What users are saying about
342 Ratings

SharpSpring

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Top Rated
154 Ratings
342 Ratings
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Score 7 out of 101

SharpSpring

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Top Rated
154 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8 out of 101

Add comparison

Likelihood to Recommend

Act-On

If you have an existing CRM system, like Microsoft 365, you can integrate campaign automation with Act-On, and then it is worth most of the time it takes to get less-experienced employees on-boarded. In other cases that require more minimal use, the on-boarding may be too lengthy. In that case, it may be better-suited to choose a different SaaS that tracks campaign, ROI, lead scoring, etc.
Fedor Paretsky profile photo

SharpSpring

I would say this is the only choice for agencies, especially for smaller agencies or agencies working with smaller companies. SharpSpring is a platform; it is not a marketing university. So this is for marketing professionals who are going to keep up with best practices and teach themselves how to get the most out of it. This is not for busy founders who want their hand held on how to implement it and how to apply it to their company. This is also great for smaller marketing budgets and/or marketing skeptics who want or need a more gradual rollout of marketing automation features and services.
Meghan Pavasaris profile photo

Feature Rating Comparison

Email & Online Marketing

Act-On
7.3
SharpSpring
7.4
WYSIWYG email editor
Act-On
7.9
SharpSpring
7.0
Dynamic content
Act-On
7.1
SharpSpring
7.4
Ability to test dynamic content
Act-On
6.7
SharpSpring
7.9
Landing pages
Act-On
7.0
SharpSpring
6.6
A/B testing
Act-On
6.9
SharpSpring
6.7
Mobile optimization
Act-On
6.8
SharpSpring
6.9
Email deliverability
Act-On
7.8
SharpSpring
7.6
List management
Act-On
6.4
SharpSpring
8.1
Triggered drip sequences
Act-On
9.2
SharpSpring
8.7

Lead Management

Act-On
7.3
SharpSpring
8.0
Lead nurturing
Act-On
7.0
SharpSpring
7.8
Lead scoring and grading
Act-On
7.4
SharpSpring
8.1
Data quality management
Act-On
7.9
SharpSpring
7.7
Automated sales alerts and tasks
Act-On
6.7
SharpSpring
8.3

Campaign Management

Act-On
7.6
SharpSpring
6.8
Calendaring
Act-On
6.8
SharpSpring
6.6
Event/webinar marketing
Act-On
8.5
SharpSpring
6.9

Social Media Marketing

Act-On
7.9
SharpSpring
6.9
Social sharing and campaigns
Act-On
7.9
SharpSpring
6.9
Social profile integration
Act-On
7.9
SharpSpring
7.0

Reporting & Analytics

Act-On
5.7
SharpSpring
7.8
Dashboards
Act-On
5.5
SharpSpring
7.9
Standard reports
Act-On
6.0
SharpSpring
8.0
Custom reports
Act-On
5.7
SharpSpring
7.6

Platform & Infrastructure

Act-On
7.3
SharpSpring
8.2
API
Act-On
9.2
SharpSpring
8.8
Role-based workflow & approvals
Act-On
6.8
SharpSpring
8.3
Customizability
Act-On
6.7
SharpSpring
7.8
Integration with Salesforce.com
Act-On
8.0
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
Act-On
6.1
SharpSpring
7.8
Integration with SugarCRM
Act-On
7.0
SharpSpring
8.1

Pros

  • Lead nurturing
  • Marketing list segmentation
  • Providing an insight into user behaviour, allowing for a more granular analysis of your current prospects
Andrew Smith profile photo
  • The value is exceptional. There is no way we'd be able to offer the benefits of marketing automation to our clients with any other platform out there now.
  • The people have always been a pleasure to work with.
  • The onboarding was customized to how we were planning to use the platform. At no point were we made to feel that we didn't know marketing at all just because we hadn't yet used a marketing automation platform.
  • They are constantly rolling out new features and capabilities.
  • Really easy to keep our clients up to date with their automatic VisitorID emails and other automation we've set up.
Meghan Pavasaris profile photo

