Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Act-On
Score 8.3 out of 10
Mid-Size Companies (51-1,000 employees)
Act-On is an adaptive marketing platform designed to drive personal and purposeful multi-channel marketing. Its foci are inbound and outbound marketing, for enabling a tighter alignment with sales and turning data into actionable insights.
$900
per month
Webex App
Score 8.3 out of 10
N/A
The Webex App brings together Webex Calling, Meetings, and Messaging into a single application, fostering collaboration and unlocking more productive ways to work.
$0
user/month
Pricing
Act-On SoftwareWebex App
Editions & Modules
Professional
$900
per month
Enterprise
$2,000+
per month
Basic Plan
$0.00
user/month
Meet Plan
$13.50
user/month
Meet + Call Plan
$25.00
user/month
Enterprise Plan
Contact Sales
Offerings
Pricing Offerings
Act-OnWebex App
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeNo setup feeOptional
Additional DetailsThe Professional package starts at 2,500 active contacts, 3 marketing users, 50 sales users and 30,000 API calls per day. The Enterprise allows for much more customization, the package starts at 2,500 active contacts, 6 marketing users, 100 sales users and 30,000 API calls per day. Annual contract required for all packages.
More Pricing Information
Community Pulse
Act-On SoftwareWebex App
Features
Act-On SoftwareWebex App
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Act-On Software
8.2
124 Ratings
7% above category average
Webex App
-
Ratings
WYSIWYG email editor7.6123 Ratings00 Ratings
Dynamic content8.2102 Ratings00 Ratings
Ability to test dynamic content8.0102 Ratings00 Ratings
Landing pages8.2118 Ratings00 Ratings
A/B testing8.1106 Ratings00 Ratings
Mobile optimization8.3113 Ratings00 Ratings
Email deliverability reporting8.3123 Ratings00 Ratings
List management8.7122 Ratings00 Ratings
Triggered drip sequences8.598 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Act-On Software
8.2
124 Ratings
5% above category average
Webex App
-
Ratings
Lead nurturing automation8.4113 Ratings00 Ratings
Lead scoring and grading8.3113 Ratings00 Ratings
Data quality management8.3112 Ratings00 Ratings
Automated sales alerts and tasks7.8104 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Act-On Software
7.5
84 Ratings
1% above category average
Webex App
-
Ratings
Calendaring6.88 Ratings00 Ratings
Event/webinar marketing8.183 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Act-On Software
7.3
75 Ratings
1% below category average
Webex App
-
Ratings
Social sharing and campaigns7.373 Ratings00 Ratings
Social profile integration7.367 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Act-On Software
7.5
124 Ratings
2% above category average
Webex App
-
Ratings
Dashboards7.6118 Ratings00 Ratings
Standard reports7.6122 Ratings00 Ratings
Custom reports7.493 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Act-On Software
7.7
117 Ratings
3% above category average
Webex App
-
Ratings
API8.277 Ratings00 Ratings
Role-based workflow & approvals8.478 Ratings00 Ratings
Customizability7.798 Ratings00 Ratings
Integration with Salesforce.com8.569 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.038 Ratings00 Ratings
Integration with SugarCRM6.830 Ratings00 Ratings
Third-party software integrations7.48 Ratings00 Ratings
Project Management
Comparison of Project Management features of Product A and Product B
Act-On Software
-
Ratings
Webex App
7.6
621 Ratings
2% below category average
Task Management00 Ratings7.4352 Ratings
Gantt Charts00 Ratings6.7166 Ratings
Scheduling00 Ratings8.4487 Ratings
Workflow Automation00 Ratings7.2238 Ratings
Mobile Access00 Ratings8.4584 Ratings
Search00 Ratings7.4497 Ratings
Visual planning tools00 Ratings7.4270 Ratings
Communication
Comparison of Communication features of Product A and Product B
Act-On Software
-
Ratings
Webex App
7.6
664 Ratings
5% below category average
Chat00 Ratings8.6654 Ratings
Notifications00 Ratings8.4645 Ratings
Discussions00 Ratings8.1597 Ratings
Surveys00 Ratings8.1336 Ratings
Internal knowledgebase00 Ratings7.9300 Ratings
Integrates with GoToMeeting00 Ratings8.6152 Ratings
Integrates with Gmail and Google Hangouts00 Ratings2.2175 Ratings
Integrates with Outlook00 Ratings8.9381 Ratings
File Sharing & Management
Comparison of File Sharing & Management features of Product A and Product B
Act-On Software
-
Ratings
Webex App
7.6
574 Ratings
5% below category average
Versioning00 Ratings7.6348 Ratings
Video files00 Ratings7.8495 Ratings
Audio files00 Ratings8.0494 Ratings
Document collaboration00 Ratings8.3460 Ratings
Access control00 Ratings7.6363 Ratings
Advanced security features00 Ratings8.4376 Ratings
Integrates with Google Drive00 Ratings4.6171 Ratings
Device sync00 Ratings8.3350 Ratings
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User Ratings
Act-On SoftwareWebex App
Likelihood to Recommend
8.9
(229 ratings)
8.4
(711 ratings)
Likelihood to Renew
8.9
(112 ratings)
8.4
(34 ratings)
Usability
8.2
(44 ratings)
8.5
(390 ratings)
Availability
9.1
(14 ratings)
9.0
(12 ratings)
Performance
8.2
(13 ratings)
6.8
(11 ratings)
Support Rating
7.3
(39 ratings)
8.7
(395 ratings)
In-Person Training
8.7
(4 ratings)
9.0
(4 ratings)
Online Training
9.3
(16 ratings)
8.5
(6 ratings)
Implementation Rating
8.6
