I have received a response within 24 hours, if not less. I've had all of my questions answered and never had to follow up with them for a response. And their responses have always been very helpful, direct and clear. This is a friendly, responsive team who values their customers!
Susan Aldea profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
SharpSpring8.2
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Use UK Professional Services team
Mark Terry profile photo
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

These other products do not hold a candle to all of the functionality of Act-On. Their technical support is slow and very impersonal. The ability to get adequate reporting, keep bounce rates low, and foster lead development are major benefits to the Act-On tool. Tool integration is easy and seamless, it does not require technical knowledge.
Richard Longo profile photo
I have tested and/or used all of them. This is the most affordable yet still just as robust- if not better- than all of them. Really impressed with the software, the customer care and the technical support. All around an "A" from me.
Jaymie Cutaia profile photo

Return on Investment

  • As stated in a previous section, one positive impact we have seen so far is the fact that we are more productive and efficient. We are no longer chasing after prospects that are not really interested in purchasing our product.
  • Our marketing team is able to produce nice reports to present at our team meetings every week.
  • The customer support has been so amazing. I needed help with something and had my answer within an hour! I was very impressed by the level of service Act-On provides to their customers.
Melodie Pierson profile photo
  • Total transparency between marketing campaigns, life of the lead, sales efforts and financial projections. This really helped get our entire team across all departments on one page.
Jaymie Cutaia profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
SharpSpring Editions & Modules
SharpSpring
Additional Pricing Details

SharpSpring More Information