Cons

  • A more coherent interface.
  • Data studio needs to be a bit more mature.
  • A more contact oriented, less list oriented approach could be useful.
Diogo Cabral profile photo
  • I would also like to see some improvements on the mobile app--it's too cumbersome to open up and access which prevents me from using it as much as I may otherwise.
  • I would like to see stronger integration with ThriveThemes--which is the conversion-focused platform I use for my WordPress websites and those of my clients.
  • I use LinkedIn exclusively for prospecting, and stronger integration with that platform would be welcome (much of that is on LinkedIn). That said, it does have strong connectivity with all three social media platforms: LinkedIn, Facebook and Twitter.
Keith Luscher profile photo

Likelihood to Renew

Act-On8.9
Based on 112 answers
These features are the right-size for us. Period. End. We could go cheap and go back to how we use to "market" but that wasn't engagement and we didn't know what our members were seeing and interested in. Through Act-On we have an affordable and easy platform that hits nearly every one of our needs.
Nannette Nolan profile photo
SharpSpring9.1
Based on 14 answers
Can't see us without this valuable tool in our digital marketing toolbox! SharpSpring takes care of our email campaigns, CRM, and we're using it for dynamic page content geared to specific personas or lead fields.
Jeff Tincher profile photo

Usability

Act-On7.2
Based on 31 answers
This has been my experience since Day 1
Jim Lovelady profile photo
SharpSpring8.5
Based on 5 answers
The surprising thing is SharpSpring is surprisingly fast to learn and easy to use so small business owners and marketing managers can login and see SharpSpring in actions for themselves. The numerous built-in help videos allow client users to become do-it-yourself marketers, which is very important to small businesses. This also means lots of users can figure things out on their own rather than have to schedule training or log support requests.
Omar Barraza profile photo

Reliability and Availability

Act-On9.1
Based on 14 answers
This product has never been down when I needed it
Ian Nate profile photo
No score
No answers yet
No answers on this topic

Performance

Act-On8.2
Based on 13 answers
Act-On just keeps improving.
Angie J Anderson profile photo
No score
No answers yet
No answers on this topic

Support

Act-On8.8
Based on 38 answers
Always available with professional personnel who care about getting it right the first time
Jim Lovelady profile photo
SharpSpring8.1
Based on 5 answers
So far, every issue has been dealt with professionally by the support team and they even follow up again after the issues are resolved to see if everything is still o.k.
Tony Burke profile photo

In-Person Training

Act-On8.7
Based on 4 answers
My Account Manager has led me through countless amounts of training on the product as a whole and through some of my integrations.
Vinny Poliseno profile photo
No score
No answers yet
No answers on this topic

Online Training

Act-On9.3
Based on 16 answers
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
Carrie Scheetz profile photo
SharpSpring8.2
Based on 1 answer
No answer on this topic is available.

Implementation

Act-On8.6
Based on 22 answers
Easy peasy!
Jim Lovelady profile photo
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

When compared to others, Act-On Software is:
  • User-friendly
  • Priced right
  • Easy to set-up
  • Simple to integrate
  • Can scale with our business as we need it
  • Flexible terms
  • Great customer service!
Jim Lovelady profile photo
HubSpot is very powerful, but also very expensive. I did use the CRM service for awhile but found it difficult to pick up. It also seemed to be way too "modular"--with each module coming with its own price. By comparison--SharpSpring is FULLY INTEGRATED WITH ALL FUNCTIONALITY AT YOUR DISPOSAL FOR ONE LOW PRICE.
Keith Luscher profile photo

Return on Investment

  • Able to easily create emails for marketing with great designs and responsive design.
  • Lead scoring gives us a better picture of who are best leads are.
  • Able to easily create landing pages for our website in just minutes, instead of hours and hours manipulating HTML and CSS.
Elizabeth Lepisto profile photo
  • We've acquired a few new clients in the past year that are attributed to our lead gen campaigns within SharpSpring.
Jeff Tincher profile photo

Pricing Details

Act-On

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Act-On Editions & Modules
Act-On
Edition
Professional
$9001
Enterprise
$2,0002
1. per month (starts at 2,500 active contacts)
2. per month ( starts at 2,500 active contacts)
Additional Pricing Details
The Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required.

Act-On More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
SharpSpring Editions & Modules
SharpSpring
Additional Pricing Details

SharpSpring More Information