(22 ratings)
6.8
(15 ratings)
Configurability
9.1
(1 ratings)
7.1
(14 ratings)
Ease of integration
6.4
(2 ratings)
8.5
(11 ratings)
Product Scalability
9.1
(1 ratings)
7.6
(11 ratings)
Vendor post-sale
8.2
(2 ratings)
8.6
(10 ratings)
Vendor pre-sale
9.1
(2 ratings)
8.5
(12 ratings)
User Testimonials
Act-On SoftwareWebex App
Likelihood to Recommend
Act-On
We often have quick turnaround time requests, and Act-On's new composer is great because it is easy to make an email look great in desktop or mobile views. This has been a huge time-saver for us! We have benefited from using Act-On for many years and are accustomed to where everything is and how to use it. For the new accounts we train, we will sometimes hear that the organization of where things are could be improved.
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Cisco
It can be useful for organizations which uses hybrid and work from home model. By using this application we can seamlessly connect with each and every person in the organization. Used to conduct meetings about progress of project and can be able to present our data to others by screensharing option.
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Pros
Act-On
  • The templates are easy to use and set up campaigns.
  • It's simple to use, and the email editor features a drag-and-drop interface.
  • It's easy to set up a drip campaign or a series of scheduled emails.
  • It has the flexibility of having a variety of scheduling options and the use of user experience automation.
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Cisco
  • The online meeting within the internal team using Webex App is always a good experience as it helps well in sharing screen, and any content for that matter.
  • It helps in arranging online interviews and it is also very good experience using the web version of Webex App.
  • It also helps in arranging online training sessions and webinars which generally involve huge number of participants generally over 200+ participants and Webex App handles it very well.
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Cons
Act-On
  • The designer tools, especially for emails, were often difficult to use. The formatting of the text would be all over the place and change / refuse to change at random. Moving boxes around was shifty and sometimes nearly impossible. It just wasn't customizeable enough. No "undo" functionality either.
  • The only way to collect information expansively over time (there's a term Act-On uses for it, I can't recall) where it adds questions to the form each time a user fills it out, is if the person were to fill out the same form multiple times. I know this does happen for some websites/resources, but as a company that wanted to collect new information each time someone filled out any form, regardless of the resource or the URL, that was simply not an option, and that doesn't really make a lot of sense. I know it's not really possible to track someone but if they filled out the first part of the form and then it added new questions to answer, and then they submitted and got through the gating, that would actually be helpful.
  • There was no "trash can" of sorts in case you deleted something by mistake. This could be so stress-inducing if it was a major project. My coworker did this once, contacted Act-On, they couldn't even recover it.
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Cisco
  • Compared to zoom, I think the user experience is not as good.
  • I am not familiar with more detailed options; maybe they are too hidden: how do I integrate Slido better?
  • Not a fan of a mobile app. Maybe needs some improvement.
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Likelihood to Renew
Act-On
It's my single biggest asset in my current role. With limited resources, its enabled Anachron to punch well above our weight marketing wise and although we're still at the beginning of our journey I know the system can scale with us
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Cisco
While Webex has strong adoption on the administrative side, the LTI tool for Webex is lacking some important support for teaching and learning. Therefore, faculty do not see much value in Webex and prefer to use other tools that are easier to access and more likely to benefit their students within the LMS. Webex has not been the easiest to work with for identifying pedagogical roadmap improvements, especially compared to competitors who work closely in the education space
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Usability
Act-On
It's a great tool for our business, and we get a fantastic ROI on it every year based on wins for customer service and automation responses. It's save projects, repaired salesperson/customer relationships and generated new sales and interest yearly. We really wouldn't hesitate to recommend this platform at all.
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Cisco
Webex is quite usable, and it is, in fact very easy to use as well. You don't need a lot of documentation to learn how to use the app as it's mostly self-explanatory. The user interface is easy on the eyes, and people can see buttons without issues. Overall, WebEx's front-end design is great and I don't have much issue with it.
