What users are saying about

Act-On

328 Ratings

SharpSpring

Top Rated
137 Ratings

Act-On

328 Ratings
Score 7 out of 101

SharpSpring

Top Rated
137 Ratings
Score 8 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you are not familiar with Marketing Automation, you should consider whether you have the resources to manage a platform and your content. You do not have to be a techy to work with Act-On, however some HTML and CSS skills come in handy. With Act-On you are up and running in no time. When connecting with a different CRM such as Salesforce, NetSuite, Dynamics or other native integrations, you will learn that Act-On provides all the APIs you need and more importantly all the support you will need.
Harold Klaassen profile photo

SharpSpring

If you want to create simple flows and are a small business I think there are less expensive tools that get the same things done. SharpSpring is a bit harder to learn but does offer a bit more functionalities. So if you are a bit larger sized company and have long flows with lots of bit's and but's SharpSpring is a good tool for you.
Stéphanie Erné profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.5
SharpSpring
7.7
WYSIWYG email editor
Act-On
7.3
SharpSpring
7.3
Dynamic content
Act-On
6.9
SharpSpring
7.7
Ability to test dynamic content
Act-On
6.6
SharpSpring
8.1
Landing pages
Act-On
7.8
SharpSpring
7.0
A/B testing
Act-On
8.0
SharpSpring
7.1
Mobile optimization
Act-On
7.7
SharpSpring
7.2
Email deliverability
Act-On
8.8
SharpSpring
7.6
List management
Act-On
5.9
SharpSpring
8.3
Triggered drip sequences
Act-On
8.3
SharpSpring
8.8

Lead Management

Act-On
6.7
SharpSpring
8.1
Lead nurturing
Act-On
6.3
SharpSpring
7.9
Lead scoring and grading
Act-On
6.9
SharpSpring
8.3
Data quality management
Act-On
7.1
SharpSpring
7.9
Automated sales alerts and tasks
Act-On
6.4
SharpSpring
8.4

Campaign Management

Act-On
7.5
SharpSpring
7.3
Calendaring
Act-On
6.8
SharpSpring
7.2
Event/webinar marketing
Act-On
8.3
SharpSpring
7.4

Social Media Marketing

Act-On
6.7
SharpSpring
7.2
Social sharing and campaigns
Act-On
6.4
SharpSpring
7.3
Social profile integration
Act-On
7.0
SharpSpring
7.0

Reporting & Analytics

Act-On
5.3
SharpSpring
8.0
Dashboards
Act-On
4.7
SharpSpring
8.1
Standard reports
Act-On
5.7
SharpSpring
8.2
Custom reports
Act-On
5.6
SharpSpring
7.8

Platform & Infrastructure

Act-On
6.4
SharpSpring
8.1
API
Act-On
8.0
SharpSpring
8.9
Role-based workflow & approvals
Act-On
6.4
SharpSpring
8.5
Customizability
Act-On
5.1
SharpSpring
8.1
Integration with Salesforce.com
Act-On
8.0
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
Act-On
4.1
SharpSpring
7.3
Integration with SugarCRM
Act-On
7.1
SharpSpring
7.8

Pros

  • Delivers all (most important) features a marketeer needs
  • Intuitive
  • Great support
  • Friendly pricing
  • Fast paced feature development
Harold Klaassen profile photo
  • Onboarding was really good. Tailored to our specific needs and usually very vast replies on questions and answers.
  • It is easy to manage your clients and work in the accounts of your clients.
  • Once you get the hang of using flows, there are a lot of possibilities to work with
Stéphanie Erné profile photo

Cons

  • We could use more contextual content features to use on landing pages
  • The landing page editor could still be improved
  • Social media management could be better; more like Hootsuite
Harold Klaassen profile photo
  • It's a robust platform and you need to dedicate serious time upfront to learn and roll it out. We have experience in marketing automation but every tool is different- and this has a lot of new functionality as well that's unique to SharpSpring- so each and every week of the 6-week onboarding process was definitely needed and worthwhile.
Jaymie Cutaia profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
Great product, easy to use, promising roadmap and amazing customer success team.
Mark Terry profile photo
SharpSpring9.1
Based on 13 answers
Having been recently acquired by SMTP, a new series of updates are coming that I'm genuinely looking forward to! It means that I'll be having a busy new year, but soon we'll be able to do things such as creating dynamic e-mails based on customer behaviour, similar to what people would receive in terms of product recommendations from Amazon. This would be based on more than simply information received from form responses, but as well web behaviour, which is incredibly powerful when dealing with the sort of purchases that we reside over. Anything we can do to drive a prospective buyer from home, to a sales centre, is welcome! And if this works, there is no doubt we will be renewing.
Zoë Ong profile photo

Usability

Act-On7.2
Based on 31 answers
I'm 71 years old and have obsolete computer skills. I am not well versed in marketing/advertising, and would prefer not to be as involved in these areas as I am. With that background using Act-On has been easy to do and everything I've needed has been made available quickly. It's a very well designed "ask and ye shall receive" system.
Charles Harte profile photo
SharpSpring8.5
Based on 5 answers
I got up to speed pretty quickly on SharpSpring with no training. I did make occasional use of the online help, but in general, I found it pretty easy to understand, pretty easy to navigate and exceptionally easy to build and manage email campaigns. In particular, I like the way automation consists of easy-to-understand workflows and triggers.
Jack Edward Heald profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Act-On Customer Support is always there when I need them. They are always able to solve all of my problems and walk me through anything I need help with. They are always very patient and thorough. Their great attention to detail helps ensure all of my questions about automated programs or anything else are solved correctly.
Amanda Hurley profile photo
SharpSpring8.1
Based on 5 answers
So far, every issue has been dealt with professionally by the support team and they even follow up again after the issues are resolved to see if everything is still o.k.
Tony Burke profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
SharpSpring8.2
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Use UK Professional Services team
Mark Terry profile photo
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

As a company, it's much more organized, much more in contact with customers, and much more willing and able to pick up their feedback and incorporate it into the product. Pricing wise, it's also much more balanced, with a fairer price mode. It's also more agnostic, in terms of CRM and other integrations. The partner program is also clearer, and IMHO better.
Diogo Cabral profile photo
I evaluated Hubspot but it is just too expensive. You have to pay a lot of money to do your own training and onboarding for a few months before they allow you to resell it to clients and even then, it is a really really tough sell to persuade clients and prospects to commit to more than £500 a month + our time to run campaigns. I cannot attest to Hubspot functions versus SharpSpring (although SharpSpring does have comprehensive comparison studies and documents versus the other platforms) but on price alone, SharpSpring is a complete no brainer for any B2B agency that wants to have a marketing automation capability
James Kaye profile photo

Return on Investment

  • Incredible time saver
  • Faster lead conversion
  • Savings on employee expenses.
Richard Longo profile photo
  • With SharpSpring, we have discovered and corrected marketing budget waste of $480,000 at a single client.
  • Consolidating multiple and disparate marketing systems into a single SharpSpring instance allows clients to experience a natively unified solution that is faster to learn and easier to use than any other multi-system alternative, and acheive positive ROI by reducing marketing administration workloads alone!
  • A business or agency without SharpSpring might require Constant Contact for email marketing, SalesForce for customer relationship management (CRM), Act-On for marketing automation, FormStack for online forms, WordPress for blogs, Unbounce for landing pages, and Google for analytics. Or they can choose SharpSpring.
Omar Barraza profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
SharpSpring Editions & Modules
SharpSpring
Additional Pricing Details

SharpSpring More Information