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Reliability and Availability
Act-On
I have always found them quick to respond to my query by web inquiry. In those instances when I call, I have always reached help quickly. They are conscientious and skilled in discussing my concern and finding a solution to my problem. Other tech organizations should use Act-On as a model for top-notch customer service.
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Cisco
I would say every time I open it, it is there, there are times that our users have to sign out and back in to get it to work or even do a full exit as the app will disconnect from the controlling the desk phone, but some easy steps to sign-out or fully exit the app gets the user back up and running quickly.
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Performance
Act-On
Great for the most part. Sometimes there are little lags, but that's likely because I'm requesting to see a lot of data at one time.
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Cisco
On standalone it works fine, it used to consume a considerable amount of system resources in the past, but with updates and upgrades, this has improved quite a lot. As far as integrations with other systems, we have not come across any critical issues with the app.
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Support Rating
Act-On
Since we start using Act-on for ourselves and our clients, we have been supported very well. Often we need to integrate with legacy systems and we find the support team on our side during the whole endeavor. Always asking if they can help us further, always willing to do a better job. The support of Act-On is one of the main differentiators
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Cisco
Talking about Webex App technical support is talking about the quality because they are always attentive and willing to attend to our needs, and the response is immediate; every time we have needed help to solve a problem or find out a function, they have not responded quickly, Cisco has always been characterized by being efficient and deserving 10 points.
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In-Person Training
Act-On
Dan D. was great. He took the time to understand how I needed the program to run, and was very flexible to our special CRM setup.
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Cisco
I am very satisfied with my experience with Webex App in online training. The creation of the event is very easy with the possibility of scheduling it in advance. The management of participants, organizers, and animators is complete. The invitations are automated and by simply using emails we can create all the schedules of the training session
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Online Training
Act-On
Act-On had a lot of resources, and their staff was great at answering any questions I had to make sure we got started on the right foot. Looking back, I would have preferred some additional training sessions since we didn't have any previous experience with Marketing Automation and best practices.
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Cisco
I would rate the online training 8/10. It provided clear and well-structured content, making it easy to understand the core features of Webex. However, I believe it could have been more interactive, with practical exercises or real-life scenarios to enhance user engagement. More advanced topics or troubleshooting guides could also be helpful for deeper learning.
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Implementation Rating
Act-On
What impressed me most is that Act-On showed full committment in making our implementation successful, even when it required additional support from their team. This gave me a lot of warm and fuzzy feelings. Most other software software vendors are not anywhere close to being this responsive and effective
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Cisco
There was quite a bit of back and forth with TAC and Cisco Reps to get it fully up and running but we did get there. Some of which had to do with documentation was not fully understandable. But with Cisco TAC we were able to get fully up and running.
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Alternatives Considered
Act-On
Act-On is easier to use than Marketo, but not as visually appealing and user-friendly as HubSpot. It's much better than Pardot, as Pardot feel clunky every step of the way. SharpSpring is comparable because of its price point but surpasses Act-On in its tools and intuitive interface. We selected Act-On because of the pricing model and thought all things would be close to parity with other options. It depends on the team you have. If you have developers and a marketing team that knows some html/css, you can get by with Act-On.
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Cisco
Microsoft Teams, while being built for more file sharing, completely misses the mark. I prefer Webex App which focuses on being a great chat tool, rather than trying to become something it is not. Slack is preferred over Webex App, but just barely, and it is only because Slack has a slightly more intuitive group discussion function.
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Scalability
Act-On
Before I feel like I need more features, the Act-On customer service reps are contacting me telling about new features as part of my account.
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Cisco
Once everything is in place on the back end getting Webex on a user's PC is now very easy and with single sign-on, users are able to sign in without having to remember another password. Just make sure you have all the user settings in CUCM, CUC set right, and that they have the needed licenses in Webex Control Hub.
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Return on Investment
Act-On
  • With the Automated Series, we were able to put in place campaigns that generated revenue that took no time to continue running once set up. This was a positive feature allowing employees to work on another project while the campaign ran on their own.
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Cisco
  • Comfort in switching multiple OS platforms, when there is similar UI design.
  • HD video quality and HD screen share, make up presentations look more professional and standardized.
  • Less call/meeting drops as seen in other platforms applications.
  • Builds a level of trust, when we connect on Cisco's application platform with customers who are having their whole communication infrastructure shifted to Cisco Webex App.
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ScreenShots

Act-On Screenshots

Screenshot of the Automated Journey Builder. Here, users can personalize customer interactions from awareness to loyalty.Screenshot of the Analytics Dashboard. This is used to compare performance over time, filter by segment, and export report components.Screenshot of the Email Composer. Here is where users design emails optimized for desktop and mobile with a drag and drop builder.